Semrush Search Volume: A Comprehensive Guide

Semrush Search Volume is a game-changer for SEO enthusiasts and professionals alike. It helps you understand how many people are searching for specific keywords online.

The tool uses a proprietary algorithm to estimate search volume, which is based on a massive database of search queries. This database is updated regularly to ensure accuracy.

A good search volume is essential for any keyword, but what exactly is considered good? In general, a search volume of 100 or more is considered decent, but it ultimately depends on your niche and goals.

To give you a better idea, here are some examples of search volumes for popular keywords: "best pizza recipes" has a search volume of 2,900, while "how to make a pizza" has a search volume of 10,900. These numbers can help you determine which keywords to target.

On a similar theme: How to Search Keywords Locally in Semrush

Keyword search volume is the average number of monthly searches for a particular search term in a particular location. It typically refers to searches in Google.

High-volume keywords can attract strong competition from other websites, making it harder to rank in search results. However, they can also indicate a high level of interest in a keyword and potentially generate a lot of traffic.

To find keyword search volumes, you can use tools like Semrush's Keyword Magic Tool. This tool provides a list of "Broad Match" keywords that contain your starting keyword or a close variation, along with their monthly search volumes in the "Volume" column.

The search volume of a keyword can be an important metric to consider when doing keyword research for SEO or PPC. For SEO, it's especially relevant when combined with metrics like Personal Keyword Difficulty (PKD %) and Keyword Difficulty (KD %). For PPC, it's useful to consider the average cost per click (CPC) and Competitive Density (Com.).

Here's a breakdown of the metrics to consider when doing keyword research:

You can use Semrush's Keyword Magic Tool to find long-tail keywords related to your seed keywords. This tool is located in the 'Keyword Research' section of the Semrush interface.

To refine your results, you can use filters such as 'broad match,' 'phrase match,' 'exact match,' or 'related' phrases. You can also view a list of questions involving the keyword you entered.

Search volumes indicate the level of interest in a keyword, which can help you choose the best keywords for SEO and PPC marketing. High-volume keywords may attract strong competition from other websites.

One of the best ways to find Google search volumes is with Semrush's Keyword Magic Tool. Enter a term to base your search around, choose your target country, and click "Search." The tool will present a list of "Broad Match" keywords with their monthly search volumes.

You can also use Semrush's Keyword Overview tool to find local search volumes for specific regions or cities. This helps you understand your potential reach in target areas and better understand your localized audiences.

Worth a look: Google Search Keyword Ranking

A good search volume depends on the keyword's competitiveness, cost, and potential business value. For example, 100 monthly searches might be good for a low-competition, low-cost, and high-value keyword.

Here are some factors that can influence actual monthly search volumes:

• Seasonality: Some searches are tied to seasonal events (e.g., Christmas)

• Trends: Current events and trending topics can cause spikes in searches

• Marketing campaigns: Effective marketing can drive more online searches

• User behavior: Shifts in user habits (e.g., the rise of mobile search)

• Market factors: Competitor activities, economic indicators, etc.

You can see how search interest has changed since 2004 by searching your keyword in Google Trends. This can help you understand search volume trends and make more informed decisions about your SEO and PPC efforts.

Semrush's "Trend" graph shows how actual search volumes have fluctuated over the past 12 months. You can use this information to identify evergreen keywords, seasonal keywords, fad keywords, declining keywords, and rising keywords.

A fresh viewpoint: Content Marketing and Search Engine Optimization

Semrush's Keyword Magic Tool is one of the best ways to find Google search volumes, and it's free to use. Enter a term to base your search around, choose your target country, and click "Search" to get a list of "Broad Match" keywords with their monthly search volumes in the "Volume" column.

The Keyword Magic Tool also provides other metrics, such as Personal Keyword Difficulty (PKD %) and Competitive Density (Com.), which are crucial for keyword research. For SEO, look at the search volume in the "Volume" column, evaluate competition levels with the PKD score, and analyze the results page to determine the potential costs of creating top-ranking content.

To prioritize keywords, pay attention to three key metrics: search volume, keyword difficulty, and trend. The higher the search volume and lower the keyword difficulty, the better. You can also use Semrush's rule feature to automatically format your keywords from green (optimal) to red (suboptimal) based on their values in the "Volume" column.

Here's a summary of the metrics to consider when prioritizing keywords:

By using Semrush's Keyword Magic Tool and considering these metrics, you can effectively analyze search volumes and prioritize your keywords for better SEO results.

Semrush is an SEO all-rounder that offers a range of tools for keyword research, including the Keyword Magic Tool, Keyword Manager, and Position Tracker.

The Keyword Magic Tool is the heart of Semrush's keyword research, providing extensive keyword suggestions with KPIs that can be filtered and sorted as needed. It's a valuable resource for discovering related long-tail keywords and question-based phrases.

The Keyword Manager stores researched keywords in lists, exports keyword data from Semrush, and updates keyword metrics. It's a central hub for managing keywords and accessing the keyword database with 689 million DE keywords for analysis.

The Position Tracker allows you to monitor your own website and competitors, analyzing metrics such as rankings, search volume, and competitors. It's a useful feature for discovering new potential and comparing keywords with competitors.

Here are the key functions for Semrush keyword research at a glance:

These tools work together to provide a comprehensive view of your keyword research, helping you make informed decisions about optimization goals and supplementing them with Google Search Console reports.

You can't perform keyword research effectively without access to keyword research tools. To get started, you'll need to choose a tool that shows you search queries, volume of searches, how hard it is to rank for terms, and suggestions for easier-to-rank queries.

A keyword research tool is essential for keyword research, and Google tools like Keyword Planner and Search Console have limitations. Keyword Planner can show search volume, but only if you've spent a lot on ads, and Search Console only shows metrics for keywords you already rank for.

Google Keyword Planner can show search volume, but only if you've spent a lot on ads. Google Search Console only shows metrics for keywords you already rank for, making it unsuitable for actual keyword research.

You'll need to invest in a dedicated SEO tool for the best keyword research. Three names frequently pop up in search results: Semrush, Moz, and Ahrefs.

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To start, you need to come up with an initial set of seed keywords that people might use when searching for your kind of business. For example, if you own a small house cleaning service, your seed keywords might include phrases like 'House cleaners', 'Cleaning service', 'Clean house', 'Housekeeping', and 'Cleaning'.

You can use competitive intelligence to find more first-stage keyword ideas by entering your seed keywords into Google and looking at the organic search results. This will give you an idea of who your competitors are and what phrases they're currently ranking for.

Next, you can use Semrush's Organic Research tool to find out what keywords your competitors are ranking for. Simply enter a rival's site URL into the tool and it will return an overview of the keywords they're ranking for. You can then use the 'View all organic keywords' button to see the full list and prioritize the keywords with the highest search volume and lowest keyword difficulty.

Broaden your view: Search Engine Optimisation Ranking

Long-tail keywords are longer phrases that involve a phrase you're hoping to rank for, accompanied by 'modifier' words. For example, 'Apartment cleaning service in San Jose' would be a long-tail keyword, while 'cleaning' would be a head keyword. Long-tail keywords generate more relevant traffic, but have lower search volumes and are less obvious in nature, making them easier to rank for.

To identify good long-tail keywords, you can use your seed keywords to help you. For instance, you can use the Keyword Magic Tool to surface long-tail keywords related to your seed keywords. The tool will show you a list of keywords that you might want to consider targeting, and you can use filters to refine the results and pick any keywords that seem like a good fit for your business.

When prioritizing keywords, it's essential to consider three key metrics: search volume, keyword difficulty, and trend. Search volume tells you how many people search for a given query each month, keyword difficulty reflects how hard it is to rank for a given keyword, and trend displays changes in the level of interest in the search term over a one-year period. By focusing on keywords with higher search volume and lower keyword difficulty, you can prioritize your keyword optimization and content creation efforts more effectively.

Here are some key metrics to consider when prioritizing keywords:

Analyzing competitors and rankings is crucial for digital marketing success. SEMRush's Position Tracking tool lets you monitor your organic and paid rankings for target keywords in target location(s).

You can see what's working and what isn't with SEMRush's Position Tracking tool. This allows you to act accordingly and adjust your strategy.

SEMRush's Competitor Analysis and Keyword Gap tools provide valuable insights into competitors' keyword rankings, backlinks profile, and advertising attempts. This helps you understand your rivals' strategies and stay ahead of the competition.

With EyeOn, you can keep track of competitors' posts and observe changes in their SEO tactics. This gives you a competitive edge and allows you to optimize your own marketing strategy.

SEMRush can help you stay ahead of your competitors in the digital marketing space. SEMRush offers a suite of tools for competitor analysis, including Competitor Analysis and Keyword Gap.

Performing data-driven competitive analysis is more important than ever. With these tools, you can get a better understanding of your rivals' keyword rankings, backlinks profile, and advertising attempts.

SEMRush's EyeOn tool allows you to keep track of competitors' posts, so you can observe all changes they make in their SEO tactics. This can give you valuable insights to optimize your own marketing strategy.

SEMRush's Backlink Analytics tool provides a detailed analysis of an entire site's link construction, helping you identify fresh opportunities. This can help you refine your own link building strategy.

To stay ahead in the competitive world of online advertising, keeping a close eye on your paid search competitors is vital. SEMRush offers tools to analyze and compare your campaigns against those of other advertisers.

By understanding how your competitors approach their bids, ad copy, and targeting strategies, you can create successful advertisements with maximum ROI yield.

Tracking your keyword rankings is key to understanding how your website is performing. This allows you to see what's working and what isn't.

You can use tools like Semrush's Position Tracking tool to monitor your organic and paid rankings for target keywords in target locations. This tool provides valuable insights into your performance.

By tracking your rankings, you can identify areas where you need to improve and make data-driven decisions to optimize your content and marketing strategies.

Google Trends is a powerful tool to help you understand how people are searching online. It shows how search interest has changed since 2004.

You can use Google Trends to see how your keyword's interest has fluctuated over time. This is especially useful when combined with Semrush's "Trend" graph, which shows actual search volumes over the past 12 months.

To analyze your competitors and rankings, you need to understand the types of keywords you're dealing with. There are five main types: evergreen, seasonal, fad, declining, and rising keywords.

Evergreen keywords get consistent interest across the year, making them good candidates for SEO and long-term ad campaigns. Seasonal keywords get more interest at specific times of year, so you need to plan your SEO and PPC efforts accordingly.

Here are the five types of keywords in a table:

By understanding the types of keywords your competitors are using, you can develop a more effective SEO and PPC strategy.

Ranking highly in search results for the right keywords is one of the best things you can do to drastically improve your online visibility.

Achieving success online involves having a solid content strategy, and SEMRush provides the resources to make this happen. With the Topic Research tool, you can get an extensive list of subjects alongside their related metrics for each sub-category.

The SEO Writing Assistant is another helpful resource that helps writers craft material with relevant keywords and improve readability, optimizing web pages so search engine crawlers will pick them up, which ultimately leads to higher rankings.

The SEMRush SEO Toolkit offers a broad range of tools to optimize your website and enhance your search engine rankings. These powerful features include managing keywords, analyzing backlinks, onsite & technical SEO audits, and examining competitors.

With SEMRush's SEO toolkit, you can take your web presence up a notch – unlocking maximum traffic potential through organic visits.

Search volume trends are influenced by various factors, including seasonality, trends, marketing campaigns, user behavior, and market factors.

Many factors can cause actual monthly search volumes to fluctuate, such as seasonal events, current events, and shifts in user habits.

To get a better understanding of search volume trends, use the "Trend" graph in Semrush to see how actual search volumes have changed over the past 12 months.

You can also use Google Trends to see how search interest has changed since 2004.

Search volume trends can be categorized into five types: evergreen keywords, seasonal keywords, fad keywords, declining keywords, and rising keywords.

Here are some key characteristics of each type:

To make the most of search volume trends, it's essential to consider them alongside other keyword metrics, such as relevance and competition.

Semrush is a powerful tool for SEO and digital marketing, offering a comprehensive suite of features that can help you improve your online presence.

The Keyword Magic Tool provides essential data to inform SEO strategies and optimize website performance.

With Semrush, you can analyze backlinks, both the quantity and quality, to identify areas for improvement.

Its convenient system also allows you to disavow toxic backlinks that could be harming your website's credibility.

Semrush's toolkit includes features for tracking SERP rankings, managing paid campaigns, auditing and boosting social media presence, and generating client reports.

Here are some key features of Semrush's comprehensive toolkit: