If you're looking to create an online store, choosing the right ecommerce web design company is crucial. You can find companies like Shopify, WooCommerce, and BigCommerce that offer custom web design services.
These companies have experience in designing user-friendly and visually appealing websites that cater to various industries. BigCommerce, for instance, has expertise in designing websites for e-commerce businesses.
Their designs are often tailored to meet the specific needs of each business, resulting in increased conversions and sales. Shopify, on the other hand, has a wide range of templates to choose from, making it easy to find a design that suits your brand.
Their websites are also optimized for mobile devices, ensuring a seamless user experience across all devices.
What Is Ecommerce Web Design?
Ecommerce web design is the process of creating a website that allows customers to purchase products or services online. It involves designing a user-friendly interface that makes it easy for customers to navigate and complete a purchase.
A good ecommerce web design should have a clear call-to-action, which is a button or link that encourages customers to make a purchase. According to an ecommerce web design company, a clear call-to-action can increase sales by 20%.
The layout and navigation of an ecommerce website are crucial to its success. A well-designed layout can help customers find what they're looking for quickly and easily. For example, a study found that 75% of customers will leave a website if it takes too long to load.
Ecommerce websites should also be optimized for mobile devices, as most customers will access the website through their smartphones. A mobile-friendly design can improve customer engagement by 30%.
Choosing the Right Company
Choosing the right eCommerce web design company can be a daunting task, but with the right approach, you can make an informed decision.
Consider the agency's expertise and ensure it aligns with your business goals. A company with a proven track record in e-commerce and a deep understanding of the unique challenges and opportunities is essential.
Look for a company that offers a comprehensive suite of services, including design, development, SEO, and digital marketing. This will provide a more holistic solution for your business.
Here are some key questions to ask potential agencies:
- Can you show me examples of e-commerce websites you have designed?
This will give you an idea of the quality of their work and whether their design style aligns with your vision.
Do you offer ongoing support and maintenance? This is crucial for ensuring your website performs optimally and remains secure.
By asking the right questions and considering the agency's expertise, services, and approach, you can make an informed decision and find the right eCommerce web design company for your business.
How to Choose
Choosing the right company for your e-commerce website design can be a daunting task, but by following these steps, you can make an informed decision.
First, consider the agency's expertise and how it aligns with your business goals. Look for a company with a proven track record in e-commerce and a deep understanding of the unique challenges and opportunities in the industry.
A good e-commerce web design company should offer a comprehensive suite of services, including design and development, SEO, and digital marketing. This will ensure that your website is not only visually appealing but also optimized for performance and search engines.
To evaluate an agency's capabilities, review their portfolio and client testimonials. Look for examples of e-commerce websites they have designed and developed, and read reviews from previous clients to gauge their reliability and effectiveness.
Industry expertise is crucial when choosing an e-commerce web design company. Look for a company with a proven track record in e-commerce and a deep understanding of the unique challenges and opportunities in the industry.
Here are some key questions to ask an e-commerce web design company before hiring them:
- Can you show me examples of e-commerce websites you have designed?
- Do you offer ongoing support and maintenance?
- What is your process for understanding our business goals and target audience?
- How do you stay up-to-date with the latest trends and technologies in e-commerce?
By asking these questions and considering the agency's expertise, services, and portfolio, you can make an informed decision and choose the right company for your e-commerce website design needs.
Here is a comparison of the services offered by different e-commerce web design companies:
Note: The prices listed are estimates and may vary depending on the specific needs and requirements of your project.
SEO Content
Choosing the right company for your eCommerce needs is crucial, and one of the key factors to consider is their approach to SEO content.
To remain competitive and relevant in the online market, an eCommerce website needs to consistently embed SEO practises into its website's content.
Uncovering SEO keywords related to your product or service will help you understand how people are describing or referring to your product.
Identifying these keywords also helps you create useful and engaging website content that resonates with your target audience.
Organic and fast search results can put your company on the first page of any search engine, making it a vital aspect of your online presence.
As a digital marketing agency for eCommerce, we provide the best SEO solutions for your business to stay competitive.
In today's mobile-driven world, 56% of website traffic now comes from mobile devices, making responsive web design a must-have for your eCommerce website.
A responsive eCommerce website allows you to have control over how your visitors see your store, regardless of the device they're using.
Best Building Location
Choosing the right building location for your eCommerce website is crucial. You have two main options: pre-existing website builders or custom-built websites.
Pre-existing website builders are a more user-friendly and cost-effective option, but they still require effort and expertise to set up and manage. You can hire eCommerce agencies to help you get started with these platforms.
Some examples of pre-existing eCommerce platforms include those offered by Profile Tree, which also provide digital training services for their clients.
100% Secure Platforms
When choosing a company for your ecommerce website, one of the most important considerations is the security of their platform. Research shows that 18% of people abandon an ecommerce website during checkout because they don’t trust the site with their credit card information.
A trust badge or trust seal can significantly improve conversions and sales. A survey found that PayPal is the most trusted trust seal followed by Norton and Verisign. To make your customers feel secure and safe, consider using different types of trust badges such as accepted payment badges, safe checkout, third-party endorsements, money back guarantee badges, and free shipping and returns.
Some companies take security very seriously and use HTTPS protocol, ReCaptcha, and frequent backups to ensure a 100% secure shopping experience. Our team of ecommerce web developers also constantly updates all the installed plugins to make sure everything is secure.
Key Features of a Good Ecommerce Website
A good ecommerce website prioritizes customer engagement by ensuring easy navigation, quick loading times, and a responsive design that provides a pleasant browsing experience across all devices.
To facilitate a user-friendly experience, features like product filters, search bars, and easy-to-find contact information are crucial.
A clear, straightforward, and secure checkout process is essential to reduce cart abandonment rates and boost sales.
Incorporating multiple payment options, transparent shipping information, and easy return policies contribute to a reliable and convenient shopping experience.
Social proof elements like customer reviews and ratings are vital to enhance credibility and influence purchase decisions.
Here are the key features of a good ecommerce website:
By incorporating these features, you can create a user-friendly and trustworthy ecommerce website that encourages customers to make purchases and return for future business.
Popular Ecommerce Platforms
WooCommerce is an open-source ecommerce platform built on WordPress that offers extreme flexibility with full support for custom ecommerce website designs. It's a popular choice among businesses looking for a unique design.
Shopify is another highly flexible platform that allows for custom ecommerce website designs. It's a great option for businesses that want to create a one-of-a-kind online store.
For those who prioritize ease of use and website maintenance over design uniqueness, platforms like Wix and BigCommerce are excellent choices. Wix is the 5th most used ecommerce platform globally and offers a user-friendly interface with some customization options.
Here are some of the leading ecommerce platforms, including their unique features:
Ultimately, the best ecommerce platform for your business will depend on your specific needs, budget, and technical expertise.
Wix
Wix is a popular platform for quickly establishing a new website, and it's user-friendly, allowing for easy design changes even for those who lack technical web design skills.
Wix's native eCommerce features are some of the most comprehensive of any website builder. You can use Wix themes and customize them using its editor, but keep in mind that this comes with limitations.
Wix is the 5th most used ecommerce platform globally, offering everything an ecommerce business needs. It's a great option if you're interested in ease of use and website maintenance, and you're not too concerned about design uniqueness.
Here are some key features of Wix:
- User-friendly platform with easy design changes
- Comprehensive native eCommerce features
- Limitations on design customization
- 5th most used ecommerce platform globally
- Offers ease of use and website maintenance
You can also check out WIX's blog for some tips on eCommerce marketing strategies.
WooCommerce
WooCommerce is an open-source ecommerce platform built on WordPress that is extremely flexible with full support for custom ecommerce website designs. It's a popular choice for businesses looking for a unique and tailored online store.
WooCommerce is simple for users to install and use, making it a great option for those who are new to ecommerce. It's a customizable platform that allows you to create an ecommerce website that meets your specific needs.
WooCommerce is an add-on feature for WordPress websites that allows for ecommerce features to be enabled. This makes it a great option for businesses who already have a WordPress website and want to add ecommerce functionality.
Here are some of the key benefits of using WooCommerce:
- Full support for custom ecommerce website designs
- Simple to install and use
- Customizable platform
- Great option for those who are new to ecommerce
- Can be used as an add-on feature for WordPress websites
If you're looking for a custom ecommerce website design that's unique and exactly based on your requirements, WooCommerce is a great option to consider.
Design and Development
A top e-commerce web and app development company will work closely with you to understand your business goals, target audience, and brand values. They'll create a custom website that reflects your brand's personality and caters to your audience's needs and preferences.
They'll provide a transparent breakdown of development costs, helping you make an informed financial decision. This means you can budget and plan accordingly.
A reputable e-commerce web development company will prioritize website security to protect your business and customers' data. They'll also offer scalable solutions, allowing your website to grow with your business.
With a scalable solution, your website can accommodate increased traffic and additional features as needed. This is crucial for businesses that are growing rapidly.
Hiring an e-commerce website design and development company can be a game-changer for your business. Their expertise, resources, and comprehensive services can equip you with a robust, user-friendly, high-performing e-commerce website that propels your business toward success.
Layout
A good layout is crucial for an eCommerce website. 56% of website traffic now comes from mobile devices, so your site needs to be fully functional across all kinds of devices.
The layout design of an eCommerce website should be clear, concise and easily understood. The user interface should not overwhelm the customer with information and it should be presented within the relevant sections.
A well-designed layout should encourage visitors to make a purchase or complete an action. Research shows that 1% of eCommerce websites meet their expectations every time, so it's essential to get it right.
Here are some key elements to consider when designing your layout:
- Make your site easy to navigate
- Use visual cues to guide visitors to the most important sections on a web page
- Add high quality product photos and videos
- Make product descriptions skimmable with subheadings, bullets, and short paragraphs
- Keep forms short and only collect the necessary information
By incorporating these elements, you can create a layout that guides users through your store and helps them become customers.
Visuals
Visuals are a crucial aspect of any online store, as they help grab the audience's attention and make a lasting impression. High-quality images of products are a must, taken against plain white backgrounds to bring focus onto the product.
Online clothing retailers often advertise their merchandise through creative visual means, such as videos of people walking while wearing their clothing. This type of content showcases the product in a real-life setting.
Images of products should be taken from multiple angles, allowing customers to see the product from different perspectives. This helps build trust and gives customers a better understanding of the product.
Moodboard images that showcase a whole outfit and suggested accessories can also be effective in showcasing products. These images create a visually appealing and cohesive look that appeals to customers.
Businesses that provide services can also create engaging visual content, such as images of happy people or animals smiling and enjoying the brand's service. This type of content offers a personable and wholesome vibe to an eCommerce site.
A full-service web design agency can help create and edit engaging content for your website. They can manage every aspect of your website, from content creation to website hosting.
Experiment
Ecommerce website design isn't a one-time task, it needs to be constantly improved. A top e-commerce web and app development company will work closely with you to understand your business goals, target audience, and brand values, and create a custom website that reflects your brand's personality and caters to your audience's needs and preferences.
A reputable e-commerce web development company will prioritize website security to protect your business and customers' data. This ensures your online store is safe and trustworthy.
Experimenting with different design elements can lead to better user experience, higher sales, and more revenue. Constant experimentation to improve design should be a permanent part of your ecommerce design process.
You can change most visual and functional elements on your ecommerce website, such as CTA position, checkout process, trust badges, content, headlines, etc. This means you can test and optimize different design elements to see what works best for your business.
Ecommerce Website Pages
A well-designed product page is crucial for sales, and Amazon's template is a great reference point. It includes high-quality images, product videos, CTAs, customization features, key product benefits, detailed product descriptions, customer reviews, and product recommendations.
Amazon's product category pages are also a great example of how to organize similar products and make them easily accessible to site visitors. These pages show product images, prices, reviews, and shipping details, and allow visitors to apply search filters to sort products by choice.
To design amazing category pages, create a well-defined and organized hierarchy, add unique content for each category, and allow advanced search filters. You can also learn from Amazon's category pages, which offer tons of filters and keep key information visible.
Product Pages
A well-designed product page is crucial for sales, and it's one of the most important pages on your ecommerce store. It lists the features, images, specifications, and other details about the product.
To design a perfect product page, you should include several high quality product images. Product videos are also a great idea, as 33% of consumers prefer learning about a product by watching a video.
A product page should have a clear and concise product title, price, and a call-to-action (CTA) above the fold. Customization features, key product benefits, and a detailed product description with specifications are also essential.
Customer reviews and ratings are also important, as they can increase trust and confidence in the product. You can also include product recommendations, cross-selling, and bundled products to increase average order value.
Here are the main elements of a product page:
- Several high quality product images
- Product video
- Product title, price, and a CTA above the fold
- Customization features
- Key product benefits
- Detailed product description with specification
- Customer reviews and ratings
- Product recommendations, cross-selling, and bundled products
Amazon has a perfect product page template that's optimized for conversions. You can view product features in bulleted form and then detailed product description if you scroll deep.
Landing Pages
A landing page is a standalone page focused on selling a single product. It's a must-have for your ecommerce website.
A landing page is different from a product page in several key ways. The purpose of a landing page is to boost conversions, so it promotes a single product. One product, one offer, and a single clear CTA (call-to-action) are all you need.
Highly targeted content and headlines are crucial for a landing page. This means creating content that speaks directly to your target audience and clearly communicates the benefits of your product.
A landing page is clutter-free and restricted to only what's necessary. Navigation and links to other parts of the store are removed, creating a clean and focused experience for the visitor.
Here are some benefits of using landing pages:
- New product launches
- PPC campaigns
- Targeted marketing campaigns
- Targeting customized products based on the customer lifecycle stage
- Testing and experimentation
- Boosting sales and conversions
To design a perfect landing page, follow these best practices:
- Create multiple landing pages to get more insights
- Have a clear objective for every landing page you create
- Promote one product with an extremely specific headline, benefits, and description
- Reduce distractions by removing navigation, product recommendations, and links to any other external pages
- Add a CTA above the fold
- Keep your landing page short and focused, using key benefits only
Checkout Page
The checkout page is a crucial part of an ecommerce website, responsible for converting browsers into buyers. A good number of potential customers leave online stores from this page.
It's essential to have a well-designed, transparent, and secure checkout page to boost conversions. A single-step checkout page is ideal for conversions, and it should be short and have all the necessary details.
Keeping the checkout page short and crisp is vital, and it should be no more than one page. If it's too long, consider adding a progress indicator to guide customers through the process.
Offering guest checkout is also crucial, as it allows customers to make a purchase without creating an account. Clearly mentioning all types of costs upfront is essential, and don't add hidden costs at this stage.
Adding multiple payment methods is a must, and offering express checkout with a single tap or click can significantly reduce cart abandonment rates. Trust signals, such as trust badges, can also help build customer confidence.
To create an optimized checkout page, follow these essential steps:
- Your checkout page must be short and crisp
- Keep it to one page. Or add a progress indicator for long checkout pages
- Offer guest checkout
- Clearly mention all types of costs upfront. Don’t add hidden costs at this stage
- Add multiple payment methods
- Offer express checkout with a single tap or click
- Add trust signals
- Reduce distractions and remove all external links
- Use exit intent popups to collect email addresses so you can contact them later in case of abandonment or any other issue.
Category Pages
Category pages are essential for ecommerce websites, as they help organize similar products and make them easily accessible to site visitors. A category page lists all the products within a category, unlike a product page which deals with a single product.
Amazon has perfectly designed product category pages that show you a product image, price, review and rating, and shipping details. This is the best way to boost user experience and let potential customers find what they are looking for with just a few clicks.
A category page is much more important than a product page because it sends traffic to a relevant product page, which ultimately impacts conversions and UX. Product category pages play a crucial role in navigation, site structure, UX, and search engine optimization.
To design amazing category pages, create a well-defined and organized hierarchy for category pages. This will help visitors find relevant products within a category easily.
Here are some best practices to keep in mind:
- Create a well-defined and organized hierarchy for category pages
- Add unique content for each category page
- Allow advanced search filters so visitors can quickly find products they are interested in
- Add images with basic information and price on category pages
- Open all products in a new window
- Keep category page URL descriptive and user-friendly
About Us Page
Your about us page is a crucial part of your ecommerce website, and it's essential to get it right. A dedicated about us page can help build trust and credibility with your target audience.
Imagine a person visiting your store for the first time and there isn't an about page - you'll lose a potential customer. A study found that 52% of people see the about us page first on a website.
Creating a well-crafted and designed about us page is a must-have for any ecommerce store. Even a giant like Amazon has a dedicated subdomain for its about us section.
Here's how to design a perfect about us page for your online store:
- Create a dedicated about us page
- Add links to your about us page in the primary, secondary, and footer menus
- Tell your complete story and history
- Talk about your team, product lines, and values
- Share the future of your store and where you see it after a few years
- Use storytelling and try to build an emotional connection with your audience
- Add high quality images and photos of your company, offices, and team
- Keep it short, interesting, and user-friendly
Frequently Asked Questions
Which type of website is best for ecommerce?
For an ecommerce website, consider using a platform like Shopify, BigCommerce, or WooCommerce, which are specifically designed for online stores and offer a range of features to help you succeed. These platforms offer customizable templates, payment gateways, and inventory management tools to streamline your online sales.
Sources
- https://medium.com/theymakedesign/e-commerce-web-design-agencies-30e4d5f539a
- https://profiletree.com/ecommerce-web-design-agency/
- https://newmedia.com/digital-marketing-services/ecommerce-web-design
- https://upqode.com/e-commerce-marketing-agency/
- https://www.topcssgallery.com/blog/ecommerce-web-design-companies-in-the-usa/
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