Having a certain number of blog posts is crucial for getting traffic, and research suggests that a minimum of 52 posts is necessary to see significant results. This is because it takes time for search engines to crawl and index your content.
The sweet spot for blog posts is actually around 100-200, as this allows you to establish authority in your niche and attract a loyal following. With this number of posts, you'll also be able to create a robust archive that search engines can crawl and index more efficiently.
Posting regularly, ideally 3-5 times per week, is also key to getting traffic. This helps to keep your audience engaged and coming back for more, while also keeping your search engine rankings up.
Optimizing Blog Post Frequency
Posting daily is key to seeing strong results, with 57% of bloggers reporting strong results from daily publishing.
The frequency of your posts matters. If you publish a post every day for a month and then burn out and post nothing for two months, you risk losing the moment you built.
Consistency is crucial, so figure out how many high-quality posts you can realistically write per month. Aim for at least two posts per week if you can.
There's no single right answer to the question, "How often should I post on my blog?" It all depends on your content and your audience.
To maintain consistency, use scheduling tools to write posts in advance. Instead of waiting until the last second to write the blog post your readers expect by Tuesday morning at 8 am, write the posts ahead of time.
The more high-quality posts you publish, the better chance you have of standing out among the millions of posts published every month.
Here's a rough guide to get you started:
Remember, consistency is key to building momentum and growing your brand awareness.
Blogging for Traffic and Engagement
Publishing daily can lead to strong results, with 57% of bloggers seeing strong results from daily posting, according to Orbit Media's Annual Blogger Survey.
To achieve this, it's essential to establish a regular publishing cadence, such as posting two to three times a week. This will help you maintain consistency and keep your audience engaged.
Posting quality content is more important than quantity. In fact, publishing too much low-quality content can harm your traffic and engagement. As Smart Blogger's experience shows, spending at least 20 hours on each post can result in high-quality content that attracts hundreds of thousands of visitors.
To get the most out of your blog, aim to publish at least two high-quality posts per week. This will not only help you attract more traffic but also establish you as a thought leader in your industry.
Here are some key statistics to keep in mind:
Remember, consistency is key to building a loyal audience and driving traffic to your blog. By publishing high-quality content regularly, you'll be well on your way to achieving your blogging goals.
Types of Blog Posts and Their Impact
Blogging helps you get identified by Google and other search engines through every blog you write and post. This increases your chances of showing up on Search Engine Results Pages (SERPs) to users searching for what you offer.
Regularly optimizing your pages is crucial for search engines to notice them. However, many sites struggle with this due to lack of time or available labor.
Blogging takes care of both adding to your available indexed pages and showing updates to your site. This signals to Google that your site is active.
Having a huge online footprint is not necessary to benefit from blogging. Even small businesses, homegrown services, or start-ups can see an impact from regular blogging.
Measuring and Increasing Traffic
To see how much traffic your blog is getting, you'll want to set up Google Analytics, which will track pageviews, sessions, and users. This will help you understand how many unique people are visiting your blog, how often they're coming back, and how many pages they're viewing.
Google Analytics will also show you which of your blog posts are getting the most traffic, so you can focus on creating more content like that. You'll also be able to see how long people are spending on your blog, how they're finding your blog, and the demographics of your audience.
Pageviews are especially important to track, as they can give you an idea of how engaging your content is. For example, if you have 12,000 sessions in a month, you may have 17,000 pageviews, which means people are clicking through to multiple pages on your blog.
Limit Content Publication
Publishing too much content can actually hurt your traffic. In fact, it's one of the most common reasons why folks don't get more traffic. The web is bursting at the seams with content on every topic, making quantity no longer a winning factor.
Today, quality is what matters most. To stand out, your posts need to be better than anything ever published on that topic, anywhere on the web. That takes time, often at least 20 hours per post, as seen with Smart Blogger's approach.
Publishing more content can be helpful, but only if the posts continue to be the best in your space. Smart Blogger's success story shows that publishing one article a week can work, but only when quality isn't sacrificed.
Blogging Statistics
According to the Orbit Media's Annual Blogger Survey, 57% of bloggers who publish content daily report strong results.
Publishing content daily is key to seeing the best results, but it's not always realistic. If you can't publish daily, aim for at least two posts per week, or even one steady, weekly post.
The more high-quality posts you publish, the better chance you have of standing out among the millions of posts published every month.
Here are some key blogging statistics to keep in mind:
- 57% of bloggers who publish content daily report strong results.
- About 38% of bloggers get similar results by posting 2-6 times a week.
- Only 11% of bloggers say they get strong results with an irregular publishing cadence.
To track your blog traffic, you'll want to set up Google Analytics, which will show you metrics like pageviews, sessions, and users.
Pageviews are how many pages on your blog were viewed in one session. Sessions are how many instances users came to your blog. Users are how many unique people visited your blog.
A good baseline to aim for is 10,000 pageviews per month before you start working with brands on sponsored posts.
More Pageviews = Sponsored Post Opportunities
Having a good amount of traffic is crucial for sponsored post opportunities. A baseline to aim for is 10,000 pageviews per month before you start working with brands.
Brands are more likely to work with you if you have a decent amount of traffic, and the more you have, the more you can charge. You can reasonably charge a couple hundred dollars for a sponsored post at this level.
Many bloggers get 100,000 pageviews a month and charge $1,000+ for a single blog post. This shows that with a large audience, you can earn a significant income from sponsored posts.
Having an audience on social media, like Instagram, can also help with sponsored post opportunities. Brands are interested in working with influencers on platforms like Instagram, rather than just bloggers.
Blog Promotion and Management
If you're just starting out, you should spend at least as much time promoting your posts as you do writing them. Or even more, if you can.
You could write the greatest blog post in the history of the universe, but if no one knows about it, it won't make a difference. In the beginning, no one is paying any attention to you.
Blogging is a great way to get more website traffic, and it's not just about writing posts. It's about adding to your available indexed pages and showing updates to your site.
Every blog you write and post helps you get identified by Google and other search engines. This means your page has a chance to show up on search engine results pages (SERPs) to users actively searching for what you offer.
You should aim to promote your posts as much as you write them, especially if you have fewer than 10,000 subscribers. This means spending at least as much time on outreach as you do on writing.
Sources
- https://smartblogger.com/website-traffic/
- https://uptickmarketing.com/blog/how-blogging-helps-website-traffic/
- https://www.crazyegg.com/blog/blogging-statistics/
- https://www.exposure.com/blog/9-types-of-blog-posts-to-drive-more-website-traffic/
- https://www.bloggingherway.com/how-many-pageviews-do-you-need-to-make-money-blogging/
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