seo trending Guide to Boost Your Online Visibility

Boosting your online visibility is crucial in today's digital landscape. According to our research, 72% of online experiences begin with a search engine, making SEO a vital component of any online marketing strategy.

In order to stay ahead of the competition, it's essential to stay up-to-date with the latest SEO trends. Our SEO trending guide has got you covered, with expert insights and actionable tips to help you improve your online presence.

By following the advice outlined in this guide, you can increase your website's visibility, drive more traffic, and ultimately boost your bottom line.

Building a solid SEO strategy is crucial for staying ahead in the game. To get a complete view of your competitors, you can use plenty of tools available to make this an easy and efficient process.

Understanding your competitors' strengths and weaknesses is key to anticipating trends and leading your market.

Planning your SEO strategy with trending keywords is a game-changer. Use Google Keyword Planner to find dozens of options for sorting and filtering the list of keywords recommended by Google.

Additional reading: Trending Seo Keywords

Start by entering a few keywords related to your business and look for the "change" columns to identify trending keywords on the rise. You can also sort the results by competition or volume to find a keyword that might be a great fit for a blog post.

To take it to the next level, research these trending keywords in Semrush Keyword Overview to see if they fit your brand. Enter the keyword into the Keyword Overview tool to analyze it and scroll down to the "SERP Analysis" section to see the top-ranking pages.

For a more in-depth look, explore the “Keyword ideas” section for related keywords, questions related to specific keywords, and topic clusters. For example, if you're in the skincare market, researching trending keywords like "trending keyword to research and use for SEO" can be a valuable exercise.

To plan your content calendar in advance, leverage Google Trends to figure out the best time to publish or promote a specific piece of content. Check out the Google Trends data for popular search phrases like "Black Friday" or "chicken wings" to see how search volumes are influenced by seasonality.

Here are some popular search phrases with peak search interest:

By using these tools and insights, you can create a solid SEO plan that drives traffic and engagement to your website.

Content Optimization is key to getting your website discovered by people searching online. Many people search visually, and images can be how people find your website for the first time.

To optimize your images, make sure people and search engines can find and understand them. This means adding images to your site and writing descriptive text in the titles and description fields of each image.

You can also optimize your videos by creating high-quality video content and embedding the video on a standalone page, near text that's relevant to that video. Write descriptive text in the titles and description fields of a video, just like you would with an image.

If you have a video-focused website, you can take it to the next level by adding your search keywords in the text on your video. This is especially important on platforms like TikTok, where in-video text is a major ranking factor.

Take a look at this: Seo Video Content

Here are some best practices for adding in-video text:

Local SEO is a crucial aspect of digital marketing, and Google Trends can help you optimize your online presence for local search.

By filtering results by locations, you can use Google Trends to improve your local SEO. You can filter the results not just by states and cities within a country, but also by subregions.

The Interest by subregion section in Google Trends is a game-changer for local SEO. It allows you to discover local trends and create content that is specifically tailored to that audience.

To make the most of these local insights, use local SEO tools like SE Ranking's Local Marketing toolkit. It tracks local rankings, manages Google Business Profiles, and provides essential features to convert regional keyword insights into actual local search visibility.

You can use Google Trends to determine the interest level for your product or service in your city. For instance, if you want to open a coworking space in Austin, Texas, you can search for "coworking" in Google Trends and see that the search interest is pretty high.

Google Trends also helps you pick the best region to target. By assessing a keyword's popularity, you can see which regions show more interest in the topic. This can be especially useful for businesses whose physical location is irrelevant but want to promote location-dependent services.

Additional reading: Search Engine Results Page

You can analyze your competitors using various tools and techniques. Google Trends is a valuable competitor analysis tool that can help you identify potential customers and create targeted content.

Enter your brand name in Google Trends to find related queries. Scroll down to the "Related queries" section to see what people who search for your brand are also searching for. This can give you a list of potential competitors.

For example, people who search for ConvertKit also search for Mailchimp and Constant Contact, indicating that they are researching the best email marketing services or considering a switch from one service to another.

Use the comparison feature in the search box to compare multiple brand names and analyze their relative popularity. This can help you spot areas for improvement and identify successful strategies to adapt for your own business.

The comparison feature also shows traffic spikes indicating successful marketing campaigns, product launches, or seasonal trends. Use this data to identify what drove the surges in interest and create content that resonates with your target audience.

Combine this data with SE Ranking's Competitive Research tool for a more comprehensive analysis. This tool helps you analyze your competitors' organic and paid strategies, see their traffic estimates, top-performing pages, and keyword rankings with essential SEO metrics.

A fresh viewpoint: Google Data Studio Keyword Ranking

Keyword research is a crucial step in understanding what people are searching for online. Google Trends is a basic tool for this purpose, providing valuable data on search queries and interest changes over time.

Google Trends' Explore section is the most useful tool for keyword research, accessible via the left sidebar or top menu. You'll find keyword ideas there, with information on search queries whose volume is higher than zero.

To get started, simply enter your seed keyword into the search box directly from your home screen. This will give you a wealth of information to work with.

Here's an interesting read: Keyword Research and Mapping

SEO Tools can be a game-changer for finding trending keywords.

To get started, you can use Google's autocomplete feature, which shows related search queries based on trending searches.

You can also look at Google's "People Also Ask" section, which provides a list of related questions that can be great long-tail keywords.

Another useful tool is the Semrush Keyword Magic Tool, which helps you see keywords related to trending keywords.

Recommended read: How to Find Trending Seo Keywords

You can filter results by how closely they match your primary keyword, search intent, difficulty to rank for, and volume.

A high search volume may indicate a trending topic.

Here's a quick rundown of how to use these tools effectively:

Following industry news is a great way to find trending keywords and stay ahead of the competition. You can start by reading articles from popular blogs and subscribing to industry publications.

News and pop culture drive a tremendous amount of Google searches, so it's essential to keep up-to-date on current events in your space. Try to look at the news from the same perspective as your audience.

Reading the news consistently can help you understand how trending topics impact your industry. You can try following social media influencers, paying attention to the economy, and subscribing to industry publications.

For example, 2.8 million people subscribe to the 1440 daily newsletter, which provides an overview of "need to know" topics, plus highlights from pop culture, tech, politics, and business. You can also set up Google Alerts to stay on top of industry news.

To get started, consider the following news sources:

By following industry news and understanding how trending topics impact your audience, you can find newsworthy keywords and adapt them for your brand.

To get a good ranking on Google, you should identify the top-performing keywords and incorporate them into your website. This can be done using a dedicated keyword tracking tool to monitor your SEO progress and make improvements.

One of the most effective ways to use keywords is to add them to your video text, specifically within the first 1-5 seconds of the video. This is because TikTok reads the text on the screen and serves the user your content based on any keywords mentioned.

In-depth keyword research is needed to get a list of top keywords people search for in your niche. Tools like keywordtool.io and Semrush are best for this kind of analysis.

A fresh viewpoint: Top Link Building Agencies

Using descriptive URLs is a simple yet effective way to improve your website's user experience and search engine rankings. Google learns breadcrumbs automatically based on the words in the URL.

Parts of the URL can be displayed in search results as breadcrumbs, helping users understand whether a result will be useful to them. This can make a big difference in click-through rates and user satisfaction.

For example, a URL like https://www.example.com/pets/cats.html is much more helpful to users than a URL like https://www.example.com/2/6772756D707920636174. The first URL gives users a clear idea of what the page is about.

You can influence breadcrumbs with structured data if you're feeling adventurous. However, even without structured data, a descriptive URL can make a big difference.

Broaden your view: Historical Website Traffic Data

When writing link text, keep it simple and descriptive. This will help users and search engines understand what the linked page contains.

Good link text should tell users and Google something about the page you're linking to. This makes it easier for them to decide whether to visit the page or not.

The text part of a link, also known as anchor text, is what users can see. It's essential to use relevant and descriptive anchor text to help users understand the content of the linked page.

Using appropriate anchor text can also help search engines like Google understand the content of your linked pages. This can improve your website's visibility and ranking in search results.

Explore further: Link Building Marketplace

Links can provide more context on a topic, both for users and search engines, which may help demonstrate your knowledge on a topic.

Google Trends can help you find plenty of opportunities to support your SEO and marketing strategies, regardless of the business you're in. Links can be a useful tool for this.

If you're linking to pages outside of your control, make sure you trust the resource you're linking to. This is because linking to untrusted sources can have negative consequences for your Google Search rankings.

Add a nofollow or similar annotation to the link if you can't trust the content, but still want to link to it. This helps avoid search engines associating your site with the site you're linking to.

User-generated content can be a goldmine for links, but make sure every link posted by users has a nofollow or similar annotation automatically added by your CMS.

Take a look at this: Seo Expert Seo Trust

Optimizing your local SEO is key to reaching a specific audience. You can filter Google Trends results by states, cities, and even subregions to discover local trends and create tailored content.

Use Google Trends to determine the interest level for your product or service in your city. For instance, searching for "coworking" in Austin, Texas, shows high search interest. You can also search for related keywords and check the search interest in your city to optimize your landing page.

Reducing duplicate content is crucial for user experience and search engine efficiency. Having multiple pages with the same information can be confusing, so try to ensure each piece of content is only accessible through one individual URL. If you can't redirect, use the rel="canonical" link element instead.

Google Trends lets you explore search terms that aren’t related to any topic, like “how to” or “what is”, to get keyword ideas.

Using the category filter in Google Trends can help you specify the (sub)category you’re interested in and find a list of new trending queries and topics relevant to your niche.

This approach is unique because traditional keyword research solutions require you to be more specific from the get-go, but Google Trends offers a way to explore and discover new ideas without a seed keyword.

No other tool offers this flexibility, making Google Trends a valuable resource for generating ideas from scratch.

Worth a look: New York City Seo Expert

To get started, enter your topic into Google Trends and change the search type from Web Search to YouTube Search using the dropdown menu. This will give you a clear picture of how YouTube searches for your topic have changed over time.

The Interest over time graph shows how YouTube searches for your topic have changed over time, with notable peaks indicating reliable topics for your channel. For example, if you're creating cooking videos, you can see growing interest in specific queries like "how to cook pollock fish" (750% increase) and "how to cook sole fish" (200% increase).

See what others are reading: Google Analytics 4 Bounce Rate Trend over Time

To plan your video content further, use the Related topics and Related queries sections below, which reveal other popular searches among your target audience.

You should also write descriptive text in the titles and description fields of a video, just like you would with a title. This will help people and search engines find and understand your videos.

To create high-quality video content, embed the video on a standalone page near text that's relevant to that video. This will make it easier for people to discover your site through video results in Google Search.

For video-focused sites, continue reading about more things you can do to optimize your videos for search engines.

Here are some best practices to keep in mind:

Having duplicate content on your site can be a bad user experience, as people might wonder which page is the right one and whether there's a difference between them.

Search engines might waste crawling resources on URLs that you don't even care about, which can be inefficient.

You can specify a canonical version for your pages to avoid this issue, but if you don't, Google will try to do it for you.

Try to ensure that each piece of content on your site is only accessible through one individual URL.

Having multiple pages with the same information can be confusing, so try setting up a redirect from non-preferred URLs to a URL that best represents that information.

You can compare multiple keywords at a time to see which one shows the most positive trend. This feature allows you to analyze up to five terms simultaneously.

Comparing terms across different locations can help you understand geographic variations in interest. You can compare terms between countries or cities to see how interest varies.

You can also compare terms by date to analyze how interest has changed over time. This helps you see how multiple terms compare from within the same time frame.

Recommended read: Competitor Analysis Website Traffic

The simultaneous analysis feature also shows you the expected volume of traffic from a new keyword. This helps you filter out keywords that don't have the potential to bring you traffic.

If you already rank for a keyword that brings you traffic, you can use the simultaneous analysis feature to compare it to a new search query. This helps you see how the new keyword compares to your existing keyword.

You might like: Keyword Gap Analysis

Exploding Topics has a Trends Database with 1.1 million possible keywords, identifying trends based on Google Search volume and sorted by AI, then checked by human researchers.

You can use Exploding Topics to find new trending keywords by searching the Trends Database by category or checking if a specific keyword is trending.

To refine data on Exploding Topics, you can filter by date range, helping you see if a trend is emerging.

Here are some SEO trends and updates to keep in mind:

Google Trends can help you identify trending topics in your niche by exploring the Trending Now tab. This tab displays trending searches from over 100 countries and regions, with data refreshed every ten minutes.

You can filter trends by country to focus on region-specific trends, adjust time ranges from the past 4 hours up to the past week, and sort by active trends, relevance, title, recency, and search volume.

The Trends Database from Exploding Topics has data on 1.1 million possible keywords, and you can use it to find new trending keywords or check if a keyword you have in mind is trending.

To use Exploding Topics, search the Trends Database by category or type a keyword into the search bar to see related trends auto-populate.

Semrush's Keyword Magic Tool helps you see keywords that are related to trending keywords, and you can filter results by how closely they match your primary keyword, search intent, difficulty, and volume.

Traditional keyword research tools usually don’t update their databases in real time, but Google Trends acts as an extra pair of eyes that helps you see keyword opportunities you might have otherwise easily missed.

Google Trends also helps you identify the best content type for your goals, among other marketing or SEO tasks, by analyzing search terms from web search, image search, and YouTube.

To identify niche topics, try using the following tools and techniques:

By using these tools and techniques, you can identify niche topics that are relevant to your audience and create content that resonates with them.

Anticipating your readers' search terms is crucial for effective SEO. Users who know a lot about the topic might use different keywords than someone who is new to the topic.

For example, some users might search for "charcuterie", while others might search for "cheese board". This highlights the importance of considering different perspectives when writing content.

Google's language matching systems are sophisticated and can understand how your page relates to many queries, even if you don't explicitly use the exact terms in them. This means you don't need to anticipate every variation of how someone might seek your content.

Take a look at this: Using Yoast Seo

TikTok is now reporting on search traffic, breaking it down by FYP page or search. This means you can see where your views are coming from, like in our example where 97% of 61K views came from ranking via search.

In 2024, every digital brand is fighting for attention, and search is an easier answer. You can appear when your customers are actually looking for what you do or sell, making search a crucial part of your marketing strategy.

To improve your SEO, you can use Google Trends to identify top-performing keywords and incorporate them into your website. This can help you make improvements and monitor your SEO progress with a dedicated keyword tracking tool.

Google Trends can help you find plenty of opportunities to support your SEO and marketing strategies, regardless of your business.