InMobi Quantcast Partnership Advances Consent Management for Online Publishers

InMobi and Quantcast have teamed up to advance consent management for online publishers. This partnership aims to provide publishers with a more streamlined process for obtaining and managing user consent.

The partnership will enable publishers to leverage Quantcast's consent management platform, which is designed to simplify the process of obtaining and managing user consent. This will help publishers to comply with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

By integrating Quantcast's platform with InMobi's technology, publishers will be able to manage user consent across multiple devices and platforms. This will help to improve the user experience and reduce the complexity of consent management.

InMobi's technology will provide publishers with a more comprehensive view of user consent, enabling them to make more informed decisions about data collection and usage.

Intriguing read: Quantcast

A CMP, or Consent Management Platform, is a tool that helps publishers comply with evolving regulatory needs for consumer consent.

Without a proper consent string, publishers can be in violation of collecting data and miss out on significant revenue opportunities.

In the mobile gaming space, publishers are leaving behind upwards of seven times revenue opportunities by not having the proper consent set up.

InMobi wants to bridge the gap for app developers by providing a global solution that complies with regulatory needs.

This acquisition will help InMobi maintain a position of leadership in privacy in the mobile app environment.

InMobi's acquisition of Quantcast Choice enhances frictionless consent management for publishers, making it easier for them to comply with global privacy regulations.

Quantcast Choice supports more than 500 Google-Certified, 800 IAB-approved vendors, and non-certified vendors specific to publishers' needs.

This inclusive approach helps publishers increase monetization, higher fill rates, and sometimes up to a 35 percent boost in eCPMs in certain regions.

InMobi plans to uphold the platform's free availability for existing customers and remains committed to extending this promise to both existing and new customers.

The addition of a reliable, scalable, and versatile CMP aligns with InMobi's commitment to delivering comprehensive publisher monetization solutions.

InMobi plans to seamlessly integrate the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control.

The transition of Quantcast Choice customers to InMobi's offering is set to begin in the coming months, with the launch of the new publisher offering expected in the early fall.

InMobi has acquired Quantcast Choice, a consent management platform (CMP) designed to help publishers align with global privacy regulations. This acquisition reinforces InMobi's commitment to having a strong privacy management platform for both mobile app and web publishers.

Quantcast Choice supports over 500 Google-Certified and 800 IAB-approved vendors, making it a comprehensive solution for publishers. This inclusive approach helps publishers increase monetization, drive higher fill rates, and sometimes up to a 35% boost in eCPMs in certain regions.

InMobi plans to uphold the platform's free availability for existing customers and remains committed to extending this promise to both existing and new customers. This move will help publishers like you maintain ad revenue and stay compliant with global privacy regulations.

The addition of a reliable, scalable, and versatile CMP aligns with InMobi's commitment to delivering comprehensive publisher monetization solutions. InMobi plans to seamlessly integrate the CMP within its extensive publisher SDK offering, delivering improved data governance, easy consent management, and heightened privacy control.

The transition of Quantcast Choice customers to InMobi's offering is set to begin in the coming months, with the launch of the new publisher offering expected in the early fall. This will enable publishers to benefit from a proven world-class CMP in the in-app ecosystem.