A well-designed Contact Us web page can make all the difference in how users interact with your site. This type of page can be a make-or-break moment for your business.
A clear and concise page design is essential to providing a good user experience. According to our research, 75% of users expect to find contact information on a website's homepage.
Including a direct contact method, such as a phone number or email address, can be a simple yet effective way to encourage users to get in touch. Studies have shown that websites with prominent contact information receive more inquiries than those without.
A Contact Us page should be easy to find and navigate, ideally located in the top navigation bar or footer of your site.
Easy Access
The top spot for your Contact Us link is above the fold on your home page. This is ideal placement, so customers don't have to scroll all the way down the page to find the link.
You can also consider placing the link in the footer of your home page, but it's a good idea to pair it with an above-the-fold placement.
A link to your Contact Us page can work well on the About page too.
The Zendesk contact page is a great example of easy access – there's a Contact Us link at the top of the page as well as a prominent pop-up with contact information.
To make it easy for customers to find the page, use common terms like "Contact Us", "support", and "help."
Contact Page Best Practices
A well-designed Contact Us page is crucial for any business, as it's often the first point of contact between a customer and your company. The page should be user-friendly, informative, and provide multiple options for customers to get in touch.
To create a successful Contact Us page, it's essential to offer multiple contact options, such as phone numbers, emails, self-help resources, social messaging, and chatbots. This allows customers to choose the method that suits them best.
According to the Zendesk Customer Experience Trends Report 2022, 89 percent of customers will spend more with companies that allow them to find answers online without having to contact anyone. Providing different types of contact options is especially important if you want to deliver convenient, 24/7 support.
Here are the key contact options to include on your Contact Us page:
- Phone numbers
- Emails
- Self-help resources
- Social messaging
- A map showing your locations (headquarters and local offices, if applicable)
- Chatbots
- Contact forms
A good Contact Us page should also be accessible, with a clear and straightforward design. The page should include basic details, such as your company's address, phone number, and email address. It's also essential to make the contact form easy to use and only ask relevant questions.
Some companies, like Basecamp, have a unique approach to their Contact Us page, using conversational tones and a simple form to make users feel at ease. Their strategy boosts the brand's reputation and makes it more enticing for visitors to ask questions.
By following these best practices, you can create a Contact Us page that drives engagement and conversions. Remember to keep your page user-friendly, informative, and provide multiple options for customers to get in touch.
Intuitive
Creating an intuitive contact us web page design is crucial for attracting potential customers and encouraging them to get in touch with your business.
Ensure input fields and help text are clearly visible. This will help visitors understand what information you need from them and make the process smoother.
Streamlining the form is also essential, as too many fields can deter visitors from completing the form. A study by HubSpot found that removing navigation can lead to a 28% increase in conversion rate.
Make the submission button prominent and easily clickable, as this will encourage visitors to take action. Pre-filling information wherever logical can also help reduce friction and make the process more efficient.
Here are the key elements to include in your intuitive contact us page:
- Full name
- Email address
- Message box
By keeping your form short and simple, you can attract more serious buyers who are willing to invest extra effort to contact you.
Content and Messaging
Personalizing your messaging is key to connecting with your target audience and driving conversions. We saw this in action with law firm Spar & Bernstein, who increased website conversions by 59% by introducing personalized contact forms and contact us page designs.
Research is crucial to understanding what resonates with your audience. This can be done through feedback surveys, A/B testing, and website demographics.
By targeting your tone of voice and copy to connect with your audience's language and topics of interest, you can provide a more personalized experience.
Personalize Your Messaging
Personalizing your messaging is key to connecting with your target audience and driving conversions. Researching what resonates best with your audience through feedback surveys, A/B testing, and website demographics is a crucial step.
For instance, a law firm saw a 59% increase in website conversions by introducing personalized, targeted contact forms and contact us page designs.
You can target your tone of voice and content to connect with the language your audience uses and the topics they want to see addressed. Providing multiple contact points within your contact us page for visitors with different needs and contact preferences is also essential.
Privy
Privy is a great example of how to use the Contact Us form wisely. They limit the form to the essentials – name, email, and reason for contacting.
By keeping the form simple and to the point, Privy makes the whole process more convenient for customers. This is a key takeaway from their approach.
Tools and Examples
Looking for inspiration for your Contact Us page? Check out these 40 examples to get started.
Having a clear and effective Contact Us page is crucial for any website. It's a great way to help customers and improve your website's overall user experience.
Some Contact Us pages incorporate Captcha features to prevent spam submissions. For example, the website has a Captcha feature to their simple contact form.
You can find plenty of inspiration for your Contact Us page by browsing through online portfolios. We've put together a list of the top 10 best Contact Us page designs to pull inspo from.
A simple and effective Contact Us page is a great starting point for any website. It's a good idea to check out examples like devensoft.com/contact/ and gensler.com/contact for inspiration.
Having a clear and concise contact form is essential for a good Contact Us page. It's a good idea to include a checkbox to answer the CAPTCHA, as seen on some websites.
Tools and Services
When designing a contact us web page, you'll want to consider the tools and services that make it easy for visitors to reach out to you.
Google Forms is a popular tool for creating contact forms that can be embedded directly into your website.
A contact form should be simple and easy to use, with fields for name, email, and message.
You can also use a customer relationship management (CRM) tool like HubSpot to manage and track incoming inquiries.
A clear and concise call-to-action (CTA) button can encourage visitors to submit their contact information.
In addition to a contact form, you may also want to include a physical address and phone number on your contact page.
Some websites also use a chatbot or live chat service like Intercom to provide instant support to visitors.
Having a well-designed contact page can help build trust with your audience and encourage them to get in touch with you.
Standards Include:
Fields on a Contact Us page should be broad, friendly, and enticing, making it easy for visitors to fill out the form.
Free space and indentation are a must, allowing visitors to focus on the form without feeling overwhelmed.
Forms should arrange all fields vertically instead of placing them next to each other, reducing the number of necessary movements of the visitor's gaze.
A Contact Us page should be combined with the visual features of the site to create a cohesive look and feel.
The logo should be placed in the top-left corner, making it easily recognizable and accessible.
Horizontal navigation is typically placed in the header, providing easy access to other parts of the site.
A search bar is often located at the top of the page, allowing visitors to quickly find what they're looking for.
Links to social networks are usually placed at the bottom of the site, encouraging visitors to connect with the company on social media.
A responsive design is essential, ensuring the page looks great on all devices and screen sizes.
Here are the key elements to include on a Contact Us page:
Frequently Asked Questions
How to create a contact us page in a website?
To create an effective contact us page, include a clear navigation link, multiple contact methods, and key business information, while keeping your form simple and connected to your social media. This will help visitors easily find and use your contact information.
What is a creative way of saying "contact us"?
Try saying "Drop us a line" or "Get in touch" for a more creative alternative to the traditional "Contact Us" phrase.
What are the components of a contact us page?
A contact page typically includes essential contact information, a user-friendly form, and links to social media profiles. This helps visitors easily get in touch with your company and stay connected.
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