To maximize your online visibility, it's essential to stay on top of trending SEO keywords. According to recent data, long-tail keywords are on the rise, with 70% of searches being for specific phrases rather than generic terms.
Using relevant keywords can significantly boost your website's ranking, with a study showing that websites with optimized keywords see a 25% increase in traffic. This is especially true for businesses targeting local audiences, as location-based keywords can drive up to 50% more conversions.
Incorporating trending keywords into your content is crucial, but it's equally important to avoid keyword stuffing, which can lead to penalties from search engines. Aiming for a keyword density of 1-2% is a good rule of thumb to follow.
What is
SEO keywords are the words and phrases people type into search engines to find what they're looking for online. They're a crucial part of search engine optimization (SEO).
Trending SEO keywords can vary greatly depending on the industry, location, and time of year. For example, keywords related to holiday shopping or seasonal products tend to spike during those times.
Some popular trending SEO keywords include "online shopping", "social media marketing", and "digital advertising." These keywords are in high demand and can be competitive to rank for.
Trending SEO keywords can also be influenced by current events and popular culture. For instance, keywords related to a new movie release or a trending social media challenge can quickly become popular.
To stay ahead of the competition, it's essential to keep an eye on trending SEO keywords and adjust your content strategy accordingly. This can help you reach a wider audience and improve your online visibility.
SEO Tools and Resources
There are many tools and resources available to help you find trending SEO keywords.
Ahrefs Keywords Explorer is one of the most popular tools, and it's been used by SEO experts to create some of the best SEO reports and keyword research.
Some other tools to consider include KeywordTool.io, which can generate a list of 502 keyword ideas based on a single search term.
Using Ahrefs and KeywordTool.io can help you brainstorm more keyword ideas and make finding relevant keywords easier.
You can also use these tools to analyze search volume, trend, CPC, and competition for your target keywords.
Keyword Research and Planning
Keyword research is a crucial step in finding trending SEO keywords. Google Keyword Planner is a free tool that helps you find relevant keywords for your content, especially for paid ads and SEO. It provides data on search volume, competition levels, and keyword trends over time.
You can use Google Keyword Planner to identify trending keywords by entering a seed keyword or topic related to your niche in the "Discover new keywords" section. The tool will generate a list of keyword ideas with metrics like average monthly searches and competition.
To prioritize low-hanging fruit, focus on keywords with little competition and a chance of ranking for your website's authority. You can also use tools like SEOptimer's Keyword Research tool to generate keyword suggestions and uncover popular and relevant search terms.
Here's a brief overview of the tools mentioned:
By using these tools and prioritizing low-hanging fruit, you can find trending SEO keywords that will help you create content that resonates with your audience.
Target Intents with Types
Targeting the right search intent with your keyword research is crucial for creating relevant and effective content. Google Trends allows you to refine keyword data by segmenting it by the type of search the data comes from β the search type.
You can refine your Google Trends research by Google Shopping, Image search, News search, Web search, and YouTube search. YouTube search is particularly useful for identifying search trends for content with the word "how" because many people search on YouTube using phrases with the words "how" in them.
A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word "how" are by far the most popular on YouTube. This can help you identify trending topics and create content that resonates with your audience.
Here are some examples of search types and their corresponding trends:
- Google Shopping: shows trends in product-related searches
- Image search: shows trends in visual search queries
- News search: shows trends in news-related searches
- Web search: shows trends in general web searches
- YouTube search: shows trends in video-related searches
By understanding the search intent behind your keywords, you can create content that addresses the problem or question your audience is searching for. This will help you rank higher in search engine results and drive more relevant traffic to your website.
Operators
Operators are a powerful tool in keyword research, allowing you to refine your search results and get more accurate data. You can use Google Trends search operators to change the data that is shown.
There are four search operators: quotation marks, plus sign, minus sign, and no search operators. Quotation marks show data for exact matches of the keywords in the same order, while the plus sign shows data for search phrases with one or the other keyword.
Using the minus sign excludes phrases containing a specific keyword, while no search operators show search interest in keyword phrases that contain the given keywords in any order. This helps you understand how people are searching for your topic.
Here are the four search operators and their uses in a nutshell:
By using these operators, you can get more precise data and make informed decisions about your keyword research.
Location-Based Data
Location-Based Data is a game-changer for your keyword research. Google Trends keyword information by geographic location can be used to determine what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.
If certain kinds of products are popular in Washington D.C. and Texas, it makes sense to aim promotional activity and localized content to those areas. This is because interest is higher in those areas of the country.
Keyword popularity data by region is useful for link building, content creation, content promotion, and pay-per-click campaigns. Localizing content (and promoting that content) can make it more relevant to the people interested in that content (or product).
Google ranks pages according to who itβs most relevant, so incorporating geographic nuance into your content can help it rank for the most people.
Keyword Monitoring and Analysis
To find trending keywords, monitor social media platforms like Twitter, Instagram, and TikTok, where you can track hashtags and identify popular conversations.
By tracking hashtags, you can get ideas for keywords that are relevant to your audience and create content that taps into those trends.
You can use tools like Rank Tracker to monitor SERP data and do keyword research, helping you identify keyword gaps and autocomplete phrases.
Rank Tracker also allows you to see all the phrases a particular domain ranks for, along with search volumes and keyword difficulty.
Checking the monthly search volume (MSV) for your chosen keywords can help you determine what people want to discover, and tools like searchvolume.io or Google Trends can help you find the most searched keywords for related keyword clusters.
Conducting effective keyword research can provide insights into current marketing trends and help you center your content on relevant topics and keywords your audience is looking for.
Rank Tracker
Rank Tracker is a powerful tool for monitoring SERP data and doing keyword research. It works best as a tool to rank relevant keywords, identify keyword gaps, and autocomplete phrases on different search engine tools.
Rank Tracker by SEO PowerSuite allows you to see all the phrases a particular domain ranks for, along with search volumes and keyword difficulty. This feature helps you understand what keywords your competitors are trying to rank for and identify gaps in your own keyword strategy.
One of the key features of Rank Tracker is its ability to integrate with Google Search Console and Keyword Planner, providing a free version for unlimited testing. This means you can test and refine your keyword strategy without breaking the bank.
Here are some key features of Rank Tracker:
- Ranks relevant keywords and identifies keyword gaps
- Autocomplete phrases on different search engine tools
- Integrates with Google Search Console and Keyword Planner
- Provides a free version for unlimited testing
By using Rank Tracker, you can gain valuable insights into your competitors' keyword strategies and identify opportunities to improve your own. This can help you stay ahead of the competition and drive more traffic to your website.
Verify Data Accuracy
Google Trends shows a relative visualization of traffic on a scale of zero to 100. This means you can't tell if the trend is reporting hundreds or thousands of keyword searches.
To get a better understanding of keyword search volume, compare it to a keyword with known traffic levels from another keyword phrase. This way, you can see if the trend is reporting exceptionally high numbers.
Google Trends Daily Trends is a webpage that displays trending search queries. It provides keyword volumes in numbers, such as 100,000+ searches per day.
You don't need a related keyword to compare with; a completely different industry or even a popular celebrity's name will work. The general keyword volume data is what matters.
SEO Strategy and Planning
To create a solid SEO strategy, you need to start with a list of important topics related to your business. This list should be based on what you know about your business and your target audience.
For example, HubSpot's general topic buckets include "SEO" (201K), "blogging" (60.5K), and "CRM software" (49.5K). These topics are essential to HubSpot's business and can help guide their content creation.
To narrow down your list of keywords, use Google Keyword Planner to get search volume and traffic estimates. This will help you identify terms that have too little or too much search volume and don't help you maintain a healthy mix.
You can also use Google Trends to fill in some blanks and determine which terms are trending upward. For instance, if you're considering investing in low-volume terms, check their trend history and projections in Google Trends.
Trending keywords are essential for any solid SEO strategy because they work incredibly well at attracting new visitors and potential customers to your site.
SEO Marketing and Promotion
Conducting effective keyword research can provide insights into current marketing trends and help you center your content on relevant topics and keywords your audience is looking for.
You can use Google Trends to discover new keyword phrases to target, and even manipulate the various filters to extract actionable search query data.
By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that most people in your audience want answers to.
Producing excellent content on a broader topic can lead to a higher monthly search volume, such as the 800 searches for "paranormal investigators" each month.
A strong call-to-action will lead users into the buyer journey from the awareness stage to the point of purchase, making it essential to include one in your content.
Improve Your
Using long-tail keywords can increase your online visibility by 2.5 times. This is because they are more specific and less competitive, making it easier for your target audience to find you.
To boost your search engine rankings, focus on creating high-quality, engaging content that incorporates relevant keywords. For example, using keywords like "best coffee shops in New York City" can attract a specific audience and improve your search engine rankings.
By optimizing your website for voice search, you can tap into the growing trend of voice assistants like Siri and Alexa. Did you know that 40% of adults in the US use voice search at least once a day?
Incorporating local SEO keywords can also help you reach a local audience. For instance, using keywords like "New York City restaurants" can attract customers in your area.
Make sure to regularly update your content to keep up with the ever-changing search engine algorithms and trending SEO keywords. This will help you stay ahead of the competition and maintain your online visibility.
SEO Tools and Techniques
To find trending SEO keywords, you'll want to use keyword research tools to your advantage. These tools can help you brainstorm more keyword ideas based on exact-match keywords and phrase-match keywords.
Some popular keyword research tools include Ahrefs Keywords Explorer, which is known for producing high-quality SEO reports and keyword research.
Using Google Trends can also provide valuable insights into how users search, and is a great resource for content planning purposes. There's a small learning curve to using it, but it's not too hard to learn.
Here are some popular tools for finding trending keywords:
- Ahrefs Keywords Explorer
- Google Trends
If you're new to using keyword research tools, don't worry - there are plenty of resources available to help you get started, including podcasts and tutorials.
SEO Content and Optimization
Google Trends is a game-changer for discovering trending SEO keywords. It's an excellent resource for finding new and exciting topics to write about.
To create content that ranks well on Google, you need to choose topics based on trends. Google Trends provides specific topics and queries based on popular search terms.
Identifying relevant keywords is crucial for your social media content. You can use Google Trends to identify the right keywords and create content that resonates with your audience.
If you're writing time-sensitive content, it must be completely relevant to your audience at the time it's published. Google Trends helps you make informed decisions about your content.
Choosing the right topic for a webinar is just as important as choosing the right topic for a blog post. Google Trends can assist you in selecting a webinar topic that reaches the right people at the right time.
SEO Competitor Analysis
SEO competitor analysis is a crucial step in finding trending SEO keywords. Understanding what keywords your competitors are ranking for can help you give your list of keywords another evaluation.
Just because your competitor is ranking for a keyword doesn't mean you need to, but it's a good idea to work on improving your ranking for those keywords if they're also on your list.
A great way to get a sense of the terms your competitors rank for is to manually search for keywords in an incognito browser and see what positions your competitors are in.
Manually searching in an incognito browser can give you a quick snapshot of your competitors' rankings, but it's not the only tool at your disposal. Rank Tracker by SEO PowerSuite is a solid tool for monitoring SERP data and doing keyword research.
Rank Tracker allows you to see all the phrases a particular domain ranks for, along with search volumes and keyword difficulty, making it a valuable resource for identifying keyword gaps.
Understanding the balance of terms is key to creating a list of keywords that provides some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
Don't ignore the keywords your competitors don't seem to care about β it could be a great opportunity to own market share on other important terms.
SEO Planning and Organization
To find trending keywords, start by entering a seed keyword or topic related to your niche in the "Discover new keywords" section of Google Keyword Planner. This tool provides data on search volume, competition levels, and keyword trends over time.
You can filter the results by time period to spot keywords that have recently gained momentum, helping you stay ahead of the curve. To use Google Keyword Planner effectively, enter the keyword and the respective country and language you want to see keyword data for.
Some of the metrics you can uncover with the Google Keyword Planner include monthly search volume, changes in searches over time, cost per click (CPC), and competition level. These metrics help you identify keywords that have gained the most searches over the last year and can be great opportunities for your content.
Here are some key metrics to keep an eye on when using Google Keyword Planner:
To-List Planner
The Google Keyword Planner is a free tool that can help you figure out the right keywords to use in your content. It's a part of the Google Analytics toolbox and can be used to find trending keywords.
You can search for any words or phrases related to your services or products using the Google Keyword Planner. It will then give you key metrics like monthly search volume, changes in searches over time, cost per click (CPC), and competition level.
Some of the metrics you can uncover with the Google Keyword Planner include:
- Monthly search volume
- Changes in searches over time
- Cost per click (CPC)
- Competition level
The Google Keyword Planner is also an excellent tool for finding competitors' keywords. You can analyze both individual web pages and entire domains to see the keywords your competitors are using to rank in search engine results.
To narrow down your keyword list, use the Google Keyword Planner to flag any terms with way too little or way too much search volume. Then, check their trend history and projections in Google Trends to see if they're worth investing in.
Choosing a Website
Choosing a website for your SEO strategy is crucial, and it's essential to start with a solid plan. Use Google Keyword Planner to cut down your keyword list, as it can help you identify relevant and high-traffic keywords.
Prioritize low-hanging fruit, which means focusing on keywords that are easy to rank for and have a good chance of driving traffic to your site. This approach can help you build momentum and confidence in your SEO efforts.
When evaluating keywords, check the monthly search volume (MSV) to get an idea of how many people are searching for those terms. This will help you understand the potential traffic and revenue you can generate.
Consider the role of SERP features in your keyword selection, as they can impact your ranking and visibility. Factor them in as you choose keywords to ensure you're targeting the right audience.
To create a balanced keyword strategy, aim for a mix of head terms and long-tail keywords in each bucket. This will help you capture a broader range of search queries and drive more traffic to your site.
Finally, take a look at how your competitors are ranking for these keywords. Analyze their strategies and see how you can improve upon them to gain a competitive edge.
Sources
- https://targetpublic.seoptimer.com/blog/how-to-find-trending-keywords/
- https://guruseoservices.com/how-to-find-trending-seo-keywords/
- https://blog.hubspot.com/marketing/how-to-do-keyword-research-ht
- https://www.searchenginejournal.com/google-trends/266721/
- https://easyinsights.ai/blog/6-ways-to-use-google-trends-for-seo-content-marketing/
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