A Comprehensive Look at Looker Studio Pro Pricing

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Looker Studio Pro offers a flexible pricing plan that's designed to meet the needs of businesses of all sizes. The pricing model is based on the number of users, with a minimum of 10 users required to start using the platform.

The cost per user is $25 per month, with a 20% discount for annual payments. This means that a business with 10 users would pay $250 per month, or $3,000 per year.

Looker Studio Pro also offers a free trial period, allowing businesses to test the platform and its features before committing to a paid plan. This trial period lasts for 14 days, giving businesses ample time to explore the platform and its capabilities.

What You Get

When you're considering Looker Studio Pro pricing, it's essential to understand what you get for your money.

Looker Studio Pro offers a free version, which is perfect for small teams or individuals who want to get started with data analysis without breaking the bank.

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One thing to note is that Looker Studio Pro does not have a free trial, so you'll need to commit to a paid plan to try out the service.

However, the free version is a great way to test the waters and see if Looker Studio Pro is right for you.

Here's a breakdown of what you can expect from Looker Studio Pro's offerings:

  • Free/Freemium Version: This is a great option for small teams or individuals who want to get started with data analysis without committing to a paid plan.
  • No Premium Consulting/Integration Services: If you need advanced consulting or integration services, you may want to consider a different option.

Pricing Details

Google Looker Studio offers a free version, suitable for individual users and small businesses, with basic visualization and reporting features.

The free version is particularly beneficial for those who rely entirely on Google's suite of tools.

Looker Studio Pro, the paid version, starts at $9 per user per project per month for a basic plan.

This plan provides companies with Business Intelligence features at the department level, alongside support from Google Cloud and administrative tools.

The paid version, Looker Studio Pro, is designed for enterprise-level use, with advanced features like team workspaces, automated report delivery, and content management with permissions.

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Google Looker Studio pricing for the pro model is divided into two components: the Looker license cost for individual users and the platform pricing.

The platform pricing for Looker Studio Pro is $9 per user per project per month for a basic plan, with no "one size fits all" solution available.

There are three pricing categories associated with Google Looker Studio: Data connectors, Community visualizations, and Templates.

Here's a breakdown of the costs:

Additional Features

With Looker Studio Pro, you get access to advanced features that take your data analysis to the next level.

The platform includes a built-in data catalog that helps you discover and connect to new data sources, making it easier to find the data you need.

Additionally, Looker Studio Pro offers data validation and lineage, which ensures the accuracy and reliability of your data.

And with support for custom SQL, you can write your own queries to get the exact data you need.

Three Business Tools

Studio Setting
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Google Looker Studio offers three business tools to help you visualize and tell stories with your data. These tools are designed to make it easy to connect to different data sources and create custom reports and dashboards.

Data connectors allow you to connect to various data sources, including Google Analytics, AdWords, BigQuery, and Sheets. This feature is essential for gathering data from multiple sources and creating a comprehensive view of your business.

Community visualizations provide custom charts created by the Looker Studio community, which can be used for free or for a premium price. These visualizations can add a personal touch to your reports and dashboards.

Templates offer premade Looker Studio reports that you can use as a starting point for your reporting. This feature saves time and effort, allowing you to focus on analyzing and interpreting your data.

Here are the three business tools in Google Looker Studio:

  1. Data connectors
  2. Community visualizations
  3. Templates

Google Looker Studio's data connectors are categorized into two types: organic and paid. This means you can choose between free and paid options depending on your needs.

Visualization Constraints

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The platform has its limits when it comes to visual customization. You're only allowed to have 50 charts on one page.

This limitation can be a bit restrictive, especially if you're working with large datasets. But it's a good thing the platform is designed to prioritize performance and speed.

You can have up to 20 widgets per dashboard, which is still a decent amount of space to work with. I've found that this can be enough to create a clear and concise visual representation of your data.

However, you might need to get creative with how you organize your charts and widgets to make the most of this space.

Dedicated Support

Dedicated Support is a game-changer for businesses that need a little extra help with their Looker Studio setup. With the Looker Studio Pro model, you'll receive reliable support services through the Google Cloud Customer Care team.

They'll aid you with troubleshooting, complex reports and dashboards, and other technical challenges. This dedicated support minimizes downtime, helping you get back to making informed decisions.

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Mobile Access is another perk of the Pro model, giving you the ability to view data insights anytime, anywhere through the platform's mobile app.

Project Level Permissions (IAM) provides fine-grained control with Google Cloud Identity and Access Management. This means you can set permissions at a project level, giving you more flexibility.

Cloud Integration allows you to link your Looker Studio Pro content to a Google Cloud project. This makes it easier to manage your data assets in one place.

Personal Report Links give you the ability to create a copy of your report that can only be viewed by the person you share it with. This way, they can make changes without affecting the original report.

Getting Started

You can get started with Looker Studio Pro by signing up for a self-service subscription. Looker Studio Pro is available as a self-service subscription.

To add users to your subscription, simply add as many Looker Studio Pro users as you need, and you'll be billed for each licensed user.

For pricing information, visit the Looker Marketing page.

Free Version

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The free version of Looker Studio is a great option for small teams and individuals who want to create customizable reports and dashboards without breaking the bank. You can connect to almost all Google services, including Google Sheets, Google Ads, and Google Analytics, as well as other third-party data sources.

The free version supports connections to 24 free connectors, all of which are Google products. This means you can import data from Google platforms without incurring any additional costs.

With the free version, you can draft insightful reports and dashboards using different charts, such as bar graphs, line charts, or pie charts. Looker Studio also lets you customize your reports using different fonts, colors, and branding elements to match your preferences.

Seamless collaboration is another key feature of the free version. You can share reports and work on them in real-time with your team, making it easier to stay on the same page.

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Here are some key features of the free version:

  • Data Sources: Google services, Google Sheets, Google Ads, Google Analytics, and other third-party data sources
  • Reporting and Visualization: Different charts, such as bar graphs, line charts, or pie charts
  • Seamless Collaboration: Real-time collaboration and sharing of reports
  • Customization: Different fonts, colors, and branding elements

The free version is a great starting point for small teams and individuals, but keep in mind that if you want to pool data from third-party sources, you'll need to opt for a monthly subscription fee for these paid connectors.

Why Data Connectors Cost Money

Data connectors cost money because they require hosting on a server to be accessible from anywhere in the world.

This hosting also takes care of backing up the connectors, so if something happens to the server, users can still access them.

Data connectors need to be supported, which means there will be someone available to help fix any problems that arise.

The cost of data connectors is outweighed by their benefits, especially when connecting to multiple non-Google data sources, which is necessary for many users.

Frequently Asked Questions

What is the difference between Looker Studio and Looker Studio Pro?

Looker Studio Pro offers all the features of Looker Studio plus enhanced enterprise capabilities and technical support. It's the premium version, designed for businesses that need advanced tools and expert support.

Why is Looker so expensive?

Looker's advanced features, such as customizable reports and predictive analytics, drive its premium pricing. Its scalable cloud infrastructure also contributes to its cost.

How to upgrade to Looker Studio pro?

To upgrade to Looker Studio Pro, select a Google Cloud project that aligns with your organization's ownership and management. You can then add users to your subscription and purchase additional licenses as needed.

How much does Looker cost a year?

Looker's annual cost starts at around $35,000, with prices stable since 2018 and unlikely to decrease in 2022 due to inflation.

Katrina Sanford

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Katrina Sanford is a seasoned writer with a knack for crafting compelling content on a wide range of topics. Her expertise spans the realm of important issues, where she delves into thought-provoking subjects that resonate with readers. Her ability to distill complex concepts into engaging narratives has earned her a reputation as a versatile and reliable writer.

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