White label link building can be a game-changer for businesses looking to improve their online presence. By outsourcing link building services to a reliable provider, you can tap into their expertise and resources without the need for extensive in-house training.
This approach can save you a significant amount of time and money, allowing you to focus on your core business operations. According to a study, businesses that outsource link building can see an average increase of 25% in their online visibility.
Having a white label link building partner can also give you access to advanced tools and technology, such as link prospecting software and content optimization algorithms. These tools can help you identify high-quality link opportunities and create content that resonates with your target audience.
What is White Label Link Building?
White label link building is essentially outsourcing, where a digital marketing agency hires a specialist company to build backlinks for their clients. This allows the agency to take all the credit for the work.
The process works as follows: the agency identifies a need for link building, outsources the work to a reputable white label link builder, and then presents the backlinks to the client as their own work. This is often done to improve the client's SEO and increase their search rankings.
Link building can be a complex and time-consuming process, which is why agencies might choose to outsource it to a specialist. By doing so, they can expand their service offerings without having to invest in building their own link building team.
A reputable white label link building agency can provide high-quality backlinks using various techniques, such as guest posting, broken link building, and infographic creation. These links can help improve a client's domain authority and eventually increase their search rankings.
There are several reasons why a digital marketing agency might choose to use white label link building:
- They don’t have the in-house expertise.
- They want to offer link building as a service.
- They want to save time and money.
Some common reasons to consider using white label link building services include:
✔️Your agency has been asked to build quality links by a client, but you don’t have the in-house skills to do so.
✔️You have an in-house link-building team but it cannot satisfy the high demand.
✔️You want a low-risk way to test offering link-building services.
✔️You want to offer link building but can’t afford to employ people to do so.
4 Benefits
White label link building offers several benefits for businesses looking to enhance their online presence and SEO efforts.
You can leverage expertise by outsourcing link-building services to a third-party provider operating under your brand name.
This allows you to save time and resources, and improve scalability.
White label services also enable you to maintain a focus on your core business functions while benefiting from professional SEO strategies.
By utilizing white label link building, you can offer a new service without the specialized knowledge, experience, and requirements.
It's a turn-key service that you can resell, allowing you to offer a comprehensive service that businesses truly need to succeed in an online marketplace.
Assembling truly high-quality white label backlinks is a task that requires a specialized skill set.
White label link building specialist agencies like BlueTree spend all their time honing and perfecting the craft of creating backlinks.
Organizations can partner with BlueTree to provide sophisticated backlink profiles while retaining the ultimate control.
White label link building allows you to gain access to expert link builders without expanding your in-house team or overhead costs.
This is a major benefit because it can quickly become expensive, but a white label partnership doesn’t require you to spend your own money on these things!
White label link building also provides limitless scalability, making it easier to deal with surprise requests from clients and take on as many new link-building projects as you like.
Types of Links
DoFollow backlinks are valuable for SEO, allowing search engines to follow the link and passing along authority to the linked page.
There are 11 types of SEO backlinks, including DoFollow and NoFollow links.
DoFollow links are particularly valuable because they allow search engines to follow the link and contribute to the linked page's search engine ranking.
To maximize the effectiveness of DoFollow backlinks, it's essential to secure them from authoritative and relevant sources within your industry or niche.
DoFollow backlinks can positively impact your website's authority and search engine rankings, making them a crucial aspect of white label link building.
Here are some key types of links to know:
Form SEO backlinks can provide a means for users to share their online presence, but it's essential to approach this method cautiously, as search engines may scrutinize the quality and relevance of links obtained through form submissions.
User-Generated Content (UGC) backlinks are a type of DoFollow backlink, allowing users to create content that links back to their own website.
To capture backlinks with keyword-rich anchor text, integrate targeted keywords naturally into your content and ensure they align with your SEO strategy.
In contrast, NoFollow links don't pass authority, making them valuable but less so than DoFollow links, especially for SEO.
Link Building Strategies
Link building strategies are a crucial part of white label link building. To secure valuable SEO backlinks, consider implementing strategies that encompass a range of approaches, from content creation to outreach.
Some proven strategies include the "Moving Man" method, which involves identifying broken or outdated links in your industry and reaching out to the website owners to suggest your updated content as a replacement. This method is an ingenious way to obtain white label backlinks by capitalizing on outdated or moved content.
The "Skyscraper Backlink Method" is another powerful strategy for acquiring white label backlinks by creating exceptional content that surpasses existing pieces in terms of quality, depth, and relevance. This method involves finding link-worthy content in your industry, creating something even better, and reaching out to websites that linked to the original content, proposing your improved version for a potential backlink.
To get started, identify popular and well-linked content within your niche using tools like Ahrefs or BuzzSumo. Then, create a piece of content that outshines the existing material in terms of information, presentation, or value. Afterward, reach out to the websites that linked to the original content, notifying them of your superior version and suggesting that they update their link to include your improved resource.
Here are some red flags to watch out for when looking for white-label link-builders online:
- Using PBNs (private blog networks)
- Offering backlink packages for dirt cheap prices
- Fake guest posting services that post on fake websites
User-Generated
User-Generated Content (UGC) backlinks stem from content created by users rather than the website owner. They can include comments, forum posts, reviews, or any contributions made by visitors to a website.
UGC backlinks play a role in SEO as they provide a way for users to link to a website organically, indicating that the content is valuable or relevant. This can contribute to a natural and diverse link profile, potentially enhancing a site's authority and search engine rankings.
Search engines may scrutinize UGC links more closely due to the potential for spam or low-quality content. To maintain a high standard, websites should implement measures to moderate and control user-generated content.
Properly managed UGC backlinks can have a positive impact on SEO. To achieve this, it's essential to balance the benefits of UGC backlinks with effective content moderation.
Here are some characteristics of UGC backlinks:
Optimization
To optimize your link building strategy, focus on acquiring SEO backlinks with topical relevance. This means securing links from sources closely aligned with your content and industry.
Topical relevance is crucial for maximizing the impact on search engine rankings, as it helps search engines view your website as an authoritative source in a specific niche or subject matter. Conduct thorough research on your industry to identify key topics and trends, and create content that addresses these subjects comprehensively.
Create content that positions your brand as a thought leader within the niche, and outreach efforts should target websites, blogs, or influencers that focus on similar topics. This increases the likelihood of obtaining backlinks that carry both authority and context.
Acquiring SEO backlinks from aged domains is another valuable strategy in white label link building. Aged domains, with a history of online presence, often possess established authority and credibility.
Prioritize relevance to your industry and ensure that the content aligns seamlessly with your own, maximizing the impact of these authoritative backlinks on your search rankings. Aged domains can significantly boost your website's trustworthiness and SEO performance, making them a valuable asset in your link building strategy.
Optimize
Optimize your link building strategy by focusing on relevance and authority. The age of a domain is not the end-all-be-all, but acquiring backlinks from aged domains can significantly boost your website's trustworthiness and SEO performance.
To capture SEO backlinks with topical relevance, conduct thorough research on your industry and identify key topics and trends. Create content that addresses these subjects comprehensively and positions your brand as a thought leader within the niche.
The Skyscraper Backlink Method involves creating exceptional content that surpasses existing pieces in terms of quality, depth, and relevance. This method allows you to attract backlinks from authoritative sources, contributing to the success of your white label strategy.
By focusing on creating content that stands out, you can attract backlinks from top-tier websites. The Skyscraper Backlink Method involves three key steps: finding link-worthy content in your industry, creating something even better, and reaching out to websites that linked to the original content, proposing your improved version for a potential backlink.
The "Moving Man" method is another ingenious strategy for obtaining white label backlinks by capitalizing on outdated or moved content. This method involves identifying broken or outdated links in your industry and reaching out to the website owners, alerting them to the issue, and suggesting your updated content as a replacement.
Here are some key strategies to optimize your link building process:
By implementing these strategies, you can optimize your link building process and increase the effectiveness of your white label backlinks.
Scalable
You can take on as many new link-building projects as you like with white label link building. It's a game-changer for growing businesses.
One of the key benefits of white label link building is its limitless scalability. With an expert team of skilled content creators and SEO professionals at your disposal, you can expand your link building needs and strategies to suit the intended reach of any organization.
White label link building allows you to scale your business without breaking the bank. You don't have to spend your own money on tools, software, and personnel to capture high-authority SEO backlinks for your clients.
Here are some benefits of scalable white label link building:
- Scale-based discount price-per-link
- Brand-building PR mentions for your business
- Customized end-of-month reporting
- Customized planning and linkbuilding strategy
By partnering with a white label link building agency, you can grow your business alongside expanding businesses. It's a win-win situation that can help you achieve your goals and increase your growth potential.
How We Do It: 5-Strategy
We use a 5-step strategy to craft high-quality white label backlinks for our clients. Our team of expert SEO link building specialists focuses on creating real results and high impact growth potential.
We start by conducting thorough research on our clients' industries to identify key topics and trends. This helps us create content that addresses these subjects comprehensively and positions our clients as thought leaders within their niches.
Our outreach specialists then come into play, reaching out to eligible backlink sites to pitch content ideas. This is where our white label link building services shine, as we have ample experience interacting with top-tier backlink candidates.
To ensure our clients receive high-quality backlinks, we prioritize using "white-hat" link-building techniques that don't violate search engine guidelines. We avoid tactics like using private blog networks (PBNs) or fake guest posting services that post on fake websites.
Here are the key strategies we use to secure white label backlinks:
- Content creation: We create content that addresses key topics and trends in our clients' industries, positioning them as thought leaders within their niches.
- Outreach: Our outreach specialists reach out to eligible backlink sites to pitch content ideas.
- Research: We conduct thorough research on our clients' industries to identify key topics and trends.
- Link building: We use "white-hat" link-building techniques to secure high-quality backlinks.
- Reporting: We provide customized end-of-month reporting to our clients, showcasing the impact of our link building efforts.
Link Building Methods
The Skyscraper Backlink Method is a powerful strategy for acquiring white label backlinks by creating exceptional content that surpasses existing pieces in terms of quality, depth, and relevance. This method involves three key steps: finding link-worthy content in your industry, creating something even better, and reaching out to websites that linked to the original content, proposing your improved version for a potential backlink.
To execute the Skyscraper Backlink Method, start by identifying popular and well-linked content within your niche using tools like Ahrefs or BuzzSumo. Once identified, create a piece of content that outshines the existing material in terms of information, presentation, or value.
Dofollow white label backlinks are crucial for improving a client's domain authority and increasing their search rankings. These links pass authority to the site they point to, making them more valuable than nofollow links.
Here are some key differences between dofollow and nofollow links:
By focusing on creating content that stands out, you can attract backlinks from authoritative sources and improve your overall SEO performance.
5 DoFollow
Capturing DoFollow backlinks is crucial for maximizing their impact on search engine rankings. A DoFollow backlink allows search engines to follow the link from one website to another, passing on link equity and contributing to the linked page's authority.
To secure valuable DoFollow backlinks, focus on building relationships with authoritative and relevant websites within your industry or niche. Create high-quality and engaging content that naturally attracts these links, and employ outreach strategies to encourage influencers or thought leaders to link to your content.
DoFollow links are particularly valuable for SEO, as they essentially vouch for the credibility and relevance of your information. This endorsement can positively impact your website's authority and search engine rankings.
Here are some key characteristics of DoFollow backlinks:
- Allow search engines to follow the link to its destination
- Pass along authority and contribute to the linked page's search engine ranking
- Are instrumental in enhancing the SEO performance of a website
- Directly influence a website's visibility and ranking in search engine results
To prioritize the acquisition of quality DoFollow backlinks in your white label strategy, ensure that you're focusing on building relationships with authoritative and relevant websites, creating high-quality content, and employing effective outreach strategies.
Spamming
Spamming is a detrimental practice in link building that can harm your website's credibility and SEO performance. It involves saturating content with an abundance of backlinks, often in an attempt to manipulate search engine algorithms.
Content spamming undermines the principle of providing genuine value to users, which search engines like Google prioritize. This approach is likely to be detected by search engine algorithms, leading to potential ranking drops or removal from search results.
Excessive use of backlinks within low-quality or irrelevant content is a hallmark of content spamming. Such practices can result in penalties from search engines.
Prioritizing the creation of high-quality, relevant content that genuinely benefits your audience is essential in avoiding content spamming.
Link Building Services
Link building services are essential for improving a client's domain authority and increasing their search rankings. A good white label link building service should be able to take all aspects of link building off your hands, from strategy and research to placing links and reporting their value.
End-to-end service is a key benefit of working with a white label link building service, as it provides a seamless experience from start to finish. This means the agency will handle every aspect of the link-building process for you, freeing up your team to focus on more important tasks.
Some services to consider include dofollow white label backlinks, which are essential for improving a client's domain authority and increasing their search rankings. Dofollow links pass authority to the site they point to, making them valuable for SEO.
Affiliate
Affiliate link building is a type of SEO backlink that arises from affiliate marketing partnerships, where businesses collaborate with affiliates who promote their products or services through unique tracking links.
These links can impact a website's authority and search engine rankings, and can contribute to increased traffic and brand exposure, even if they carry a NoFollow attribute to prevent potential manipulation.
Choosing reputable affiliates and ensuring proper tracking is essential for successfully managing affiliate backlinks and their impact on SEO performance.
A diverse backlink profile is crucial for a well-rounded SEO strategy, and striking a balance between leveraging the benefits of affiliate partnerships and maintaining this diversity is key.
Here are some key considerations for affiliate link building:
End-to-End Service
An end-to-end service is a complete link building solution that takes care of every aspect of the process, from strategy and research to placing links and reporting their value. This is a game-changer for businesses and digital marketing agencies looking to outsource their link building needs.
A good white label link building service should be able to provide an end-to-end service. This means they'll handle everything from outreach and content creation to link placement and reporting.
By outsourcing to an end-to-end provider, your team can focus on more important tasks and leave the link building to the experts. This is especially useful if your in-house team doesn't have the advanced skills needed for link building.
Here are some benefits of an end-to-end service:
- Complete link building solution
- Handles every aspect of the process
- Leaves your team to focus on more important tasks
An end-to-end provider is an agency that will conduct outreach, create content, and add link placements (or ensure they get added by site owners). This provides a seamless experience from start to finish and frees up your team to focus on more important tasks.
Cost of
The cost of link building services can be a bit tricky to navigate. You can expect to pay more for a white label link building service than if you were to do it yourself, typically with a discount of 10-30% off the retail rate.
Natural link building is a tough task, and even the best sites will have some spam links. Finding a white label provider that can keep your clients' backlink profiles clean is key.
Here are some tools that can help you check the quality of your link building service: Free Backlink CheckerFree Robots.txt TesterFree Sitemap ValidatorFree Site Speed TesterFree Title Tag Checker
The cost of a white label link building service may be higher, but it's worth it to get a clean and natural backlink profile.
Benefits of Hiring a Service Provider
Hiring a white label link building service provider can be a game-changer for your business. By outsourcing this specialist skill, you can tap into expertise and save time and resources.
You can offer a new service without the specialized knowledge and requirements, allowing you to resell a comprehensive service that businesses truly need to succeed online. A good white label link building service should be able to take all aspects of link building off your hands, from strategy and research to placing links and reporting their value.
Hiring a white label link building agency can be costly and time-consuming for companies or individuals who attempt to build high-quality links themselves. Assembling truly high-quality white label backlinks requires a specialized skill set that's hard to develop in-house.
Here are some situations where hiring a white label link building service provider makes sense:
- Your client would benefit from a strong, natural backlink profile.
- Your client has requested a dynamic backlink strategy.
- Your in-house link building team doesn’t have advanced skills.
- You are not yet ready to hire a full-time link building team.
- Your team needs to focus on other areas of development.
By hiring a white label link building service provider, you can deliver high-quality white label backlinks that will have a ripple effect on other areas of your client's website performance. This includes higher keyword rankings, increased brand visibility online, growing website traffic and exposure to more qualified people, and fostering stronger relationships with your clients.
Using a white label service takes away the issues of investing time and money into nurturing an effective link-building team. It's a cost-effective way to provide robust, high-quality links to your clients.
Choosing a Service Provider
To find a good quality white label link-building service, it's essential to understand the basic ideas and processes behind link building. This will help you communicate better with the agency and your client, and you'll be able to tell if you're getting value for money.
You should understand how terms like Domain Authority and quality/poor quality links are relevant to link building. Before contacting a link-building agency, be clear about what you and your client want to achieve and have a clear SEO strategy in place.
A good link-building agency will do everything for you, but it's still crucial to know how the link-building process works. This way, you can identify if the agency is using white-hat link building strategies, which are essential for ethical and successful link building.
If you're considering hiring a white label link-building agency, think about the following situations:
- Your client would benefit from a strong, natural backlink profile
- Your client has requested a dynamic backlink strategy
- Your in-house link building team doesn't have advanced skills
- You're not yet ready to hire a full-time link building team
- Your team needs to focus on other areas of development
When selecting a white-label link-building agency, consider the following factors:
- Agency must have proven industry experience and a good reputation
- Focus on ethical white-hat link building strategies
- Transparency in their link building process and sources
- Strong communication skills and a willingness to collaborate
You can also consider hiring a freelancer, but be aware of the pros and cons of this option. A good freelancer can guide you through the link-building process, but it's essential to assess their experience and skills before hiring them.
Ultimately, the key to finding the perfect SEO white label link building agency program is to look for a service provider that offers:
- Access to highly-experienced professionals
- A proven track record of success
- A clear understanding of your needs and goals
- A willingness to collaborate and communicate openly
Quality and Relevance
Quality and Relevance is crucial in white label link building. High-quality content is vital for attracting high authority websites to link back to it. A good white label link building agency will craft highly shareable top-tier original content that provides real information, entertainment, and value to readers.
Quality content is not just about quantity, but also about the quality of the writing. A specialist white label link building agency will employ good writers, take extra time to research, and always proofread every detail. This is non-negotiable for a successful link building partner.
The site's subject matter should be relevant to your client's target audiences to drive traffic effectively. We double-check to ensure that the subject matter on the possible link placement site is relevant to your client's target audiences. A link placed on a site that provides low authority content will not help support your clients or attract new audiences to their page.
Quality
Quality is a top priority in link building. A good white label link building agency will craft highly shareable top-tier original content that provides real information, entertainment, and value to readers.
High authority websites will gladly link back to this content for its truly high-quality subject and appearance. This content is often well-researched, informative, and attractive, making it a valuable resource for readers.
A link placed on a site that provides low authority content with poor website design and unattractive aesthetics will not help support your clients or attract new audiences to their page. This is why it's essential to monitor each link placement site to ensure it provides high-quality content.
High-quality backlinks are generated by good link-building agencies that adhere to Google's guidelines. They strive to create links that will improve your rankings and last a long time.
A specialist white label link building agency will create and place links for another agency's clientele, allowing the clients' initial agency to take credit for providing those links directly. This means your brand can retain full ownership over the backlinks.
High-quality content writing is a non-negotiable feature of a good link building partner. They employ good writers, take extra time to research, and always proofread every detail to ensure the content is well-written and informative.
Is the Site Relevant?
Relevance is crucial when it comes to link placement. One of our ultimate aims is to drive traffic toward your clients’ sites, and we double-check to make sure that the subject matter on the possible link placement site is relevant to your client’s target audiences.
To be effective, link placement websites should provide information about the particular niche interests that will connect with your clients’ audiences.
5 Metrics to Monitor Success
Monitoring the success of your white label link building campaigns is crucial to ensure you're getting the best results for your clients. Here are the key metrics to track:
Domain and URL ratings are essential to understand how authoritative your website domain or specific pages are. These metrics will change based on the tool used to derive the score – Ahrefs, Moz, and Semrush report slightly different results.
To assess the impact of link building, track website traffic and keyword rankings. Link building is a direct ranking factor for SEO, so the more authoritative backlinks your web page receives, the higher your rankings will be.
A diverse backlink profile is vital, so analyze the variety of sources and types of backlinks acquired. The goal is to diversify the backlinking domains to your site as much as possible while remaining relevant to your industry.
Referral traffic from backlinks is also a key metric to monitor, using tools like Google Analytics 4 and Google Search Console. This shows whether the referral traffic is aligned with your target audience or not.
Brand mentions and social shares can indicate link value, and monitoring social proof surrounding your brand is essential. Is it positive or negative? Social proof will impact your local SEO performance.
Here are the 5 key metrics to monitor success in white label link building:
Best Practices
As a seasoned link builder, I've learned that following best practices is crucial to achieving success in this field.
Link building services can be expensive, with a reasonable cost per link ranging from $300 to $500.
Demonstrating expertise through a well-maintained blog is essential, where you should be writing about the latest link building tactics and best practices.
If a link builder's prices seem too good to be true, they probably are.
Common Concerns
There are some downsides to consider when using white label link building services. One of the main concerns is that you have limited control over the quality of the work being done.
You may not have a say in the strategies and tactics used by the provider, which can be a problem if you have specific requirements or preferences.
You may be held responsible for the quality of work if it's not up to par, which can damage your reputation and relationships with clients.
White label link building services can be a cost-effective solution, but you'll need to consider the potential risks and downsides before making a decision.
Frequently Asked Questions
Is link building illegal?
No, link building is not illegal. However, manipulative tactics can lead to penalties, so it's essential to follow white hat link building practices.
Does link building still work?
Yes, link building is still a relevant SEO strategy in 2024, as high-quality links can significantly impact a website's search engine ranking. Building the right links can boost your website's visibility and drive more traffic.
Sources
- https://www.boostability.com/white-label-seo-partner/white-label-link-building-guide
- https://searchengineland.com/white-label-link-building-services-how-to-do-it-right-387336
- https://bluetree.digital/white-label-link-building/
- https://www.thehoth.com/blog/white-label-link-building/
- https://seo.co/white-label/link-building/
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