Hiring an Organic SEO Consultant for Better Results

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Hiring an organic SEO consultant can be a game-changer for your business, especially if you're struggling to get noticed online.

A good organic SEO consultant will help you increase your website's visibility and drive more organic traffic to your site.

What Is an Organic SEO Consultant?

An organic SEO consultant is a specialist who helps businesses improve their website's visibility on search engines through natural and organic means, rather than relying on paid advertising.

Their primary goal is to increase the quality and quantity of website traffic by optimizing on-page elements, such as content, keywords, and meta tags, to make it more search engine friendly.

Organic SEO consultants use their expertise in search engine algorithms and keyword research to identify the most relevant and high-traffic keywords for a business's website.

They then use this information to create and implement a customized SEO strategy that includes content creation, link building, and technical optimization.

A good organic SEO consultant will also stay up-to-date with the latest Google algorithm updates and changes in the search engine landscape to ensure their strategies remain effective.

Importance of Hiring an Organic SEO Consultant

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Hiring an organic SEO consultant is essential for maximizing your website's potential. They can optimize your website for search engine results pages (SERPs), making it appear higher in the rankings.

A qualified organic SEO consultant can help you increase visibility and conversions. This is because they bring a depth of knowledge and experience to the table, having worked with diverse websites and industries.

If you don't have the time or expertise to execute organic SEO strategies yourself, hiring a professional is your best choice. They can work with you to achieve your SEO goals and grow your online presence.

Organic SEO is critical for long-term online growth, allowing you to earn high rankings in search engines without paying for ads. This enables your products and services to be discovered by your ideal customers.

Benefits of Hiring an Organic SEO Consultant

Hiring an organic SEO consultant can greatly benefit your business. They can help you maximize your website's potential by optimizing it for search engine results pages (SERPs).

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A qualified organic SEO consultant can increase your website's visibility and conversions by optimizing it for SERPs. This will make your website appear higher in the rankings, driving more traffic and potential customers to your site.

By investing in organic SEO services, you'll get additional benefits beyond the search universe. Here are some of the benefits you can expect:

  • Google and other search engines suppress paid ad traffic to websites lacking foundational optimizations.
  • Most organic search optimization strategies include the creation of targeted landing pages that feature segment-specific content and a streamlined user experience.
  • The keyword analysis associated with organic search engine optimizations clarifies what terms best correlate with purchase intent.
  • Organic search optimizations also reveal what types of content resonate most with your target audience.

These benefits will ultimately drive performance on other channels like paid media, email, and social media.

Creates Brand Awareness

Hiring an organic SEO consultant can greatly increase your brand awareness by ranking highly in organic search results. This means your website will show up in the top results when people search for keywords related to your business.

Ranking highly in organic search results builds familiarity with your brand, even if people don't click on your website initially. This repetition of seeing you rank highly across different terms plants your brand name in consumers' minds.

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Seeing your brand name consistently in search results creates brand recall, which is immensely valuable. It means people will remember your brand and consider your products or services when they're in the buying journey.

A steady upward trend in traffic and visibility is a key indicator that your organic SEO consultant is doing their job well. This means your website is appearing higher in search engine results pages (SERPs), increasing visibility and conversions.

Increased Visibility

By hiring an organic SEO consultant, you can expect to see a significant increase in your website's visibility. This is because a qualified consultant can help you maximize your website's potential by optimizing it for search engine results pages (SERPs).

Your website will appear higher in the SERP rankings, increasing visibility and conversions. In fact, tracking your website's monthly visitors and page views, as well as its position in search engine results pages (SERP), is a key measure of success for an organic SEO consultant.

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A steady upward trend in both areas indicates that your consultant is doing their job well. This increased visibility also leads to higher conversions, as people are more likely to click on your website when it appears at the top of search results.

Here are some key statistics to look out for:

By monitoring these indicators, you can quickly determine whether your organic SEO consultant is doing a good job and helping your business grow.

What to Expect from an Organic SEO Consultant

You can expect an organic SEO consultant to help develop a search engine optimization strategy to drive more traffic and leads to your business.

They will analyze your website data, create content strategies and campaigns, and work with other departments to improve your search engine rankings.

An organic SEO consultant's job involves using a variety of tools and techniques, such as analyzing competitors' websites, researching relevant industry topics, and assessing current ranking trends to create a comprehensive list of keywords.

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They will create optimized content for search engine results, look at metrics such as page visits, bounce rate, time on page, and conversions, and suggest changes to improve rankings and increase traffic.

An organic SEO consultant will also create content calendars and work with various teams to ensure all content is optimized for search engines, and plan and execute link-building campaigns.

They will research new SEO strategies, stay informed about algorithm changes, and attend SEO conferences and seminars for networking purposes to provide clients with the best possible advice and strategies.

You should be able to ask questions about the SEO process and how it will benefit your business, and a good consultant should be able to explain the details of the process in a way that you can understand.

An effective organic SEO consultant should possess excellent written and verbal communication skills to effectively articulate their strategies and the results they are achieving to clients and other stakeholders.

If you're unsatisfied with their progress or have any comments or concerns about their work, it's essential to give direct, honest feedback to ensure that your SEO consultant is on the right track and can make adjustments as necessary.

Qualifications and Skills of an Organic SEO Consultant

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To find a qualified organic SEO consultant, it's essential to research their skills and experience. A good organic SEO consultant should have a strong understanding of search engine algorithms and optimization techniques.

A suitable organic SEO consultant should have experience working with businesses like yours, so ask potential consultants about their experience. They should be knowledgeable in keyword research, content creation, link building, and complete website audits.

Look for certifications and ask about their experience in on-page and off-page optimization techniques. This will ensure they are well-versed in both areas, which is crucial for success.

A good organic SEO consultant should be able to identify and fix website issues through complete website audits. This will help improve your website's visibility and traffic.

How to Find the Right Organic SEO Consultant

Finding the right organic SEO consultant can be a daunting task, but with the right approach, you can make an informed decision. Start by narrowing down your list of potential consultants.

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You can do this by looking online, which is one of the easiest ways to find organic SEO consultants. Look for reviews, case studies, and portfolios to get an idea of their experience and successes. This will give you a good starting point for your search.

Next, check out their portfolio to better understand the work they have done in the past. This will give you an idea of what kind of strategies and tactics the consultant uses, as well as any specializations or areas of expertise they might have. A strong portfolio can be a major selling point.

Don't forget to research and read online reviews left by the consultant's previous clients. This will give you an idea of how satisfied clients were with the work done and any potential areas of concern. Online reviews can be a valuable resource in your decision-making process.

Once you've narrowed down your list, schedule a consultation to get to know the consultant and ask questions about their services. This will give you the opportunity to assess their expertise and determine if they're a good fit for your business.

What to Expect When Working with an Organic SEO Consultant

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Working with an organic SEO consultant can be a game-changer for your business.

You can expect them to help you develop a search engine optimization strategy to drive more traffic and leads to your business. This will ultimately help your website rank higher in search engine results.

They will work with you to understand your goals and provide a realistic timeline for when to expect results. Be sure to discuss expectations upfront, including how long the process should take and what type of results you are looking for.

The process of organic SEO is a long game, but worth it in the end. It takes time to see results, with Google's Maile Ohye estimating that your site should start ranking for keywords after four months when you hire an SEO specialist.

However, every site is different, and there isn't a set answer for how long it will take for your SEO efforts to show any kind of results. Make sure your organic search engine optimization strategy is holistic, including on-page, off-page, and technical components.

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Here are the three main components of organic SEO:

  • On-page SEO: This includes optimizing title tags, headings, and meta descriptions to include keywords and draw attention.
  • Off-page SEO: This involves building links from other sites to yours, known as backlinks.
  • Technical SEO: This ensures your site runs smoothly and is easy for search engines to crawl and index.

By understanding what to expect from an organic SEO consultant and the process of organic SEO, you'll be better equipped to make informed decisions and achieve your business goals.

Measuring Success with an Organic SEO Consultant

To gauge the effectiveness of your organic SEO consultant, you need to define what success means to your business. Ask your consultant how they define success and what methods they use to track progress.

Having measurable objectives is crucial for a successful organic SEO campaign. This way, you can track progress toward those goals.

Your consultant should provide metrics or reports to demonstrate their work's efficacy. This could include regular updates on your website's traffic, ranking, and conversion rates.

Several key indicators will help you measure your consultant's effectiveness. These include their ability to track progress and provide metrics or reports.

To get the most out of your organic SEO campaign, you need to understand how to measure success. This will help you make informed decisions about future investments.

Cost and Pricing of Organic SEO Services

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Asking about pricing is a crucial step in finding the right organic SEO consultant for your business. You should be clear about your budget and ask the consultant to explain what services they can provide within that budget.

The cost of organic SEO consulting services can vary widely, but you can expect to pay anywhere from $800 to $2,000 USD monthly for ongoing optimization efforts. This cost is worth it, as investing in professional organic SEO consulting services ensures your website is optimized correctly with up-to-date techniques to rank higher in search engine results pages (SERPs).

To give you a better idea of what to expect, here are some common rates for SEO consultants:

Most SEO consultants charge monthly retainers, but some also offer per-project pricing or hourly payment. If you're quoted a rate that's significantly higher or lower than these ranges, it's a good idea to ask about the consultant's experience.

Technical Aspects of Organic SEO

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A good grasp of the technical aspects of SEO is essential for an organic SEO consultant. Technical SEO requires deep knowledge to ensure website pages are optimized for search engine indexing and crawling.

Organic SEO consultants should be able to quickly identify issues with website coding and make necessary changes. This includes fixing technical issues that can lead to a significant loss in organic traffic.

A website's technical health is crucial for SEO. Running a free audit using Ahrefs Webmaster Tools can help identify issues and provide a Health Score. For example, a Health Score of 31 indicates major technical issues affecting the website's performance.

Here are some key technical aspects of organic SEO:

  1. Site speed
  2. XML sitemaps
  3. SSL
  4. Content quality

A Technical SEO Audit is necessary to ensure a website is compatible with the latest SEO trends. This involves identifying areas of improvement and making necessary changes to create a website that meets search engine algorithms.

On-Page Optimizations

On-Page Optimizations are a crucial part of any SEO strategy. They involve optimizing the text on your website pages to make them more search engine friendly. This includes creating an easy-to-navigate site, mobile optimization, and defining internal links.

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Keyword research is the beating heart of every SEO strategy, and it's essential to identify high-potential keywords that drive content refinements and net new content creation. Keyword analysis uncovers valuable insights stored within search data, showing what topics your target audience is interested in and how frequently they search for them.

To integrate keywords strategically, you need to incorporate them naturally in your page's title tag, URL slug, headers, and content. This helps search engines understand relevancy for searches, even if the page offers valuable information.

A powerful tool like Semrush's Keyword Magic Tool can help you conduct keyword research, showing metrics for each suggestion like search volume and keyword difficulty. Targeting less difficult keywords in the beginning stages gives you a better chance of ranking and gaining initial traction.

Here's a breakdown of the essential on-page optimizations:

  • Keyword Research: Evaluating ranking opportunities by considering relevance, competitiveness, and search volume.
  • Content Optimizations: Enhancing site content quality, structure, and keyword integration to maximize search visibility.

By implementing these on-page optimizations, you can improve your website's search engine rankings and drive more traffic to your site.

Off-Page Optimizations

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Off-Page Optimizations play a crucial role in improving your website's visibility and credibility. By acquiring high-quality backlinks from external websites with high domain authority, you can increase your search rankings.

Strategically acquiring backlinks is key to off-page optimization. You can do this by building relationships with public relations professionals and influencers to generate brand mentions, backlinks, and positive publicity.

Social media signals are also an important part of off-page optimization. Increasing social media engagement can help search engines determine your website's popularity, authority, and search engine rankings.

Here are some strategies for building backlinks, which can help improve your website's off-page optimization:

By implementing these strategies, you can improve your website's off-page optimization and increase your search engine rankings.

Digital Marketing Strategies for Organic SEO

As an organic SEO consultant, you know that having a solid digital marketing strategy is crucial for achieving top search engine rankings. Enterprise SEO is tailored for complex corporate sites with a high volume of pages, while Local SEO is optimized for geographical relevance and local search results.

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To drive business-to-business (B2B) leads, a focused SEO strategy is necessary. This includes generating leads with business-to-business audiences, which can be achieved through a well-planned B2B SEO approach.

Here are some key digital marketing strategies for organic SEO:

  • Consistently publish high-quality, SEO-friendly content that drives visibility and engagement.
  • Develop an appropriate set of content collections to align with the various types of search intent within each stakeholder segment.
  • Leverage a range of content formats, including blog posts, landing pages, case studies, and multimedia content.

By implementing these strategies, you can improve your website's performance and drive more traffic to your site.

Content Marketing

Content marketing is a more efficient and strategic approach to reaching your target audience. It involves creating and distributing valuable content intended for a specific group of people.

Traditional marketing methods are high-cost and don't always deliver proportional success. Content marketing, on the other hand, results in much higher rates of conversions at lower costs.

To achieve this, you need to consistently publish high-quality, SEO-friendly content that drives visibility and engagement. This can include blog posts, landing pages, case studies, and multimedia content.

Here are some key characteristics of effective content marketing:

  • Consistently publishing high-quality content
  • Developing an appropriate set of content collections
  • Leveraging a range of content formats

By following these principles, you can create a premium content experience for your customer base and connect with them in meaningful ways. This is especially true for brands that want to be a category leader with multiple site pages ranking in the top search results for branded and unbranded key terms.

Local SEO

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Local SEO is a tool to connect with an audience in a specific geographical area. It targets prospective customers that are most likely to convert because they live or work in the business’s service region.

Small businesses, companies with fixed locations, and physical stores can benefit from Local SEO. This includes businesses that have a storefront or office where customers can visit in person.

Our services use location-specific keywords and web pages, as well as blog content on local events, to make your brand more relevant to the local customer. By providing valuable information and highlighting your business’s unique selling points, you can create a community of loyal customers.

This approach helps local customers find your business when searching online for products or services in their area. By optimizing for Local SEO, you can increase your chances of being found by these customers and driving more foot traffic to your store.

Benefits of Organic SEO for Businesses

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Organic SEO is a crucial part of any business's online marketing strategy, helping you reach your target audience and increase traffic to your website.

It improves visibility in search engines, making it easier for people to find what they're looking for on your website, which in turn improves the user experience.

By optimizing your content with relevant keywords, you can ensure users have a positive experience searching for information about your products or services.

This leads to more qualified leads and boosts conversions from visitors who are already interested in what you offer.

A qualified organic SEO consultant can help you maximize your website's potential by optimizing it for search engine results pages (SERPs), making your website appear higher in the SERP rankings.

This increases visibility and conversions, making it a worthwhile investment for your business.

Foundational optimizations, the most essential Google-friendly organic search optimizations, produce quick performance wins on organic search performance and drive performance on other channels like paid media, email, and social media.

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Here are some additional benefits of investing in organic SEO services:

  • Google and other search engines suppress paid ad traffic to websites lacking foundational optimizations.
  • Organic search optimization strategies create targeted landing pages with segment-specific content and a streamlined user experience, leading to higher conversions when incorporated into paid social, organic social, and email campaigns.
  • Keyword analysis associated with organic search engine optimizations clarifies what terms best correlate with purchase intent, enhancing your overall content strategy across online and offline channels.
  • Organic search optimizations reveal what types of content resonate most with your target audience, which should be translated into broader content marketing efforts across all channels.

By ranking higher in searches, your business gains brand authority, engages with a larger audience, and builds a credible reputation over time.

In the short term, SEO boosts marketing KPIs such as Click-through rates and conversion rates, while crafting your website with your audience's needs in mind creates a positive user experience.

Common Challenges in Organic SEO

Organic SEO can be a complex and time-consuming process, especially for businesses with limited resources.

One of the main challenges is creating high-quality, engaging, and relevant content that resonates with the target audience. This is because search engines like Google prioritize content that provides value to users. According to Google's algorithm, content that is informative, well-researched, and offers unique insights is more likely to rank higher in search engine results pages (SERPs).

Keyword research is another challenge, as it requires a deep understanding of the target audience's search behavior and intent. A thorough analysis of keyword trends and patterns can help identify relevant keywords that drive traffic and conversions.

Traffic Has Dropped

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If your organic traffic has dropped, it's essential to investigate the cause quickly.

Google Search Console (GSC) is a must-have tool for monitoring your website's performance.

You can check for any drops by going to the "Performance" tab in GSC and setting the date to the last 12 months.

A steep drop in clicks may be a sign you need to hire an SEO consultant.

If you don't have access to GSC, setting up a free Ahrefs Webmaster Tools account can also help you check your estimated organic search traffic.

You can use this account to track your website's performance and identify areas for improvement.

Competitors Outpacing You in Traffic

If your competitors are getting more search traffic than you, it's likely you could get more organic search traffic with the help of SEO. Our free website traffic checker can help you quickly check a competitor's organic search traffic.

You can enter their domain and get a full breakdown of their organic traffic, top keywords, top countries, and top pages. This can be a valuable insight into what's working for them and what you can do differently.

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To compare traffic numbers, you can do the same for your website and use Ahrefs Webmaster Tools to view the Organic competitors report.

Here are some key areas to focus on when analyzing your competitor's traffic:

  • Top keywords: What are the most relevant keywords driving traffic to your competitors' websites?
  • Top countries: Where is your competitor's traffic coming from geographically?
  • Top pages: Which specific pages on your competitor's website are driving the most traffic?

By understanding these key areas, you can identify opportunities to improve your own website's traffic and outrank your competitors.

Frequently Asked Questions

What is a SEO company?

A SEO company is a business that specializes in improving online visibility through search engine optimization (SEO) services. They help websites become more attractive to search engines, increasing their online presence and visibility.

Jennie Bechtelar

Senior Writer

Jennie Bechtelar is a seasoned writer with a passion for crafting informative and engaging content. With a keen eye for detail and a knack for distilling complex concepts into accessible language, Jennie has established herself as a go-to expert in the fields of important and industry-specific topics. Her writing portfolio showcases a depth of knowledge and expertise in standards and best practices, with a focus on helping readers navigate the intricacies of their chosen fields.

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