Brevity is a skill that can be developed with practice and patience.
Research shows that readers can process about 250-300 words per minute, but their attention span is shorter than ever before. This means writers have a limited time to convey their message.
Using too many words can lead to confusion and disengagement, making it essential to cut to the chase. A well-crafted sentence can convey the same information in a fraction of the time.
The Importance of Brevity
Brevity is an essential skill that can make a huge difference in how we communicate and get things done. A handful of seconds is all it takes for you to lose someone when your message isn’t clear and concise.
We consume so much information that all that extra padding kills our productivity, frustrates us, and creates a lot of mental overtime. Meetings that run long or phone calls that drag on after making a point can be particularly grueling.
It's easy to get carried away with our thoughts and ideas, but brevity is what keeps us on track. Think about how you feel when you're stuck listening to someone who won't wrap up their message.
Writing Clarity and Efficiency
Writing Clarity and Efficiency is a skill that can be learned and improved with practice.
According to an experiment with Atlassians, adopting the Smart Brevity method made communication more efficient. After the training, 46% of participants received fewer clarifying questions, a huge time saver for themselves and their teammates.
Writing clearly and efficiently is not just about saving time, but also about making a stronger impact. Research shows that people who write more clearly are more likely to get their message across and be understood.
The Smart Brevity method emphasizes the importance of simplicity in writing. It suggests using straightforward language and tight sentences to convey your message.
To achieve this, you can try using short paragraphs, bolding, numbered lists, and bullet points to make your message easy to scan. This will help your readers quickly grasp the main points and take action.
A study found that after incorporating the Smart Brevity method, 93% of participants felt confident they were writing more clearly and effectively. This suggests that with practice and dedication, anyone can improve their writing clarity and efficiency.
Here are the Core 4 components of Smart Brevity's approach to writing more clearly:
- Start with a bold headline: You need six or fewer words that will grab your reader's attention.
- Write a strong first sentence: Add a memorable and direct opening sentence – your tl;dr. Tell your reader something they need to know.
- Give context: Headings like “What’s new,” “Why this matters,” or “The bottom line” guide readers to a concise explanation of why your fact, idea, or thought matters.
- Give your readers the chance to learn more: Ending with “Go deeper” or “What’s next” signals that there’s more context to uncover, if they so choose.
Improving Writing Skills
The Smart Brevity method is a game-changer for anyone looking to improve their writing skills. It's all about cutting through the noise and saying more with less.
By following the Smart Brevity principles, you can make your writing clearer and more effective. This includes grabbing attention with a strong sentence, keeping it simple with straightforward language, and writing like a human being.
You can also use tools like AI to learn the Smart Brevity method. In fact, research shows that those who learned via AI were 7% more likely to see improvements in the clarity of their writing.
To get started, try befriending the red pen and slashing unnecessary words from your writing. This simple technique can help you write more succinctly and make your message easier to read.
Here are the core principles of the Smart Brevity method summarized:
- Grab attention: Start with the most important detail.
- Keep it simple: Use straightforward language and tight sentences.
- Write like a human: Avoid jargon.
- Know your audience: Write for your audience and address their specific needs.
- Stay scannable: Use short paragraphs and bolding to make your message easy to scan.
- Enough is enough: Use as few words as possible to get your message across.
Write More
Writing more effectively is all about mastering the art of brevity. Smart Brevity is a method that helps you cut through the noise and communicate more clearly.
To write more effectively, start with the most important detail and summarize it in one strong sentence. This is the core principle of Smart Brevity's "Grab attention" rule.
Using straightforward language and tight sentences is key to keeping your writing simple. This helps your audience understand your message quickly and easily.
Writing like a human means avoiding jargon and using everyday language. It's like speaking to a colleague over coffee – you'd use simple, conversational language.
Knowing your audience is crucial to writing effectively. This means writing for your audience and addressing their specific needs.
To make your writing scannable, use short paragraphs, bolding, numbered lists, and bullet points. This helps your audience quickly grasp your message.
Here are the core principles of Smart Brevity in a nutshell:
- Grab attention: Start with the most important detail.
- Keep it simple: Use straightforward language and tight sentences.
- Write like a human: Avoid jargon.
- Know your audience: Write for your audience and address their specific needs.
- Stay scannable: Use short paragraphs, bolding, numbered lists, and bullet points.
- Enough is enough: Use as few words as possible to get your message across.
By adopting the Smart Brevity method, you can write more clearly and efficiently. In fact, 93% of participants in an experiment felt confident they were writing more clearly and effectively after incorporating the method.
Embracing Feedback
You don't have to be an English major to write succinctly.
Breaking out the red pen and slashing words that aren't necessary to your message can make a big difference.
More than 60% of the words in some texts can be cut without changing the message.
It's a good idea to use one word instead of three when possible.
Being open to feedback and willing to make changes can help you improve your writing skills.
Even small adjustments can make a big impact on how easy your writing is to read.
Boosting Career with Brevity
Being clear and concise is no longer a plus, it's a necessity for advancing your career. Being brief can give you a competitive edge over verbose colleagues.
If you can deliver ideas fast and clearly, you'll stand out from those who take too long to get to the point. People are always drawn to those who can entice them with less.
Training with AI can actually improve your writing skills, with those who learned via AI being 7% more likely to see improvements in clarity.
In fact, 76% of participants who learned via AI enjoyed using it to learn a new skill, and 80% have started incorporating it into their workflow.
Challenges and Solutions
Brevity is an important skill, but it's not always easy to master.
In order to communicate effectively, you need to be able to convey complex ideas in a clear and concise manner. This means cutting out unnecessary words and getting straight to the point.
Being concise can save you time and effort, as seen in the example of the famous economist, Milton Friedman, who was known for his ability to express complex ideas in just a few sentences.
However, brevity can be a challenge, especially when you're trying to explain something new or complex. This is why it's essential to practice and develop your skills over time.
By focusing on the key message you want to convey, you can avoid getting bogged down in unnecessary details and communicate more effectively.
Sources
- https://www.n2growth.com/the-resurgence-of-brevity/
- https://medium.com/@daniel_clough/brevity-the-most-underrated-skill-dabd76108872
- https://groundedcuriosity.com/the-benefits-of-brevity/
- https://www.atlassian.com/blog/communication/clear-writing-experiment
- https://officeninjas.com/power-of-brevity-why-your-manager-has-stopped-responding-to-your-emails/
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