The Ultimate Guide to SEO Content Websites and Search Engine Optimization

SEO content websites are a crucial part of online marketing, and understanding how they work can make a huge difference in your online presence.

To start, let's look at what makes a website SEO-friendly. A well-structured website with clear headings and concise content is key to search engine optimization.

SEO content websites prioritize keyword research, with the average website using 1,000 to 1,500 words per page. This focus on keyword density can improve search engine rankings.

Having a clear content strategy is essential for SEO success, and it's best to create content that resonates with your target audience.

You might enjoy: Most Important Websites

SEO importance is a crucial factor in internet visibility and success for businesses in all industries. As long as people use search engines for answers to their questions, solutions to their problems, and scratches to their itches, strategic SEO content will help you gain traffic to your site from your target audience.

SEO is not just about finding facts and quick answers, but also about getting information on various topics, from Billy Joel song lyrics to relationship advice, to directions to the nearest Chinese takeout. This complexity requires search engines to evolve exponentially, making SEO even more important.

Without SEO, it ultimately won't matter how well your website answers a searcher's questions or how beneficial your products might be to a consumer looking to buy. If the search engines don't crawl, index, and rank your website, no one will ever find it.

A strong, comprehensive SEO strategy can help you achieve high SERP rankings, boost your credibility, give you an edge over your competitors, expand your market reach, and improve your overall user experience.

Here are some benefits of SEO:

SEO ranking factors are crucial for elevating your content and improving rankings, traffic, and conversions. According to Google's algorithm, there are more than 200 ranking factors, but we'll focus on the top ones.

Effective keyword research and optimization is a must, making up a significant portion of the algorithm. Clickable headings, content quality, and readability are also essential. Google evaluates these factors to understand what information the pages offer and how to index them correctly.

Check this out: Search Engine Optimisation Ranking

Meta tags and descriptions, internal and external linking, user experience and loading speed, and mobile-friendliness are also important. Domain authority is another key factor, and image optimization is crucial for visual content.

Google's algorithm is constantly evolving, and it's estimated that there are two types of ranking factors: on-page and off-page. On-page factors include content, title and meta description, heading tags, images, URLs, and rich snippets. These elements help Google understand what information the pages offer and how to index them correctly.

Off-page factors, on the other hand, demonstrate a page's status as a reference but are not located in the content of the page. This includes optimizing a site's authority to users and other websites, with a focus on acquiring backlinks.

Here are some key on-page ranking factors:

For Google, factors like consistent publication of high-quality content, keywords in meta title, and backlinks are crucial. According to FirstPageSage, these are the top Google ranking factors and how they are weighted:

These ranking factors are constantly evolving, and it's essential to stay up-to-date with the latest changes to improve your SEO content website.

SEO takes time, so be patient – it can take a few months before you start to see the fruit of your efforts.

Always search the keyword to make sure you have an intent match, as what users think they're looking for may not be what they're actually looking for.

Focus on quality content consistently, as Google's algorithm is designed to surface the best content out there.

Regularly refresh your evergreen pages to preserve their SEO value and get consistent traffic growth over time.

Here are some key SEO strategies to keep in mind:

Use keywords naturally in your site content, as they can work wonders for your SEO and help you reach exactly the customers you want with each new piece.

Make sure your keywords are evenly distributed throughout your content and are also found in the headings and subheadings, but not all of them – too many keywords will make search engines think your page is spam.

Creating SEO content is crucial for getting high search engine rankings and engaging audiences. To get it right, remember that quality is the number one priority, and your content needs to be accurate, clear, current, relevant, trustworthy, and address the user's intention.

Organizing your content with headings like H1, H2, and H3 is very helpful, both for readers and search engines. Make sure your title and subheadings are clear and unambiguous, and include keywords and key phrases where possible.

To optimize your content, adopt a straightforward writing style with short sentences, frequent paragraph breaks, and a clear topic. This will make it easy for readers to understand and for search engines to crawl your content.

SEO content is all about writing content that search engines like Google can understand and rank highly. It's not just about throwing some keywords on a page and hoping for the best.

To create SEO content, you need to know what to optimize for search engines. This means having a solid understanding of SEO boosting strategies and how to apply them.

You can start with a list of free tools, like the SEO content writing toolkit for beginners, to help you get started. This toolkit can give you a head start on creating SEO-friendly content.

SEO content is also about creating quality content that targets specific keywords. This means doing keyword research to find the right words and phrases to use in your content.

Here are the basic steps to get started with SEO content creation:

By following these steps, you can create SEO content that will help your website rank higher on Google and get more traffic.

Creating SEO content is all about producing high-quality content that search engines love.

Quality is the number one priority, so make sure your content is accurate, clear, current, relevant, trustworthy, and addresses the user's intention.

To get it right, use headings to organize your content, both for readers and search engines. H1, H2, and H3 headings are very helpful in this regard, so make sure your title and subheadings are clear and unambiguous.

Intriguing read: Quality Website Traffic

A straightforward writing style is also essential for SEO. Use short sentences, frequent paragraph breaks, and stay on topic from start to finish.

To optimize your meta description, include the keyword and related keywords in a natural and compelling way, keep it short (155-165 characters), and make it compelling with a clear benefit and call to action.

Here are the key steps to creating SEO content:

Remember, quality content is the key to high search engine rankings and a growing, highly engaged audience.

SEO optimization is crucial for any website that wants to rank higher on Google and get more traffic. It's a combination of on-page, off-page, and technical optimizations.

To start, you need to do keyword research to identify the words and phrases your target audience is using to search for content like yours. This will help you create quality content that targets those keywords.

You should create quality content that targets those keywords, as this is the foundation of on-page optimization. This content should be engaging, informative, and relevant to your audience.

Explore further: How to Create Content for Local Landing Pages for Seo

Next, you need to place your keywords in strategic locations on your website, such as in the title, meta description, and headings. This will help search engines understand the content and relevance of your website.

Optimizing your titles and meta descriptions is also crucial for SEO. Your title should be attention-grabbing and descriptive, while your meta description should be a brief summary of your content.

Images also play a crucial role in SEO optimization. You should include images in your content and optimize them by adding alt tags and descriptions.

Finally, you need to consider internal and external links. Internal links help users navigate your website and can improve engagement, while external links can provide additional value to your content and improve credibility.

Here are the on-page optimization steps in a concise list:

SEO link building is a crucial part of getting your website noticed by search engines. It involves creating a network of links that point to your pages, known as backlinks, which strengthens your authority on the web.

High-quality backlinks are essential for off-page SEO, and Google's algorithm understands that the more high-quality backlinks your page receives, the greater its relevance to the market. To get a link-building strategy to work, achieving high-quality backlinks is a must.

Link building can be achieved through various techniques, including creating high-quality content that receives backlinks organically, also known as link bait. This involves investing in creating rich content, sharing data from exclusive research, and providing tools and resources as worthwhile assets to link or share.

You can also use link-building tools, such as Majestic, Ahrefs, Moz Link Explorer, and SEMrush, which offer a complete analysis of a page's backlinks profile. These tools can help you identify high-quality backlinks and opportunities to improve your link building strategy.

Internal links are also an important part of link building, as they help guide navigation and lead users (and search engines) to other relevant content. A good internal linking strategy can strengthen the authority of your blog and help you achieve a topic cluster strategy.

To earn and reach out for backlinks, you can produce original, authentic content worthy of getting backlinks, proactively reach out to sites for which a link to your content would be a useful addition, guest post, or get PR coverage. Just remember to engage these strategies in moderation to avoid any potential penalties from Google.

Here are some key link-building techniques to keep in mind:

By incorporating these link-building techniques into your SEO strategy, you can improve your website's visibility, authority, and ranking on search engines.

SEO website performance is crucial for driving traffic and conversions. Bing confirms that they use CTR and bounce rate as ranking factors, making it essential to optimize your website for a seamless user experience.

A slow page loading speed can be a major turn-off, with almost 50% of users giving up after five seconds. Google openly discussed that speed is a key ranking factor, and a fast page speed won't lift you above the competition, but a slow one will lower your ranking.

A website that's optimized for search engines is called an SEO website.

An SEO website is designed to rank higher in search engine results pages (SERPs) by incorporating specific keywords and phrases that users might search for.

A well-structured website with a clear hierarchy of content is essential for search engines to crawl and index.

SEO websites typically have a strong focus on user experience, with fast loading speeds and easy navigation.

According to Google, a one-second delay in page loading can result in a 7% decrease in conversions.

Page speed is a crucial factor in SEO, with almost 50% of users giving up after five seconds of page loading time.

Google openly discussed that speed is a key ranking factor, starting with desktop search in 2010 and mobile search in 2018.

A fast page speed won't lift you above the competition, but a slow one will lower your ranking.

Google offers a free testing tool called PageSpeed Insights that provides a speed diagnosis report with tips on how to improve the load time through image and code optimizations.

Make sure to manually downscale your landing images before applying them to your content.

Large pieces of content like long videos or large photos should be linked to from another domain rather than hosting them on your piece of SEO content.

Trimming unnecessary content can help improve page speed, just like trimming fat from a recipe.

As of Q4 2019, mobile traffic accounts for roughly 50% of all web traffic. Search engines constantly test a page's mobile-friendliness to give their users the best possible experience.

Most web builders automatically publish mobile-friendly pages. However, others just publish the page as-is, leaving it up to you to make your own pages mobile-friendly.

There's no one-size-fits-all solution to mobile-friendliness, as the mobile issues that arise relate to the content you're trying to publish. Make sure all of your content elements will span a mobile page easily without creating the need for horizontal scrolling or mini-text.

Some web editors get confused about margin spaces, so make sure nothing on your published mobile page overlaps or is in the wrong place. If your pictures are huge, make sure they'll resize on mobile to fit properly in that tiny vertical screen.

Consider reading: What Is Seo Friendly Content

Domain authority is a score that predicts how well a website will rank on search engines. The score is determined by a special SEO algorithm primarily focusing on links—how many inbound/outbound links per site and the authorities behind them.

On a similar theme: Seo Content Score

High-ranking sites that link to yours will increase your authority. Low-ranking sites that link to yours (known as toxic backlinks) will hurt your site’s reputation.

Domain authority is comparative rather than concrete. Similar sites’ scores will be within similar ranges.

Wikipedia has 6 million English articles, all of which rank incredibly high for their targeted key phrase, and their domain authority is 93. Don’t compete with them!

Being an authority online means that other websites cite your work via backlinks. The more backlinks you have, the more authoritative your site or landing page.

You can proactively build your network through guest posts, links to other credible sources, and a robust online presence.

Optimizing images is a crucial aspect of SEO content websites. Image alt tags are invisible bits of data associated with images that tell search engines what’s going on in the picture.

To boost your SEO value, make sure to include alt tags on any photos you use in your content. Alt tags should match the topic and keywords of your page.

Free image sites like Unsplash are a great place to find high-resolution images to use in content. Consider adding a landing image, also known as a hero image, to make your content stand out.

A landing image is a large, appealing image featured at the top of your blog post. It will also be the featured image that automatically appears when you share this page on other platforms.

Image optimization for SEO includes providing textual data about the images. This can include alternative text (alt tag), filenames, image captions, image URLs, and context.

The alt text should always be a description of the image and contain the keyword. Consider this example: if you have an image of a cat, your alt text could be "cat playing with ball".

Here's a quick checklist to optimize your images:

By following these simple steps, you can make your images more accessible and help search engines understand what they represent.

SEO publishing and promotion is a long-term game. The average age of top results pages is 2.6 years, so you must stick with a consistent content production schedule before you see results.

Publishing quality content regularly is key to success. This helps search engines understand your content and eventually, it will improve your search engine rankings.

The average age of top results pages is 2.6 years, so be prepared to stick with a consistent content production schedule.

You won't see high search engine rankings overnight, so it's essential to have a long-term strategy in place.

A consistent content production schedule is crucial for achieving and maintaining high search engine rankings.

This means you'll need to be patient and persistent, as high search engine rankings take time to develop.

The key is to stay committed to your content strategy and keep publishing high-quality content regularly.

By doing so, you'll be well on your way to achieving your SEO goals and attracting more traffic to your website.

Related reading: Website Production

The average age of top results pages is 2.6 years, so be prepared to be in it for the long haul with your SEO content strategy.

High search engine rankings won't happen overnight, so it's essential to stick with a consistent content production schedule before you see results.

To make your content more discoverable, use headings to organize your content, like H1, H2, and H3 headings.

These headings should be clear and unambiguous, and include keywords and key phrases where possible to help your content match user search intent.

You should also focus on quality over quantity, filling your blogs and social media streams with top-shelf content that resonates with your audience's wants, needs, and pain points.

Rework and refresh your content periodically to drive additional traffic and get more mileage out of your best material.

SEO analytics and progress are crucial for any content website. Google Analytics is a must-have tool for keeping track of your site's traffic.

Expand your knowledge: Analytics of a Website

Implementing Google Analytics on your site is the easiest way to see how many users are hitting your pages. This makes it phenomenal for measuring the impact of content and SEO.

To get the most out of Google Analytics, you can use it to understand your audience better, identify your most visited and best-performing pages, and monitor organic traffic numbers. You can also use it to identify which channels generate the most traffic and understand engagement metrics such as rejection rate, pages per visit, and session length.

Here are some key metrics to track with Google Analytics:

Monitoring these metrics will give you a clear understanding of your website's performance and help you make data-driven decisions to improve your SEO strategy.

As you start building your SEO content website, you'll want to have the right tools in your arsenal. Keyword tools are essential for planning an SEO strategy, helping you find ideas for keywords, understand their potential and competitiveness, and organize them according to their optimization priority.

There are several free keyword tools available, including Google Ads keyword planner, Keyword Tool, Ubersuggest, Google Search Console, and Google Trends. These tools can help you check search volume and cost per click, create lists of keyword ideas, and determine search trends by theme.

If you're looking for more comprehensive keyword analysis, paid tools like SEMrush, Ahrefs, and Moz Keyword Explorer are the way to go. These platforms suggest terms based on volume, clicks, difficulty to rank, and other data, and offer a range of features to help you optimize your content.

For link building, tools like Majestic, Ahrefs, Moz Link Explorer, and SEMrush offer a complete analysis of a page's backlinks profile, including the number of connections and the quality of the anchor text. Some of these tools also offer proprietary indicators to aid in this analysis.

Moz offers a suite of free tools that can improve your SEO strategy and efforts, including Keyword Explorer, Link Explorer, Moz Bar, and Competitive Research. These tools can help you discover and prioritize the best keywords to target, analyze your backlinks, and gain insights into your competitors' SEO strategies.

Here are some of the free tools available:

Developing an SEO strategy requires understanding your niche and identifying specific search terms to rank for. Thrive, an SEO agency, can help boost your ranking by reviewing your current keywords and conducting additional research.

A solid SEO strategy starts with planning, which includes defining the results you hope to achieve, identifying your target audience, and outlining your approach.

SEO strategies typically deliver results in the medium to long term, so be prepared for a more sustainable return on investment compared to immediate results from ads and sponsored links.

To create effective content for your website, your dedicated SEO specialist will review your current keywords and wishlist, and conduct additional research to build a list that makes sense for your website and the competitive landscape.

Don't expect overnight success with SEO; it's a long-term strategy that requires consistent effort and planning.

If this caught your attention, see: Keyword Research Google Analytics

Thrive Internet Marketing Agency is a full-service digital marketing company that offers a comprehensive array of professional search engine optimization services to get your business more visibility in search.

Their SEO specialists have helped hundreds of clients, including a HVAC service company that went through four SEO companies before finding Thrive. They quickly believed in the team and provided full transparency.

Thrive's SEO services include custom SEO strategy, comprehensive onsite SEO, thorough keyword research and market analysis, high-quality copywriting, in-depth evaluation of the competition, careful link building, and syndication of articles on social media, curated sites, and news outlets.

Their SEO solutions work, with proven results over and over again. They use trustworthy, future-proof, white hat SEO techniques to get your business more visibility in search.

Thrive's SEO services can help you increase your search rankings and get discovered more online, which is essential for growing your business. If you're not on the first page of the search engine results pages (SERPs) for keywords that match your business or brand, you're missing out on valuable leads.

Their SEO specialists are actively engaged and provide full transparency, unlike some other agencies that may leave you in the dark. They're like an extension of your team, always available for insight and questions.

Here's an interesting read: Content Marketing Seo Services

You're looking to boost your online presence with SEO content websites, but not sure where to start. Thrive Internet Marketing Agency, a renowned SEO marketing company, has helped hundreds of clients achieve their online goals.

Their SEO specialists are actively engaged and provide transparency, unlike some other agencies that leave clients in the dark.

To get the most out of SEO, it's essential to understand that it's a long-term strategy, not a quick fix. SEO usually delivers sustainable results in the medium to long term, unlike ads and sponsored links that offer immediate returns.

Thrive's SEO strategy is refined over years, and it's what sets them apart from other agencies. They've experienced exponential growth since 2016, landing on the Inc. 5000 list for seven consecutive years.

As a business owner, you want to save money and maximize profit margins. SEO can help you achieve this by funneling customers to your website 24/7, even when you're sleeping.

If this caught your attention, see: Designing Professional Websites with Odoo Website Builder Read Online

Thrive's SEO team is proactive, always staying on top of the latest Google algorithm updates and trends. They're constantly learning new techniques to remain ahead of the curve.

To start an SEO strategy, you need to plan carefully, defining what results you want to achieve, who you're trying to reach, and how you'll get there. This will help you create relevant content that resonates with your target audience.

Getting found online is crucial, especially if you're not on the first page of search engine results pages (SERPs) for keywords that match your business or brand.

Local SEO is crucial for businesses with a physical location, as 64 percent of customers search for local businesses online. This means optimizing your Google Business Profile or Google My Business (GMB) profile is essential to attract high-intent customers.

To display local results, Google takes into consideration the user's location when the search was made and offers businesses in the area. However, if the user searches for a specific region, like "Boca Raton pizza", the search engine will display results for that region regardless of the user's location.

On a similar theme: Benefits of Seo for Small Business

For a local SEO strategy, consider the following keyword variations: terms that identify a sector (e.g., pizzeria, pizza, neapolitan pizzeria), modifier terms (e.g., best pizza, cheap pizza), and geographic modifiers (e.g., pizza in Boca Raton, pizzeria downtown, pizza near me).

International SEO, on the other hand, requires a different approach. Mastering international SEO practices is essential for businesses looking to expand globally. Google's local search algorithms prioritize results in the region the user is located or included in the search, making it essential to optimize your business for local search.

If this caught your attention, see: Local Seo Content

Local SEO is a type of optimization that focuses on businesses with a physical location. Google's priority is to understand the intent behind local marketing, which is to provide contextual results that are relevant to the user's location.

Search engines understand that searches made at certain locations require practical and objective information. They use local search algorithms to prioritize results in the region the user is located or included in the search.

Google offers information from Google My Business directly in the search results, making it unnecessary for users to access the brand's site. This is similar to how featured snippets work, but with a local twist.

Local SEO requires specific attention to detail, particularly for businesses with a physical location. Understanding these requirements is crucial for developing an effective optimization strategy.

Mastering international SEO practices is crucial for taking your company global, as they differ significantly from standard SEO tactics.

International SEO is about adapting your online presence to reach a global audience, which requires a deep understanding of local search engines and cultural nuances.

Dreaming about going global is one thing, but understanding what it takes to actually do so is another.

Your website's content, keywords, and even language may need to be tailored to specific regions or countries to achieve success.

Getting started with international SEO requires a thoughtful approach to ensure you're targeting the right audience and adapting to local search engine algorithms.

Recommended read: International Seo Keyword Research

Always search the keyword you're trying to target to make sure you have an intent match, as what users think they're looking for may not be what they're actually looking for.

SEO takes time, so be patient and don't give up prematurely – it can take a few months before you start seeing the fruit of your efforts.

Focus on creating useful, trustworthy content consistently, as this is the best SEO strategy above all else.

To maintain your content's SEO value, regularly refresh your evergreen pages to prevent them from going stale.

To track and measure your SEO performance, report on your traffic and site data regularly to see what topics resonate most with your audience and detect issues.

Here are the top SEO strategies to get the most out of your time:

Google's algorithm is constantly evolving to provide the most relevant search results for users. Thousands of updates occur every year, with several notable updates having a significant impact on the SEO market.

Some of the most notable algorithm updates include Panda (2011), which targeted low-quality content and keyword stuffing, and Penguin (2012), which penalized sites with low-quality backlinks. These updates highlighted the importance of creating high-quality, original content and earning natural, high-quality backlinks.

Here are some key algorithm updates and their impact:

Staying informed about these changes and adapting your SEO strategy is essential for maintaining and improving your search engine rankings.

Algorithm updates have a significant impact on website rankings and traffic. Thousands of updates occur every year, but several stand out for their impact on the SEO market.

Panda (2011) targeted low-quality content and keyword stuffing, causing websites with thin or duplicate content to see a significant drop in rankings. This update pushed SEO practitioners to focus on creating high-quality, original content.

Penguin (2012) aimed at link spam and manipulative link-building tactics, penalizing websites with unnatural link profiles. This update highlighted the importance of earning natural, high-quality backlinks.

Here's an interesting read: What Are Static Websites

Hummingbird (2013) improved search results for long-tail keywords and natural language queries, allowing Google to understand the context and intent behind queries better. This update benefited websites with high-quality, relevant content.

RankBrain (2015) introduced machine learning to improve search results, rewarding websites with high-quality content and strong user engagement. This update helped Google process and understand complex queries better.

BERT (2018) enhanced Google's understanding of natural language and context, improving search results for conversational queries. This update benefited websites with well-written, contextually relevant content.

The Helpful Content Update (HCU) (2022) aimed to reward websites that provide valuable and informative content to users, demoting sites with content primarily created for search engine rankings. This update emphasized the importance of creating people-first content that genuinely helps users.

Here's a summary of the most notable algorithm updates and their impact:

Search engines have three main stages: crawling, indexing, and ranking. Crawling involves search engines using bots, also known as spiders, to follow links across the web and discover new and updated pages.

These bots, like Google's Googlebot, are constantly finding and organizing content on the web. They add crawled pages to the search engine's index, which serves as a vast library for the web's content.

The index is organized by the information the bot collected about each page, such as loading time and keywords. This process of crawling and indexing happens continuously.

Search engines quickly go through their index to find pages that match the keywords used in a search query. This is where ranking comes in, and it's determined by the best relationship between keywords and a series of ranking factors that make up the search algorithm.

The more links pointing from a particular type of content to a specific resource, the more confident the search engine becomes that the linked-to resource is relevant to certain search queries. This is how search engines determine which results to show for each query.

For your interest: How Can I See the Traffic of a Website

SEO On-Page and Technical are two key areas to focus on when optimizing your website for search engines.

On-page SEO refers to the process of optimizing individual web pages to rank higher in search engines. This includes optimizing elements such as content, title and meta description, heading tag, images, URLs, and rich snippets.

To improve on-page SEO, start with keyword research, create quality content targeting those keywords, and place your keywords strategically. You should also optimize your titles, meta descriptions, and include and optimize images.

On-page SEO involves optimizing multiple elements of your website and its pages, including domain names, page URLs, page titles, headers, alt text, images, videos, navigational, meta description tags, internal links, sitemaps, and the main body text of each page.

Technical SEO, on the other hand, involves optimizing the back-end of your website to make it easier for search engines to crawl and index. This includes optimizing page speed, security, mobile-friendliness, and Core Web Vitals.

Readers also liked: Html Meta Http-equiv Content-type Content Text Html Charset Utf-8

Some technical SEO optimizations to focus on include page speed, security, mobile-friendliness, and URL structure. You should also consider canonical URLs, crawlability/indexability, schema markup, and internal link architecture design and management.

Here are some key technical SEO elements to manage:

By optimizing these technical SEO elements, you can improve your website's crawlability, indexing, and overall search engine ranking.

Link building is a crucial component of SEO, and it's essential to understand how it works. Links are the building blocks of the internet, connecting one page to another and allowing users to navigate and discover content.

To get a link-building strategy to work, achieving high-quality backlinks is a must. Google's algorithm understands that the more high-quality backlinks your page receives, the greater its relevance to the market. However, quantity and quality work together, so it's not just about receiving hundreds of backlinks.

To strengthen your authority, you can employ various link-building techniques. One effective way is to create high-quality content that receives backlinks organically, known as link bait. This involves investing in rich content, sharing data from exclusive research, and providing tools and resources.

Link building tools can also aid in this analysis, offering a complete analysis of a page's backlinks profile. Some popular tools include Majestic, Ahrefs, Moz Link Explorer, and SEMrush, which provide proprietary indicators to help evaluate the quality of backlinks.

Adding links to your content can also help keep it informative and on-topic. You can create internal links to additional on-site content and use outbound links to third-party authority sites to confirm the validity of statistics or facts.

Here are some link-building strategies to consider:

By implementing these strategies and creating high-quality content, you can increase the number of high-quality backlinks to your site and improve your search engine rankings.