Google Trends for Keyword Research: A Step-by-Step Guide

Google Trends is a powerful tool for keyword research that can help you understand what people are searching for online. It's free and easy to use.

To get started with Google Trends, you need to enter your keywords in the search bar and explore the results. Google Trends will show you a graph with a timeline of how your keywords have been searched over time.

You can also use Google Trends to compare the popularity of multiple keywords and see which ones are trending. This can be especially useful for identifying gaps in the market and finding new keywords to target.

By using Google Trends, you can gain valuable insights into what people are searching for and how to optimize your content to rank higher in search engine results.

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Google Trends is a powerful tool for staying on top of newsworthy events relevant to your business niche. It displays trending searches from over 100 countries and regions, with data refreshed every ten minutes.

To access the Trending Now section, you can use the left sidebar or top menu. You can filter trends by country to focus on region-specific trends, adjust time ranges from the past 4 hours up to the past week, and sort by active trends, relevance, title, recency, and search volume.

Each trending query shows its search volume with growth percentage compared to the baseline, along with when the trend started and whether it's still active or has ended. A trend chart shows search volume changes over your selected timeframe.

By clicking on a trend, you can dive deeper into it and discover related queries that compose the trend, a detailed trend chart for the past 24 hours, and related news articles providing context about the trend. You can also click Explore to analyze the trend further in Google Trends or Search it to see the actual search results on Google.

For example, if Derrick Henry's name is trending, you can see related searches like "bucs vs ravens", "lamar jackson", and "baltimore ravens" with news articles from ESPN, NFL.com, and NBC News explaining the spike in interest.

You can also export the data via CSV, clipboard, or RSS feed, or compare up to five queries simultaneously for deeper analysis.

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Google Trends is a powerful tool for finding trending keywords, and I've found it to be incredibly useful in my own keyword research.

You can use Google Trends to find trending topics to cover in your niche by exploring the Trending Now tab, which displays trending searches from over 100 countries and regions, with data refreshed every ten minutes.

The Trending Now section allows you to filter trends by country, adjust time ranges from the past 4 hours up to the past week, and sort by active trends, relevance, title, recency, and search volume.

Each trending query in the Trending Now section shows its search volume with growth percentage compared to the baseline, along with when the trend started and whether it’s still active or has ended.

You can also find related queries that compose the trend and a detailed trend chart for the past 24 hours showing exact-match data.

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Google Trends can help you identify related topics for blog and video content by showing you which broad topics people are searching for, making it easier to create an entire series of blog posts, videos, or social media posts on these related topics.

To find search volume trends, you can easily see a keyword’s trend over the last year, making it easier to create content around keywords that more and more people are searching for.

You can also use Google Trends to find unknown search volumes by comparing a well-known keyword to a mystery term, giving you an idea of the relative popularity.

Google Trends can also help you discover completely new keyword ideas by showing you real-time data for searches that have spiked over the last 24 hours.

You can use the category drop-down menu to find trending searches in your industry, which tends to weed out a lot of the news-focused keywords that don’t last.

By using these features, you can get a better understanding of what people are searching for and create content that resonates with your audience.

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Google Trends provides a wealth of information to help you understand the popularity of keywords over time. You can view the Interest over time graph to see if a keyword has stable public interest, making it a good choice for targeting.

To analyze data and trends, you can use the Google Trends website to enter a keyword and view its popularity graph. The graph shows the keyword's popularity over time, with peaks indicating an increase in popularity and dips indicating a decrease.

You can also use Keywords Everywhere's Bulk analysis option to analyze multiple keywords at once. This tool allows you to check trend data for up to 1,000 keywords and view global keyword search volume, global cost-per-click, competition, and monthly search volume.

Here are some ways to use Google Trends for topic analysis:

By analyzing data and trends, you can identify keywords that are becoming super popular and create content around them. You can also avoid keywords that are becoming less popular and pivot to upward-trending ones.

To read Google Trends data, start by looking at the graph that shows the keyword's popularity over time. This graph will fluctuate in position over the time period with peaks showing an increase in popularity and dips showing a decrease in popularity.

The scale on the Y-axis is a range of 0-100, with 100 being the peak popularity of the search term. If you hover over any point in the graph, a small box will open, showing you the time period with a score between 0 and 100, known as the interest score.

The interest score of 100 is the peak popularity for that term and time period, while a score of 0 means that there was no interest around the keyword. You can export this data into a CSV file by clicking the "Export CSV" option at the bottom of the graph.

To get a better understanding of the trend, you can expand the timeframe to the last 2-3 years. By default, Google Trends data is from the last 12 months, but it's hard to tell the difference between trends and fads. Expanding the date range also helps you avoid seasonal keywords that may look like legit, trending terms.

You can also compare the relative popularity of up to five different search terms by typing in one term and then clicking the compare button to add more terms. This will show you a graph that compares the relative popularity of the terms on a scale of 0-100, with a line that shows how the popularity of each term has changed over time.

Here's a list of the eight time settings you can use to segment keyword search trends:

You can also use the "Trending now" feature to see the top twenty daily search trends for the current day.

To explore by time, you can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.

You can select time periods such as the past hour, past four hours, past day, past seven days, or even 2004-present. This will give you a clear picture of how search interest has changed over time.

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For example, if you're analyzing the keyword "solar eclipse", you can see that it's blowing up right now, with a significant spike in search volume. But if you only look at the last 12 months, you might miss the fact that this keyword has been trending upwards for the past two to three years.

To get a more accurate view of trends, it's a good idea to expand the timeframe to the last 2-3 years. This will help you avoid seasonal keywords and see if a trend is truly growing or just a fad.

Here are some specific time periods to consider when exploring by time:

By analyzing search interest over time, you can identify recurring patterns and seasonal trends. For example, the search term "school supplies" peaks every year in August, so if you're a business that sells school supplies, you'll know to optimize your website and content in July and August.

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Bulk analysis is a powerful tool for processing large amounts of data. You can use Keywords Everywhere's Bulk analysis option to analyze multiple keywords or queries at once.

To get started, select Bulk in the extension and enter all your keywords in a box for analysis. You can separate them by a semicolon or comma, or even write them on new lines. Keywords Everywhere supports checking trend data for up to 1,000 keywords at once.

You can change the duration and source of your analysis from the drop-down menus above. Keywords Everywhere supports two sources: YouTube Trends and Google Trends. For example, if you searched for Bitcoin on Google and checked the Keywords Everywhere widget for related keywords, you can download those keywords and enter them in the Bulk trend analysis tool.

The tool will show you a table with the global keyword search volume, global cost-per-click, competition, and monthly search volume. You can click on any keywords in the Keyword column to direct yourself to the Google Trends search result for that particular query.

To process all this information, you can download the table in an Excel, CSV, or PDF file. This is a great way to view your data later and make sense of it.

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You can find trending searches on Google Trends through two main methods: the "trending now" webpage and the Google Trends Explore tool.

To use the Explore tool, set the time period to something relatively recent, such as the past hour, four hours, day, or seven days.

The best time periods to select are the past hour, four hours, day, and seven days, which will show whether specific keywords are trending.

To explore trending keywords using the Explore tool, you need to select keywords to explore, and it will show whether those keywords are trending.

You can find new trending keywords using Google Trends, which can help you find keywords experiencing growth in popularity.

The "Trending Searches" page on Google Trends shows daily search trends starting with the current day, updated hourly, and includes the absolute number of searches made and related news stories.

You can also find trending topics of previous days on the "Trending Searches" page, which is helpful if you're looking for new trending keywords related to popular culture or current events.

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The "Trending Searches" page has a tab for real-time search trends, which shows stories that have been trending across Google over the past 24 hours, updated in real-time.

You can break down real-time search trends into categories such as business, entertainment, health, sci/tech, sports, or top stories, which could be very useful for finding new trending keywords related to your business's industry or sector.

Here are the best time periods to select when using the Explore tool:

Google Trends can be a game-changer for your SEO and marketing strategies. You can use it to identify top-performing keywords and incorporate them into your website for better SEO. Google Trends helps you find plenty of opportunities to support your SEO and marketing strategies, regardless of the business you're in.

One of the most straightforward ways to use Google Trends is to identify the top-performing keywords and incorporate them into your website for better SEO. You can use a dedicated keyword tracking tool to monitor your SEO progress and make improvements. Google Trends offers many insights about how users search that are useful for SEO and content planning purposes.

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There are numerous ways to utilize Google Trends, including tracking search interest over time and seasonality. By adjusting the time frame to your desired period, you can see whether a keyword is growing or declining in popularity over time. This can help you make informed decisions about which keywords to target.

Google Trends can also help you discover new keyword phrases to target. You can use the various filters to extract actionable search query data and identify emerging trends. For example, if you're creating cooking videos, you can select the Food & Drink category to get more relevant results.

To get started with Google Trends, simply type a keyword into the search box and change the search type from Web Search to YouTube Search using the dropdown menu. You can also select a specific category to get more relevant results. This can help you identify trends and patterns in your target audience's search behavior.

Here are some ways to use Google Trends for SEO and marketing:

Note: For the most accurate data, be sure to set the time frame for 2004-present as this is the largest sample size available.

Comparing and tracking trends is a powerful feature of Google Trends that can help you make informed decisions about your keyword research. You can compare up to five keywords at a time to see their relative popularity and track how they've changed over time.

To compare keywords, simply type in one term and click the compare button to add more terms. This will give you a graph that compares the relative popularity of the terms on a scale of 0-100, as well as a map that shows the popularity by subregion, metro area, or city.

Google Trends also allows you to track search interest over time, which can help you identify recurring patterns and seasonality related to a search term. This can be especially useful for businesses that cater to specific regions or have seasonal trends. For example, you can see how the popularity of search terms like "school supplies" peaks every year in August.

Here's a summary of the benefits of comparing and tracking trends:

Comparing is a key feature of Google Trends that allows you to analyze up to five keywords at a time.

By comparing terms, you can see their relative popularity and understand geographic variations in interest, such as between countries or cities.

You can also compare terms by date to analyze how interest in terms has changed or how multiple terms compare from within the same time frame.

This feature is especially useful for filtering out keywords without the potential to bring you traffic, allowing you to add them to a dedicated Google keyword rank checker and keep track of their performance.

To compare terms, simply type in one term and click the compare button to add more terms, then view the graph that compares the relative popularity of the terms on a scale of 0-100.

You can also see related search queries for each of the search terms you chose, making it easy to see which places prefer one search term over another.

Comparing your brand name with that of your competitors can also be a useful tool, allowing you to see who has been performing better during specific time periods or in a particular city or state.

By comparing the relative popularity of different keywords, you can aid in your keyword research process and make informed decisions about which keywords to focus on.

You can compare up to five keywords at a time, and the graph will show the relative popularity of each term on a scale of 0-100, with a line that shows how the popularity of each term has changed over time.

The Add Comparison box allows you to type in your second keyword, and the graph will display two lines, one for each keyword, making it easy to visualize the comparison.

Monitoring trends is crucial for businesses that want to stay ahead of the game.

Google Trends is a powerful tool that shows you how keywords perform on the most popular search engine, Google, which accounts for 81.95% of desktop search engine share.

You can see the rise and fall of certain search terms in real time, which would be guesswork if you did it manually.

Google Trends also allows for a more targeted analysis with location and time settings, beneficial for businesses that cater to specific regions or have seasonal trends.

If you're a business with customers across multiple regions, Google Trends can show you how the search terms associated with your brand vary in popularity across those regions.

Monitoring trends helps you stay updated on the latest trends and popular topics, which is especially useful for businesses that need to adapt quickly to changing consumer interests.

Google Trends is a powerful tool for identifying geographic and regional trends that can inform your keyword research. You can explore the Trending Now section to stay on top of all newsworthy events relevant to your business niche, with data refreshed every ten minutes.

The Interest by subregion section is located below the Interest over time graph, where you can check which regions show more interest in your topic. You can click on every subregion mentioned in the table to narrow down the location and see which cities within the state/region the searches come from.

You can use Google Trends to see how interest in your topic varies across different cities in any given region, making it a unique tool for observing regional variations. For instance, one region might search for "yoga studio" while another uses "yoga center".

Google Trends allows you to compare the relative popularity of up to five different search terms by simply typing in one term and then clicking the compare button to add more terms. Once you have entered all the terms you want to compare, you'll find a graph that compares the relative popularity of the terms on a scale of 0-100 with a line that shows how the popularity of each term has changed over time.

You can also use the search filters to analyze the popularity of a term in a specific location, such as a city or state. This can help you see if interest in your product or service is increasing in one city but declining in another city, making informed marketing decisions.

Google Trends can help you identify where your business's products or services are the most popular or most needed, making it a valuable tool for targeting your PPC ads and creating location-specific content.

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Using Google Trends for content and video optimization is a game-changer. It's a top keyword research tool that can help you enhance your video content production and YouTube SEO.

To get started, enter your topic into the search box and change the search type from Web Search to YouTube Search using the dropdown menu. This will give you more relevant results, like selecting the Food & Drink category if you're creating cooking videos.

Google Trends also shows the Interest over time graph, which reveals how YouTube searches for your topic have changed over time. This can help you identify reliable topics for your channel.

Looking at the Interest over time graph, you can see notable peaks in interest, like the peak in June for the topic "cook fish". This can be a valuable insight for planning your video content.

The Related topics and Related queries sections below reveal other popular searches among your target audience. Use these insights to discover new video ideas and see what type of content your viewers want.

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For example, for the topic "cook fish", you can see growing interest in specific queries like "how to cook pollock fish" (750% increase) and "how to cook sole fish" (200% increase). This can help you plan your video content further.

Here are some actionable search query data insights you can extract from Google Trends:

By using these insights, you can optimize your content strategy and create video content that resonates with your audience.

You can use Google Trends to keep an eye on your competitors and gauge your market position. This can be done by comparing multiple search terms, including competitors, to spot areas for improvement.

Enter multiple brand names in the search box, up to 5, and analyze their relative popularity. For instance, comparing Netflix and Apple TV+ shows their relative search interest over time.

The graph also shows traffic spikes indicating successful marketing campaigns, product launches, or seasonal trends. This can give you valuable insights into what drove the surges in interest.

The Interest by subregion section shows where each competitor generates more searches. You can click on any region to get city-level data.

Looking at the Related queries sections and traffic spikes can help you identify successful strategies you might want to adapt for your own business. This can also spot potential market opportunities.

For a more comprehensive competitive analysis, combine this data with SE Ranking's Competitive Research tool. This can help you analyze your competitors' organic and paid strategies, see their traffic estimates, and more.

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