Ecommerce Keyword Research for Ecommerce Success

Conducting thorough ecommerce keyword research is crucial for standing out in a crowded online marketplace. A well-planned keyword strategy can make all the difference in driving organic traffic to your site.

According to a study, 71% of online shoppers use search engines to find products, making keyword research a vital step in ecommerce success.

To get started, identify your target audience and their search habits. Analyzing your competitors' keywords can also provide valuable insights.

To start with ecommerce keyword research, you need to identify the primary keywords you want to rank for. This is the foundation of your research, and it will help you create a plan for your ecommerce store.

You can use research tools to determine metrics like search volume, relevance, and intent, as well as potential keyword difficulty. This information will help you understand what keywords are worth targeting.

Using the search bar on marketplaces and social media platforms like Amazon and Facebook can also give you insight into what autocompletes and find related keywords to your products. You can see what people are searching for and use that information to inform your keyword research.

By identifying target keywords and relevant search terms, you can create a plan for creating product pages and content centered around them.

There are many ecommerce keyword research tools available that can help serve your business. Some of the more effective SEO tools include Ahrefs, SEMrush, and Moz.

Ahrefs is a powerful SEO tool that provides insights into keyword rankings, backlinks, and organic search traffic. With Ahrefs, you can see what keywords your competitors are ranking for.

SEMrush is another popular SEO tool that provides insights into keyword research, site audits, and backlink analysis. With SEMrush, you can identify new keyword opportunities.

Moz's Keyword Explorer is a keyword research tool that provides insights into search volume and keyword difficulty. This can help you understand how people search for what you sell.

Keyword research helps you find relevant keywords and understand how people search for what you sell.

Keyword research is a crucial step in ecommerce keyword research. It helps you find relevant keywords and understand how people search for what you sell.

To start, you need to understand the basics of ecommerce SEO. Ecommerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google. It focuses heavily on improving the performance of category and product pages, as these tend to be the most lucrative.

You can use research tools to determine metrics like search volume, relevance, and intent, as well as potential keyword difficulty. This will help you identify target keywords and relevant search terms that are present within your niche.

One place to start is Google Keyword Planner, a free tool designed for PPC advertisers. You can also use the Semrush Keyword Magic Tool to help you generate a list of keyword ideas. This tool provides insights into KD, user intent, monthly search volume, and more.

To generate a list of keyword ideas, start by adding your seed keyword to Google Keyword Planner or the Semrush Keyword Magic Tool. You can then review and filter this list, and add the new terms to your seed keyword list when you find ones you want to target.

Here are some key metrics to consider when evaluating keyword ideas:

By considering these metrics and using tools like Google Keyword Planner and the Semrush Keyword Magic Tool, you can generate a list of keyword ideas that are relevant, feasible, and effective.

Understanding your niche and customers is the foundation of successful ecommerce keyword research. To start, you need to take stock of the keywords in your niche, where you're currently ranking, and what you can do to improve your numbers. This involves using keyword research tools like Google Search Console and Ahrefs to build a list of keywords your website is already ranking for.

Before undertaking any ecommerce keyword research project, it's essential to understand what keywords are relevant to your niche. Establishing benchmarks around your current rankings will help you dictate what content needs to be created and what needs to be updated. By understanding your customers, you can find keywords that will attract them to your site.

Extracting keyword ideas directly from your clients is a great way to start. This involves conducting interviews or running surveys, checking out recorded sales and customer-support calls, reading customer-support emails, and reading product reviews on yours and your competitors' sites. Remember, you will only come up with great new keyword ideas if you put in the time to get to know your customer.

Google Images is the world's second-largest search engine, responsible for over 20% of all online searches. This means potential customers are likely to browse through it to find the product they're looking for.

To appear at the top of Google Images search results, you need to optimize your ecommerce site's product pages and images for SEO.

You should add a descriptive filename separated by hyphens, including important keywords. For example, if you have headphones, the filename could be "Apple-AirPods-Max-in-silver".

Most content management systems (CMSs) will have the option to add alt text when uploading images. You should make your alt text as succinct as possible, like Apple's example: "Front view of AirPods Max in Silver."

A tool like Ahrefs Webmaster Tools is a fast and free way to check your site for missing alt text. Once you've run a crawl of your site, head to the overview in Site Audit to see if there are any issues.

If you find missing alt text, you can prioritize the pages already performing well in search by ordering the list by organic traffic.

Take stock of the keywords in your niche. You must understand what keywords are relevant to your niche before undertaking any SEO keyword research project. This will help you dictate what content needs to be created and what needs to be updated.

To do this, use keyword research tools like Google Search Console and Ahrefs to build out a list of keywords your website is already ranking for and which ones are worth targeting. Establish benchmarks around your current rankings to inform your content strategy.

For example, if you sell yoga mats, your seed keywords might be "yoga mat", "yoga equipment", and "yoga accessories." These are the basic terms, products, and ideas that immediately come to mind when you think about your business and products.

Here are some key considerations to keep in mind when assessing your niche:

By considering these factors, you can create a list of keywords that are tailored to your business and target audience. This will help you create content that resonates with your customers and improves your search engine rankings.

Understanding your customers is a crucial step in understanding your niche and creating effective content that resonates with them. It's essential to create buyer personas and map out your customer journey to get a clear picture of who your target audience is and what they're looking for.

To extract keyword ideas directly from your customers, you need to listen to and observe what they're saying about your brand, company, or products. You can do this by conducting interviews or running surveys, checking out recorded sales and customer-support calls, reading customer-support emails, reading product reviews on yours and your competitors' sites, and reading posts and comments on your brand's social media channels.

Here are some effective ways to find out what your customers are saying:

Separating the extracted keyword ideas into groups, each representing a different perspective and angle on your products and services, is also essential. This will help you come up with great new keyword ideas and better understand your customer's needs.

Incorporating user intent into your keyword research is crucial for creating content that meets the needs of your target audience and increases the likelihood of conversions. Understanding user intent can be done through tools like Google's Keyword Planner, which shows associated search queries with your target keywords.

You can identify keywords that suggest specific user intent, such as "buy", "compare", or "best." For example, if your target audience is searching for "best running shoes for women", create a blog post or product page that provides in-depth information about the top running shoes for women and why they are the best.

To incorporate user intent into your keyword research, start by thinking about the types of questions your target audience might be asking when they search for products or services like yours. Consider the four categories of search intent: navigational, informational, commercial, and transactional.

Here are some examples of keywords that may indicate specific user intent:

By focusing on user intent, you can create content that addresses the specific needs and questions of your target audience, increasing the likelihood of conversions and driving traffic to your website.

Competitor analysis and research is a crucial step in ecommerce keyword research. You can use tools like Google Adwords Keyword Planner, SEMrush, and Ahrefs to see what keywords your competitors are targeting.

By analyzing your competitors' websites, you can uncover new search terms you didn't discover in your initial research. Let's say your online business is competing against Manduka, a popular yoga brand. You can click "Organic Research" and enter Manduka's URL in the search bar.

To find new keyword opportunities, apply filters like KD % > 20 max and Intent > Commercial, Transactional. Sort by search volume to prioritize the most relevant keywords. Click "Add to keyword list" and select the list you previously created.

You can repeat this process to discover even more keywords. Click on the "Competitors" tab to see other sites that rank for many of the same keywords as the competitor you're analyzing. Some of them might be your direct competitors, too.

To further analyze your competitors, consider looking at specific keywords, backlinks, and topics. What keywords are they targeting, and how are those rankings? How many backlinks are they using, and where on their website? What topics are they pursuing that are relevant to their keywords, and how well do those topics perform?

Here are some key areas to focus on:

By analyzing your competitors' websites, you can identify gaps in your own content and give you ideas for new content to create. Use tools like SEMrush or Ahrefs to analyze their websites and see what keywords they are ranking for.

There are many ecommerce keyword research tools available on the market that can help serve your business.

Some of the more effective SEO tools include Ahrefs, SEMrush, and Moz's Keyword Explorer.

Ahrefs provides insights into keyword rankings, backlinks, and organic search traffic, allowing you to see what keywords your competitors are ranking for and track your own keyword rankings.

SEMrush offers keyword research, site audits, and backlink analysis, helping you identify new keyword opportunities and track your website's search performance.

Moz's Keyword Explorer provides insights into search volume and keyword difficulty, giving you a better understanding of your target audience's search habits.

To conduct advanced keyword research, you can use research tools to determine metrics like search volume, relevance, and intent, as well as potential keyword difficulty.

Using the search bar of marketplaces and social media platforms like Amazon and Facebook can help you find related keywords to your products by seeing what autocompletes.

Identifying target keywords and relevant search terms that are present within your niche allows you to create a plan for creating product pages and content centered around them.

You can use search volume to gauge the popularity of a keyword, and relevance to ensure it aligns with your product offerings.

Now that you've identified your target audience and built a keyword strategy, it's time to take action. Building a keyword strategy around specific keywords and digital marketing goals can help you find users receptive to your product.

To keep them coming back for more, you need to continually refine your strategy. By doing so, you can stay on top of the ever-changing ecommerce landscape.

Don't be afraid to experiment and try new approaches. This will help you stay competitive and adapt to changes in your market.