Construction web page design is all about creating an online presence that showcases a construction company's capabilities and services in a clear and compelling way. A well-designed construction website can help attract new clients and projects, and establish a company's reputation in the industry.
A responsive design is crucial for construction websites, as it ensures that the site looks great and functions well on a variety of devices and screen sizes. This is especially important for construction companies, as many of their clients may be on-the-go and accessing the website from their mobile devices.
Construction websites should include a portfolio section that showcases completed projects and provides detailed information about each project, including photos, descriptions, and testimonials from satisfied clients. This helps potential clients get a sense of a company's capabilities and experience.
Having a clear and concise contact form on the website can also make it easy for potential clients to get in touch with the company. This can include a physical address, phone number, and email address, as well as a contact form that allows visitors to send a message or request a quote.
Designing Your Page
Pedestal is designed to make creating a website a breeze for even the least tech-savvy creator, with gorgeous layouts and marketing strategies that ensure your website goes to work for you.
You can easily make changes to your website's content in a single place, and Pedestal will automatically update the changes throughout the site. For example, if you edit the form on your homepage, the changes will be reflected on every page of your site.
To edit your website's pages, simply click on the page names in the top navigation bar to switch your view and edit the content. This includes the Why Choose Us page, Services page, and Contact Us page, which are all automatically populated with content from your Marketing Strategy.
Here are some key things to keep in mind when editing your website's pages:
Remember to remove any extra placeholders that don't have any content, and make sure to add your own unique touches to make your website stand out.
Domain Name
Your domain name is essentially your website's address, and it's crucial to purchase one to exclusively own a spot on the internet. You can buy your domain name from providers like Namecheap, Domain.com, and Google Domain.
Make sure your domain name is simple, easy to spell, and includes a keyword or two, like "construction" or "home improvement", to help with search visibility.
Your company name is a great choice for a domain name, but be mindful of its length and spelling.
Edit Your Page
Editing your page is a crucial step in designing your construction website. You can replace the template in the 'About Us' section with a custom description about your company.
To edit your homepage, you can click on the page names in the top navigation bar to switch your view and edit the content. This will allow you to make changes to the copy on your page 100% matches your business needs.
You can also edit the content that is included on your lead form, which works the same way. Anywhere you see a field with a dotted outline, you can click to make changes.
Here are some key things to consider when editing your page:
Remember, editing your page is an ongoing process, and you can make changes as needed to ensure your website accurately reflects your business.
Design Features
Your construction website needs to be more than just a pretty face, it needs to be a strategic tool for pulling in new customers. We've identified three foundational features that your website should include.
Websites are a crucial part of attracting new customers, and a website with the essentials will help you get the word out about your company. A strategic website is key to engaging with existing clients.
A good website includes the right features, which we've outlined as follows: foundational features that help you pull in new customers, engage with existing clients, and showcase how great your company is.
3 Foundational Features
Websites are a strategic tool for pulling in new customers, engaging with existing clients, and showcasing your company's stellar reputation.
A website needs to include the essentials to achieve this. Knowing what to put on your site is crucial, as it's more than just pages with content.
You need to make sure your website includes the right features. Websites are a strategic tool for pulling in new customers, engaging with existing clients, and getting the word out about how stellar your company is.
To start with, your website should include foundational features that help you pull in new customers. Knowing you need a site is one thing, deciding what to put on it is another.
These foundational features are crucial for a successful website. Websites are more than just pages with content, they're a strategic tool for your business.
Custom Mobile Friendly
Having a custom mobile-friendly website is crucial for your construction business, especially since more than 50% of all general contractor website queries happen on a mobile device.
A mobile-friendly website should be optimized and coded for the most up-to-date mobile SEO practices, ensuring that your site is easily accessible and visible to potential clients on their smartphones.
Your website should be designed with mobile in mind, considering the unique needs and behaviors of mobile users, such as smaller screens and touch-based navigation.
By prioritizing mobile-friendliness, you can improve your website's visibility, user experience, and ultimately, drive more leads and sales for your construction business.
We design custom mobile-friendly websites that are tailored to your business needs, from small general contractor website designs to large construction company websites.
Showcasing Your Work
Including images on your construction website is crucial, as two-thirds of people would rather browse content with images and design than plain text. Over 70% of construction websites already feature images, so you're in good company.
Pull together pictures from your finished projects, showroom features, equipment, and team to make your site more authentic and trustworthy. Clear images are a must, so ditch those fuzzy selfies from your apprentice's iPhone.
'Before' and 'After' examples are a great way to inspire people to contact you, and can showcase the transformations you've achieved. Don't just include filler photos, make sure they're of services you offer or projects you can actually complete.
If you need extra images, check out our article on free website images to save thousands of dollars.
Pre-Build Checklist
Before you start designing your construction website, it's essential to have a solid foundation in place. Make sure you cover the creative side of your new construction site.
You'll need a few key technical items to ensure your website is functional and effective. These include a few essentials that you should have on hand.
Start by defining your target audience and the purpose of your website. This will help you determine the content and features that are most relevant to your users.
Develop a clear brand identity that reflects your company's values and mission. This will help you create a consistent visual and tone of voice across your website.
Create a content strategy that showcases your expertise and provides value to your users. This can include articles, case studies, and testimonials.
Establish a clear call-to-action (CTA) that encourages users to take a specific action. This can be a contact form, a phone number, or a link to a landing page.
Have a plan in place for managing and updating your website's content. This can include a content calendar and a system for tracking and responding to user feedback.
Creating a Logo
A logo is a crucial part of your construction company's online image, and a great one can drive new business.
Having a fantastic website can help match your brand's online image, and creating one quickly, professionally, and easily is possible without coding.
The right logo can make or break your company's visibility, so it's essential to get it right.
A website can be created quickly, and it's a great way to showcase your company's professionalism.
Tools and Services
Your construction website is a vital tool for generating leads and sales, with 75% of consumers judging a company's credibility based on its website design. A professional construction website design can make all the difference in attracting traffic and converting visitors into clients.
Blue Corona specializes in designing websites that not only look great but also rank well in search engine results. They can help you redesign your website and turn it into your number one sales and marketing tool.
If you're on a budget or prefer a more DIY approach, you can hire a freelancer specializing in construction web design. You can ask family or friends if they know anyone with experience creating a site, or search for freelancers online who can take your ideas and build a website with SEO in mind.
Custom WordPress Services
Custom WordPress Services are a great way to go for your construction company's website. You can get a website unique to your business - either completely custom or designed from the best-converting templates.
A good construction website is essential for generating leads and sales. 75% of consumers have judged a company's credibility based on its website design.
We usually create websites using WordPress, depending on the complexity of the project. You can learn more about our WordPress website design services.
A custom WordPress website can help you rank well in search engine results and convert visitors into clients.
Hire a Freelancer
Hire a freelancer who specializes in construction web design to build a website that showcases your home improvement skills.
You can ask family or friends if they know anyone with experience creating a website, and you might find someone in your network willing to help.
Check out Upwork or Guru to post your project and see which freelancers reply.
Freelancers on these platforms can take your ideas and build a website with SEO in mind, making it easier for potential clients to find you online.
By hiring a freelancer, you can save time and focus on what you do best – home improvement.
Frequently Asked Questions
What is a construction website?
A construction website is a digital platform showcasing your services and portfolio, allowing potential clients to learn about your offerings and envision their project. It's an online space to connect with clients and grow your business.
How do you write content for a construction website?
To write effective content for a construction website, focus on highlighting your expertise and showcasing client success stories through testimonials and informative blog articles. By doing so, you can establish your authority in the industry and attract potential clients.
Sources
- https://tradiedigital.co/how-to-create-construction-website/
- https://openasset.com/blog/construction-website-examples/
- https://www.sitebuilderreport.com/inspiration/construction-websites
- https://alvarotrigo.com/blog/construction-website-design/
- https://www.bluecorona.com/digital-marketing/website-design/construction/
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