What Quantcast Offers for Marketers and Businesses

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Credit: pexels.com, Professional woman engaged in digital marketing work at her home office desk.

Quantcast offers a range of tools and services that can help marketers and businesses make data-driven decisions.

With its powerful analytics platform, Quantcast provides insights into audience demographics, interests, and behaviors.

This information can be used to create targeted advertising campaigns that reach the right people at the right time.

Quantcast's platform also allows businesses to measure the effectiveness of their marketing efforts and make adjustments on the fly.

By using Quantcast's tools, businesses can increase their online visibility, drive more traffic to their websites, and ultimately boost their sales.

Consider reading: Inmobi Quantcast

What Is Quantcast?

Quantcast is an advertising technology company that empowers brands, agencies, and publishers to know and grow their audiences online.

The Quantcast Platform is a powerful tool that delivers automated insights, marketing performance, and results at scale to drive business growth.

Quantcast's AI and machine learning engine, Ara, is patented and powers the Quantcast Platform, making it a unique and innovative solution.

The platform is designed to help businesses grow their online audiences, making it a valuable resource for those looking to expand their reach.

A fresh viewpoint: Online Video Analytics

Quantcast Features

Credit: youtube.com, See How the Quantcast Platform Works

Quantcast allows you to access your data on the Quantcast website or via the Measure API, providing a comprehensive understanding of your audience.

You can see traffic and demographic profiles by content consumed, features used, or ad campaigns exposed across all your properties, mobile and web. This helps you make sense of how your audience interacts with your platforms.

Quantcast's Compare tool lets you see your site's activity in relation to your competition, giving meaning to your metrics and helping you stay ahead in the game.

For more insights, see: Web Audience Measurement

Key Features

Quantcast offers a range of features that help you understand your audience and measure your online presence.

You can access demographic and geographic data, along with detailed information around interests, including similar websites your audiences frequent, on the Quantcast website or via the Measure API.

Quantcast's Insights feature allows you to see traffic and demographic profiles by content consumed, features used, or ad campaigns exposed, across all your properties, mobile and web.

Curious to learn more? Check out: Cost per Click Is a Measure in Which a

Credit: youtube.com, Quantcast Platform Innovations

The Mobile feature uses Quantcast's product insights to help you find and attract new users, and make sense of how they move between your platforms.

Compare is an essential element of all measurement profiles, letting you see your site's activity in relation to your competition.

Quantcast's Cross-Platform Usage feature helps you understand how groups of logged-in users return across platforms.

Quantcast Measure provides free, accurate, and dependable audience insights for over 100 million web and mobile destinations.

Quantcast allows you to gauge the size of your audience, and provides you with very revealing market data that takes into account aspects such as consumer demographics and buying patterns.

Here are the key features of Quantcast:

  • Search: Get demographic and geographic data, along with information around interests
  • Insights: See traffic and demographic profiles by content consumed, features used, or ad campaigns exposed
  • Mobile: Use product insights to find and attract new users
  • Compare: See your site's activity in relation to your competition
  • Cross-Platform Usage: Understand how groups of logged-in users return across platforms

Platform Ratings

The Quantcast Platform Ratings provide a snapshot of the product's performance and customer experience, using real user data aggregated from various sources.

These ratings are based on current data, which may differ from data contained in reports and awards that express data as of their publication date.

Quantcast Integration

Credit: youtube.com, Quantcast Choice implementation walk through Part 1

Funnel's Quantcast integration is a game-changer for data analysis. It helps you do reporting, build dashboards, and better analyze data.

To connect Quantcast to Funnel, it's surprisingly easy. Simply follow the steps below and you'll be working with your data in no time.

Here's a quick rundown of the steps:

  1. Set up a connection to Quantcast using your login details, then select the account and report you need.
  2. Wait for Funnel to download your data, which takes just a few minutes using the Quantcast API.
  3. Explore your data, visualize it, and share it with your colleagues.

Funnel's Quantcast connector supports a range of metrics, including budget delivered, clicks, conversions, and more.

Connecting to Funnel

Connecting to Funnel is a straightforward process. To get started, you'll need to set up a connection to Quantcast with your login details.

Select the account and report you need from Quantcast.

It takes just minutes for Funnel to fetch your data using the Quantcast API.

Once your data is downloaded, you can explore, transform, and share it with your colleagues.

Here's a step-by-step guide to connecting to Funnel:

  1. Set up a connection to Quantcast with your login details.
  2. Wait for Funnel to download your data using the Quantcast API.
  3. Explore, transform, and share your data with your colleagues.

Our Connector

Funnel's Quantcast connector is a powerful tool that makes it easy to work with your data.

It supports a range of key metrics, including budget delivered, clicks, conversions, and more.

Credit: youtube.com, Quantcast's Peter Day on the Quantcast Platform

By using this connector, you can seamlessly integrate your Quantcast data into Funnel, making it simple to explore, transform, and share your insights.

Here's a list of some of the key metrics supported by our Quantcast connector:

  • Budget delivered
  • Clicks
  • Conversions
  • And more

With our Quantcast connector, you can unlock new levels of data-driven decision-making and take your analytics to the next level.

Tracking App Events

You can use Quantcast Measure to track app events, like when users interact with specific buttons or features within your app. This is done by calling a specific method and passing in a String that represents the event.

To log an event, you need to associate it with a unique String, which can include hierarchical information using a period as a separator. For example, "button.left" and "button.right" will create separate reportable items in Quantcast Measure.

There is no limit to the number of reportable items you can create with this hierarchical scheme, but low-frequency events may not have a statistically significant population, which means they won't have an audience report.

Recommended read: How to Measure Web Traffic

Quantcast Tools

Credit: youtube.com, Quantcast Choice implementation video #2

Quantcast provides a wide range of payment levels to suit different existing businesses.

The tool offers very revealing market data that takes into account aspects such as consumer demographics and buying patterns.

It streamlines the process of implementing sales strategies by providing critical data in real time.

Quantcast helps monitor how often people are using your website and mobile apps.

The tool is also effective in measuring the success of marketing strategies.

Quantcast's intuitive and user-friendly interface makes it easy to interpret and use the information.

The technical support has always been fast and efficient in case you have had any questions or problems.

Quantcast is an essential tool that has made a difference in many businesses.

It provides the tools needed to meet the needs of customers and consumers.

The tool allows you to gauge the size of your audience and access data about the visits you receive on your website and the frequency with which they return to it.

Jennie Bechtelar

Senior Writer

Jennie Bechtelar is a seasoned writer with a passion for crafting informative and engaging content. With a keen eye for detail and a knack for distilling complex concepts into accessible language, Jennie has established herself as a go-to expert in the fields of important and industry-specific topics. Her writing portfolio showcases a depth of knowledge and expertise in standards and best practices, with a focus on helping readers navigate the intricacies of their chosen fields.

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