Building a custom link building strategy requires a deep understanding of your target audience and their online behavior. According to a study, 70% of online content is shared through social media platforms.
To start, identify your niche and the types of websites that are relevant to it. This will help you determine the types of links that will be most valuable to your website. For example, if you're a fashion brand, you may want to focus on links from high-end fashion blogs or influencers.
A good place to begin is by researching your competitors and identifying the types of links they're building. By analyzing their strategies, you can get a sense of what's working for them and what might work for you.
Fundamentals
Link building is a set of SEO strategies that aim to build a network of links to a page to drive traffic and strengthen its authority in search engines.
Links are essential for crawling and ranking websites on search engines, as they reveal the web paths for search engine robots to crawl and index new content or updates.
The algorithm's intelligence considers the anchor text, the content around the link, its page position, and other factors that impact the indexing and ranking of the linked page.
Links demonstrate the authority of a website, and the more links a site receives from trustworthy and popular sites, the more relevant Google considers the site in its area of expertise.
Internal links also play a crucial role, as Google evaluates them to understand the quality and relevance of a page and whether it merits a better ranking in search results.
What Is?
Link building is a set of SEO strategies that aim to build a network of links to a page to drive traffic and strengthen its authority in search engines.
Links are essential for crawling and ranking websites on search engines, as they reveal the web paths for search engine robots, which crawl websites to index new content or updates.
The more links a site receives from trustworthy and popular sites, the more relevant Google considers the site in its area of expertise.
Links demonstrate the authority of a website, just like citations in academia demonstrate an author's authority in a given field.
The algorithm's intelligence considers the anchor text, the content around the link, its page position, and other factors when evaluating links.
Links are primarily a way to improve the user experience by allowing them to discover additional content while browsing a page.
High-quality backlinks confirm the authority of your website, and with a higher authority ranking, your website will climb higher in the search results.
Search engines like Google use links to measure a site's relevance and authority, and the number of links a site receives from other sites is a key factor in determining its ranking.
Links can be either external or internal, with external links coming from other sites and referred to as backlinks or inbound links.
By obtaining high-quality backlinks from reputable domains, you can increase your website's visibility in search results and reach your target audience more effectively during their customer journey.
Quality of Site Content
Having great content is crucial for earning quality links. High-quality backlinks confirm the authority of your website, and with a higher authority ranking, your website will climb higher in the search results.
Ultimately, there’s no trick or strategy that can trump the power of terrific content. Great content supports your link building strategy by earning quality links for you.
A good white label link building agency will craft highly shareable top-tier original content that provides real information, entertainment, and value to readers. High authority websites will gladly link back to this content for its truly high-quality subject and appearance.
We monitor each link placement site to ensure that it provides its readers with high-quality, attractive, informative, well-researched original content that will help provide an impactful boost for your clientele. This is because a link placed on a site that provides low authority content with poor website design and unattractive aesthetics will not help support your clients or attract new audiences to their page.
Creating great content in the first place makes it easy for sites to include naturally embedded links to the content we want to promote. This is why our in-house team of content creation experts can craft superior, informative, original content that is rich with natural backlink placements.
Link Building Strategies
Link building strategies are essential to creating a strong online presence. Building lots of quality backlinks is a lot of work, but having some basic knowledge of how it's done can be immensely useful.
There are four main buckets of link building strategies: adding links, asking for links, buying links, and earning links. Earning links is the most desirable method, as it involves creating and promoting something so noteworthy that people would link to it naturally.
To earn links, you can create high-quality content, such as list posts, that pack a ton of value into digestible, bite-sized chunks. List posts have been shown to generate more backlinks than other content formats, outperforming quizzes, videos, and infographics.
Here are some effective link building strategies:
- Broken link building: identifying quality websites with broken outgoing links and offering suitable replacements
- Guest posting and co-marketing: creating content as a guest author on a blog or partnering with other companies to create materials in partnership
- Link reclamation and unlinked mentions: reaching out to websites that previously linked to your content but have since removed or replaced the link, or leveraging existing brand mentions to secure valuable backlinks
These strategies can help you build high-quality backlinks and enhance your online authority.
Targeted Backlinks
Targeted backlinks are a great way to drive traffic to your website. They're links that are placed in relevant articles and on targeted digital media outlets, creating built-in value for your content.
To create targeted backlinks, you want to focus on quality over quantity. This means identifying websites and publications that align with your niche and audience, and then reaching out to them with a proposal for a link.
One way to find these opportunities is to use "pre-curated" lists of link targets, such as "best blog" lists. You can find these lists by searching for terms like "best [topic] blogs" or "list of [topic] blogs".
Here are some tips for creating targeted backlinks:
- Identify websites and publications that align with your niche and audience
- Reach out to them with a proposal for a link
- Use "pre-curated" lists of link targets to find opportunities
- Focus on quality over quantity
- Ensure that the link placement will be beneficial to your clientele
By following these tips, you can create targeted backlinks that drive traffic to your website and improve your search engine rankings.
Here are some examples of targeted backlinks:
Remember, targeted backlinks are all about creating value for your audience and improving your search engine rankings. By focusing on quality over quantity, you can create backlinks that drive traffic to your website and help you achieve your online marketing goals.
Editorial Fees
Editorial fees can be a significant cost for site owners who want to secure high-quality links. Most site owners recognize a link's worth and frequently impose substantial publishing fees.
Websites with high authority domains often charge more for publishing fees. Publishing fees may be higher for these websites.
High-quality links are worth the investment for many site owners. They understand the value of a link from a reputable source and are willing to pay for it.
Link Building Techniques
Link building techniques can be categorized into four main buckets: Adding links, Asking for links, Buying links, and Earning links. Earning links, in particular, is a powerful approach that involves creating and promoting something so noteworthy that people would link to it naturally.
To earn links, you can use the Skyscraper Technique, which involves creating a better version of an existing resource. You can also use the Broken Link Building strategy, where you add value to someone's website by replacing a broken link with a relevant one. Additionally, you can use Content Creation to craft superior, informative, original content that is rich with natural backlink placements.
Here are the four types of content that tend to generate the most links:
- Posts that answer questions members of your audience may have but might not think to ask.
- Posts that help people make decisions, deep-dive into key industry trends, and address popular topics from fresh angles.
- Posts that innovate by leveraging multimedia and interactivity.
- Posts that provide value and are shareable.
Ultimately, great content is the key that unlocks amazing backlinks. By creating high-value posts, you can earn quality links and support your link building strategy.
How to Find Quality
To find quality links, keep Google's link evaluation factors in mind. This will help you build a strong network of links to your pages regarding both quantity and quality.
It's essential to know what makes a good (or bad) link, so you can focus on building links that will actually improve your Google rankings.
High-quality links come from high authority websites that provide truly high-quality content, such as information, entertainment, and value to readers.
A link placed on a site with low authority content, poor website design, and unattractive aesthetics will not help support your clients or attract new audiences to their page.
Properly evaluating the quality of each placement can take time, but it's essential to ensure that the links you're building are impactful and beneficial for your clientele.
High-quality content is shareable, original, and well-researched, making it attractive to high authority websites that will gladly link back to it.
The Skyscraper Technique
The Skyscraper Technique is a game-changer for link building. It's a step-by-step process that helps you create high-quality content that naturally attracts links.
To start, you need to create digital marketing assets that have high sharing potential. This means producing content that's so good, it spreads out independently without you having to struggle to generate links. Invest in creating linkable assets like infographics, interactive content, posts with lists, complete guides, and research results.
Here are some examples of linkable assets:
- Infographics
- Interactive content, such as quizzes, calculators, and assessments
- Posts with lists
- Complete guides
- Research results you’ve found
Quality content is the number one rule. Creating great content in the first place makes it easy for sites to include naturally embedded links to the content you want to promote.
Get Easy
You can find unlinked mentions of your brand or content on other websites and turn them into links with a gentle nudge. Most site owners are happy to turn your unlinked mention into a link. You can use tools like BuzzSumo to find these unlinked mentions.
Link reclamation is a great way to get easy links, and it's a tactic that can be used in conjunction with other link building strategies. By identifying and leveraging unlinked mentions, you can increase your online presence and drive more traffic to your website.
Here are some tips for getting easy links with link reclamation:
- Use tools like BuzzSumo to find unlinked mentions of your brand or content
- Reach out to site owners and ask them to turn your unlinked mention into a link
- Be polite and professional in your outreach efforts
- Offer value to the site owner, such as a link to a relevant resource or a piece of content that aligns with their interests
By following these tips, you can get easy links and improve your online presence. Remember to always be respectful and professional in your outreach efforts, and to offer value to the site owner.
Link Building with Email
Building links with email outreach is a great way to complement your comprehensive link building strategy.
You'll want to start by finding the email address of the person you're trying to reach, which can be done using tools like Hunter.io for smaller sites and one-person blogs.
Sending a feeler email before asking for a link can be a good approach, as it can help you gauge interest and save time in the long run.
In fact, a two-step process can be more effective than asking for a link straight away, and it's a strategy that can help you build relationships with peers in your industry.
Playing the long game is key to successful link building, and it's essential to be patient and persistent in your efforts.
As you continue to establish relationships with site owners, you can expect to see a gradual uptick in the number of referring domains pointing back to your site.
Co-Occurrences
Co-Occurrences are the words and phrases that appear around your link.
Google likely uses co-Occurrences as "baby anchor text". The text around your link also gives clues to what your page is about.
In fact, Google's algorithm uses anchor text, but also looks at the words surrounding the link, known as co-Occurrences.
Using co-Occurrences can help Google understand what your page is about, just like anchor text does.
Google's original PageRank patent talks about using page rank, anchor text, and proximity information to improve search quality.
So, just like anchor text, co-Occurrences can provide valuable information to Google about what your page is about.
Link Building Tools
Link building tools can make the process of acquiring links much faster and easier. Ahrefs' Free Backlink Checker shows top 100 links pointing at any website or URL.
While it's technically possible to build links with just a bit of brain power and a Gmail account, having the right tools can make a big difference. Google Alerts notifies you whenever a specific word or phrase was mentioned on a newly published page, which is a great way to source relevant link prospects.
Ahrefs offers several tools that are extremely useful for link building. Site Explorer allows you to search any web URL to learn about its backlinks profile. You can search for competitors and find out which sites link to them.
Content Explorer is another powerful tool that allows you to search for sites for a given keyword. It's a solution to finding good link building partners. Alerts issue a warning whenever a site gains or loses backlinks, which is great for monitoring competitors' link building activities.
Here are some free link building tools worth checking out:
- Ahrefs' Free Backlink Checker
- Google Alerts
- Ahrefs' Site Explorer
- Ahrefs' Content Explorer
- Ahrefs' Alerts
- Pitchbox/BuzzStream/GMass (email outreach tools)
- Hunter.io/Voila Norbert (email lookup services)
Link Building Best Practices
Link building is a crucial aspect of search engine optimization, and it's essential to approach it with a strategic mindset. An intelligent approach to email outreach is crucial when it comes to requested backlinks, as successful content creators receive far too many requests to honor them all.
Not all links are equal in value, and securing high-quality backlinks that genuinely enhance your domain authority is key. Our manual outreach link building strategies are designed to elevate your visibility in search engines, increase your domain authority, and drive traffic to your website.
To achieve this, we focus on manual placements to obtain contextual backlinks that align with your unique requirements. Here are some link building strategies we've successfully employed:
- Editorial Links on Niche Sites
- Identify Contribution Opportunities
- HARO (Press) Source Link Acquisition
- Resource Page Links
- Broken Link Reclamation
- Skyscraper Link Outreach
- Expert Content Development and Guest Posting
- Select Submission Based Links (Citations, Industry Associations, etc.)
Organic Traffic
Organic traffic is a crucial aspect of link building, and it's essential to monitor your traffic patterns and sources. A solid link building strategy should lead to an upward trend in high-value organic traffic.
It may take a while for a backlink strategy to yield fruit, especially if you occupy a competitive niche, but most brands will start seeing improvement within 3-12 months. You can easily track your traffic patterns via Google Analytics, Google Search Console, and similar interfaces.
To achieve a boost in organic traffic, conversions, and sales, quality backlinks are key. When readers click on your high-quality, natural-sounding backlinks inside a relevant article, they're already primed to interact with your website.
This leads to a natural sales funnel, as quality backlinks provide targeted interactions for your specific niche audiences. Organic traffic leads to higher conversion and sales rates, which spells higher profits for your clients overall.
Here are some effective ways to drive organic traffic:
- Guest posting on authoritative websites
- Creating high-quality, engaging content that resonates with your target audience
- Building relationships with other websites and influencers in your niche
- Utilizing social media to promote your content and drive traffic to your website
By focusing on these strategies, you can increase your website's visibility, drive more traffic, and ultimately boost your sales and revenue.
Cost
The cost of link building can vary widely depending on the scope of the project and the level of customization required.
Most site owners recognize a link's worth and impose substantial publishing fees, which can be higher for websites with high authority domains.
Reliably researched articles by experienced writers require certain compensation, and obtaining high-quality links requires relevant, well-drafted content that's engaging to the reader.
Dedicated specialized outreach individuals are needed to reach out to relevant sites and coordinate the placement, carefully choosing guest post links most relevant to your business industry.
The true costs of link building services typically fall between $300 and $400 for low-tier domain authority sites.
Purchasing posts on private blog networks (PBNs) for $50 each is likely buying low-quality links that can harm your SEO results.
Choosing a Provider
Choosing a white label link building provider can be a daunting task, but it's essential to find the right one to boost your brand's online presence.
Consider the expertise of the agency, as they should have a strong understanding of best SEO practices.
Look for a provider that offers high-quality, ethically sound backlinks, such as Blue Tree, which provides white label SEO services to select clientele.
When selecting a provider, consider the types of links they offer, such as curated link building, addressing broken links, or employing other white hat methods.
Be wary of providers that focus solely on improving your Moz Domain Authority or Ahrefs Domain Rating, as this may not have a real impact on targeted organic traffic, leads, and revenue.
A good provider should be able to guide you on the types of links that will benefit your site and determine the optimal quantity of links needed.
They should also be able to demonstrate why their white hat link building experts are the ideal choice for your needs, as Stellar SEO does with their custom SEO link building offerings.
Ultimately, the right provider will help you achieve SERP dominance and increase your website's visibility in search engines.
Here are some key factors to consider when choosing a provider:
By considering these factors and doing your research, you can find a reputable white label link building provider to help you achieve your online marketing goals.
SEO Services
Custom link building is a specialized service that offers a high-quality addition to your regular link building efforts. White label link building specialists provide backlinks to other digital marketing agencies as if they created those links on their own, allowing them to retain ownership and gain credibility.
To excel in link building, special skills are needed, and even digital marketing agencies reach out to specialist white label link building agencies to provide this high-quality addition to their regular link building offerings. White label link building is created and provided by a specific company with a strong understanding of best SEO practices.
A digital marketing agency can purchase and rebrand white label backlinks with their branding, logo, and aesthetics, making it a smart addition for them. Any organization or professional can subcontract a white label link building agency to create high-quality, ethically sound backlinks and then pass those links off as their own.
Custom link building services, like the ones offered by Stellar SEO, are tailored to cater to companies searching for secure, effective, and sustainable link growth strategies. Their custom outreach link building strategies are designed to elevate your visibility in search engines, increase your domain authority, and drive traffic to your website.
With consistent recognition as one of the best link building services through third-party reviews, you can trust them to deliver exceptional results. Their team of link building specialists and search engine optimization experts can guide you on the types of links that will benefit your site and determine the optimal quantity of links needed.
Here are some benefits of custom outreach link building services:
• Increased Credibility: Strategic link building efforts can secure guest post placements on popular and similar websites trusted within your niche.
• Enhanced Brand Awareness: By employing white hat link building strategies, you can rapidly increase brand awareness and consistently appearing in preferred locations resonates with your target audience.
• Referral Traffic: Link outreach generates valuable referral traffic from competitive websites through acquired referring links.
• Increased Leads: As your visibility grows and customers actively search for your offerings, you will experience a rise in leads and sales.
Boosting your target page's ranking on relevant Google SERPs is one of the most important goals of any link building campaign. You want to see your star content pieces showing up within the top 3-5 search results.
Link Building Tips
Link building is a crucial part of getting your website noticed online. There are four main buckets to consider: Adding links, Asking for links, Buying links, and Earning links.
To build links effectively, you can choose from these four buckets, or hire a professional to do it for you. Either way, having some basic knowledge of link building can help you evaluate their work.
Here are some key strategies to keep in mind:
- Adding links involves manually adding your link to another website.
- Asking for links involves sending emails to website owners and asking them to link to you.
- Buying links involves offering money or compensation in exchange for a link.
- Earning links involves creating something noteworthy that people will naturally link to.
Remember, guest post links have their place in link building, but they shouldn't be the only tactic you use.
Advanced Tips
Guest post links have their place, but it's essential to be strategic about who you're targeting. You should list out 2-3 of your biggest competitors along with your website.
Building links requires a lot of work, but it's worth it in the end. Most popular link building strategies fall into one of four buckets: adding links, asking for links, buying links, or earning links.
Earning links is a great way to get high-quality links without asking for them. This refers to creating and promoting something so noteworthy that people would link to it naturally. You can create something so good that others want to share it with their audience.
Adding links can be a good option, but it's not always the most effective. You can manually add your link to some website, but it's not a sustainable strategy. You need to find a way to get your link in front of the right people.
Asking for links can be a good way to get started, but it's not the most efficient. You can send emails to owners of relevant websites and ask them to link to you, but it's time-consuming. You need to find a way to get your link in front of the right people.
Here are the four main link building strategies:
Get Bonus
Broken Link Building is one of my all-time favorite link building strategies. It adds value to someone's website instead of begging for links.
To do it, you identify a broken link on someone's website and replace it with a working link to a similar article on your own website. This not only helps the website owner but also earns you a valuable link.
Here are four buckets of link building strategies:
- Adding links – manually adding your link to a website.
- Asking for links – sending emails to website owners and asking them to link to you.
- Buying links – offering money or compensation for links.
- Earning links – creating and promoting something so noteworthy that people link to it naturally.
If you publish visual assets like infographics and charts, there are probably sites using your images without attribution. You can use Google reverse image search to find these sites and turn them into valuable links with a friendly email.
Sending emails in the afternoon can get more attention than sending them in the morning, when there's more competition in the inbox.
Link Building Research
Link building research is a crucial step in creating high-quality backlinks. It involves searching for valid websites that provide engaging original content in relevant subject matters.
Our in-house outreach experts conduct thorough research to find these websites, which must meet our high standards for minimum domain authority and domain rating rankings. They also need to have a minimum of organic monthly visitors to qualify for link placement outreach.
Statistics and data are highly linkable, and when someone cites your data, they link to you. This can add up quickly, as seen in the largest Google ranking factors study ever, which accumulated a whopping 75.9K links.
Broken link building is a strategy that involves identifying quality and relevant websites with broken outgoing links on their web pages. This method can be highly effective in building relevant links and enhancing your authority.
Moz's Link Explorer tool analyzes any page you choose and reports on backlinks, competitors, broken links, anchor texts, and link building opportunities. With the Pro version, you get complete data and analyses.
Link Building Metrics
Link building metrics are crucial in determining the success of your efforts. We maintain rigorous minimum requirements for each possible link placement site.
To get an accurate read on the success of your efforts, track and analyze factors like the number of organic site visitors per month. A website boasting a high number of organic site visitors per month indicates that Google search engine analytics thinks the site is legitimate and provides good quality to its visitors.
We vet each site before contacting them about a link placement, checking to make sure that the site has a minimum of 5,000 unique organic site visitors every month. This helps ensure that the link placement is on a high-quality site that will provide value to our clients.
Measuring Success
Measuring success in link building is a quality game, not a numbers game, so patience is key.
Be sure to track and analyze factors like the quality of backlinks, as opposed to just focusing on the quantity.
Building a robust catalog of quality backlinks is crucial for improving your website's authority and search rankings.
To get an accurate read on the success of your efforts, track factors like the authority range of linking sites.
Our tailored link building packages are designed to achieve your specific goals and deliver tangible results for your business.
By focusing on actively seeking opportunities to earn valuable backlinks, you can drive more traffic and increase leads and sales.
Prioritizing quality backlinks from reputable domains can increase your website's visibility in search results and reach your target audience more effectively.
Link building is ultimately about generating quality backlinks in a shorter time frame, improving your website's rankings and driving better ROI for your business.
Important Metrics
At Blue Tree, we maintain high standards for the sites that we link to, ensuring each link is placed with care and attention.
We maintain rigorous minimum requirements for each possible link placement site, and our in-house team of experts reviews every site before the outreach process begins.
We check for a few key metrics before reaching out to a site for a possible link placement collaboration, including the site's monthly visitor count, which should be at least 5,000 unique organic site visitors every month.
Links are essential for crawling and ranking websites on search engines, as they reveal the web paths for search engine robots, which crawl websites to index new content or updates.
A site's reliability, or TrustRank, anchor texts, the position of backlinks on the page, and several other factors also come into play in determining a site's relevance and authority.
We vet each site before contacting them about a link placement, checking to make sure that the site meets our minimum requirements, including a high enough monthly visitor count.
The more links a site receives from high-quality pages, the more relevant it is in its area of expertise, demonstrating its authority and reliability.
Link Building Strategy
Link building is a crucial aspect of SEO, and understanding the different strategies can help you create a customized approach for your business. Most popular link building strategies fall into one of four buckets: adding links, asking for links, buying links, and earning links.
There are many different link building tactics out there, and some can be very effective, while others no longer work and will just waste your time. According to our observations, some of the best link building strategies that work really well today include email outreach and creating something so noteworthy that people would link to it naturally.
You can also hire an experienced link builder or a link building agency to do it all for you, but it's useful to have some basic knowledge of how it's done. This way, you can see if the person you hired is doing a good job or not. Conceptually, most link building strategies can be broken down into these four buckets, and understanding them can help you create a comprehensive approach.
Here are the four main link building strategies:
Building links is a lot of work, and even if you decide to outsource it, having some basic knowledge of how it's done can be incredibly useful. This way, you can see if the person you hired is doing a good job or not, and you can also make informed decisions about your link building strategy.
Frequently Asked Questions
Is link building still relevant in 2024?
Yes, link building remains a crucial factor in SEO, as strong backlinks continue to positively impact search rankings. Discover how a well-crafted link building strategy can boost your site's visibility and drive more traffic.
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