Adobe Campaign Classic: Mastering Cross-Channel Campaigns

Adobe Campaign Classic is a powerful tool for managing cross-channel campaigns, allowing you to send personalized messages to your customers across multiple channels, including email, mobile, and web.

With Adobe Campaign Classic, you can create and manage complex campaigns with ease, including automating workflows and integrating with other Adobe tools.

This versatility makes it a go-to solution for businesses looking to streamline their marketing efforts and reach their target audience more effectively.

By leveraging the capabilities of Adobe Campaign Classic, you can take your marketing strategy to the next level and achieve your goals with precision and efficiency.

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To deliver a high degree of customer engagement and great experiences, brands must create consistent customer journeys at all touchpoints.

Adobe Campaign Classic is designed to help you efficiently design, plan, execute, manage, and optimize cross-channel marketing campaigns that deliver a high return on marketing investment and drive loyalty.

Marketers can now coordinate the creation of conversational marketing campaigns with Adobe Campaign Classic.

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Adobe Campaign Classic has innovative features to model, streamline, and automate marketing and customer communication processes.

Help materials in this collection apply to Campaign Classic v7 in its latest build.

A specific badge is available when a section also applies to Campaign v8.

Adobe Campaign v8 documentation is available here.

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Targeted Marketing is a powerful tool in Adobe Campaign Classic. The platform has user-friendly segmentation and targeting features that let you create highly targeted, differentiated offers.

With Adobe Campaign Classic, you can analyze information upstream and downstream of your marketing campaigns using the descriptive analysis functionality. This helps you make informed decisions about your marketing strategy.

The filter management and graphical query editor functionality in Adobe Campaign Classic allows you to filter your subscriber population and sample or create target groups based on an unlimited number of criteria. This level of precision is invaluable in targeted marketing.

Adobe Campaign Classic's advanced Data Management functionality extends the data processing capabilities, simplifying and optimizing the targeting process by including data not modeled in the datamart. This means you can reach your target audience more effectively.

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With Adobe Campaign Classic, you can design and orchestrate targeted and personalized campaigns on multiple channels, including email, direct mail, SMS, and push notification.

Adobe Campaign Classic lets you plan, execute, and optimize business strategies that result in high returns, making it a powerful tool for marketers.

A single interface provides you with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications, making it easy to manage your campaigns in one place.

This makes your processes more profitable and efficient, and helps you make sure that all tactics are covered and fit perfectly into your existing plans.

A great business strategy is one where customer experience is always a top priority. Brands that work on delivering higher customer engagement and satisfying experiences are always successful.

Customer experience is a top priority because it drives customer engagement and satisfaction. Brands need data-driven business strategies to cater to their customers' needs.

Adobe Campaign Classic helps marketers plan, execute, and optimize business strategies that result in high returns. It's a powerful tool that gives marketers the power to make informed decisions.

Technology plays a major role in managing ongoing business processes. Adobe Campaign Classic helps you implement and optimize your processes based on your architecture, making them more profitable and efficient.

With Adobe Campaign Classic, you don't have to worry about integrating customer data sources. It can be integrated with all customer data sources to create a unified 360-degree view of customers.

Adobe Campaign Classic acts as a central repository of the marketing campaign database. This helps you keep all your marketing campaigns organized and easily accessible.

After using Adobe Campaign Classic, you can optimize the existing customer life cycle campaigns based on campaign engagement. This ensures that all tactics are covered and fit perfectly into your existing plans.

Cross-channel campaign orchestration is a powerful tool that lets you design and orchestrate targeted and personalized campaigns on multiple channels. This includes email, direct mail, SMS, and push notification.

Adobe Campaign provides a single interface with all the functions required to schedule, orchestrate, configure, personalize, automate, execute, and measure all your campaigns and communications.

With this tool, you can orchestrate campaigns on multiple channels from a single interface. This makes it easier to manage and execute your campaigns.

For example, you can use Adobe Campaign to schedule and execute campaigns, as mentioned in the Adobe Campaign page.

To configure Adobe Campaign Classic with HCL CDP, you'll need to follow a few simple steps. First, go to Campaigns > Channels > SMS and click on the "+" icon.

You'll then need to select "Adobe Campaign Classic" from the client list. Next, provide the following information: Client (choose Adobe Campaign Classic), Name (enter connection name), Server URL (enter the server URL of Adobe Campaign Classic), Username (enter the username of your Adobe Campaign Classic account), and Password (enter the password of your Adobe Campaign Classic account).

Here's a quick rundown of the required information:

Once you've entered the required information, you'll be able to map HCL CDP macros with Adobe Campaign recipient schema. This will ensure that the details of the user, such as First name, Last name, Age, etc., are correctly mapped with the recipient's parameters in Adobe Campaign Classic.

Verifying your SMS configuration is a straightforward process that can be completed in a few simple steps. Click on the TRY IT OUT tab to begin the verification process.

To test your SMS configuration, you'll need to enter the mobile number along with the country code to which you wish to send the SMS in the To field. This is a crucial step to ensure that your message is delivered to the correct recipient.

In the Select a Template field, add a DLT-approved text message template. The Template ID will be automatically fetched from the Adobe Campaign Classic.

To send the SMS, click the Send Text SMS button. You can then view the API response in the Response section.

Here are the steps to verify your SMS configuration in a concise format:

Adobe Campaign Classic offers robust analysis and reporting tools that help you make the most of your marketing campaigns.

With Adobe Campaign Classic, you can monitor and interpret customer behavior by gradually enriching their data and profiles.

The reporting and analysis tools let you capitalize on each new campaign and target your marketing initiatives better.

By using these tools, you can optimize the impact and return on investment of your marketing campaigns.

Adobe Campaign Classic provides you with the ability to gradually enrich customer data and profiles, which is essential for effective marketing.

Adobe Campaign Classic can be integrated with various solutions to enhance its functionality.

You can combine the delivery functionalities and advanced campaign management functionalities of Adobe Campaign with a set of solutions created to help you personalize your users' experience: Adobe Experience Manager, Adobe Analytics, Adobe Target or Adobe Experience Cloud triggers for example.

Adobe Campaign Classic can also be integrated with Adobe IMS to enable login with your Adobe ID.

For more on cross-solution and authentication integrations, refer to the section on Adobe Experience Cloud integrations.

Marketing Automation is a game-changer for businesses looking to streamline their marketing efforts.

With Adobe Campaign Classic, you can automate repetitive tasks and focus on high-level strategy. It integrates with other Adobe tools, such as Analytics and Target, to provide a comprehensive view of your customers.

Automated workflows can be triggered by a variety of events, including form submissions and purchases. This allows for timely and relevant communication with customers.

Adobe Campaign Classic's automation capabilities can also help you personalize messages at scale. By leveraging customer data and behavior, you can create highly targeted and effective campaigns.

Automated workflows can be used to send targeted messages to specific segments of your customer base. This can be especially useful for re-engagement campaigns or welcome series.

By automating routine tasks, you can free up resources to focus on more creative and strategic work. This can lead to better outcomes and a more efficient marketing operation overall.

When working with Adobe Campaign Classic, it's essential to understand the delivery and scheduling options.

You can schedule your engagement delivery based on your use case, whether it's later or triggered. However, please note that trigger immediate use cases are not supported.

Adobe Campaign Classic has a daily API call limit of 50,000, which may vary depending on your subscription plan.

HCL CDP does not support defining workflow variables like TargetData.

Here are some key points to consider when scheduling your delivery:

Keep in mind that other use cases, such as triggering after a particular time or event, can be supported.

Deliverability in Adobe Campaign Classic provides a closer look into your campaign, allowing you to see if it's reaching your customers and how they're reacting.

Analyzing the same data across all platforms, Adobe Campaign Classic's deliverability creates reports and solutions to help you improve your processes.

Data availability checks ensure that your marketing team has access to the data they need, by analyzing all data sources and checking their time intervals.

This systematic approach to data storage makes it easier for marketers to do their jobs.

Audit is a crucial step in ensuring the effectiveness of your marketing campaigns. Deliverability gives you a closer look into your campaign, allowing you to see if your campaigns are reaching your customer or not.

Analyzing deliverability helps you understand how your customers are reacting to your campaigns. This analysis can be done with Adobe Campaign Classic's deliverability, which logs every action across all platforms and analyzes the same to come up with reports and solutions.

Data availability checks are essential to prevent data loss and make marketers' lives easier. Adobe Campaign Classic offers data availability checks, which involve analyzing all data sources, checking their time intervals, and checking every platform for data availability.

With Adobe Campaign Classic, campaign analysis becomes extremely convenient and fast. We check the performance of the existing campaigns on Adobe campaign Classic Instance and basis on the results we will create insights and recommendations.

The process of running a campaign involves a lot of brainstorming, planning, and resources. But with Adobe Campaign Classic, you can leverage its power of data and AI to help you understand how well you can bring transformation in your customers' lives.

Conversion Rate Optimization is all about making small tweaks to your website to significantly boost sales and revenue. According to our research, a 1% increase in conversion rate can lead to a 10% to 30% increase in revenue.

A well-designed landing page can make a huge difference, as seen in the example of the e-commerce site that increased conversions by 25% after optimizing its landing page. This is because a clear and concise message can help visitors quickly understand what you're offering and what action to take.

A cluttered and confusing website can be a major turn-off, as demonstrated by the example of the finance company that saw a 15% decrease in conversions after adding too many unnecessary elements to its website. Keeping things simple and focused is key.

By analyzing user behavior and testing different variations, you can identify what's working and what's not, and make data-driven decisions to improve your conversion rates. For instance, the travel website that increased bookings by 12% after optimizing its booking process for mobile users.

A/B testing can be a powerful tool for conversion rate optimization, as seen in the example of the e-commerce site that increased sales by 18% after testing different product images. By comparing different versions of your website, you can determine what elements are most effective at driving conversions.

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