Freelance Web Dev Salary: A Comprehensive Guide

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As a freelancer, your salary can vary greatly depending on your skills, experience, and the type of projects you take on. According to our research, the average hourly rate for a freelance web developer in the United States is around $75-$100 per hour.

The highest paying freelance web development jobs are typically those that require expertise in emerging technologies such as blockchain, artificial intelligence, and the Internet of Things. These jobs can command rates of up to $200 per hour.

The type of projects you work on also plays a significant role in determining your salary. For example, working on a high-profile e-commerce platform can pay significantly more than working on a small startup's website.

Pricing and Rates

Freelance web developers can charge by the hour or by the day, with rates varying depending on experience and location. A daily rate of £120 can add up to £360 for a three-day project.

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The rate for a freelance web designer is generally lower than that of a larger company, due to lower costs and overheads. This is largely due to the fact that larger organisations typically have greater costs and overheads.

Billing for time is common and widely understood by clients, but it's essential to factor in taxes, benefits, and self-employment expenses when setting your rate. As a freelancer, you'll need to pay all your own Social Security and Medicare taxes, and income taxes out of your own savings.

The minimum hourly rate for a freelance web developer in the U.S. is at least $98, while the minimum daily rate is $784. This rate is based on 7-10 years of experience.

Here's a rough estimate of hourly rates for freelance web developers:

Keep in mind that these rates are general estimates and can vary depending on your skills, education, and location.

Pricing and Rates

Developers may charge by the hour or by the day, which means you'll need to pay them a bit more per their rate for every hour or day they spend on the project.

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The preferred payment structure for brief projects is hourly or daily rates, but for more substantial projects, a flat rate is often a better option. If your project is expected to take more than a week, a flat rate will likely be more cost-effective.

As a general rule, the rate for an independent freelance web designer will be lower than that of a larger company due to greater costs and overheads.

The hourly rate for a freelance web developer is generally between $30 and $60, with the lowest 10 percent charging $28 and the highest 10 percent charging $52 and above.

Freelance web developer rates vary depending on experience, with junior developers earning less and top-level developers earning more. According to Glassdoor, the average freelance web developer salary is $73,194 per year.

Here's a rough guide to freelance web developer salaries based on experience:

To determine your hourly rate, you'll need to consider factors like your desired salary, the amount of time you spend on billable work, and the costs of being a freelancer, such as health insurance and self-employment taxes.

The minimum rate for a freelance web developer should be at least $98 on an hourly basis if you live in the U.S. and have 7-10 years of experience, and at least $784 on a daily basis.

Online Sales

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Online sales can be a great way to supplement your income. You can sell your work online by listing web templates and themes for purchase.

Building web templates and themes is a good idea because you can code the template once and then sell it to thousands of people and companies. This way, you can earn more money for work you've already done.

Full Stack

Full Stack developers are in high demand and tend to earn higher rates than average. Their expertise spans both front-end and back-end development, making them a valuable asset to clients.

A Full Stack developer's salary can range up to $88,968. This is due to their comprehensive understanding of coding and ability to handle a wide range of tasks.

To become a Full Stack developer, it's essential to learn the techniques of front-end and back-end development. This will allow you to take on a wider range of projects and increase your earning potential.

Full Stack developers are responsible for programming servers and databases, working on website architecture, and ensuring code is mobile-optimized.

Salary Expectations

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The average freelance web developer salary is around $73,194 per year, according to Glassdoor. Freelance web developers can earn up to $71,000 at the top of the scale for entry-level experience, which is less than 1 year.

Experience plays a huge role in determining salary expectations, with average pay increasing as you gain more experience. Junior developers (1-4 years of experience) can expect to earn around $58,000 per year, while senior developers (20+ years of experience) can earn up to $81,000 per year.

Here's a breakdown of average freelance web developer salaries based on experience level:

Keep in mind that these are just estimates, and actual salaries can vary based on factors like location, education, and niche.

Pay Based on Experience

As you gain more experience as a freelance web developer, your salary expectations will naturally increase. According to PayScale's data, junior developers with 1-4 years of experience can expect to earn around $58,000 per year. This is a great starting point, but it's essential to keep in mind that salaries will rise as you gain more seniority.

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Experience is one of the most significant factors impacting freelance web developer salaries, making it a crucial consideration when setting realistic salary expectations. As developers gain more experience, their salaries will increase accordingly. PayScale's data shows a clear salary progression as freelancers gain more seniority in the industry.

Here's a breakdown of average pay for different experience levels across North America, based on PayScale's data:

  • Junior developer (1 – 4 years): $58,000 per year
  • Mid-career developer (5 – 9 years): $67,000 per year
  • Experienced developer (10 – 19 years): $73,000 per year
  • Senior developer (20+ years): $81,000 per year

Keep in mind that these figures are averages, and actual salaries may vary depending on factors like location, education, and specific job requirements. However, this data provides a solid foundation for understanding how experience impacts freelance web developer salaries.

In-House Salary Expectations

In-house web developers typically earn a base pay of $68,788 per year, which is less than a $7,000 difference compared to freelancers.

This average base pay is according to Glassdoor, a reliable source for salary information.

Health insurance benefits, 401k matching, profit-sharing, and other compensation employees often receive can make a big difference in their overall compensation package.

These benefits can bring the total compensation closer to what freelancers earn.

Factors Affecting Pay

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Experience is a major factor in determining freelance web developer salaries. PayScale's data shows a clear salary progression as freelancers gain more seniority in the industry, with salaries increasing from $58,000 per year for junior developers to $81,000 per year for senior developers.

The type of job also plays a significant role, with full-stack developers typically earning more than front-end or back-end developers. Knowledge of specific programming languages and frameworks can also impact pay rates, with some skills commanding a premium over others.

Here are some of the most in-demand skills that can boost your earnings:

  • Dynamic HTML (DHTML) - 56% increase in salary
  • Database knowledge (like SQL) - 42% higher salaries
  • Continuous Integration (CI) - 41% increase in salary
  • UNIX, Apache Cordova, Troubleshooting, Database administration, .NET Core, Google App Engine, and NoSQL - 30% or more increase in salary

The demand and competition for freelance web developers also impact pay rates, with developers in high demand commanding higher salaries.

Factors Affecting Salary Expectations

As a freelance web developer, you're likely curious about the factors that affect your salary expectations. Let's break it down.

Your type of job, whether you're a front-end, back-end, or full-stack developer, plays a significant role in your earning potential. Experience level is also a major factor, with salaries increasing as you gain more experience.

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Demand and competition are also crucial, with developers in high demand but certain programming languages and skills making you more marketable. Skills needed, such as programming languages, web frameworks, and more, impact pay rates as well.

Here are some specific skills that can boost your salary expectations:

  • Knowledge of Dynamic HTML (DHTML) can drive up salary expectations by 56 percent.
  • Database knowledge (like SQL) can result in 42 percent higher salaries.
  • Continuous Integration (CI) can show a 41 percent increase.
  • Other skills like UNIX, Apache Cordova, Troubleshooting, Database administration, .NET Core, Google App Engine, and NoSQL can boost salaries by 30 percent or more.

Experience is one of the biggest details impacting freelance web developer salaries, with a clear salary progression as freelancers gain more seniority in the industry. According to PayScale, here's how salary expectations grow as you gain more experience:

  • Junior developer (1 – 4 years): $58,000 per year
  • Mid-career developer (5 – 9 years): $67,000 per year
  • Experienced developer (10 – 19 years): $73,000 per year
  • Senior developer (20+ years): $81,000 per year

For entry-level web developers, the average base salary is $50,636, but can range up to $71,000.

Build Complexity

The complexity of a build can significantly impact the project cost. A fancy multi-functional website with log-in areas, a large database with search functions, or components like video uploading will likely be more expensive.

Your web designer will need to troubleshoot, version test, and reconfigure to meet your needs, which can add to the project cost. This is especially true for websites that require a lot of customization.

Clearly outlining your needs from the start is crucial to ensuring that your freelancer can provide an accurate quote. This will help prevent costly revisions down the line.

Freelancing vs Traditional Employment

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Freelancing offers the flexibility to work on your desired schedule, but your earnings are directly tied to the amount of work you put in.

As a freelancer, you can earn a variable income, with the average web developer salary being inconsistent.

Freelancing has no cap on your yearly income, making it a potentially lucrative option for those who are willing to put in the work.

Freelancing vs Traditional Employment

Freelancing offers the flexibility to work on your desired schedule, but it means earning as much as you work, with an inconsistent average web developer salary.

As a freelancer, you have the potential for unlimited yearly income, unlike traditional employment where your earnings are capped.

You can break into the tech scene as a freelancer without a four-year degree, but it's worth noting that a degree from a coding bootcamp can also be beneficial.

Freelancing allows you to choose your projects and clients, but it also means taking on the responsibility of finding new work and managing your finances.

The inconsistency of freelance income can be a challenge, but it's also a chance to earn more than you would in a traditional employment setting.

Vs. Designer

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As a freelancer, you have the flexibility to choose between various roles, including web development and design. The spread for web designer earnings is solidly lower than the average web developer salary.

PayScale puts the range between $36,000 and $77,000 annually. This significant difference in pay can impact your financial stability and lifestyle.

In traditional employment, you're often locked into a specific role and salary range. Web developers, on the other hand, can earn an average salary of around $73,000 per year, according to PayScale.

This disparity in pay highlights the importance of choosing the right career path and considering factors like job security, benefits, and growth opportunities when deciding between freelancing and traditional employment.

Increasing Earnings

As a freelance web developer, it's great to know that there are many ways to increase your earnings. The average salary for an IT project manager is $110,000, making it a lucrative career path to aim for.

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To advance your career, you'll need to develop skills such as leadership, communication, and business fundamentals, in addition to your technical skills. This will enable you to provide consultative services, coordination, and more complete solutions to your clients.

The minimum freelance hourly rate equivalent for an IT project manager is $114, and for a senior software engineer, it's $125. These figures are based on the average salary for these roles.

To increase your freelance web developer rates, it's essential to ask yourself strategic questions, such as where you want to be in the next three years, what skills you need to acquire, and what your customers want and need. This will help you identify areas for growth and improvement.

Some profitable niches to consider specializing in include mobile app development, SQL, WordPress, and user experience (UX) and user interface (UI) design. These areas can help you command higher rates and open up new job opportunities.

Here's a summary of the average salaries and minimum freelance hourly rates for senior roles in web development:

By diversifying your skills and specializing in areas like UX design, you can increase your freelance web developer rates and earn a higher salary.

Job Opportunities and Market

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As a freelance web developer, you'll find plenty of job opportunities and a strong market demand. Web development is a constantly evolving field, leaving room for growth and learning new skills to become even more valuable to your clients.

The demand for web developers is high, with a growth rate of 8 percent in 2019, double the average rate for all occupations. This growth is expected to continue through at least 2029.

You can expect to find a range of job opportunities on specialized websites like Toptal, Designs.net, Gun.io, and Codeable. These platforms cater to experienced freelance web developers looking for high-paying gigs.

Some of the most profitable niches for freelance web developers include mobile app development, SQL, WordPress, and user experience (UX) and user interface (UI) design.

Development Job Opportunities

As a freelance web developer, you're likely wondering about the job opportunities available to you. The good news is that web developers are in high demand, with the field growing by 8 percent in 2019, double the average rate for all occupations.

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This demand is expected to continue through at least 2029, according to the U.S. Bureau of Labor Statistics. The field's growth is driven by the increasing need for online presence and e-commerce solutions.

There are several ways to capitalize on this demand and increase your earning potential. One option is to become a full stack developer, adding both client and server side skills to your toolkit. This can open up a whole new pool of potential jobs and command higher rates.

Another option is to specialize in a niche area, such as mobile app development, SQL, WordPress, or user experience (UX) and user interface (UI) design. These areas are considered more profitable and can help you stand out in a competitive market.

Here are some of the most profitable niches in web development:

  • Mobile app development
  • SQL
  • WordPress
  • User experience (UX) and user interface (UI) design

Top 5 Jobs

As a freelance web developer, you're likely looking for job opportunities that can help you grow your skills and increase your earning potential. One way to do this is by considering a career in full stack development, which can open up a whole new pool of potential jobs and command higher rates.

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According to the job market, full stack developers are in high demand and can earn an average salary of $103,946. This is because they have both client and server side skills, making them a valuable asset to any company.

If you're looking to specialize in a particular area, consider adding a niche specialization to your resume. Some profitable niches include mobile app development, SQL, WordPress, and user experience (UX) and user interface (UI) design.

Here are the top 5 web developer jobs, along with their average salaries:

Keep in mind that while game developers may earn a comparable starting salary to web developers, web developers have much higher earning potential at the top of the range.

Calvin Connelly

Senior Writer

Calvin Connelly is a seasoned writer with a passion for crafting engaging content on a wide range of topics. With a keen eye for detail and a knack for storytelling, Calvin has established himself as a versatile and reliable voice in the world of writing. In addition to his general writing expertise, Calvin has developed a particular interest in covering important and timely subjects that impact society.

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