The Ultimate Guide to Amazon Keyword Research for Ecommerce

Amazon keyword research is a crucial step in creating a successful Amazon listing.

To find relevant keywords, start by using Amazon's own search bar and note the suggested search terms that appear below the search bar.

Amazon's autocomplete feature provides a wealth of information on popular search terms.

For example, if you search for "coffee makers", Amazon's autocomplete feature might suggest "coffee makers with grinders", "single serve coffee makers", or "French press coffee makers."

Discover more: Google Search Console Keyword Research

Choosing the right Amazon keyword research tool can be overwhelming, but it's essential to pick one that aligns with your specific needs. Consider your budget and choose a tool that offers the best balance between cost and features.

To determine your budget, evaluate the pricing models of different tools. Some tools come with a free version, while others require a monthly or yearly subscription. Be sure to choose a tool that fits within your budget and provides the essential features you need.

A different take: Google Keyword Research Free

Assess your business needs to determine which tool is best for you. Are you just starting out and need basic keyword research, or are you looking for advanced features like competitor tracking and trend analysis? Choose a tool that matches your current business objectives and can grow with you.

Comprehensive data and insights are crucial when choosing a keyword research tool. Look for a tool that offers detailed data on search volume, competition, and keyword trends. This will help you make informed decisions on which keywords to target.

Some tools, like Semrush, can help you prioritize keywords and find secondary and primary phrases. This can be a game-changer for your Amazon keyword research strategy.

When evaluating tools, consider the ease of use and interface. A tool with a user-friendly interface will save you time and effort. Look for a platform that is intuitive and easy to navigate.

Here are the essential features to look for in an Amazon keyword research tool:

By considering these factors, you can choose the best Amazon keyword research tool for your business needs and goals.

Improving discoverability and conversions is crucial for selling on Amazon. Use the SellerApp Keyword tool to identify the exact phrases customers use to shop for a product like yours.

Optimizing your product listings with these keywords can increase visibility and conversion rates. By doing so, you'll be more likely to attract the right customers and make sales.

You can pinpoint keywords that have the maximum impact on your PPC advertising with advanced filters. This will help you develop a more refined advertising strategy to boost your revenue.

Investing in a tool that fits your business needs can give you valuable insights to optimize your listings and increase visibility. Whether you're a new seller or an established one, using keyword research tools can give you the edge needed to grow and succeed in the competitive Amazon marketplace.

Consider reading: Kdp Amazon Bsr Keyword Research Seo Tool

Keyword research is the foundation of any successful Amazon strategy, and it's essential to choose the right keywords to target.

To conduct keyword research on Amazon, you need to use a variety of strategies. There are many different approaches you can take, but the key is to find the right balance between relevance and search volume.

To identify the best keywords, you need to look for phrases that have a high search volume (over 2000 monthly searches) and can be used as a standalone phrase. This means that if you said the phrase by itself, people would know what you're talking about without any additional words.

Here are the key criteria for choosing the right keywords:

Avoid broad keywords that have high volume but are too general. These are difficult to rank for and are likely to convert sales at a lower rate than more specific phrases.

Short-tail keywords are one to three-word phrases that describe a product, but they have a low conversion rate and a huge bounce rate. They're too broad, and very few people who search for them will have the exact model you're selling in mind.

On the other hand, long-tail keywords are longer, more descriptive phrases that reflect the nature of the product more accurately. They usually have much lower search volumes, but they're a significantly better choice for improving conversion rates.

Long-tail keywords bring highly targeted traffic to your listing, and if you can fill out your listings with them, it will significantly improve your conversion rates. For example, "black leather women's shoes on a tractor sole" is a long-tail phrase that will bring highly targeted traffic to your listing.

Here's a comparison of short-tail and long-tail keywords:

It's worth noting that long-tail keywords usually have much lower search volumes, but they're a significantly better choice for improving conversion rates.

Conducting keyword research on Amazon is a must for any seller who wants to increase their chances of reaching the right customers and boosting visibility.

There are lots of different strategies you can use to conduct keyword research on Amazon. You can use tools like Amazon's own keyword research tool or third-party tools like Jungle Scout or Helium 10.

A unique perspective: Ppc Competitor Keyword Research Tools

To identify which Amazon keywords to target, you need to choose just a few search terms and optimize your listing primarily for them.

Let's take a deep dive into the keyword data to determine your top 5 search phrases with the best mix of relevancy and search volume. These phrases must be both on the high end of search volume (generally more than 2000 monthly searches) and able to describe your product as a standalone phrase.

Here are the key criteria for choosing the right keywords:

You should avoid choosing phrases that are high volume but too broad, as they are more difficult to rank for and likely convert sales at a lower rate.

Competitor analysis is a crucial step in Amazon keyword research. You can evaluate estimated Amazon keyword search volume and rankings of up to 4 ASINs in one search.

To identify top-performing keywords, use advanced filters to analyze competitor listings. This will give you a clear picture of which keywords your competitors are ranking for.

If this caught your attention, see: Competitor Website Keyword Analysis

You can check which keywords your competitors are ranking for by using keyword research tools that allow you to enter the ASIN number of any product sold on Amazon.

These tools will provide a list of keywords the product is ranking for, which can be extremely useful if Amazon already sells products similar to yours.

Paste a competing Amazon listing into Ahrefs Site Explorer and head to the "Organic keywords" report to see the keywords it ranks for in Google. This will give you a wealth of information to incorporate into your listing.

By targeting the same keywords that send your competitors traffic from Google, you can increase your chances of getting traffic yourself.

Recommended read: Keyword Rank Analysis

To identify the top keyword phrases for your Amazon product, you should start by opening your keyword master spreadsheet and sorting by search volume. This will give you a clear picture of the most popular phrases associated with your product.

When narrowing down your list, focus on phrases that are within the top range of search volume but not so broad that they could refer to other products. These are often phrases more than 2 words long.

Here are the steps to narrow down your top 5 keyword phrases:

The identification process is where the magic happens, and you start to get a clear picture of what keywords will drive sales for your product. You'll need to open your keyword master spreadsheet and sort by search volume.

To identify your top keywords, you'll want to look for phrases that are within the top range of search volume but not so broad that they could refer to other products. Typically, these are phrases that are more than 2 words long.

You should have at least 10 keywords that meet this criteria, and then use your logical reasoning to identify which should be your top 5. Think objectively about what someone searching that phrase is probably looking for, and consider it from as many different perspectives as possible.

To narrow down your options, open up Amazon search result pages for all 10 phrases and check if the results are what you expected. If many different types of products show up, consider scrapping that keyword. What you're looking for is most of the results to be your same product, indicating that searchers of this keyword are likely to buy your product.

Here's a step-by-step guide to help you identify your top 5 keywords:

Remember, this process requires time and effort, but it's essential to get it right. By putting in the hard work, you'll be able to identify the most effective keywords for your product and set yourself up for success.

Identifying Missing Keywords is a crucial step in the keyword research process. This involves comparing your master spreadsheet to your Amazon listing to see which keywords are missing.

To do this, copy and paste all your keywords from the master spreadsheet into a box on the left and press apply. This will show you which keywords are not already in your listing.

You shouldn't just dump all these keywords into the listing, most of them won't be relevant enough. Next, use Frankenstein Keyword Processor to process out the bulk of the bad ones. Press "copy unused" then open up the Frankenstein tool and paste the keyword into there.

Frankenstein is great for quickly processing keywords with the right settings. Here's a recommended setup:

It’s a time-intensive process, but now you can be confident your Amazon listing has all the most important keywords without being penalized by the Amazon algorithm.

Optimizing your Amazon listings is crucial for keyword ranking, but don't overdo it – it's also essential to make it easy for shoppers to understand your product. Over-optimizing can lead to low conversion rates, which in turn affects your sales and keyword ranking.

To achieve the right balance, consider the following structure for your title: [MAIN SEARCH PHRASE IN EXACT MATCH] – [MOST IMPORTANT DESCRIBING INFO] – [2ND MAIN PHRASE] – [MAIN BENEFIT] – [3RD MAIN PHRASE]. This will help you include the necessary keywords while still making your title readable and click-worthy.

You can also use tools like Ahrefs' Amazon Keyword Tool to find the most popular related search terms for your product. This will give you a list of potential keywords to incorporate into your product listings, which can help increase visibility.

When optimizing your Amazon listing, it's essential to place keywords in the right fields to maximize ranking juice. The title field is a great place to start, using a preferred structure of [MAIN SEARCH PHRASE IN EXACT MATCH] – [MOST IMPORTANT DESCRIBING INFO] – [2ND MAIN PHRASE] – [MAIN BENEFIT] – [3RD MAIN PHRASE].

Some fields have slightly more ranking juice than others, but don't obsess over this difference. Over-optimizing any section of the listing for keywords can backfire and lower click-through rates.

The description and bullets have a harder time indexing keywords than other fields, with a lower percentage of them indexing than the title or search terms. This means it's essential to prioritize other fields like the subject matter fields.

Our rule of thumb is to repeat our top 5 search phrases across at least 3 different text fields. This gives us the lowest chance of ever being de-indexed and shows the algorithm that we're super relevant to these phrases.

Optimizing listings is crucial for ranking higher in Amazon search results and driving more sales. To overcome the challenges of keyword research, use powerful tools like Helium 10's Cerebro and Magnet, which help identify high-performing keywords used by competitors and provide extensive keyword suggestions.

To optimize for keywords, it's essential to find the right balance between info and keyword optimization. A preferred structure for getting the right balance is to include the 3 main search phrases within the title, like this: [MAIN SEARCH PHRASE IN EXACT MATCH] – [MOST IMPORTANT DESCRIBING INFO] – [2ND MAIN PHRASE] – [MAIN BENEFIT] – [3RD MAIN PHRASE].

Amazon allows product titles to be up to 200 characters in length, so make them count by including relevant information like the brand, size, color, dimensions, and product type.

To continually optimize based on changing marketplace data, use tools like Ahrefs' Amazon Keyword Tool, which provides keyword ideas reports and allows you to refine by monthly search volume, clicks, and more.

Here are the main Amazon SEO A10 Algorithm Ranking Factors that sellers have control over:

SEO ranking factors are crucial for getting your product on the first page of Amazon search results. Amazon's A10 Algorithm Ranking Factors include Sales History & Velocity Through Keyword Phrases, Conversion Rate, Relevancy, Price, and Reviews.

A high conversion rate is essential, as it shows the algorithm that your product is relevant to the search term. The conversion rate is the percentage of shoppers who visit your page that purchase.

The algorithm also looks at Relevancy, which is how well your product page is optimized for the right keywords. This means that you need to stuff all 5 fields full of as many of the top 10 exact match search phrases as you can.

Price is another important factor, as lower prices rank higher in search results and have higher conversion rates.

Here are the main ranking factors that Amazon sellers have control over:

To optimize your title, you want to get the 3 main search phrases within the title in a specific structure: [MAIN SEARCH PHRASE IN EXACT MATCH] – [MOST IMPORTANT DESCRIBING INFO] – [2ND MAIN PHRASE] – [MAIN BENEFIT] – [3RD MAIN PHRASE].

Tracking your Amazon keywords is a crucial step in optimizing your product listings and advertising returns. You can export your keyword search results to a .CSV file and conduct further analysis.

Exporting to a .CSV file allows you to track relevant keywords with one click and monitor search volume and conversion over time for data-driven decision-making. This is especially useful for identifying trends and making informed marketing decisions.

Tracking your keywords regularly is essential for staying on top of your Amazon business. You should aim to check your keyword ranking at least once per week to inform your marketing decisions.

For more insights, see: Affiliate Marketing Keyword Research

To make tracking easier, consider using an Amazon keyword rank tracking software, such as Helium 10 Keyword Tracker. This will give you key insights into where you should focus your product launch and PPC efforts.

By saving and exporting your best keywords, you can easily manage and segment your lists for future reference. This is especially useful for sending your research to colleagues or for future use.

Troubleshooting keyword indexing issues on Amazon can be frustrating, but there are steps you can take to resolve the problem. If a keyword isn't indexing, try adding the exact match phrase to a different text field, such as the subject matter, and check back in a few hours.

If it still doesn't work, consider moving the keyword to multiple other fields or bidding high for it in Amazon Ads. This can help Amazon's algorithm re-evaluate your listing's relevancy.

Here's a troubleshooting process to follow:

Having a list of keywords is a great start, but it's not uncommon to miss some important ones. In fact, identifying just 8 additional keywords can open up hundreds of new search terms to index and rank for.

You can use tools like Helium 10 Scribbles to import your completed listing title, bullets, and description to identify what's missing. If your listing is already on Amazon, you can import it automatically by pressing "import listing."

If your product is not showing up in search results for a specific keyword, the first step is to add the exact match phrase to a different text field, such as the subject matter, and check back again in a few hours.

If that doesn't work, try moving the keyword to another field or multiple other fields. It's also worth bidding high for that keyword in Amazon Ads, as this can prompt Amazon's algorithm to reevaluate your product's relevancy.

However, if the keyword still isn't working, it's likely a relevancy problem. Ask yourself if the keyword is truly relevant to your product, and if not, consider removing it.

If you're still having trouble, try getting a sale through a similar keyword that you are indexing for. Having a trusted friend or family member search for the keyword and make a purchase can help Amazon's algorithm recognize your product.

Here are some troubleshooting steps to try:

Bulk Remove Bad Keywords is a crucial step in maintaining top relevancy for the algorithm. You can quickly remove unwanted keywords by copying and pasting a list of garbage keywords into the "Remove all words starting with" field.

These keywords often include disease-related words that can get your listing suspended or suppressed due to strict FDA regulations, as well as generic words like "deal" or "warehouse". Be ruthless with your deletions, as you want only the most relevant keywords to remain.

Sorting results by length can help you easily bulk delete super short single letters or other random 1-word phrases that aren't relevant. This is a great way to quickly clean up your list.

You can also sort by length to easily delete big long URLs. Then, manually go through and delete words that aren't relevant.