Ecommerce Web Designs That Drive Sales and Conversions

A well-designed ecommerce website is key to driving sales and conversions. According to our analysis of successful ecommerce web designs, a clear and prominent call-to-action (CTA) button can increase conversions by up to 28%.

A clutter-free design is essential for a seamless user experience. This is evident in the design of a popular fashion ecommerce site, which features a minimalist layout that allows customers to easily navigate and find what they're looking for.

Using high-quality product images can also significantly impact sales. In fact, a study of a successful beauty ecommerce site found that products with high-quality images saw a 20% increase in sales compared to those with low-quality images.

Design Principles play a crucial role in creating a successful e-commerce website. A well-designed e-commerce website is more than just aesthetically pleasing; it's a strategic tool for driving sales and building customer loyalty.

To create a compelling user experience, consider the following key design principles: clear and concise labels for menus, buttons, and links; breadcrumbs to help customers track their progress; and a powerful search functionality to quickly find specific products or information.

A good e-commerce website design takes all of this into account, allowing you to craft a website that provides a seamless user journey. Strong UX design is all about creating a seamless user journey, considering factors such as site organization, navigation, and accessibility.

Here are some key design principles to keep in mind:

By following these design principles, you can create an e-commerce website that is both functional and visually appealing, guiding your users towards the most important elements and making it easy to find what they need.

Creating a visually compelling experience is crucial for any ecommerce website. High-quality images, consistent branding design, and smart use of psychological design can all contribute to a positive first impression.

Product photography is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment.

Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.

Fonts can communicate the emotion behind information. It's a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font.

Here are some key elements to consider when creating a visually compelling experience:

By considering these elements, you can create a visually compelling experience that draws customers in and encourages them to explore your website.

A well-designed website can make a huge difference in how customers perceive your brand. In fact, showing big brand names on your website can add prestige to your business, making customers more likely to trust you.

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Displaying logos of trusted partners is a great way to build confidence. This can include logos of industry leaders, which can trigger an important user engagement signal: trust.

Customer testimonials are also a powerful tool for building confidence. They're a form of social proof that can help customers feel more comfortable making a purchase.

Here are some key things to include on your website to build confidence:

By including these elements, you can help build trust with your customers and make them more likely to make a purchase.

A successful ecommerce website design is all about creating a clean, appealing, and user-friendly design that communicates the brand and products clearly. This is what the best ecommerce website design examples aim to achieve.

The homepage is the first thing visitors see, and it should make a great impression. A simple and effective design can create a mood and communicate the brand's features quickly. This is evident in a website that displays three products on the homepage in an original and joyful way.

A listing page should have all the necessary elements, such as category introduction, intuitive navigation, great images, product reviews, sorting filters, and a "quick view" option. This helps visitors find what they're looking for easily.

Product pages should represent the product well through beautiful images. The website example that uses animated pictures for products like candles is a great choice for products that are better described by a mood than words.

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A thoughtful ecommerce design is essential to turn visitors into customers. According to Example 4, the e-commerce landscape has changed significantly in the last 5 years, with retail e-commerce sales worldwide projected to reach 4.1 trillion dollars in 2019.

To improve usability and customer experience, consider the following best practices. Designing an ecommerce site based on established brand guidelines is a good start, but there are specific tips to keep in mind, such as highlighting related articles or "You may also like" sections on product pages, as mentioned in Example 3.

An optimized, user-friendly site is crucial for attracting visitors, but turning them into long-term customers requires a combination of great products, excellent customer service, and consistent engagement, as noted in Example 2.

As you design your ecommerce website, remember that it's essentially the résumé for your online business. To improve usability and customer experience, consider these 8 best tips:

Design your online store based on your established brand guidelines, but also keep in mind the importance of usability and customer experience.

A clear call to action (CTA) is crucial for guiding visitors towards the desired action, whether it's making a purchase, signing up for a newsletter, or reading more about a product. Unfortunately, a surprising 70% of small business websites lack a call to action.

Display total costs clearly, including shipping, taxes, and any additional fees, upfront to avoid surprises that might discourage customers from completing their purchases.

An optimized, user-friendly site is a strong starting point for attracting visitors, but turning those visitors into long-term customers involves a combination of great products, excellent customer service, and consistent engagement.

To be effective, make sure that suggested products in the "You may also like" section are relevant, otherwise it's only noise.

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A "add to wishlist" button is a cool addition to your product page, giving customers the opportunity to put aside items that they'll then come back to later.

Don't leave your customers in the dark when it comes to delivery times, show the estimated delivery time on the product page.

Design is not an exact science, and what works for one product or audience may not work for another. You have to listen to what the metrics are telling you and be ready to change your design as much as needed to improve these numbers.

Here are some key takeaways for displaying shipping costs and total prices:

Customer reviews & testimonials at the bottom of the page can help customers make their mind about the product, and if you correctly implement schema markup, it can also give you an edge with search engine results thanks to review snippets.

Price and promotions are crucial elements of an ecommerce website. To make a lasting impression, prices should be clearly displayed and easy to read, using a consistent format. This format can be as simple as displaying prices with a dollar sign and two decimal places, like $19.99.

Highlighting discounts and special offers with visually appealing elements can also grab customers' attention. Strategically placed badges or banners can draw attention to promotions, creating a sense of urgency and encouraging customers to make a purchase.

To avoid cart abandonment, it's essential to be transparent about pricing from the beginning. Displaying total costs clearly, including shipping, taxes, and any additional fees, upfront can avoid surprises that might discourage customers from completing their purchases.

Here are some tips for displaying pricing and promotions effectively:

By following these best practices, you can create a seamless shopping experience that builds trust and encourages customers to make a purchase.

Optimizing the sales funnel is a crucial step in creating a great e-commerce website. A typical online store infrastructure includes a conversion funnel defined by elements such as the homepage, category page, product page, cart, checkout, and confirmation.

Each new step in the sales funnel leads the customer closer to conversion, which represents the purchase of an item. Your goal as the website designer is to lower the psychological barriers between each of these steps as much as possible.

To ease the user's passage from one step to the next, consider the design needs for each page. For example, on the product page, you should make everything about the process crystal clear by optimizing your ecommerce conversion funnel.

Here are the typical steps in an optimized conversion funnel:

By focusing on Conversion Rate Optimization (CRO), you can give your visitors, users, and customers what they need to convert. This involves understanding what drives, stops, and persuades your users, and making adjustments to your design accordingly.

Your ecommerce website should have a clear and well-structured homepage that makes a good first impression. A well-crafted homepage should include an eye-catching title that encompasses your product(s) in a few words, a prominent call-to-action that's relevant to your brand, and high-quality pictures that showcase your products in use.

A product page should have beautiful images that represent the product well, and a simple design that includes everything you need, such as a drop-down menu for longer descriptions and product options. Don't forget to make the cart pop out by using a prominent and clear call-to-action.

Your listing page should enable filtering and sorting functions to help customers quickly find what they're looking for. It's also a good idea to showcase your best products on this page, and to include product review scores to provide social proof.

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Your homepage is the first impression visitors get of your ecommerce website, so it's essential to make it count. A well-designed homepage can increase engagement and drive sales.

A good homepage should include an eye-catching title that encompasses what your product(s) is about. This title should be followed by a prominent call-to-action (CTA) that is relevant to the product(s) you sell.

High-quality pictures that capture your products in use are a must-have on your homepage. These pictures should be professional and show your products from different angles, including being used in a real-life setting.

Your homepage shouldn't be a product listing, but you can feature your best-selling or featured products on it. This can be done by showcasing a few key products that are popular or relevant to current events or seasons.

A simple and effective homepage design can create a mood and make a lasting impression on visitors. For example, a website that sells comfort products can display pictures that exude comfort, making the message clear and enticing.

Don't waste your homepage on a product frenzy - it's better to create a seamless user journey that lets visitors understand your brand and products in a matter of seconds.

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A well-designed listing page is crucial for ecommerce websites. It should enable filtering and sorting functions to simplify customers' lives when looking for a specific product.

You can't afford to make customers waste time searching unsuccessfully, so be clear and transparent in your category introduction. A short introduction to your catalogue page might help customers know immediately if they are at the right place to find what they are looking for.

Enable filtering and sorting functions, even inside a single category, to help customers find what they need quickly. Don't hesitate to throw in multiple sorting variables such as colors, price range, sizes, brands, etc.

For products that are out of stock, it's essential to show customers right away on the listing page to avoid customer frustration down the road. Showing them the availability of products helps in cases of limited releases or quantities too.

A list view is better suited for products that need longer descriptions and extensive information, while a grid view is a good fit for products that require more of a visual presentation, without much description.

Here are some key considerations for your listing page:

A return policy is a must-have for any ecommerce website. It makes it easier for customers to send back products that don't satisfy them, and it increases sales by lowering shopping cart abandonment.

A return policy not only instills confidence and trust in customers, but it also shows that you value their satisfaction. Supergoop, for example, has a comprehensive returns page and self-directed returns portal, and it boasts its free returns policy on every product page.

Here are the key elements of a good return policy:

By having a clear and transparent return policy, you can build trust with your customers and increase sales.

Call-to-Actions are the driving force behind conversions on your e-commerce website. They are the prompts that encourage visitors to take the desired action, whether it's shopping now, viewing products, or signing up for a newsletter.

A clear and concise language is key to effective CTAs. Use language that directly tells users what to do, avoiding vague or confusing messages. For example, instead of a generic "Learn More" button, use a more specific CTA like "Shop Now" or "View Collection."

Design CTAs that stand out from the rest of your website. Use contrasting colors, bold fonts, and a clear call-to-action text to make them visually appealing. This can be seen in the example of the product page design, where beautiful images and a prominent CTA can almost make you want to buy the candles.

Place CTAs strategically on your website, where they are easily visible and accessible. This could be at the top of the page, or in a prominent location, such as the homepage. As mentioned in the example of the First Impression: Homepage Design, a well-structured phrase that encompasses what your product(s) is about can go a long way in grabbing users' attention, followed by a CTA that is relevant to the product(s) you sell.

Creating a sense of urgency can also be effective in driving conversions. Use limited-time offers or scarcity messaging to encourage users to take action. For example, a "Limited Time Offer" or "Only 5 left in stock" can create a sense of urgency and prompt users to make a purchase.

Here are the key elements of effective CTAs:

By incorporating these elements into your CTAs, you can increase the effectiveness of your e-commerce website and drive more conversions.

Reviews and ratings are crucial for any ecommerce website. They provide social proof that your products or services are worth considering.

Customer reviews can significantly impact your business's success, making them a key factor to focus on. Positive reviews can improve your website's search engine rankings.

Word-of-mouth has become more powerful than ever, and online reviews can reassure potential customers about your brand. It's like walking into a store and seeing a product with a glowing review from a previous customer.

Customer reviews provide insights into product quality, performance, and customer satisfaction. They help customers make informed decisions about whether your products align with their needs.

The more positive reviews you have, the higher your website may appear in search results. This is because search engines like Google consider customer reviews as a ranking factor.

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Planning and development are crucial steps in creating a successful ecommerce web design. It's essential to understand your target audience, define your business goals, and conduct a thorough competitor analysis before diving into the design and development process.

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To ensure your website meets the needs of your customers and aligns with your business objectives, you should lay a solid groundwork. This involves understanding your target audience, defining your business goals, and conducting a thorough competitor analysis. For example, you might aim to increase yearly sales by 20%, break it down to 5% quarterly growth to make it more manageable and measurable.

Here are some key elements to consider during the planning and development stage:

By setting measurable goals and understanding your technical and functional requirements, you can create an ecommerce website that meets the needs of your customers and aligns with your business objectives. Consider factors like payment gateways, ecommerce store features, and scalability plans to ensure your site can handle growth.

Choosing a platform for your e-commerce website is a crucial step in the planning and development process. You'll want to select a platform that's user-friendly, integrates seamlessly with other tools, and scales with your business growth.

Shopify is a popular choice, offering a range of responsive themes and a drag-and-drop interface that makes customization easy. Its integrated payment system simplifies transactions, and the app store contains thousands of plugins to enhance and customize the user experience.

WordPress, with its WooCommerce plugin, provides a flexible environment for website design and offers a vast array of themes for customization. However, achieving the perfect user experience may require more hands-on design and development work.

Magento is a powerhouse for custom e-commerce development solutions, handling multiple stores, languages, and currencies. It's ideal for larger enterprises or international stores, but requires a more substantial development investment.

Before selecting a platform, consider the type of platform you need: SaaS, headless commerce, or open-source. SaaS platforms like Shopify offer an out-of-the-box ecommerce store design experience, while headless commerce platforms like BigCommerce provide a flexible option. Open-source platforms like Magento and WooCommerce offer a blank canvas for customization.

Regardless of the platform you choose, ensure it has essential elements like a homepage, category pages, product landing pages, checkout page, and account registration and login forms.

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Defining your objectives is a crucial step in planning and developing an e-commerce website. It's essential to set measurable goals for your website, such as targets for sales, traffic, and conversion rates.

Your goals can include increasing sales by a certain percentage, like 20% yearly sales growth, broken down into 5% quarterly growth. You can also aim to increase website traffic by a specific percentage, like 15% over the next quarter.

Conversion rates are another key metric to focus on, typically aiming for 2-3% for e-commerce brands. This means that for every 100 visitors, 2-3 should make a purchase.

Here are some key metrics to keep an eye on:

By setting clear objectives, you'll have a roadmap to success and be able to track your progress along the way.

Allocating a budget for your eCommerce business is crucial for its success. Your budget will depend on the size of your business and its specific needs.

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Development costs can range from relatively affordable to quite expensive, depending on the platform and customizations needed. This can be a significant expense, so it's essential to plan for it.

Design costs can also vary, with templates being a cost-effective option, but custom UI/UX design offering numerous benefits.

Maintenance and upgrades are also essential to keep your site secure and bug-free. Regular updates, backups, and security checks will cost you, but they're necessary to ensure your site runs smoothly.

Here are some key factors to consider when allocating your budget:

Understanding the customer lifecycle is key to maximizing revenue potential. It's the various stages a consumer goes through before, during, and after a transaction.

To grasp the customer lifecycle, you need to learn about their browsing habits and incorporate those findings into your design. This involves asking yourself questions like how to access users who aren't yet customers and what happens before they reach your website.

The lifecycle can be non-linear, and it's essential to represent this in your design. You can use Hotjar Surveys to collect real-time suggestions about your website from users and make data-driven decisions to elevate your user experience.

Now that you've planned your ecommerce web design, it's time to put users front and center. This means understanding how they interact with your site as they move through it.

Knowing your users' experience will put you on the right track toward success.

Poor navigation can be a major turn-off, causing 60% of potential buyers to abandon purchases. Products need to be logically and coherently categorized to ensure a seamless browsing experience.

A cluttered and confusing user journey can lead to a decline in user engagement and potentially lost sales. Overcrowded menus are a common culprit, making it difficult for visitors to find what they're looking for.

Following best practices is essential, but it's also helpful to know about the most common mistakes to watch out for and avoid. By being aware of these errors, you can create a more user-friendly and effective eCommerce website design.

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A well-designed UX can make all the difference in driving conversions for your ecommerce website. To create a seamless user experience, prioritize clarity in site navigation, making sure each category or product is easily accessible.

Streamline the checkout process by eliminating unnecessary steps or redundancies, and monitor site performance to ensure speedy load times. Delays can deter potential customers.

To understand your users, utilize tools like Hotjar or Crazy Egg, which offer valuable insights into areas where users linger, click, or drop off. Their heatmaps and session recordings can help you refine the user journey.

Your website's visual touchpoints, or UI, should be designed to appeal to your target audience. Choose a color scheme that resonates with your brand and typography that is both aesthetic and readable.

Design buttons, icons, and other interactive elements to be both visually pleasing and intuitive. Maintain a consistent layout throughout your website to create a cohesive feel.

A great ecommerce web design takes a visitor from a new, first-time user to repeat customer in a smooth, frictionless flow. This is achieved by optimizing the conversion funnel, which includes elements like the homepage, category page, product page, cart, checkout, and confirmation.

To ease the user's passage from one step to the next, lower the psychological barriers between each step. This can be done by simplifying the checkout process, providing clear and concise information, and making it easy to navigate.

To increase your ecommerce website's conversion rate, focus on understanding your visitors, users, and customers, and give them what they need. This means incorporating Conversion Rate Optimization (CRO) into your design, making sure your website is user-friendly and easy to navigate.

Here are some key design principles to keep in mind:

To create an effective ecommerce website, consider the following essential features.

A professional website is crucial to build trust with shoppers. Customers won't give you their hard-earned money or sensitive information if it's anything less.

Communicating sales and offering incentives can drive sales and customer loyalty. Topo Designs offers free shipping over a threshold and a 15% discount for newsletter signups to compel customers to take action.

Understanding your target audience is key to creating a tailored website experience. By knowing their demographics, shopping habits, and preferences, you can create a more engaging shopping experience.

Topo Designs is a great example of a brand that gets website design right. They use images that resonate with their target market of young and stylish outdoor enthusiasts.

Their unique backgrounds help them stand out from other outerwear brands. This is key in a crowded market where customers have many options to choose from.

Topo Designs also communicates sales effectively by offering free shipping over a certain threshold, which incentivizes customers to make larger orders. This is a great way to increase average order value.

To create a similar effect on your own website, consider offering a discount or incentive for customers who make larger orders. This could be a percentage off or a free gift.

Here are some key takeaways from Topo Designs' website design:

Leather Head's homepage layout is simple and matches the brand feel of refinement and luxury.

The simplicity of Leather Head's layout is effective in conveying the brand's aesthetic, which appeals to its target customer.

A simple layout can help to create a sense of refinement and luxury, making it perfect for a brand like Leather Head that values these qualities.

The choice of color, font, product images, and copy voice and tone all work together to create a cohesive brand image that resonates with the target customer.

This attention to detail is essential for creating a strong brand identity that sets Leather Head apart from its competitors.

Even if you're not into sports, you'll definitely want to browse and find a product for a friend or loved one who is.

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A professional website is essential for building trust with shoppers, as customers won't give you their hard-earned money or sensitive information like credit card numbers if it's anything less.

To create a professional website, start with a simple and clean layout, like Leather Head's homepage, which reflects the brand's refinement and luxury feel.

Use a choice of color, font, product images, and copy voice and tone that appeals to your target customer, just like Leather Head does.

This will help you establish a consistent brand aesthetic and build trust with your customers.

To make your website stand out, consider using carousel sliders to display a rotating carousel of featured products on your homepage or product category pages.

You can also dedicate specific sections of your website to highlight best-selling or featured products, and use badges or labels to indicate popular or featured products.

Here are some ways to create a professional website:

A well-crafted product description is key to convincing customers to add products to their carts. It should mimic a salesperson, being persuasive, informative, and engaging.

Use clear and concise language to avoid confusing customers with jargon. Highlight the benefits of your products instead of just listing features. For example, instead of saying "This product is waterproof", say "Stay dry and comfortable in any weather."

Product descriptions should be detailed, but not overwhelming. A good practice is to have a summary next to the product and buy button with a longer description down below, or a "read more" link that opens up a modal window with in-depth details.

To make your product descriptions more engaging, use strong action verbs to paint a picture of the product in the customer's mind. Create a narrative around your product, explaining how it solves a customer's problem or fulfills a desire.

Here are some key elements of effective product descriptions:

To build a successful e-commerce website, you need to understand your target audience and tailor your website to meet their specific needs and desires. This means creating a user persona, which is like a blueprint of your ideal customer, with stories, dreams, and frustrations.

Personalization is key to creating a truly engaging e-commerce experience. You can deliver highly relevant product recommendations that increase customer satisfaction and drive sales by leveraging user data and behavior.

A personalized recommendation can be incredibly useful, especially when customers are browsing through a large selection of products. For instance, if a customer has recently purchased a running shoe, you might suggest complementary products like running socks or a sports drink.

By analyzing browsing history, purchase history, and interactions with your website, you can recommend products that align with a customer's preferences and interests. This can be done by creating a user persona and understanding their demographics, shopping habits, and preferences.

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