How to See Organic Traffic in Google Analytics 4 and Analyze It

To see organic traffic in Google Analytics 4, you'll need to navigate to the "Acquisition" section.

Organic traffic is categorized as "Search" in the "Acquisition" section.

In Google Analytics 4, you can access the "Acquisition" section by clicking on the "Reports" tab and then selecting "Acquisition" from the dropdown menu.

To analyze organic traffic, look for the "Search" tab within the "Acquisition" section, which will display the number of users and sessions from organic search.

To view organic traffic in Google Analytics 4, you need to navigate to the right reports. Start by going to Google Analytics 4 > Reports > Acquisition > Traffic acquisition.

To see an overview of organic search traffic, scroll down to the table and switch the Session default channel group from the drop-down to Session source/medium.

To get more specific, you can also find pages receiving organic search traffic by going to Google Analytics 4 > Reports > Engagement > Pages and screens.

Click the plus sign next to the Page path and screen class, then click Traffic source, and choose medium from the menu.

Now you can type organic in the search bar to view stats related to organic search.

To find the landing pages receiving organic search traffic, go to the Landing pages tab of the Engagement report.

To find the search terms for which visitors organically arrive on your website, you'll need to use a similar method.

To find the devices through which organic search traffic is coming, go to Traffic Acquisition, scroll down to the table, add the Device category dimension, and search organic in the search bar.

You can also use similar methods to find the countries, genders, and purchases from organic search traffic in GA4.

Organic search traffic is a crucial aspect of understanding how users interact with your website. In Google Analytics 4 (GA4), you can find organic traffic data in various reports, including the Traffic Acquisition report, Explorations, and GSC reports.

You can create a customized organic search traffic report in Explorations by renaming it as Organic Search, adding a new condition for the First user medium, and applying a filter for organic traffic. This report will help you analyze your website's organic search traffic in detail.

To find organic traffic in GA4, you can also use the Acquisition reports, Advertising reports, and Insight cards. You can list the questions about organic search that matter to your business and figure out where you can find the answers in GA4.

Organic search in GA4 refers to all traffic that comes from a search engine and was not sponsored (paid ads). You can find this data by logging in to your GA4 account, going to the main dashboard, and clicking on "Reports" in the left-hand menu.

To isolate organic search traffic data, you can apply a filter to the Traffic Acquisition report by selecting "Session default channel group" under "Dimension", "exactly matches" under "Match Type", and "Organic Search" under "Value". This will give you a basic report that doesn't give you any in-depth insights, so you'll need to use additional features to analyze the data.

Here are some key metrics to consider when analyzing organic search traffic:

You can also use dimensions like geographical location or the landing page of a user session to display more information about your organic traffic. By using these dimensions and metrics, you can gain a deeper understanding of your organic search traffic and make data-driven decisions to improve your website's performance.

To analyze organic traffic in Google Analytics 4, you can find and analyze organic search traffic in two ways. You can use dimensions like geographical location or the landing page of a user session to display more information about your organic traffic.

To find organic traffic in Google Analytics 4, log in to your account and navigate to the traffic acquisition report. Here you'll see a breakdown of different traffic channels, including organic traffic and different types of organic traffic, such as organic social or organic video.

To isolate organic search traffic, apply a filter by selecting "Session default channel group" under "Dimension", "exactly matches" under "Match Type", and "Organic Search" under "Value". This will give you a basic report that doesn't give you any in-depth insights, so you'll need to use additional features to analyze the data.

To view organic traffic in GA4, go to Reports > Acquisition > Traffic acquisition, and switch the Session default channel group from the drop-down to Session source/medium. This will give you an overview of the organic search traffic. You can also find pages receiving organic search traffic by going to Reports > Engagement > Pages and screens, and adding the Traffic source dimension.

To find the top organic keywords in Google Analytics 4, use the bar chart that displays the top 5 organic keywords that drive traffic to your website. You can also use the table and sort the keywords based on metrics like organic Google search clicks, impressions, click-through rate, and average position.

You can also track organic traffic changes over time by comparing organic traffic data from different periods. This can help you understand how pages have performed in search over time and see if some are experiencing a traffic increase or decrease. To do this, click the date tab in the upper right corner, turn on the "Compare" option, and select the periods you want to compare.

Here's a quick summary of the steps to find and analyze organic traffic in Google Analytics 4:

To analyze organic traffic in Google Analytics 4, you can use two methods.

You can find and analyze organic search traffic in two ways: using dimensions and metrics, or by isolating organic traffic data in the Traffic acquisition report.

To use dimensions and metrics, make sure to complete the steps in the previous section so you're only analyzing organic traffic data.

In the Traffic acquisition report, you can apply a filter to isolate organic search traffic. To do this, click on "Add filter +" and set the following conditions: select "Session default channel group" under "Dimension", "exactly matches" under "Match Type", and "Organic Search" under "Value".

You can also view organic traffic in the GA4 report by going to Google Analytics 4 > Reports > Acquisition > Traffic acquisition, and then switching the Session default channel group from the drop-down to Session source/medium.

To find pages receiving organic search traffic, go to Google Analytics 4 > Reports > Engagement > Pages and screens, and then scroll down, click the plus sign next to the Page path and screen class, click Traffic source, and choose medium from the menu.

Here are some ways to analyze organic traffic further:

To identify your top-performing pages, you'll want to use the "Landing page" dimension in GA4. This dimension breaks down the report into rows showing which pages users first visit during their sessions.

In the traffic acquisition report, scroll down to the table and click on the “+” next to “Session default channel group.” This will reveal a list of your most visited pages from organic search.

The report orders the pages according to the number of users, as indicated by the arrow next to “Users.”

You can also order them based on other columns, like by clicking “Sessions” to see which pages are getting the most traffic.

Tracking changes over time is a crucial aspect of analyzing organic traffic. You can compare organic traffic data from different periods in GA4.

To do this, click the date tab in the upper right corner. This is where the magic happens, and you can see how your pages have performed in search over time.

You can turn on the “Compare” option and select the periods you want to compare. GA will automatically suggest a couple of options, but you can also customize the selection.

Any increases or decreases are expressed in percentages in the new report. This makes it easy to spot trends and patterns.

If you're only interested in data on a specific page or a subset of pages, enter the URL slug into the search bar. This will filter the report to show only the data for that group of pages.

GA4 automatically creates insight cards that can show data about organic search, including numbers of conversions and organic traffic. You can see these cards pop up, but you can't configure them.

If you see an insight card with organic search data, give it a thumbs up. This tells GA4 you want to see more automated insights like this.

David Vanhee, a digital marketer with 15+ years of experience, recommends giving insight cards a thumbs up to get more of them.

You can import even more data about Google search traffic in GA4 by integrating data from Google Search Console. This requires following the steps in the GSC – GA4 connection guide.

Keep in mind that data from your GSC reports will differ from default GA4 reports, as tools use different data collection and tracking technology.

Also, be aware that Google Search Console reports only show data from Google, not other search engines like Bing and Yandex.

To analyze organic traffic data in GA4, use dimensions like geographical location or landing page of a user session. You can display more information about your organic traffic using these dimensions.

Discovering the right keywords is crucial to driving organic traffic to your website. You can connect your GA4 account to Google Search Console (GSC) to see which keywords send users to your website.

To link your accounts, follow Google's documentation on integrating GSC with GA4. This will allow you to add your GSC data to a GA4 report that you can easily access.

In the "Queries" section of Google Search Console, you can see all the search queries that led users to your website. This report displays clicks from Google Search over time and a chart containing the top queries.

Scroll down to discover the complete query list and metrics associated with each, including clicks, impressions, and click-through rate.

Here are some key metrics to look for in your keyword report:

These metrics can help you better measure the success of your SEO efforts and serve as great starting points for additional keyword research.