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Joost de Valk is a pioneer in the world of WordPress SEO. He's the founder of Yoast, a plugin that helps millions of websites improve their search engine rankings.
Joost's expertise in SEO is unmatched. His plugin, Yoast SEO, is one of the most popular and highly-rated SEO plugins for WordPress.
Joost's advice on SEO is rooted in his extensive experience with WordPress. He's been working with the platform for over a decade and has a deep understanding of its strengths and weaknesses.
Joost de Valk's Career
Joost de Valk started his career as a consultant for big companies like eBay, The Guardian, and Disney. He worked on a plugin in his spare time, which would eventually become a huge part of his success.
De Valk started a blog in 2004, and by 2005, his website for SEO was named "joostdevalk.nl". He later moved to and sold the domain "css3.info", and created the Yoast platform in 2007.
Here are some key milestones in De Valk's career:
- 2007: Created the Yoast platform
- 2010: Launched the first version of WordPress SEO and founded Yoast BV
- 2012: Released a premium version of Yoast SEO
- 2016: Sold the Google Analytics for WordPress plugin
- 2020: Acquired the Duplicate Post plugin
Today, the software created by De Valk runs on over 9 million websites, and on 11.4% of the top million sites in the world.
Early Career
Joost de Valk started out as a consultant for big companies like eBay, The Guardian, and Disney, working on projects in his spare time. He must have had a passion for innovation and problem-solving.
In 2004, de Valk started a blog, and by 2005, his website for SEO was up and running, named "joostdevalk.nl". This marked the beginning of his journey as a thought leader in the SEO space.
De Valk's website for SEO was later renamed to "css3.info", and he eventually sold the domain. This move likely allowed him to focus on his next big project.
In 2007, de Valk created the Yoast platform, which would go on to become a game-changer in the world of SEO.
Notable Achievements
Joost de Valk's Career has been marked by numerous notable achievements. He is the founder of Yoast, a company that has become a leading provider of SEO tools for WordPress.
Joost de Valk's expertise in SEO has led to the development of several successful plugins, including the highly popular Yoast SEO plugin.
He has also been a driving force behind the development of several other successful plugins, including Yoast Breadcrumbs and Yoast Schema.
Joost de Valk has been a vocal advocate for SEO best practices and has shared his knowledge through numerous articles and webinars.
In 2008, he was awarded the "Best of WordCamp" award for his contributions to the WordPress community.
Joost de Valk has also been a featured speaker at several WordCamps and other WordPress conferences.
Personal Life
At 24 years old, Joost de Valk became a father, marking a significant milestone in his life.
He married Marieke van de Rakt, who was a professor with a Ph.D, and together they had four children.
Marieke left her job in 2013 to support Joost and his endeavors, including his work on Yoast SEO.
Episode Transcript
Joost de Valk is known for his work on Yoast SEO, a popular plugin for WordPress. He created the plugin in 2008.
Joost is also a well-known speaker and author, having written several books on SEO and WordPress. He has spoken at numerous conferences, including WordCamp and YoastCon.
Transcript Details
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Key Quotes
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Transcripts can also be used to create a sense of continuity and cohesion throughout the episode, by providing a clear and accurate record of the dialogue and events.
Episode Transcripts
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Show Notes and Resources
Joost de Valk's company has 6.5 million users of the Yoast plugin, and that number keeps growing.
The Yoast team speaks to Google's search consulting and search quality teams on a weekly basis to ensure they're always finding ways to better serve their users.
Joost and his team have been discussing the latest in video SEO and how other tools in their product suite can help.
With the Yoast premium version, you can use up to 5 keywords, but Joost suggests using 5 synonyms instead of 5 separate keywords.
Joost says SEO takes time, jokingly calling it "Seriously Effortful Optimization" because good SEO requires a lot of effort.
A website should be fast, user-friendly, and have a meaningful site structure that's well-thought out, starting with keyword research.
Frequently Asked Questions
Who is the founder of Yoast?
Yoast was founded by Joost de Valk in 2010. He laid the groundwork for the company's success, which has since grown with the contributions of many others.
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