Examples of a Web Page Layout to Inspire Your Next Project

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Looking through the various web page layouts, you'll notice that each one serves a specific purpose and audience. The Minimalist layout, for instance, is ideal for simple blogs or portfolios.

The use of white space in the Minimalist layout allows for a clean and uncluttered design, making it easy to focus on the content. This layout is perfect for readers who want to quickly scan through information.

The Grid layout, on the other hand, is great for news websites or blogs with multiple categories. By organizing content into a grid, readers can easily navigate through different sections.

The use of a clear typography in the Grid layout helps to distinguish between headlines and body text, making it easier to read.

Layout Principles

A well-designed website layout is crucial for guiding visitors through your site. Think about the flow of your website, and use headings, images, and other design elements to create a logical path for visitors to follow.

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Effective use of headings helps visitors understand the structure of your website. Use them to break up content and highlight important information, like the "Guide Your Visitors" section suggests. This will help visitors quickly grasp the main points and navigate your site more easily.

A clear and concise layout also helps to reduce visual clutter, making it easier for visitors to focus on the content that matters most. By using design elements to guide visitors through your website, you can create a more engaging and user-friendly experience.

Hero Section

A hero section is a layout that grabs the viewer's attention with a high-quality image, often placed above the fold on your homepage. This layout is great for promoting individual products or services that your company offers.

The hero section typically includes navigation features above the image, with text, icons, and CTAs positioned below or overlaid on the image. This layout is highly engaging and creates active space on your webpage.

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One popular type of hero section is the fullscreen hero page media layout, which uses a bold statement to capture the viewer's attention. This layout is often used by websites that want to showcase their products or services in a visually appealing way.

Here are some pros and cons of using a hero section:

  • Pro: Offering one focal point will improve conversion rates.
  • Con: This is a hyper-focused design approach that requires a very strong CTA.

Some examples of hero sections include:

  • Gotham, which uses a fullscreen media layout style with sliding images.
  • LowFruits, a keyword research tool, which uses a featured hero layout with an explainer video on one side and headings and CTA buttons on the other.
  • Elementor, a visual builder for WordPress, which uses a centered hero layout that puts the focus on the text.

Overall, a hero section is a great way to grab the viewer's attention and promote your products or services in a visually appealing way.

Heading

Think about how you want people to move through your website. What do you want them to see first? What do you want them to do next?

Use headings to logically guide visitors through your website. Headings help visitors understand the structure and content of your website.

Use images and other design elements to support your headings and guide visitors through your website. This can include icons, graphics, and even videos.

Think about what you want visitors to see first, and use headings and design elements to draw their attention to that content.

Content Placement

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Content Placement is all about creating a visual flow that guides the viewer's attention to the most important piece of content on the page.

Different pages have different layouts because you should build your layout around the most important piece of content on that page, creating a hierarchy that directs the viewer's attention back to it.

Your homepage should look different from your individual web pages, and those pages may look different from each other too. This is because each page has its own unique purpose and content that needs to be highlighted.

The header, "Grow better with HubSpot", is the focal point on HubSpot's homepage, leading you to the next most important piece of content, which is the call-to-action (CTA), "get a demo."

Grid and Alignment

A grid system is the first element to add to your page when starting from scratch. It creates a baseline template for your layout, setting margins to a consistent length and designating space for each piece of content.

Credit: youtube.com, The Only CSS Layout Guide You'll Ever Need

Using a grid system allows you to balance your page and have an idea of what content to add. As you continue to add elements, they're spaced out evenly by default, making it easier to create a visually appealing page.

The rule of thirds is another design principle that can be applied to web design. It breaks your page into nine sections, with elements placed along gridlines looking more appealing to your audience.

Grid Breaking

Grid breaking is a layout that defies the standard of a traditional grid layout. It tweaks the rules and concept of grids and takes liberties when possible.

A broken grid layout can add a modern look to your site, but it requires careful design to avoid coming across as random to the viewer. If your visual elements aren't strong enough or you're using stock photography, this layout can be a problem.

The example of Zara's website shows how a broken grid layout can be effective. Their columns vary in size and sometimes overlap each other, creating a visually interesting layout.

Credit: youtube.com, Level Up Your Designs with Aligned Grids 🚀

A broken grid layout can be challenging to design, especially if you're not experienced with website development. However, with the right design, it can be a great way to add some visual interest to your site.

One of the key things to keep in mind with a broken grid layout is to create contrast and visual hierarchy. This will help guide the eye and create movement and energy on the page.

Grid and Alignment

Grid and alignment are crucial elements in designing a website. A split-screen layout divides your site into two halves, creating a modern look that can match your brand's color palette. This layout is ideal for any type of website.

The vertical split-screen layout is a bold and engaging design that splits the screen into two or more vertical columns. It can limit the amount of horizontal space in each column, but it can also create a unique effect as users scroll down the page.

Credit: youtube.com, The how and why: align-items & align-content in flex and grid

A two-column hero layout includes a banner image at the top of the page, along with two module columns located either directly underneath it or overlaid on top. This layout maintains page hierarchy while displaying multiple types of content for viewers to choose from.

Conversion rate may be lower with the split layout because viewers' attention is divided between columns. However, this layout is still effective in showcasing multiple content types, as seen in Educated Guess's website.

The hero section layout is similar to a full-screen background image, with a few small changes. This layout offers one focal point, which can improve conversion rates, but it requires a very strong CTA to grab the viewer's attention.

F-Pattern

The F-Pattern layout is a popular design choice for websites, and it's based on how people naturally scan a page. Most visitors look at the top left corner first, then scan across to the right, and finally move down the left side of the page.

This layout style is familiar to visitors because many popular websites use it, including The New York Times and CNN, which use the F-Pattern to display top news stories.

The F-Pattern layout is particularly well-suited for blogs and news websites with lots of content to share.

Asymmetrical

Credit: youtube.com, Asymmetry and broken grid layouts in examples.

Asymmetrical layouts are a great way to add some creativity to your design. This type of layout divides the page into two sides, each containing an equal amount of content, creating a balanced look.

In an asymmetrical layout, different sizes, shapes, and placements of elements are used strategically to draw attention to key areas and create movement and energy on the page. This can be very engaging and eye-catching.

HubSpot uses an asymmetrical layout for their product offering pages, placing an image of the product on the right and a CTA on the left. This layout can be used for pretty much any landing page.

Asymmetrical layouts are popular among news sites, magazines, gossip blogs, and journals, where the layout has no set structure. This allows for a creative and disorganized look.

The New York Times website is a great example of an asymmetrical layout, where the order and structure change daily depending on its content. This is a really good fit for the asymmetrical design.

Credit: youtube.com, Alignment, Balance, and Grids (Principles of Layout: Pt 3 of 3)

To create an asymmetrical layout, you need to create contrast and visual hierarchy, guiding the eye with purpose without sacrificing readability. This requires careful design to avoid clutter or confusion.

Asymmetrical layouts can be a great option if you want your website to stand out, especially for creative portfolios, agency websites, and brands looking for a unique look. Plus, it creates a unique browsing experience.

Scrolling Full-Screen Image

A scrolling full-screen image layout is a great way to grab the viewer's attention and put your product center-stage. It's similar to a full-screen image background layout, but the text scrolls and changes as you navigate downward.

This layout is ideal for one-page websites, as long as you have a high-quality image to set as your background. You'll want to make sure there's enough text on the page as viewers scroll to avoid the page feeling empty.

Scrolling full-screen images can be professional-looking, especially if you have a high-quality image to work with. They can be modified to your exact liking, making it a great option for anyone looking for a unique design.

Mobile-First

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Over half of all website traffic comes from mobile devices, so it's essential to make sure your website looks great on mobile phones.

A mobile-first design approach is the best way to achieve this, which means starting by designing your website for mobile phones, and then adding more features and content for larger screens later.

Using a mobile-first design approach ensures that your website looks great on any device.

Web designers use CSS media queries to make websites responsive, which means they automatically adjust to fit any screen size.

The goal of responsive design is to provide a seamless user experience across all devices.

Designing for mobile phones first helps you prioritize what's most important for your website's layout and content.

Visual Hierarchy

A visual hierarchy is key to a well-designed web page layout. This means organizing your content in a way that guides the viewer's attention to the most important piece of information.

HubSpot's homepage is a great example of this, where the header "Grow better with HubSpot" is the focal point, leading the viewer's eye to the call-to-action (CTA) "get a demo." A clear hierarchy helps direct the viewer's attention to what matters most.

Having too many visual elements can confuse visitors, as it makes the page layout feel cluttered. Balancing elements in a silhouette view, where there's a good balance between text, images, and whitespace, can make the page feel more intuitive and easy to read.

Content Hierarchy

Credit: youtube.com, What Is Visual Hierarchy?

A well-designed website can make all the difference in keeping visitors engaged. The key to a great visual hierarchy is a clear content hierarchy.

Designers often use the rule of odds, where an odd number of page elements is preferred over an even number. This is because it creates a sense of balance and direction to the center element.

The rule of thirds also plays a role in content hierarchy. By placing the most important piece of content in the middle, you create a focal point that draws the viewer's attention.

A good content hierarchy is essential for guiding the viewer's attention. This is achieved by building the layout around the most important piece of content on the page.

Think of it like a pyramid, where the main content is at the top and the supporting elements are below. This creates a clear visual flow that leads the viewer's eye to the most important information.

Credit: youtube.com, The ONLY Video On Visual Hierarchy ANY Graphic Designer Needs

HubSpot's homepage is a great example of this, with a clear hierarchy on the left side of the page. The header is the focal point, leading the viewer to the next most important piece of content, the call-to-action.

By creating a clear content hierarchy, you can direct the viewer's attention to the most important information on your website. This is especially important for websites with a lot of content, where too many visual elements can confuse the visitor.

Full-Screen Photo

Full-screen photos can capture your audience's attention immediately, making them a great sales tool for a stellar homepage. This layout uses an image as the main background, which spans the length of the page or above the fold.

With the right product, a photo is the best sales tool for a stellar homepage. Choosing the wrong photo, however, will make this page unreadable to some or all viewers.

If you have high-quality and eye-popping images at your disposal, a full-screen background image is a great way to grab someone's attention. It's hard to ignore and can really make your products and services stand out.

A full-screen photo layout is perfect for websites that want to showcase their products in a visually appealing way. This layout is ideal for e-commerce websites or websites that sell products, as it creates a sense of urgency and encourages visitors to take action.

F-Shaped

Credit: youtube.com, F-Pattern vs. Z-Pattern | Using Web Layouts to Influence User Behavior

The F-Shaped layout is a layout that appeals to how most people read a web page, starting at the top and working their way down.

This layout is effective because it delivers a lot of information in a skimmable format, making it perfect for pages with a lot of text or images.

The F-Shaped layout is great for pages with a lot of information, like a website showcasing over 10 companies that use a product, allowing readers to quickly scan through them as they work their way down the page.

If your messaging is unclear, the F-Shaped layout can feel unfocused to readers, which can lead to a drop in conversion rate.

Design Elements

The header image of the Minimalist layout is a great example of a design element that draws the user's attention.

A clear and concise navigation menu is a must-have design element for the Magazine layout, making it easy for users to find what they're looking for.

The use of whitespace in the Clean layout is a design element that helps to create a sense of balance and visual flow, making the content more readable.

Full-Screen Background Video

Credit: youtube.com, Full Screen Video Background - HTML & CSS

A full-screen video background can inject some serious POP into your website. It's a great way to create a memorable and unique homepage.

Full-screen videos, however, don't always translate well on smaller devices. I recommend testing before publishing this site layout.

The best full-screen video backgrounds are the ones that seem to loop continuously without drawing attention to themselves. They create a seamless experience for the viewer.

Asymmetrical layout templates, like the one in the example, create visual intrigue and are perfect for artistic or creative websites. They add an extra layer of interest to your design.

Gradient

Gradient layouts can add a mix of colors to your landing page, making it visually appealing.

A gradient can be used as the background photo or it can be overlayed on a stock image, adding personalization to your web page.

Gradients have been a rising graphic design trend for years, adding interest without distracting from your message.

Not all brands have colors that lend themselves well to gradient backgrounds, so you may need to reach outside your standard brand palette.

Use a gradient background on busy pages to remove distractions and focus the page on your products.

Design Techniques

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When designing a web page layout, it's essential to consider the placement of key elements to create a clear visual hierarchy.

A good starting point is to position your main content above the fold, as seen in the example of the "Simple News Website" layout, where the main article takes up most of the screen space.

Using a grid system can also help you create a balanced layout, such as the "Responsive Magazine" design, which uses a 12-column grid to organize its content.

This layout technique allows you to easily adjust the width and height of your elements, making it perfect for creating responsive designs that work well on various devices.

Interactive

Interactive design techniques can make a big impact on your website. Interactive layouts are memorable, fun, and engaging for viewers.

This type of layout lets visitors interact with the scene by shifting the perspective, but it doesn't necessarily deliver vital information. It's a creative way to let users engage with your site.

If you're a developer or a freelancer, an interactive layout can be a great way to show off your web design skills and keep visitors engaged on your site.

Scrollable Animation

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A scrollable animation layout can make for a stunning experience. It relies on the user's interaction to function, responding visually in unconventional ways as the user scrolls.

Storiaverse is a great example of this layout, with an immersive scrolling experience. I recommend clicking through to the website, as a single screenshot doesn't do it justice.

A one-page scroll animation isn't the only option, as Storia uses different animations for each section of its website. This approach showcases its services to prospective users.

Storiaverse offers animation services to writers and creatives, allowing them to bring their stories to life with animated images. By using an animation layout design, Storia effectively communicates its value proposition.

A scrollable animation layout is a great way to match the intent of your website. If you want people to believe that you offer great animation services, creating an engaging website layout is a great way to do that.

Navigation and Layout

Credit: youtube.com, The Best Homepage Layout In Web Design (Supported by UX)

A static sidebar or navigation bar layout is a simple and effective way to design a website, taking up only one page. This style is perfect for online kitchens, restaurants, or sites with many categories, as seen in the Arbor Restaurant in Bournemouth.

The Arbor Restaurant's website layout is a great example of a static sidebar approach, removing the typical top-style navigation bar in favor of a fixed, scrollable sidebar. This gives you a simple website layout that focuses on advertising your products and services.

By cutting out the noise, a static sidebar layout can make your website feel more streamlined and focused.

Fixed Navigation Bar

A fixed navigation bar is a staple on most websites, providing easy access to a site's important pages. Apple's website is a classic example of this layout style, featuring a minimalist navigation bar at the top.

This layout design allows viewers to quickly find what they're looking for, making it a simple and effective choice. The navigation bar on Apple's website even opens a pop-up page when you hover over each text.

Many designers opt for this layout style because it puts the product in the audience's face, making it easier to engage with.

Static Sidebar/Navigation Bar

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The static sidebar/navigation bar layout is a great way to keep things simple and focused. This style is easy to design and usually takes one page.

Try using a static sidebar/navigation bar website layout if you run an online kitchen or a restaurant, or if your site will include many categories.

A good example of this style is the Arbor Restaurant in Bournemouth, which opted to use a static sidebar approach.

The site removes the typical top-style navigation bar in favor of a fixed, scrollable sidebar. This gives you a simple website layout masterpiece.

Best Practices

A good website layout is crucial for guiding visitors through your site and helping them find what they're looking for. It's not just about making your website look good, but also about making it easy to use and understand.

To create an effective layout, start by considering the content hierarchy, which is the foundation of a good website design. This means organizing your content in a way that makes sense and guides visitors through your site.

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A good layout will help visitors identify what you're offering and what products they should know about. This can be achieved by creating a clear and concise content hierarchy.

Visitors should be able to get the information they need fast and efficiently, and a well-designed layout can help achieve this. By providing a clear direction through the page layout design, you can help visitors navigate your site with ease.

Ultimately, a good website layout is one that balances aesthetics and functionality, making it both visually appealing and easy to use.

Frequently Asked Questions

What is the layout of a web page?

A website layout refers to the intentional arrangement of visual elements on a webpage to guide the user experience. It's the deliberate positioning of page elements to create a clear and effective visual structure.

What is a web page design example?

A web page design example is the Google homepage, which features a clean and minimalistic layout with a clear call to action. This design showcases a simple yet effective approach to web design with a prominent logo, search bar, and limited distractions.

How to design a website layout sample?

Consider various website layout designs such as zig-zag, card-based, asymmetrical, full-page, parallax, magazine, single-column, or F-pattern layouts to create an effective and visually appealing design

Francis McKenzie

Writer

Francis McKenzie is a skilled writer with a passion for crafting informative and engaging content. With a focus on technology and software development, Francis has established herself as a knowledgeable and authoritative voice in the field of Next.js development.

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