Klout is a measure of your online influence, and it's calculated based on the number of people you reach and engage with on social media. This score is out of 100.
Your Klout score is determined by the number of likes, comments, and shares you receive on your social media posts. The more engagement you get, the higher your score will be.
A high Klout score can open doors to new opportunities, such as getting noticed by brands and influencers, and even landing sponsored content deals.
What Is Klout?
Klout is a social media platform that analyzes your online activity and calculates a score based on your level of influence.
Klout collects data from various social networks such as Facebook, Twitter, and LinkedIn to determine your influence.
The company was founded in 2008 by Joe Fernandez in San Francisco, who got the idea for Klout after having jaw surgery and realizing the power of online word-of-mouth recommendations.
Klout's algorithm uses more than 400 social media signals to calculate your score, which can range from zero to 100, with 100 being the most influential.
An "average" score is 40, according to Klout, while big influencers like Bill Gates and Barack Obama have scores of 90 and above.
Every day, Klout analyzes over 12 billion data points to determine your score.
Understanding Klout
Klout is a measure of your influence on social media, and it's calculated by looking at various metrics such as how often you post, how many followers you have, and how well-connected they are.
Your Klout score is based on your activity on social media sites like Twitter, LinkedIn, Facebook, Google+, and others. The score can range from zero to one hundred, with one hundred being the most influential.
A higher Klout score means you post often, have many followers, and they engage with your content. Your score can also indicate whether social media activity is distracting from or adding to your success.
Concerns About
Concerns about Klout have been raised within the social media community. Many people question the accuracy of the Klout "score".
The inaccuracy of the scoring was brought to attention by the fact that Justin Bieber had a higher influence score than Barack Obama, before Klout updated their algorithm.
Concerns about privacy have also been raised, and there is a lack of transparency.
Using Your Klout Score
Your Klout score is a snapshot of your online influence, and it's essential to understand how to use it effectively.
A higher Klout score means you post often, have many followers, and those followers have many followers themselves.
It's not just about the raw number, but also the trend line. If you see a rise in your score, it could be a sign that your social media efforts are paying off.
My own Klout score has hovered between 45 and 48, and I've found it helpful to visit the site once or twice a month.
Use social media in the way that feels best for you for a few months or years, and then look at your Klout score as a baseline to see how it changes.
If you notice a dip in your score, it might mean that social media activity is distracting from your success.
Don't forget that many social media aren't online and can't be measured by Klout. Conferences, collaboration spaces, and meet-ups are all important social media that might be more crucial to your job performance than Twitter or Facebook.
Klout in Context
The Klout score can range between zero and one hundred, with one hundred being the most influential.
An "average" score according to Klout is forty, which means most people have a score below the top influencers.
Big influencers like Bill Gates and Barack Obama have Klout Scores 90 and above, which is a testament to their massive online presence.
Klout uses an algorithm to calculate your score based on your activity and the associated activity by others on social media sites.
The algorithm analyzes more than 12 billion data points every day, which is a staggering amount of information.
The social networks that currently have an impact on the score are Twitter, LinkedIn, Facebook, Google+, Foursquare, Wikipedia, and Klout itself.
Frequently Asked Questions
What is the meaning of clout in slang?
Clout refers to fame or popularity, often measured by social media metrics like followers and likes. In slang, having clout means being well-known and influential online.
Sources
- https://clix.co/what-is-klout/
- https://www.smartdatacollective.com/what-klout-score-and-why-it-important/
- https://www.govloop.com/community/blog/your-klout-score-what-it-means-and-how-to-use-it/
- https://businessproductivity.com/what-is-klout-and-why-should-you-care/
- https://www.socialmediatoday.com/content/what-klout-and-why-do-we-care-or-do-we
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