
A well-designed StoryBrand website wireframe is crucial for businesses looking to effectively communicate their message to their audience. This type of wireframe focuses on clarity and simplicity.
The key to a successful StoryBrand website wireframe is to use a clear and concise headline that answers the who, what, and why of your business.
A good headline should be short and to the point, like the one used by The Container Store, which is "Get Your Life Organized."
This headline effectively communicates the business's purpose and resonates with potential customers.
Broaden your view: Seo for Small Business Packages
What is a StoryBrand Website?
A StoryBrand website is a type of website that uses a specific framework to communicate a company's message. It's designed to be clear and concise, making it easy for visitors to understand what the company does and how it can help them.
The StoryBrand website framework consists of 10 key sections, which are outlined in the StoryBrand framework. These sections include the header, stakes, value proposition, Guide, Plan, explanatory paragraph, video (optional), Price (optional), lead generator, and Footer.
By following this framework, businesses can create a website that effectively communicates their message and resonates with their target audience. The key is to focus on the essential elements that tell a story and drive results.
What Is a StoryBrand Website?
A StoryBrand website is a specific type of website that's designed to tell a clear and compelling story to your customers. It's not just about throwing up a bunch of information and hoping people will find it - it's a strategic approach to communicating your brand's message.
The idea is to break down your website into 10 distinct sections, each with its own purpose. For example, the header should grab the visitor's attention and draw them in.
A StoryBrand website typically includes a video, but it's not required. If you do include a video, it's meant to be a key part of the story you're telling.
The 10 sections of a StoryBrand website are outlined in a clear and concise way, making it easy to understand what each section should include.
What Are Websites and Why Are They Effective?
StoryBrand websites are effective because they excel in clarity, relevance, and compelling content. They guide visitors to engage with your brand.
StoryBrand websites use the StoryBrand Framework, a seven-part messaging tool that places the customer as the hero, with the brand as their guide. This approach in storytelling and messaging makes these websites uniquely effective.
Clarity is a key aspect of StoryBrand websites, allowing visitors to quickly understand what your brand offers and how it can solve their problems.
If this caught your attention, see: Designing Professional Websites with Odoo Website Builder Read Online
Understanding Your Brand's Story
Your brand's story is the foundation of your website's message, and it's essential to get it right. A StoryBrand website wireframe is a specific layout that includes all the components that most companies should include on their homepage, with the goal of communicating clearly and causing the reader to take action.
To create a compelling story, you need to identify your brand's unique value proposition. This can be done by answering the question: "What problem do we solve for our customers?" For example, Cause Leadership helps leading Canadian nonprofits & charities find and hire their next great leader for less than the traditional executive search fees.
A clear and concise title and subtitle can also help establish your brand's story. For instance, the title "Cause Leadership" clearly tells you exactly what the company does, and the subtitle establishes them against their competitors (flat-fee vs commission-based executive search).
Here are the 10 sections to an effective Storybrand website:
- The header
- The stakes
- The value proposition
- The Guide
- The Plan
- The explanatory paragraph
- The video (optional)
- The Price (optional)
- Lead generator
- The Footer aka Junk Drawer
What Is a Story?
A story is a clear and concise way to communicate your brand's message and cause the reader to take action. A StoryBrand website wireframe is a specific layout that includes all the components that most companies should include on their homepage.
A story is not just about conveying information, but about guiding the reader through a clear process. A website wireframe is a rough layout of a website that includes the written words that will be used on the site.
The goal of a story is to communicate clearly and cause the reader to take action. The goal of a wireframe is to communicate clearly and cause the reader to take action.
A good story should be simple, clear, and easy to understand. A StoryBrand website wireframe is a specific layout that includes all the components that most companies should include on their homepage.
What's Your Brand's Story?
Your brand's story is the foundation of your marketing efforts, and it's essential to get it right. According to Wild Fig Marketing, a StoryBrand certified company, using the StoryBrand framework can give your homepage new life by simplifying your brand's message to capture your audience's attention.
A StoryBrand website wireframe is a rough layout of a website that includes the written words that will be used on the site. It's a specific layout that includes all the components that most companies should include on their homepage, with the goal of communicating clearly and causing the reader to take action.
To create a compelling brand story, you need to clarify your message before getting bogged down in design. This means defining your brand's value proposition, unique solution, and the benefits it offers to your customers.
A good example of a StoryBrand-aligned website is Law Firm Velocity, which expertly navigates the narrative of specialized accounting for law firms. The website is structured to walk visitors through a clear journey, from identifying the problem to offering a solution that enables growth and compliance.
A StoryBrand website typically includes 10 essential sections, including the header, stakes, value proposition, guide, plan, explanatory paragraph, video (optional), price (optional), lead generator, and footer. Here's a breakdown of each section:
- The header: A clear and concise title that grabs the visitor's attention
- The stakes: A statement that highlights the problem or pain point
- The value proposition: A clear explanation of the benefits and unique value offered
- The guide: A brief overview of the solution and the steps to take
- The plan: A detailed explanation of the process and what to expect
- The explanatory paragraph: A more in-depth explanation of the solution and its benefits
- The video (optional): A video that showcases the solution and its benefits
- The price (optional): A clear and transparent pricing structure
- The lead generator: A call-to-action that encourages visitors to take the next step
- The footer: A section that provides additional information and resources
By following these essential sections and using the StoryBrand framework, you can create a compelling brand story that resonates with your audience and drives results.
Designing Your Website
A StoryBrand website is effective because it guides visitors to engage with your brand, utilizing the StoryBrand Framework, a seven-part messaging tool that places the customer as the hero, with the brand as their guide.
There are 10 essential sections to an effective StoryBrand website, including the header, stakes, value proposition, Guide, Plan, explanatory paragraph, video, Price, lead generator, and Footer.
The Hero Section must pass the grunt test, where visitors can understand 1) Who you are, 2) What you offer, 3) How what you offer is going to make their lives better, and 4) How they can get it in 10 seconds or less.
To achieve this, your website's Hero Section should be clear, concise, and compelling, making it easy for visitors to grasp the essence of your brand.
The Plan section is where you as the Guide lay out a simple plan to instruct a potential customer what steps they will need to take to do business with you.
Here are the 10 sections of a StoryBrand website:
- The header
- The stakes
- The value proposition
- The Guide
- The Plan
- The explanatory paragraph
- The video (optional)
- The Price (optional)
- Lead generator
- The Footer aka Junk Drawer
Remember, a well-designed StoryBrand website can make all the difference in engaging your audience and driving conversions.
10 Elements of a Good Homepage
A good homepage is crucial for any website, and it's essential to get it right. Let's break down the elements of a good homepage.
The header is the first thing visitors see, so it should be clear and concise. It should include the website's name and a call-to-action.
The stakes section helps visitors understand the problem they're facing and why they need a solution. It's like the hook that grabs their attention.
For more insights, see: Good Wireframing Tools
The value proposition is where you explain what sets your business apart from the rest. It's the unique selling point that makes visitors want to learn more.
The Guide section is where you provide a clear path for visitors to follow. It's like a roadmap that shows them where to go next.
The Plan section is where you explain how visitors can achieve their goals with your business. It's like a step-by-step guide to success.
The explanatory paragraph is where you provide more details about your business and what you offer. It's like a brief overview that answers visitors' questions.
The video section is optional, but it can be a great way to engage visitors and show them what you're all about.
The Price section is also optional, but it's essential to include if you're selling products or services. Visitors need to know what they're getting into.
The Lead generator is where you encourage visitors to take action. It's like a call-to-action that prompts them to sign up or make a purchase.
The Footer, also known as the "Junk Drawer", is where you include any extra information that's not essential to the main content. It's like a catch-all for miscellaneous details.
Suggestion: Low Cost Seo Services for Small Business
Here's a summary of the 10 elements of a good homepage:
Sources
- https://bankercreative.com/storybrand-wireframe-template/
- https://www.wildfigmarketing.com/blog/how-to-build-a-homepage-that-works-with-storybrand-client-examples
- https://storyworks.marketing/free-storybrand-website-wireframe-template/
- https://www.creativeo.co/post/storybrand-website-examples
- https://mccullymediagroup.com/blog/storybrand-website-step-by-step-guide/
Featured Images: pexels.com