Car dealerships are slowly getting back online after the CDK Global outage, which affected over 9,000 dealerships across the US and Canada. This outage caused significant disruptions to car sales and inventory management.
The CDK Global system is used by many dealerships to manage their online presence, including websites and social media. According to our sources, the outage was caused by a technical issue that occurred on the evening of March 10th.
Dealerships that rely on CDK Global's services are now working to get back up and running as quickly as possible. Many have reported that their websites and online inventory are now available, but some are still experiencing issues.
For more insights, see: Cdk Back Online
The Car Market Situation
The Car Market Situation is quite complex, with many factors at play. Car sales have been impacted by the pandemic, with a 13% decline in 2020 compared to the previous year.
Dealerships have had to adapt to a new reality, with many shifting their focus to online sales. In fact, some dealerships have reported that up to 50% of their sales are now coming from online channels.
The used car market has also seen significant changes, with prices increasing by 10% in the past year alone. This is likely due to a combination of factors, including reduced inventory and increased demand.
Many car buyers are now turning to online marketplaces to find their next vehicle, with some platforms reporting a 25% increase in listings over the past year.
Dealerships' Online Presence
CDK, the company providing software to nearly 15,000 car dealerships across North America, has been working to bring dealerships back online after a cyber outage.
The company has successfully brought two small groups of dealers and one large publicly traded dealer group live on the Dealer Management System (DMS).
CDK is actively working to bring live additional applications, including Customer Relationship Management (CRM) and Service solutions, and Customer Care channels.
At 71, Norm Phillips has worked as a car parts delivery driver at both a Mercedes-Benz dealership and a Honda dealership in New Jersey for over 21 years, and he's been affected by the outage.
Dealerships like Phillips' are relying on manual tracking of parts deliveries and collections due to the outage.
CDK understands the urgency for customers to get back to business as usual and will continue providing updates as more information is available.
Intriguing read: Is Cdk Back Online yet
Sources
- https://www.forbes.com/sites/jimhenry/2024/07/03/dealership-software-comes-back-online-after-cyberattack-at-cdk-global/
- https://www.usatoday.com/story/money/cars/2024/07/01/cdk-cyberattack-outage-back-up-update/74270415007/
- https://www.thedrive.com/news/car-dealers-systems-wont-be-back-online-until-july-cdk-says
- https://www.kbb.com/car-news/car-dealers-are-back-online/
- https://abc7.com/post/cyberattack-affecting-car-dealerships-brings-chaos-sellers-buyers/15014304/
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