Your Klout score is a numerical representation of your online influence, ranging from 1 to 100. It's calculated based on your social media activities, such as tweets, posts, and likes.
The higher your Klout score, the more influential you are considered to be. A score above 65 is generally considered good, while a score above 85 is exceptional.
To improve your Klout score, you need to focus on engaging with others on social media. This means commenting, sharing, and liking content from other users.
Engaging with influencers in your niche can also help boost your Klout score. By interacting with them, you're increasing your visibility and credibility.
Understanding Your Klout Score
Your Klout Score is a measure of your overall online influence, ranging from 1 to 100, with 100 being the most influential.
It's not about being active on social media, but rather about engaging with your content and having a meaningful impact on your networks. Having a high number of followers doesn't necessarily mean you have a high Klout Score.
The average Klout Score is 40, so if you're below that, it's not necessarily a cause for concern. But if your score is lower than 50, you might want to ask yourself some tough questions.
Folks with Klout Scores of 63 are in the top 5% of all users, so that's a good benchmark to strive for.
Low Klout Score Concerns
If your Klout Score is lower than you'd like, it's worth taking a closer look at the reasons why. The average Klout Score is 40, and scores of 50+ are generally considered to be pretty good.
You might be wondering what could be causing your low score. One possible reason is that you haven't connected all of your social networks to Klout. If you've omitted any networks from your profile, Klout won't be able to count your influence on those networks.
Another reason for a low score is that you're connected to the wrong communities. If you're following a lot of accounts that only follow you back, but don't actually engage with your content, it's not going to help your score. Instead, focus on building a community of people who are genuinely interested in what you have to say.
It's also possible that your content just isn't engaging enough. If you're not saying anything that's resonating with your audience, your score will suffer. Think about it like having a conversation with a customer in your shop - it's not just about selling, it's about connecting with people.
Here are some key things to keep in mind:
By taking a closer look at these potential reasons, you can start to make changes to improve your Klout Score.
Boosting Online Influence
To boost your online influence, you need to create content that people want to share and respond to. The more that others engage with your content, the higher your Klout Score will be.
Connecting all your social networks is a great way to get started, as it allows Klout to access more data and calculate a more accurate Score. In fact, the Klout website notes that the Score isn't just an average of your influence across all your networks, but rather an accumulation of it.
You should also make your Twitter account public, as Klout can only access public data and Twitter engagement is a huge factor in increasing your Klout Score. If you have a protected Twitter account, your score will not move much beyond 10.
To increase engagement, reply to people when they tweet you, thank people when they retweet your tweets, and work on building relationships with influencers in your niche. You can also engage with influencers by responding to their content or making a comment on their tweets.
Asking questions is a great way to get people to respond, as people love to give their opinions on things. You can turn everyday topics into questions to get people talking.
Here are 7 ways to increase your Klout Score:
- Make your Twitter account public
- Connect all your social media platforms to Klout.com
- Engage with your audience by replying to tweets and thanking people for retweets
- Share content that is relevant to your niche and that you believe your audience will find beneficial
- Engage with influencers in your niche
- Ask questions to get people talking
- Tweet others to start building relationships
Frequently Asked Questions
Does Klout score still exist?
No, the Klout Score is no longer in use, but the concept of measuring social media influence remains relevant. Instead, other tools and metrics have taken its place to help measure online influence.
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