A London SEO audit can help you identify areas for improvement on your website, making it more visible and attractive to search engines. This can lead to increased traffic and more opportunities for your business.
London businesses often struggle with slow website loading speeds, which can negatively impact user experience and search engine rankings. In fact, a 1-second delay in page loading can lead to a 7% reduction in conversions.
A thorough SEO audit can help you optimize your website's content and structure, making it more crawlable and indexable by search engines. This includes ensuring that your website's meta tags, header tags, and image alt tags are properly formatted and descriptive.
By prioritizing these technical aspects, you can improve your website's visibility and ranking in search engine results pages (SERPs).
What You Get
Our SEO audit services are designed to give you a clear understanding of your website's strengths and weaknesses. We'll never sugarcoat anything to get to the point, ensuring you get the most important insights to improve your website's SEO.
With our SEO audits, you can expect to pinpoint ongoing technical problems and content issues impacting your SEO performance. We'll identify key opportunities to improve results, both short-term and long-term, so you can make informed decisions about your website's future.
You'll get a detailed breakdown of your website's backlink profile, including opportunities for link building and outreach to bolster your authority. We'll examine your backlink profile and identify link building priorities to help you improve your website's credibility.
Here's a summary of what you can expect from our SEO audits:
- Pinpoint ongoing technical problems and content issues
- Identify key opportunities for short-term and long-term improvements
- Discover opportunities for link building and outreach
By the end of our SEO audit, you'll have a clear plan to improve your website's SEO and boost your online presence. We'll work with you to implement the necessary changes and provide ongoing support to ensure you see real results.
SEO Audit Process
An SEO audit is a thorough examination of your website to identify areas for improvement and optimize its performance. It's a crucial step in ensuring your site ranks higher in search engine results pages (SERPs).
To conduct a comprehensive SEO audit, you'll need to gather data on your website's performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush. These tools provide valuable insights into your site's traffic, engagement, and technical health.
The audit process typically involves analyzing technical SEO, on-page SEO, and off-page SEO. Technical SEO focuses on the backend elements of your website, such as site speed, mobile-friendliness, crawlability, and security. On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic. Off-page SEO, on the other hand, involves analyzing your backlink profile and social signals.
Here are some key areas to focus on during an SEO audit:
- Site Speed: Evaluate the loading time of your web pages using tools like Google PageSpeed Insights.
- Mobile-Friendliness: Ensure your website is fully optimized for mobile devices.
- Crawlability and Indexability: Check that search engines can easily crawl and index your website.
- SSL Certificate: Confirm that your website is secure by having an SSL certificate.
- Title Tags: Ensure each page has a unique, descriptive, and keyword-rich title tag.
- Meta Descriptions: Write compelling meta descriptions that accurately summarize the content and include target keywords.
- Header Tags (H1, H2, H3): Use header tags to structure your content hierarchically.
- Keyword Optimization: Perform keyword research to identify relevant keywords and integrate them naturally into your content.
- Content Quality: Ensure your content is high-quality, informative, and engaging, with proper keyword usage and internal linking.
Gather Data
Gathering data is a crucial step in the SEO audit process. Use various SEO tools to gather data on your website's performance. Tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush can provide valuable insights.
These tools will help you understand your website's traffic, engagement, and conversion rates. Regularly reviewing this data will give you a clear picture of your website's strengths and weaknesses.
Google Analytics, for instance, can show you how users are interacting with your website, including which pages they're visiting and how long they're staying. This information is essential for identifying areas of improvement.
Having a solid understanding of your website's performance will help you make informed decisions about your SEO strategy. It will also enable you to track the impact of your changes over time.
Assess Off-Page
Assessing off-page SEO is a crucial step in the SEO audit process. It involves analyzing activities outside your website that impact your rankings.
To start, you'll want to analyze your backlink profile, which can be done using tools like Ahrefs or Moz. These tools can help you evaluate the quality and quantity of backlinks pointing to your website.
A strong backlink profile can significantly boost your SEO, while a weak one can hinder your progress. Identify opportunities to acquire high-quality backlinks by reaching out to relevant websites, creating linkable content, and leveraging guest blogging.
Social signals are also an important aspect of off-page SEO. Assess your social media presence and its impact on your SEO. Engagement on social platforms can indirectly influence your search engine rankings.
Here's a breakdown of key areas to assess in your off-page SEO audit:
By focusing on these areas, you can identify opportunities to improve your off-page SEO and drive more traffic to your website.
SEO Audit Benefits
An SEO audit can be a game-changer for your business, and here's why. You'll get expert insights tailored to your industry, which can help you identify areas for improvement and growth opportunities.
Our SEO audits cover all bases, including website content, technical issues, and backlink profile assessment. This comprehensive approach helps us identify errors and spot opportunities for growth.
You can expect clear, actionable recommendations from our team, which can help you implement changes and see real results. We're not just about theory – our approach is practical and results-driven.
Here are some of the benefits you can expect from an SEO audit with us:
- Comprehensive technical analysis
- Detailed content performance review
- In-depth backlink profile assessment
Our in-depth SEO audits are led by respected industry experts, including Andy Cockayne, who heads up our technical SEO team, and Charly Chow, who leads our copy and content strategy team. This ensures that you get high-quality advice and guidance every step of the way.
We factor the findings from your SEO audit into your ongoing SEO strategy, so you can see real results and growth over time. Our monthly SEO package allows us to implement all the findings from your audit and improve your performance.
What's Included
My SEO audits are bespoke towards your business, taking into consideration various elements to give you a deeper understanding of where your website is currently at and how it can be improved.
Each audit is tailored to your specific needs, and I dedicate a lot of my time and expertise to help outline all the necessary elements in a way that you can understand.
Various elements are taken into consideration when conducting SEO audits, including a thorough analysis of your website's current state.
I also take the time to research your business, understanding how it works and what matters most for you and your organisation.
This research allows me to hone in on what's most important for your business, providing you with actionable recommendations to improve your website's visibility.
All of the recommendations I provide will help your website improve, and are the basis of a strong, long-term SEO strategy.
My SEO audits are designed to provide you with a clear understanding of where your website stands currently, and how it can be improved to achieve a sustainable SEO advantage.
I'm extremely knowledgeable about what the best approach is once an audit has been delivered, and I'm happy to provide an overview of your website and discuss how best to approach your bespoke SEO audit.
Frequently Asked Questions
How much does an SEO audit cost in the UK?
In the UK, SEO audit costs range from £500 to £10,000 or more, depending on the scope and depth of the analysis. Our standalone audit projects start at £2,450, offering a comprehensive review of your website's search engine optimisation.
Are SEO audits worth it?
An SEO audit can reveal opportunities to boost your website's performance and increase revenue. Discover how a thorough audit can drive business growth and stay ahead of the competition
How many hours does an SEO audit take?
An SEO audit typically requires 25 to 50 hours, depending on the complexity of the project. This time is spent collecting and analyzing data, creating reports, and developing strategy recommendations.
Sources
- https://www.fifteendesign.co.uk/solutions/free-instant-seo-audit/
- https://www.position.digital/services/seo-audits/
- https://ink-digital.co.uk/what-is-an-seo-audit-how-seo-auditing-can-benefit-your-business-potential/
- https://thebrainsmarketing.co.uk/seo/seo-audit/
- https://www.itamarblauer.com/seo-audit-london/
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