Explore Cool Web Page Design Ideas and Best Practices

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Concrete staircase with sleek metal railings in an indoor setting, showcasing minimalist design.
Credit: pexels.com, Concrete staircase with sleek metal railings in an indoor setting, showcasing minimalist design.

Let's dive into some cool web page design ideas and best practices that can elevate your online presence. A good starting point is to keep your design minimalistic, as clutter can overwhelm visitors and make it harder to focus on your content.

Using white space effectively is key to creating a clean and uncluttered design. This can be achieved by leaving sufficient gaps between elements and using a limited color palette.

By keeping your design simple, you can direct attention to your content and make it more engaging for your visitors. For instance, a simple layout can make your text and images stand out, drawing the user's eye to what matters most.

Web Design Principles

Web Design Principles are crucial for creating a cohesive and user-friendly website. This means maintaining web standards that visitors are familiar with.

Branding and design uniformity across all pages is key. Consistency helps establish trust and makes it easier for visitors to navigate your site.

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The upper left corner should display the site's logo. This is a standard convention that helps visitors quickly identify your brand.

A contact form is usually located in the upper right or center of the page. This makes it easy for visitors to get in touch with you.

Primary navigation is typically located across the top of the screen. This helps visitors quickly find what they're looking for.

The homepage should clearly communicate the site's primary heading, value proposition, and call to actions. This helps visitors understand your site's purpose and what to expect.

The header should include a search function. This makes it easy for visitors to find specific information on your site.

In the footer of the webpage, social media icons are often located. This helps visitors connect with you on other platforms.

Here are some common web design principles to keep in mind:

Designing for User Experience

Designing for user experience is all about understanding your audience and creating a website that meets their needs. A user journey map can help you visualize the steps users take to achieve their goals on your website, identifying potential pain points and areas for improvement.

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You can use A/B testing to determine how to improve your website, by randomly presenting visitors with different design iterations to see how they respond. This can be applied to various elements, such as whole web designs, color adjustments, calls to action, and more.

Creating a visually appealing website is crucial, and using plenty of white space can help divert viewers' attention to important elements. Apple's product photos are a great example of this, surrounded by white space that draws the viewer's eye to the product.

A clutter-free design is also essential, as Hick's law states that too many choices can lead to decision paralysis. Shopify's home page is a great example of this, with a simple design that encourages visitors to sign up for a free trial.

Here are some key takeaways for designing for user experience:

  • Use a user journey map to understand your audience's perspective
  • Apply A/B testing to determine how to improve your website
  • Use plenty of white space to create a visually appealing design
  • Avoid clutter and simplify your design to encourage user interaction

What Makes a Good?

A good website design is all about creating an experience that draws the user in and encourages them to take action. A minimalist pricing page design, like the one used by 11Sight, can be very effective in communicating the value of a product or service.

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Using a simple layout and prominent CTAs, such as bright green accents, can help highlight important content and actions. This can be especially important for pricing pages, where the user needs to quickly understand the different plans and options available.

A good example of this is 11Sight's pricing page, which uses a black-and-white design with bright green accents to draw attention to the product's premium plan. This design makes it easy for users to understand the different plans and options available, and encourages them to take action.

In contrast, a cluttered and complex design can be overwhelming and confusing for users. Hick's law states that when users are bombarded with choices, it takes longer for them to make decisions. In web design, this means that a simpler page makes it easier for visitors to make a choice.

A good example of this is the Shopify home page, which only asks visitors to enter their email address to start a free trial. This simple and straightforward design makes it easy for users to take action and subscribe to the service.

Here are some key takeaways for creating a good website design:

  • Use a minimalist design to communicate the value of your product or service
  • Use prominent CTAs to highlight important content and actions
  • Keep your design simple and easy to understand
  • Avoid clutter and complexity
  • Make it easy for users to take action and subscribe to your service

By following these tips, you can create a website design that is effective in communicating your brand's message and encouraging users to take action.

Build with UXPin

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Build with UXPin is a game-changer for designers who want to create high-quality results. UXPin's advanced design technology enables designers to prototype and test their web design ideas with functionality and fidelity comparable to the final product.

With UXPin, you can get meaningful feedback from end-users and stakeholders to iterate with better accuracy. This helps you refine your design and deliver top-notch results.

UXPin offers the tools and features to create interactive prototypes that look and feel like the final product. Whether you're designing a new website, landing page, or eCommerce store, UXPin has got you covered.

You can take your web development to the next level with UXPin's advanced features. Sign up for a free trial to explore UXPin's capabilities and see the difference for yourself.

UXPin is a web-based design collaboration tool that lets your team easily design, collaborate, and present from low-fidelity wireframes to fully-interactive prototypes. It's a product design platform used by the best designers on the planet.

Ecommerce and Online Shopping

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A well-designed ecommerce website is crucial for online shopping success. Simple navigation is key, with easily accessible menus, clickable logos, and limited navigation options.

Good ecommerce website design also involves representing the business's personality and style through content structure, color palette, menu placement, images, and more.

Not everyone who visits your website will convert right away, so it's essential to give visitors different ways to explore your website. This can include your values, mission, trust signals, helpful blog content, and more.

Lifestyle product photography can help visitors imagine having and using your products in everyday life, which is critical for their decision making.

Mobile compatibility is also crucial, as people are used to buying from mobile devices. A simple and fast checkout process is also vital, as even the best ecommerce website won't sell if checkout is difficult.

Here are some ecommerce website design elements to consider:

  • Simple navigation with easily accessible menus and clickable logos
  • Representing the business's personality and style through content structure, color palette, and images
  • Multiple avenues of exploration, including values, mission, trust signals, and helpful blog content
  • Lifestyle product photography to help visitors imagine using your products
  • Mobile compatibility and a simple, fast checkout process

Allbirds is a great example of a well-designed ecommerce website, with a hero image that covers the entire screen and a simple navigation menu above the fold. Their product pages also feature helpful conversion-oriented features, such as size charts, product videos, and trust signals.

Typography and Color Scheme

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Color can alter people's perception of your home page, and a study from Loyola University in Maryland found color increases brand recognition by 80%. Sticking to your brand colors and implementing a consistent color scheme throughout your marketing materials and landing pages can maximize its effectiveness.

Cadbury's landing page is a great example of this, as it's a consistent purple that's reminiscent of the globally recognized product packaging of the British confectionary brand.

A good font can make or break the readability of your website, and a study found that font size and line height are crucial tools in making text legible. Make sure to add more line height the smaller the font you're using, and aim for at least 16px.

This woodworking website is a great example of using a clean and simple font that's easy to read, even with a smaller font size.

Choosing a font that aligns with the look and feel of your brand is key, and you can find inspiration in font combinations from Canva, Fonts In Use, and Google Fonts. Chanel's Couture font is a great example of a font that's used consistently across the page, ensuring a consistent UX for visitors.

Mobile and Accessibility

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More individuals now use smartphones and tablets to browse the internet than they do on desktop computers. This is a game-changer for web designers.

Google's mobile-first index will evaluate each website based on its mobile presence first. If your website isn't functioning properly, you'll lose ground in the search results.

Make sure to choose fully responsive website templates for a captivating mobile experience. This will ensure that your website looks great on all devices.

There are over 7.1 billion mobile users across the world, with 50% of smartphone users preferring to use a mobile site over downloading a mobile app. Mobile optimization is crucial if you want to reach this massive audience.

Include large clickable buttons, responsive templates, and scrollable content designed for consumers. This will make it easy for mobile users to navigate and engage with your website.

Partake Foods' home page is a great example of mobile optimization in action, with delicious images and a clear call to action (CTA) that mobile users can click to grab their treats.

Design Inspiration and Resources

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If you're looking for some web design inspiration, there are many excellent resources available. Awwwards is a great place to start, featuring a vast collection of some of the world's best web designs.

You can also check out Themeforest, the world's largest marketplace for WordPress themes, website templates, plugins, and digital tools. It's a treasure trove of design ideas and resources.

Another great option is Behance, a social network for designers to share UI design ideas. Dribbble is a Behance alternative, offering a similar platform for designers to showcase their work.

Here are some top design inspiration resources to check out:

  • Awwwards
  • Themeforest
  • Behance
  • Dribbble

Resources

If you're looking for design inspiration, there are many resources available to help you get started. One great place to find inspiration is Awwwards, a vast collection of some of the world's best web designs.

You can also check out Themeforest, the world's largest marketplace for WordPress themes, website templates, plugins, and digital tools. This is a great place to find pre-made designs and templates to use as inspiration or to speed up your design process.

Credit: youtube.com, Best Resources for Finding Design Inspiration

For more specific inspiration, try visiting websites like Dribbble, a social network for designers to share UI design ideas, or Land-book, a curated site with a vast collection of landing pages from various industries. These websites can help you find inspiration for specific design elements or even entire websites.

If you're looking for resources to help you create a well-designed website, consider checking out the Best Website Gallery, which features over 2,000 trustworthy websites to browse and learn from. This can be a great way to see how different websites are designed and what elements work well together.

Here are some additional resources to consider:

  • Awwwards: a vast collection of some of the world's best web designs
  • Themeforest: the world's largest marketplace for WordPress themes, website templates, plugins, and digital tools
  • Dribbble: a social network for designers to share UI design ideas
  • Land-book: a curated site with a vast collection of landing pages from various industries
  • Best Website Gallery: a collection of over 2,000 trustworthy websites to browse and learn from

These resources can help you find inspiration and learn from other designers, which can be a great way to improve your own design skills and create a well-designed website.

Oddballs

OddBalls is a great example of a brand that knows how to create a memorable experience for its customers. Their ecommerce website design is a perfect blend of personality and functionality.

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OddBalls uses a nice homepage slider section to entice and engage visitors. This is a great way to showcase their products and create a sense of urgency.

Their website features exclusive and personalized limited-time offers for customers throughout the website. This helps to keep customers engaged and coming back for more.

OddBalls has a consistent brand experience with a colorful palette, playful copy, and attention-grabbing images. This makes their brand feel cohesive and memorable.

Here are some key takeaways from OddBalls' ecommerce website design:

OddBalls' design has paid off, generating around £50,000 with one extra discount code that was kept on the homepage at all times.

Blogging

Blogging is a great way to share your ideas and showcase your personality. With a well-designed blog, you can establish yourself as an expert in your field and connect with like-minded individuals.

A key aspect of blogging is creating engaging content. According to a study, 70% of readers prefer blogs with a conversational tone. This suggests that writing in a friendly and approachable way can help you build a loyal following.

Credit: youtube.com, Blogging Tools & Resources That Transformed My Blog

To make your blog stand out, consider using visuals. Infographics, for example, can be used to break up text and make complex information more digestible. In fact, research shows that articles with images receive 94% more views than those without.

Blogging can also be a great way to drive traffic to your website. By sharing your blog posts on social media, you can increase your online presence and attract new visitors. In fact, a survey found that 71% of bloggers use social media to promote their content.

Ultimately, the key to successful blogging is consistency. By regularly posting high-quality content, you can build a loyal following and establish yourself as a trusted authority in your field.

Design Tools and Software

To create a visually appealing web page, you'll need the right design tools and software. Squarespace and GoDaddy are great options, as they offer all-in-one platforms that provide web hosting, domain registration, and built-in editors.

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For more advanced users, Webflow is a popular choice, offering a robust set of features and tools for creating custom web designs. Webflow Review provides more information on its capabilities.

If you're looking for a specific type of website builder, consider the following options:

  • Best Website Builders
  • Best Blogging Platforms
  • Best Web Design Software
  • Best Domain Registrars
  • Best Landing Page Builder
  • Best Portfolio Website Builder
  • Best Website Builder For Photographers
  • Best Website Builder For Artists
  • Best Real Estate Website Builder
  • Free E-Commerce Website Builders
  • Best Church Website Builder
  • Free Blogging Platforms
  • Best Cheap Website Builders
  • Best Shopify Alternatives

Create Wireframes and Prototypes

Creating wireframes and prototypes is a crucial step in bringing your website design ideas to life. Use the best ideas to create website wireframes and prototypes.

Wireframes help visualize the website's structure and define the information architecture. This is essential for determining which website ideas and features work best for your target audience.

You can use the wireframes as a foundation for high-fidelity prototypes to test your ideas and gather feedback from your target audience, other designers, and stakeholders. This seven-step process can help determine which website ideas and features work best for your target audience.

Web Software

Web software can be overwhelming, but it doesn't have to be. All-in-one platforms like Squarespace and GoDaddy are great options for web design, offering web hosting, domain registration, and built-in editors.

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You can choose from a variety of website builders, such as Squarespace, GoDaddy, Wix, Weebly, Webflow, Web.com, ClickFunnels, Shopify, and more.

Some popular website builders include Squarespace, GoDaddy, and Shopify, which offer a range of features and pricing plans.

If you're looking for a cheap website builder, options like GoDaddy and Wix are available, with prices starting at around $5-10 per month.

Shopify is a great alternative to traditional website builders, offering e-commerce features and a user-friendly interface.

Wix and Weebly are also popular website builders, offering drag-and-drop editors and a range of templates.

Here are some of the best website builders:

  • Squarespace
  • GoDaddy
  • Shopify
  • Wix
  • Weebly
  • Webflow
  • Web.com
  • ClickFunnels

Design Best Practices and Testing

A/B testing is a great way to figure out how to improve your website, it involves randomly presenting visitors with various iterations of your design to see how they respond.

You can test almost anything, from whole web designs to color adjustments, calls to action, graphics, article titles, and fonts. The effectiveness of a page can be greatly impacted by any of these.

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To get the most out of A/B testing, run tests involving your target customers. This will give you research-backed information on the ideal design and placement to communicate your value proposition.

For example, Groove created a sales page that had a dismal 2.3% conversion rate, but after rebuilding it with improved visuals and copy, the conversion rate doubled to 4.7%.

Here are some accepted web design standards to keep in mind:

  • Branding and design uniformity across all pages
  • The site's logo is displayed in the upper left corner.
  • A contact form is located in the upper right or center.
  • Primary navigation is across the screen's top.
  • The homepage's primary heading, value proposition, and call to actions.
  • The header's search function.
  • Social media icons in the footer of the webpage.

Iterate and Refine

A/B testing is a great way to figure out how to improve your website, and it's not just about testing whole web designs. You can test almost anything, from color adjustments to calls to action.

Groove, for example, had a sales page with a dismal 2.3% conversion rate. They collected feedback from marketing experts and customers, then used it to rebuild their landing page, which doubled their conversion rate by 4.7%.

You need to use the feedback you get from testing to make changes and refine your designs. Repeat this process until you have a final website that meets user needs while achieving your business goals.

A slight change in placement can yield significantly better results, like Unbounce's 41% increase in conversions when they moved their CTA from below to above the pricing grid.

Maintain Web Standards

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Consistently violating accepted web design standards can confuse and alienate visitors. This is especially true for website components and design cliches that are familiar to users.

Branding and design uniformity is essential across all pages. This includes displaying the site's logo in the upper left corner.

A contact form is often located in the upper right or center of the webpage. This makes it easily accessible to visitors.

Primary navigation is typically displayed across the screen's top. This helps users quickly find what they're looking for.

The homepage's primary heading, value proposition, and call to actions are crucial for grabbing visitors' attention. They should be prominently displayed.

The header's search function is a must-have for many websites. It allows visitors to quickly find specific information.

Here's a list of common web design elements that should be included on every webpage:

  • Branding and design uniformity
  • Logo in the upper left corner
  • Contact form in the upper right or center
  • Primary navigation across the top
  • Homepage's primary heading, value proposition, and call to actions
  • Header's search function
  • Social media icons in the footer

Design Examples and Case Studies

You can find ecommerce website design examples categorized by industry, such as fashion, self-care, and home goods.

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Fashion & apparel, self-care and beauty, watches & jewelry, accessories, food & drink, home, and services are all categories you can use to find online store designs.

Shopify Plus is a platform used for ecommerce shop design.

If you're looking for small business website design inspiration, here are some examples to check out.

We've got a list of small business website design examples to spark your creativity.

Frequently Asked Questions

How do I come up with a web design idea?

To come up with a web design idea, start by refreshing your design skills and researching the latest trends, then experiment with different approaches and mediums to spark inspiration. By following these steps, you'll be well on your way to developing a unique and effective web design concept.

What does a good looking website look like?

A good looking website features clean layouts, high-quality images, and uncluttered design that lets the content shine. It's also built to web standards and thoroughly tested for speed and functionality.

How do I create a unique website?

To create a unique website, start by defining your goal and planning your site's architecture, then proceed with choosing a domain name, hosting provider, and website builder that align with your vision. By following these steps, you'll be well on your way to building a one-of-a-kind online presence that resonates with your target audience.

Calvin Connelly

Senior Writer

Calvin Connelly is a seasoned writer with a passion for crafting engaging content on a wide range of topics. With a keen eye for detail and a knack for storytelling, Calvin has established himself as a versatile and reliable voice in the world of writing. In addition to his general writing expertise, Calvin has developed a particular interest in covering important and timely subjects that impact society.

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