How Much Do Web Designers Make and What to Expect

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As a web designer, your salary can vary depending on your level of experience, location, and type of projects you take on. According to the Bureau of Labor Statistics, the median annual salary for web developers was $73,950 in May 2020.

In the United States, web designers with 1-3 years of experience can expect to earn around $40,000 to $60,000 per year. This is based on data from the article section "Web Designer Salary by Experience Level".

Web designers with more experience, typically 5-10 years, can earn upwards of $80,000 to $110,000 per year.

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Web Designer Salary

Web designers can earn an average salary of $71,110 per year, according to data from top salary-reporting sites.

Indeed.com reports an average salary of $53K per year, while ZipRecruiter puts it at $72K per year.

Glassdoor and Payscale report lower average salaries of $69K per year and $57K per year, respectively.

Salary.com reports the highest average salary of $102K per year.

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The average salary of web designers in the USA is $57,500 per year, based on data from a global community of over 300,000 designers.

This average salary can vary greatly depending on the web designer's experience, with the lowest reported salary being $40,000 and the highest being $80,000.

Here are some average salaries reported by different sources:

The average yearly salary of a web designer would be about $57k, according to a compilation of data from these sources.

Salary by Specialty

Web designers can specialize in various fields, and their salaries vary accordingly. UI designers create website interfaces, perfecting the smallest details, and can earn an average salary of $79k/year.

UI designers' salaries range from $59k to $128k, depending on the source. In contrast, UX designers focus on making websites feel good, ensuring navigation is smooth and animations are well-timed. Their average salary is around $87k/year.

UI/UX designers, who combine both roles, can earn an average of $89k/year. This is likely because their job requires more experience and is in higher demand, especially in larger projects.

Here's a rough breakdown of the average salaries for different web design specialties:

As you can see, UI/UX designers tend to earn a bit more than web designers. This is likely due to the increased demand for their specialized skills, especially in larger projects.

What Affects Pay

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Your pay as a web designer is influenced by several factors. These include your level of education, experience, and the state of the job market.

Web designers with more education tend to earn higher salaries. For instance, college-educated candidates typically earn more than those without a degree.

Experience also plays a significant role in determining your pay. Web designers with on-the-job experience can leverage this to secure higher-paying jobs.

Location and industry also impact your salary as a web designer. Web designers working in certain industries or locations may earn more than those in others.

Here are some average salary ranges for web designers based on their level of experience:

Specializing in a specific field or element of the design process can also result in higher salaries. For example, User Experience Designers can earn an average of $115,000 per year.

Keep in mind that salaries can vary greatly depending on your individual circumstances and the industry you work in.

Salary Ranges

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Web designers can expect a median salary of around $65,000 a year, but salaries can range from as low as $48,000 to as high as $100,000 depending on experience and location.

The salary range for web designers is quite broad, with some positions paying upwards of $100,000 a year.

Here's a breakdown of the average salary for web designers:

For those with more experience, a mid-level position can pay between $52,000 and $65,000 a year, depending on the company and location.

USA Salary

In the USA, entry-level Web Designers typically make around $35,000 per year. This is a great starting point for those just starting out in the field.

Experience plays a significant role in determining a Web Designer's salary. Junior Web Designers, with 1 to 3 years of experience, can expect to earn around $40,000 per year. Mid-level Web Designers, with 3 to 8 years of experience, usually make about $50,000 per year.

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A senior Web Designer, with upwards of 8 years of experience, can earn significantly more, with salaries ranging from $75,000 to $120,000 per year. Location also plays a factor, with salaries varying significantly from state to state. For example, in California, the average yearly salary of a Web Designer I is $77,220.

Here's a rough breakdown of average annual salaries for Web Designers in the USA:

  • Entry-level: $35,000
  • Junior: $40,000
  • Mid-level: $50,000
  • Senior: $75,000 - $120,000
  • Web Designer I: $70,009 (average)

Mid-Level USA

In the USA, mid-level Web Designers usually have 3 to 8 years of experience in the field, producing higher-quality work than junior Web Designers.

They can complete whole projects themselves, supervise and train others, and manage several projects simultaneously.

A mid-level Web Designer in the USA usually makes about $50,000 per year.

However, salaries can range from $52,000/year to $65,000/year, depending on experience and company.

International companies or states with high-cost living can offer higher salaries, up to $65,000/year.

Here's a breakdown of mid-level Web Designer salaries in the USA:

WordPress

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WordPress is a popular platform for web design, powering over 25% of all websites in the world.

As a WordPress web designer, you'll need knowledge and experience with the platform to create a website design that can be easily turned into a working version.

The average annual salary for a WordPress web designer is around $55k/year, according to ZipRecruiter.

However, salaries can vary depending on the source, with Glassdoor reporting an average of $53k/year and Payscale reporting $45k/year.

Here's a breakdown of average salaries for WordPress web designers based on different sources:

Overall, the average salary for a WordPress web designer is around $51k/year, according to the sources listed above.

Salary Considerations

Web designers can earn a decent salary, with mid-level designers making up to $70k/year.

Their salary can vary greatly depending on their specialty and the scope of their responsibilities.

A UI designer's tasks may include translating requirements into style guides and prototypes, creating design systems and patterns, and designing graphic user interface elements.

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This level of responsibility can lead to higher earning potential.

Web designers also have the flexibility to work with different clients, companies, and projects outside their main job, which can significantly increase their revenue.

Many web designers take on side hustles in the evenings and weekends to supplement their income.

Companies often offer extra benefits to their web designers, such as flexible work schedules, the opportunity to work from home, and generous paid vacation.

Freelance and Hybrid

Freelance web designers can earn decent money working from home and at their own pace. With the rise of the gig economy and the Covid pandemic, this direction has gotten a significant boost.

Freelance web designers can work with companies around the world, take part in unique projects, and collaborate with international teams, expanding their experience, improving their skills, and acquiring new knowledge. However, working remotely doesn't suit everyone, and you need to be well-organized and financially savvy to succeed.

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According to Glassdoor, mid-level freelance web designers can expect to earn around $79k/year, while entry-level designers can earn around $56k/year, according to ZipRecruiter. However, achieving stability in this matter can be difficult, and your revenue constantly depends on whether you have clients or not.

Successful freelancers can earn more than junior designers, with a salary of around $68k/year. However, this income range can be quite variable, and many freelancers don't report their salaries.

Hybrid designers and developers, who can handle both web design and coding, earn above-average pay, but not double the salary for double the work. According to Glassdoor and Payscale, their average salary is around $58k/year.

Here's a breakdown of freelance web designer salaries:

Salary Benefits

As a web designer, you can expect a decent salary to match your creative skills. According to our research, the median annual salary for web designers in the United States is around $69,430.

With experience, your salary can increase significantly. For instance, senior web designers can earn up to $115,000 per year.

Salary Levels

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Web designers with different levels of experience can expect varying salaries.

For instance, an Entry Level Web Designer I can earn $68,750 per year.

As they gain more experience, their salaries increase, with Intermediate Level Web Designers I earning $69,071, a slight bump of $301.

Senior Level Web Designers I take home $70,495, a further increase of $1,424.

The highest-paying level is the Expert Level, with Web Designers I earning $72,782.

Here's a breakdown of the salary levels and their corresponding increases:

Web designers can expect a wide range of salaries depending on their level of experience and location.

In the United States, the average salary for a web designer is around $55,000 per year, according to data from Indeed.

With 5-10 years of experience, web designers can earn up to $80,000 per year, as seen in the case of a senior web designer at a large company.

Salaries for web designers can vary significantly depending on the industry, with finance and tech companies typically offering higher salaries.

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According to Glassdoor, the average salary for a web designer in the finance industry is around $65,000 per year.

In contrast, non-profit organizations may offer lower salaries, around $40,000 per year, as seen in the case of a web designer at a small non-profit.

Web designers with specialized skills, such as UI/UX design, can earn even higher salaries, up to $110,000 per year.

However, salaries can also vary depending on the location, with cities like San Francisco and New York offering higher salaries than smaller towns and cities.

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Salary Comparison

Web designers unfortunately tend to make less than their programming counterparts, with an average salary of $57k/year compared to web developers who make $60k-75k/year.

Developers start out making more and ramp up in income quicker, with junior developers making on average $55k/year and seniors making $92k/year.

Freelancing web developers make $72k-$75k/year, while freelance designers make only $68k/year.

Design work tends to be undervalued, but you can still make a lot of money, especially if you dive into higher-paying fields like UI/UX design or mobile application design.

Developers need to master multiple complicated programming languages and learn how to apply them, which may contribute to the higher salary.

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Web design salaries can vary significantly depending on the region within the United States.

On average, a Web Designer in the US makes $53,796 annually, according to Indeed.com.

Salaries for Web Designers in different areas can be quite different from the national average.

In the US, salaries for Web Designers vary by region.

Melba Kovacek

Writer

Melba Kovacek is a seasoned writer with a passion for shedding light on the complexities of modern technology. Her writing career spans a diverse range of topics, with a focus on exploring the intricacies of cloud services and their impact on users. With a keen eye for detail and a knack for simplifying complex concepts, Melba has established herself as a trusted voice in the tech journalism community.

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