Website Traffic by Country: A Comprehensive Guide

Website traffic from the United States is the highest, accounting for over 14% of global website traffic.

The top five countries for website traffic are the United States, China, India, Japan, and the United Kingdom, which together account for over 40% of global website traffic.

The majority of website traffic comes from desktop devices, with mobile devices accounting for around 50% of website traffic in some countries, such as the United States and China.

Mobile devices are expected to continue to play a larger role in website traffic, with some estimates suggesting that mobile devices will account for over 60% of website traffic by 2025.

Website geography is all about understanding where your website's traffic is coming from. This includes identifying the countries, continents, and even cities where your visitors are located.

You can size up markets and competitors by segmenting their target keywords and website traffic estimate by Country and Continent. This is especially useful for businesses that operate globally or have a strong online presence.

The accuracy of geolocation data is surprisingly good, with continents reported at 99% accuracy, countries at 99%, and subdivisions at 80%. However, city-level accuracy is lower, at 66%.

To get a better understanding of your website's geography, you can use tools like Independent Analytics, which provides a Geographic report with data on the countries, cities, and continents your visitors are from. This report is accessible via the Geographic tab in the menu and includes a world map that's colored based on each country's share of your traffic.

Here's a rough idea of the accuracy of geolocation data:

This data can be found in the Geographic report of Independent Analytics, and it's a great way to understand where your website's traffic is coming from.

You can identify the geography of any website's organic and paid traffic by segmenting their target keywords and website traffic estimate by Country and Continent.

To get started, you'll need to install web analytics on your site to record each visit, and tracking begins right after installation.

The data will start pouring into your analytics dashboard, and you'll see a Geographic report with data on the countries, cities, and continents your visitors are from.

The world map is colored based on each country's share of your traffic, and you can hover your cursor over any country to see the visitor count.

You can also group the data by city to see visitors by city, and each country includes metrics such as session duration, bounce rate, views per session, and more.

With these insights, you can analyze your organic traffic share by country, monitor keyword and traffic improvements within a specific region, and see which keywords rank in your targeted region and identify the content gaps.

You can also adjust your SEO strategy to gain more traffic from your targeted country and analyze your competition – their traffic distribution, top countries, and the keywords they rank for in these countries.

Here are some specific things you can do with our website traffic by country checker:

You can track your website's traffic by country with the right tools. Independent Analytics is one such tool that provides a Geographic report with data on countries, cities, and continents your visitors are from.

To get started, you'll need to install web analytics on your site, which will record each visit and provide data in the analytics dashboard. This data is available inside your WP admin, so you don't have to login to a new dashboard or create an account anywhere.

The world map in Independent Analytics is colored based on each country's share of your traffic, and you can hover your cursor over any country to see the visitor count. Below the world map is a data table listing every country and its metrics.

If you're interested in seeing visitors by city, you can group the data by city to see that data instead. The data table also includes metrics like session duration, bounce rate, views per session, and more.

For a more in-depth analysis, you can use Similarweb, a tool that provides a URL input where you can enter the site you want to analyze. Similarweb's report includes engagement metrics, top referrers, and visitor demographics, including a geographic report that displays the estimated traffic share across all countries.

Keep in mind that Similarweb's data is not guaranteed to be accurate, as it's collected "from the outside looking in", so it's all approximate.