Google SEO Consultant Services can help your business grow by improving your online visibility and driving more traffic to your website. According to a study, 75% of users never scroll past the first page of search results.
A well-structured SEO strategy can increase your website's credibility and trustworthiness in the eyes of your target audience. This is especially important for businesses that rely on online sales or lead generation.
By partnering with a Google SEO consultant, you can gain access to expert knowledge and tools that can help you optimize your website for search engines. This includes keyword research, on-page optimization, and link building strategies.
Google SEO consultants can also help you stay up-to-date with the latest algorithm updates and changes in the search engine landscape. This ensures that your website remains competitive and continues to drive traffic and sales over time.
Benefits of Hiring a Consultant
Hiring a Google SEO consultant can be a game-changer for your business.
You can't afford not to hire an expert SEO consultant, especially if you have a first-mover advantage and need to move quickly.
An SEO consultant can provide invaluable services for businesses of any size, including small businesses, startups, challenger brands, and enterprises.
The industry views consultants as experts brought in to focus on short-term opportunities or a company's marketing initiative.
Hiring an independent SEO expert can save you around 50% of the cost of having an employee on your team.
You'll work directly with an SEO consultant, who will provide a personal level of service, becoming a trusted advisor and providing unique perspectives.
With an independent SEO consultant, you can budget, plan, and negotiate your contract easily, and end it with no strings attached if you're not satisfied.
Consulting rates vary by service, ranging from $85 to $300 hourly, depending on the service you need.
Here are some benefits of hiring an SEO consultant:
• Qualified leads grew as a result of SEO recommendations given by a consultant.
• An SEO consultant can help you see a huge increase in rankings for important keywords.
• Record numbers of sales-qualified leads can result from increased rankings.
• A consultant can help you avoid missed opportunities or potential issues.
• You'll save around 50% of your budget by not having to cover payroll taxes, medical insurance, paid vacations, and other employee benefits.
Given that 70% of marketers think SEO is more effective at driving sales than PPC, hiring a search engine optimization consultant is definitely worth the investment.
Services Offered by a Consultant
A Google SEO consultant can offer a wide range of services to help improve your website's search engine rankings and drive more traffic to your site.
From expert SEO consulting to SEO services, a consultant can help with various types of projects, including gaining traffic for money-making keywords, moving rankings from Page 2 or 3 to Page 1, and acquiring competitive keyword market share.
Some common SEO services include improving mobile rankings to mirror desktop rankings, increasing rankings for non-brand keywords, and implementing a global or multilingual site architecture.
Here are some specific SEO services offered by consultants, including agency SEO management training, backlink audits, competitor SEO analysis, content marketing strategy consulting, and core web vitals.
A consultant can also help with SEO audit consulting, SEO best practices consulting, SEO implementation guidance, SEO penalty recovery, and SEO strategy consulting.
In addition, some consultants offer specialized services like schema markup consulting, paid search (PPC) consulting, and local SEO expert consulting.
These services can be tailored to meet the specific needs of your business, whether you're a small business, start-up, or enterprise.
Consultants can also provide guidance on technical SEO, user experience, web design planning, and website redesign planning.
Ultimately, a Google SEO consultant can help you develop a comprehensive SEO strategy that drives meaningful results for your business.
Here are some examples of SEO services offered by consultants, including:
- Agency SEO management training
- Backlink audits
- Competitor SEO analysis
- Content marketing strategy consulting
- Core web vitals
- Detailed SEO audit
- Enterprise SEO consulting
- Email marketing
- Inbound marketing
- Keyword research and mapping
- Local SEO expert consulting
- Monthly in-depth reporting
- Online competitive analysis
- Schema markup consulting
- Paid search (PPC) consulting
- SEO audit consulting
- SEO best practices consulting
- SEO implementation guidance
- SEO penalty recovery
- SEO strategy consulting
- SEO training
- Search results in Search Engines
- Technical SEO
- User Experience
- Web design planning
- Web redesign planning
- Website relaunch planning
- Whitelabel SEO
- Wholesale SEO
Why You Need a Consultant
You need a consultant because your website isn't ranking for key search terms, meaning clicks are going to your competition. This is a clear sign that you could benefit from an SEO consultant's expertise.
Stagnant or declining web traffic is another indicator that you need help. A noticeable plateau or drop in your website's traffic indicates that your current SEO strategies might not be effective or up-to-date with the latest search engine algorithms and best practices.
Low conversion rates can also be a sign that you need a consultant. If your site is getting traffic but not converting visitors into users or customers, an SEO consultant can analyze and optimize your site's content and user experience to improve engagement and conversion rates.
Here are three signs that might convince you it's time to consider partnering with a search engine optimization consultant:
- Your website isn’t ranking for key search terms
- Stagnant or declining web traffic
- Low conversion rates
Authority Building & Digital PR
Authority Building & Digital PR is a crucial aspect of SEO consulting. It's about creating an organic strategy that fuels a meaningful pipeline and ultimately drives revenue.
Link building in competitive industries is non-negotiable, and it has to be quality over quantity. This means developing digital PR strategies that get your content in front of industry-relevant audiences.
Through epic content that naturally attracts links, co-marketing, targeted outreach, guest posts, and leveraging partnerships, SEO consultants can build high-quality links that boost authority without putting your site at risk.
According to Bruce Clay, a leading agency delivering SEO consulting and search marketing services since 1996, qualified leads grew as a result of their SEO recommendations. This highlights the importance of effective SEO strategies in driving business growth.
Here are some key areas of focus for building authority and digital PR:
- Link building through quality over quantity
- Digital PR strategies that target industry-relevant audiences
- Epic content that naturally attracts links
- Co-marketing, targeted outreach, guest posts, and leveraging partnerships
By employing a targeted approach, an SEO consulting company can ensure your product is found for relevant keywords and stands out among competitors.
3 Signs You Need Expert Help
You might be wondering if you really need expert help with your business, and the answer is, it depends. If you're unsure, here are three signs that might convince you it's time to consider partnering with a consultant.
Your website isn't ranking for key search terms, which means clicks are going to your competition. If your content isn't appearing on the first page of search results for relevant keywords, it's a clear sign you could benefit from an SEO consultant's expertise.
Stagnant or declining web traffic is another indicator that you need expert help. A noticeable plateau or drop in your website's traffic indicates that your current SEO strategies might not be effective or up-to-date with the latest search engine algorithms and best practices.
Low conversion rates are a major issue for many businesses. If your site is getting traffic but not converting visitors into users or customers, an SEO consultant can analyze and optimize your site's content and user experience to improve engagement and conversion rates.
Here are the three signs in a concise list:
- Your website isn't ranking for key search terms.
- Stagnant or declining web traffic.
- Low conversion rates.
These signs are not just limited to small businesses or new companies. Even established companies can benefit from some SEO direction, and it's always better to be proactive than reactive when it comes to your online presence.
SEO Strategy and Planning
An SEO consultant will do their best to understand your company's goals, review your existing SEO campaign, examine data available to them, and create an overarching SEO strategy to help you improve your organic sourced pipeline and revenue.
A real strategy is more than just "writing blog posts" or using tools to light up your website with green lights. It's a well-documented, actionable plan with a single primary goal, clear reasons why that goal matters for your business, and exact steps to hit it.
This strategy should include measurable KPIs to track progress, along with everyone involved, tools, resources, and budget. A key part of this strategy is analyzing the competitive landscape to uncover your unique opportunities.
By examining competitors' strengths and weaknesses in search, SEO consultants help shape a plan that aligns with your company's size, budget, current content, topical authority, and growth targets. This competitive insight allows you to prioritize easy wins and deploy optimizations that immediately leverage your strengths against their gaps.
Here are the key components of a well-structured SEO strategy:
- A single primary goal
- Clear reasons why that goal matters for your business
- Exact steps to hit it
- Measurable KPIs to track progress
- Everyone involved, tools, resources, and budget
A good SEO consultant will help you develop a strategy that delivers sustainable growth, rather than just using random tactics that hope for results.
Expertise and Qualifications
An SEO consultant with a strong track record of past results and references or testimonials is crucial for achieving success.
To find the right SEO consultant, look for someone with several years of experience, a deep understanding of the three main SEO aspects: on-page, off-page, and technical SEO. They should be able to work with everything from keywords and tags to site architecture and page structure.
A good SEO consultant should have great communication skills, clearly explaining what changes need to be made, why, and how they will make them. They should also provide transparent and frequent reporting, keeping you informed about target keyword rankings, clicks from the SERPS, website visitors from organic search, qualified leads, closed won deals, and revenue generated.
Here are some key qualifications to look for in an SEO consultant:
- Minimum 10 years of progressively stringent SEO experience (as seen in Example 2)
- Strong track record of past results and references or testimonials
- Deep understanding of on-page, off-page, and technical SEO
- Great communication skills
- Clear reporting and accountability
What Are Consultants?
An SEO consultant is a search engine optimization expert or agency you hire to meet your search marketing needs.
They perform many services, use an array of SEO software tools, and offer expert advice at a strategic and tactical level to meet their client's needs.
SEO consultants require surgeon-level skill with the ability to know the issues and solve problems.
At Bruce Clay Inc., they consider an analyst an expert only if they have 10+ years of experience with a deep understanding of SEO.
This level of expertise has demonstrated expertise and authority, having earned industry trust as a search engine optimization professional.
SEO consulting projects typically range from 3 to 6 months in duration.
At Bruce Clay Inc., our SEO consultants have a minimum of 10 years of progressively stringent SEO experience.
Every SEO consulting campaign is unique, with no two projects being the same.
Need an Expert?
You need an expert SEO consultant if your website isn't ranking for key search terms, which means your competition is getting all the clicks. This is a clear sign you need help.
Stagnant or declining web traffic is another indicator that your current SEO strategies might not be effective. This could be due to outdated information or a lack of understanding of the latest search engine algorithms.
Low conversion rates can also be a sign that your website needs optimization. If you're getting traffic but not converting visitors into users or customers, an SEO consultant can analyze and optimize your site's content and user experience.
A good SEO consultant should have plenty of experience, typically with several years of experience and a strong track record of past results. They should also be an expert in on-page, off-page, and technical SEO.
Clear communication is essential when working with an SEO consultant. They should be able to explain what changes need to be made, why, and how they will make them.
Here are some key traits to look for in an SEO consultant:
- Plenty of SEO experience (typically 3-10 years)
- Understanding of the three main SEO aspects (on-page, off-page, and technical SEO)
- Great communication skills
- Clear reporting and accountability
SEO consulting projects typically range from 3 to 6 months in duration, but can be shorter or longer depending on the size of the campaign.
Consultant vs Agency vs In-House
When deciding on how to approach Google SEO, you have three main options: hiring an SEO consultant, working with an SEO agency, or having an in-house SEO team. Let's break down the pros and cons of each.
Hiring an independent SEO expert can be a cost-effective option, saving you around 50% of the cost of having an employee on your team.
You'll work directly with an SEO consultant, who will provide a personal level of service and become a trusted advisor to your team. They'll help you avoid missed opportunities and potential issues, and continuously train and educate your team.
Independent SEO consultants are generally more experienced than marketing generalists, having worked with multiple companies and projects. They're exposed to different strategies, tools, budgeting methods, marketing, and sales data, making them experts in building and executing SEO strategies.
Here's a comparison of the three options:
Independent SEO consultants are also generally less expensive than SEO agencies and companies. You'll save money on payroll taxes, medical insurance, paid vacations, stationary holidays, and sick leave pay.
It's much easier to budget, plan, and negotiate your contract with an independent SEO consultant than committing to hiring an employee. You can end a contract with no strings attached if you don't like the services or communication with an SEO consultant.
Overall, hiring an independent SEO expert can be a great option for businesses looking for cost-effective and personalized SEO services.
Consulting Process and Services
A Google SEO consultant can provide a range of services to help your business succeed online. Infront Webworks, for example, offers a complete range of SEO Consulting and search optimization services, including agency SEO management training, backlink audits, and competitor SEO analysis.
The SEO consulting process at Infront Webworks is seamless, and they can typically deliver a proposal within 2 working days. Their team has a collective experience of over 122 years of digital marketing and SEO experience, with certifications including Google Analytics and Google Partner Specialist Challenge.
Their consulting services include SEO audit consulting, SEO best practices consulting, and SEO implementation guidance, among others. They can help you achieve the search engine rankings you need, and their team has a remarkable customer retention rate.
What Is Consulting?
Consulting is a process of guiding clients on best practices to achieve their goals. An SEO consultant, for instance, helps clients figure out the best and most cost-effective way to increase their organic search sourced revenue.
The goal of consulting is to identify gaps and provide clear recommendations to ensure the client's site isn't just found but converting. This is exactly what an SEO consultant does, as seen in the case of SEO consulting.
A consultant steps in to provide expert advice and help clients make informed decisions. In the context of SEO consulting, this means spotting the gaps and guiding clients on best practices to increase revenue.
Consulting is not just about providing information, but also about implementing solutions to achieve desired outcomes. An SEO consultant, for example, helps clients implement recommendations to improve their site's visibility and revenue.
By working with a consultant, clients can gain valuable insights and expertise to achieve their goals. This is especially true in the case of SEO consulting, where a consultant helps clients increase their organic search sourced revenue.
Our Consulting Process
We take a seamless and efficient approach to our consulting process, allowing us to quickly assess the SEO services needed for your project and deliver a proposal within 2 working days.
Our team can assess SEO services needed, circle up with SEO specialists, and associate hours needed for the project, making the process smooth and hassle-free.
On approval of the proposal and account being set up, a marketing strategy can be developed and projects can be up and running within an additional 2 working days.
If you have an existing SEO package that fits your needs, an SEO specialist is assigned to you, and they will start coordinating your onboarding immediately.
Our team is dedicated to providing exceptional service, with a remarkable customer retention rate and a reputation for going "above and beyond" to help their clients be more successful.
Here's an overview of our typical consulting process:
We're committed to making the consulting process as smooth and efficient as possible, so you can focus on growing your business.
Frequently Asked Questions
How much does an SEO consultant cost?
SEO consultant costs vary from $300-10,000 per month, depending on the scope and scale of services needed. Find out which package is right for your business and get a customized quote
Is it worth paying for Google SEO?
Paying for Google SEO is a worthwhile investment, as it can attract more traffic and build trust with your audience more cost-effectively than paid ads. Discover how SEO can drive long-term results for your business.
What does a Google consultant do?
A Google Ads consultant optimizes campaigns for better performance by targeting ads and landing pages to specific search terms and user needs. They help improve ad relevance, click-through rates, and overall Quality Score for enhanced online visibility and conversions.
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