Date diff is a powerful feature in Looker Studio that allows you to calculate the difference between two dates. This can be a game-changer for analyzing data, such as measuring the time between customer purchases or tracking the duration of a project.
With date diff, you can create custom formulas to calculate the difference in days, months, or even years between two dates. For example, you can use date diff to calculate the time between a customer's first purchase and their last purchase.
The possibilities are endless, and date diff can be used in a variety of ways, from analyzing customer behavior to tracking key performance indicators. By leveraging date diff and calculated fields, you can gain valuable insights into your data and make more informed decisions.
Calculated Fields
Calculated fields in Looker Studio are metrics or dimensions you can create from existing fields in the data schema or chart by applying calculations or functions via formulas.
You can perform arithmetic calculations, manipulate string data, transform and manipulate time data, and perform logical operations with calculated fields.
Calculated fields offer functionality equivalent to spreadsheet formulas and functions, making them super helpful for processing fields before using them.
Here are some examples of what you can do with calculated fields:
- Perform arithmetic calculations
- Manipulate string data
- Transform and manipulate time data
- Perform logical operations
You can identify calculated fields in Looker Studio by the "fx" symbol.
To build Looker Studio calculated field formulas, you can use basic arithmetic operators, predefined functions, and branching logic to derive new fields.
You can combine two distinct dimensions, like city and country names, with a hyphen between them using calculated field formulas.
To display the current date using calculated fields, you can create an entirely new field and manually type in CURRENT_DATE().
You can specify the time zone to use, either by typing in the time zone name or using the zone offset method, which is written in a more direct format and is easier to understand.
Google Functions and Operators
You can use various functions in Looker Studio to perform calculations, process existing fields, and get the desired output. Functions are categorized into aggregation, arithmetic, conditional, date, geo, text, and other miscellaneous functions.
Arithmetic functions, for example, allow you to perform mathematic operations like addition, subtraction, multiplication, and division.
The LOOKER STUDIO functions support various operators, including arithmetic operators (+, -, *, /), comparison operators (=, !=, >, >=, <, <=), and logical operators (AND, OR, IS, IN, NULL, and NOT).
Here's a list of arithmetic operators:
These operators can be used with other functions to define logic and get the desired result.
Google Functions
Google Functions are incredibly powerful and versatile tools that can help you perform a wide range of tasks in Google Looker Studio. You can use them to calculate values, work with dates and times, and even convert data types.
One of the most useful types of functions is aggregation functions, which allow you to combine data from multiple fields. For example, the AVG(X) function will return the average of all values of X.
Arithmetic functions are another type of function that allows you to perform mathematical operations like addition, subtraction, multiplication, and division. The POWER(X, Y) function, for instance, returns the value of raising X to the power Y.
Conditional functions are also useful for applying logic to your data. The formula below will apply conditional logic to metric X and return "High" for values above 100 and "Low" for other values.
Date functions are a crucial part of Google Functions, allowing you to work with dates and times. The DATE_DIFF(X, Y) function, for example, returns the difference between two dates, X and Y, in days.
Here's a list of some common date functions:
Geo functions are another type of function that allows you to convert codes into continent, subcontinent, country, region, and city names. The TOCITY(X [Input Format]) function, for example, will return the name of the city by country code X.
Text functions are also useful for performing operations on text strings, such as concatenation, formatting, and comparison. The CONCAT(x, y) function, for instance, will combine two strings, X and Y.
Google Operators
Google Operators are an essential part of Google Looker Studio, allowing you to manipulate data inputs and return results. They can be used with other functions to define logic and get the desired result.
Arithmetic operators are used for mathematical calculations, including addition, subtraction, multiplication, and division. You can use the +, -, *, and / symbols to perform these operations.
Comparison operators are used to compare values and return true or false results. These operators include =, !=, >, >=, <, and <=. For example, you can use the = operator to check if two values are equal.
Logical operators return true, false, or null values and can be used to perform operations such as AND, OR, IS, IN, NULL, and NOT. These operators are useful for defining complex logic in your Google Looker Studio reports.
Here are the arithmetic operators supported in Google Looker Studio:
Comparison operators are essential for creating reports that compare data over time. By using operators like =, !=, >, >=, <, and <=, you can create reports that show how data has changed over time.
Formula and Function Fundamentals
Looker Studio formula and function fundamentals are essential for working with date functions, especially when it comes to calculating differences between dates.
In Looker Studio, you can use over 80 functions to simplify calculations and data manipulation. Each function handles specific needs, such as the MAX and MIN functions that return the maximum and minimum values, or the UPPER function that converts text to uppercase.
To get accurate results, it's crucial to understand how to structure your formulas correctly. Looker Studio supports a variety of operators, including arithmetic, conditional, and date functions. You can use conditional logic in your formulas with the CASEWHENTHENELSEEND statement to perform different calculations based on certain conditions.
Here's a breakdown of the main points about Looker Studio formula syntax:
- Operators: Looker supports a variety of operators in its formulas, including arithmetic, conditional, and date functions.
- Functions: Every function in Looker Studio has a syntax that defines how the function must be used, including the parameters needed.
- Conditionals: You can use conditional logic in your formulas with the CASEWHENTHENELSEEND statement.
- Literals: A literal represents a constant value written directly into your formulas.
Date functions in Looker Studio allow you to work with dates and times. Common date functions include DATE, DATE_DIFF, YEAR, MONTH, DAY, and TODAY. The DATE_DIFF function returns the difference in days between two dates, X and Y (X – Y).
Time and Date Functions
Looker Studio provides a variety of date and time functions to help you work with dates and times. The DATE function constructs a Date field or value from numbers or from a Date & Time field or expression.
You can use the DATE_DIFF function to return the difference in days between two dates. For example, DATE_DIFF(X, Y) returns the difference between X and Y in days. The YEAR function returns the year of a given date expression, while the MONTH function returns the month of a given date expression.
The TODAY function returns the current date as of the specified or default timezone, while the CURRENT_DATE function also returns the current date. You can also use the PARSE_DATE function to convert text to a date. Looker Studio supports a variety of date and time types, including Year, Year Quarter, Quarter, Year Month, Month, ISO Year Week, ISO Week, Date, Month Day, Day of Week, Day of Month, Date & Time, Date Hour, Hour, Date Hour Minute, and Minute.
Here are some common date functions:
Time Types
Time Types are a crucial aspect of working with dates and times in Looker Studio. You can display the current date using calculated fields, and it's essential to specify the time zone to get accurate results.
You can change the date type by finding those options in the "Data Sources" tab, or make those changes in the tabs for the specific component.
Looker Studio offers a variety of date and time types, including Year, Year Quarter, Quarter, Year Month, Month, ISO Year Week, ISO Week, Date, Month Day, Day of Week, Day of Month, Date & Time, Date Hour, Hour, Date Hour Minute, and Minute.
Here are some examples of date and time types:
You can also use the DATETIME_SUB() function to subtract a time interval from a field, which is the opposite of the DATETIME_ADD() function.
Cast
The Cast function is a powerful tool in Looker Studio that can help you convert data formats to suit your needs. It can force your field into another format, which is especially useful when working with dates classified as text.
This function is particularly helpful when you need to turn dates into a format that's easier to work with. Sometimes, dates are classified as text, and sometimes the other way around.
You can use the Cast function to turn values into text, or numbers, making it a versatile tool for data manipulation.
Formatting and Display
To display the current date in Looker Studio, you can create a new field by typing in CURRENT_DATE () and specifying the time zone, either by typing in the time zone name or using the zone offset method, which is more user-friendly.
The zone offset method is a more direct format that is easier to understand and read quickly. Report editors prefer this method because it's more straightforward.
To format dates for compatibility with Google Looker Studio, select all the data sets in the American date format, click on the Format menu, and choose Number > More Formats > Custom Date and Time. Then, select the year-month-day format, which is the best standard practice for dates in Looker Studio.
Here are the available date and time types in Looker Studio:
By using the right date and time types, you can make your data sets align in one format, which helps with functions and formulas, and creates efficient visualizations that are easy to edit and add to.
Displaying Current Time with Calculated Fields
Displaying current time with calculated fields is a powerful feature in Looker Studio. You can create a new field to calculate the current date by typing in CURRENT_DATE () and then specifying the time zone.
You have two options for specifying the time zone: typing in the time zone name or using the zone offset method. The zone offset method is more user-friendly and easier to read, especially for report editors.
To use the zone offset method, simply type in the time zone offset, such as CURRENT_DATE ("+4"). This method is more direct and readable than typing in the time zone name.
The calculated field formula for displaying the current time can be as simple as CURRENT_DATE ("America/Los Angeles, CA") or CURRENT_DATE ("+4").
Formatting in Google Sheets
Formatting in Google Sheets is a crucial step in ensuring your data is compatible with Google Looker Studio. This is because Google Sheets defaults to the formatting used across the globe, which may not match the format used in Looker Studio.
The US format for a date is MM/DD/YYYY, whereas the format outside the US is DD/MM/YYYY. To format your dates correctly, you can use the "Custom Date and Time" option in the Format menu.
Selecting the correct date format is essential for Looker Studio to read the data in your data sources and charts. You can select the format you want, such as YYYY-MM-DD, which functions as the best standard practice for dates written in Google Looker Studio.
Formatting the year first allows the data sets to group more easily, making it a best practice for dates in Google Looker Studio.
Improving Visualization Readability
Google Looker Studio date formats make all the data sets in the date and time category align together in one format.
Using a consistent date format is crucial for making data visualizations easy to understand. This is because formatted data tables can all be formatted the same way, allowing you to compare sets of data by groups based on the date and time.
The right date format can make a big difference in data analysis, as it helps perform functions and ensures formulas run properly. This is especially important for automated functions that are easy to edit and add to.
Data analysis runs smoothly when you use the right tools to organize and present your data sets cleanly and in a logical way that the eye can follow.
Frequently Asked Questions
How do you compare data in Looker Studio?
To compare data in Looker Studio, edit your report, select a chart, and choose a metric to edit its comparison calculation. From there, you can select a comparison type to see how your data stacks up.
Sources
- https://hamzaelkharraz.com/post/looker-studio-functions-complete-guide-from-simple-to-advanced-functions/
- https://blog.coupler.io/looker-studio-calculated-fields/
- https://blog.coupler.io/looker-studio-formulas-and-functions/
- https://www.databloo.com/blog/looker-studio-date-format/
- https://michaelhoweely.com/2020/09/28/how-to-use-date_diff-in-google-data-studio-to-work-out-sessions-per-day/
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