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CNN's web traffic has seen significant growth over the years, with a massive 44% increase in unique visitors between 2015 and 2016.
This surge in traffic can be attributed to the network's expansion into digital media, with a focus on online video content. CNN's digital video views increased by 83% in 2016 alone.
The majority of CNN's web traffic comes from the United States, with over 60% of its unique visitors hailing from the country.
Traffic Analysis
The United States dominates traffic to cnn.com with 35M visits, an increase of 6.7M from the previous month.
This is a significant increase, making up 66.9% of the total traffic to the site.
Canada comes in second with 3.7M visits, a 1.3M increase from the previous month.
The United Kingdom and Mexico follow closely behind, with 1.3M and 1.2M visits respectively.
India rounds out the top five with 943K visits, a 50K increase from the previous month.
Here's a breakdown of the top traffic locations for cnn.com:
Mobile and App Traffic
Mobile devices account for a significant portion of CNN's web traffic, with over 50% of visitors accessing the site through mobile devices.
This shift towards mobile traffic has led to a significant increase in the use of mobile apps, with CNN's mobile app being downloaded over 10 million times.
The majority of mobile traffic to CNN comes from iOS devices, with 70% of mobile visitors using an iPhone or iPad.
CNN's mobile app has seen a 25% increase in engagement over the past year, with users spending an average of 30 minutes per session.
The most popular sections of the CNN mobile app are the breaking news and live video sections, which account for over 40% of total app usage.
This emphasis on mobile traffic and app engagement has led to a significant increase in mobile advertising revenue for CNN, with mobile ads now accounting for over 30% of total ad revenue.
On a similar theme: Mobile Website Traffic
Top Competing Websites
According to the data, news.google.com is a top competing website of cnn.com, ranking in the top 10 organic search results for the same keywords that cnn.com gets the most traffic from.
News.google.com has a significant following, with 6.0 million monthly visitors. It also has a substantial number of backlinks, with 9.9 thousand.
Another competitor, 270towin.com, has 2.7 million monthly visitors and 1.6 thousand backlinks.
Malaysiaairlines.com is also a notable competitor, with 937 thousand monthly visitors and 1.5 thousand backlinks.
Here's a brief overview of the top competing websites of cnn.com:
Donaldjtrump.com and neuralink.com also make the list, with 695 thousand and 283 thousand monthly visitors, respectively.
Frequently Asked Questions
How can I increase traffic to my news website?
To increase traffic to your news website, focus on creating engaging content, optimizing for search engines, and leveraging social media, email marketing, and guest posts to reach a wider audience. By implementing these strategies, you can drive more visitors to your site and boost your online presence.
Sources
- https://www.poynter.org/reporting-editing/2014/as-cnn-mobile-traffic-hits-40-editor-calls-web-vs-apps-debate-red-herring/
- https://www.theguardian.com/media/2007/apr/17/newmedia.usnews
- https://ahrefs.com/websites/cnn.com
- https://www.cnn.com/about
- https://cnnpressroom.blogs.cnn.com/2020/12/22/cnn-digital-shatters-all-historical-records-reaches-largest-most-engaged-audience-in-history-in-2020/
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