Open Web Analytics Tool Comparison and Review

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Open Web Analytics tools are a dime a dozen, but which ones are worth your time? In this section, we'll compare and review some of the most popular open web analytics tools to help you make an informed decision.

Piwik is a popular open web analytics tool that's known for its ease of use and customization options. It's a great choice for small to medium-sized businesses.

Google Analytics is another well-established player in the market, but it's not entirely open source. However, it's still a great option for those who want a robust analytics platform.

Matomo is another open source analytics tool that's similar to Piwik. It offers a range of features, including real-time analytics and A/B testing.

Features and Benefits

Open Web Analytics (OWA) offers a wide range of features that make it a powerful tool for tracking and analyzing website usage. With OWA, you can track unlimited number of websites using a single instance of OWA Server.

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OWA provides a first-party Javascript tracker client, which allows you to collect data directly from your users and their behaviors. You can also view and customize all reports, and generate heatmaps to see where users are clicking.

One of the most impressive features of OWA is its ability to track a variety of metrics, including page views, visits, and unique visitors over time. You can also track unique, new, and repeat visitors over time, and view the actual click-stream of each visitor.

Here are some of the key metrics you can track with OWA:

  • Page views
  • Visits
  • Unique visitors
  • Unique, new, and repeat visitors
  • Click-streams

OWA also allows you to generate "Domstream" session recordings, which provide a detailed view of user interactions on your website. You can also use the Geolocation feature to see where your visitors are coming from.

In addition to its robust tracking features, OWA also provides a reporting dashboard that allows you to view and customize all reports. You can also use the REST API for administration and data access, and take advantage of the multi-user reporting interface.

Overall, OWA is a powerful and flexible tool that offers a wide range of features and benefits for tracking and analyzing website usage.

Alternatives and Competitors

Credit: youtube.com, 4 Open Source (FREE) Alternatives to Google Analytics

If you're looking for alternatives to Open Web Analytics, you have a multitude of options to choose from, with a whopping 50 alternatives available.

One of the most notable alternatives is Google Analytics, which is a widely used and trusted tool for web analytics.

Open Web Analytics has a lot of competition in the market, with many other tools vying for attention, including Piwik and Matomo.

There are many reasons why someone might choose an alternative to Open Web Analytics, including the need for more advanced features or better support for specific use cases.

Some users may also prefer the user interface of alternative tools, finding it more intuitive and easier to use than Open Web Analytics.

Companies Using

Companies using Open Web Analytics come from diverse industries, with Technology, Information And Internet, and Wholesale being some of the notable ones. Stealth Solutions Sdn Bhd, a company from an unspecified country, is one such example.

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Talent Connect, a US-based company, uses Open Web Analytics to track its website analytics. They have a team of 4 employees and specialize in Technology, Information And Internet.

Southern Glazer’s Wine & Spirits, a Wholesale company, has over 10,000 employees and uses Open Web Analytics to analyze its website traffic.

Medical Research Council, a UK-based Research Services company, has a massive revenue of $2.2 billion and uses Open Web Analytics.

The companies listed below are all using Open Web Analytics:

Software Details

Open Web Analytics is an open source alternative to commercial web analytics tools. It allows you to stay in control of the data you collect about the user of your websites or applications.

To install OWA Server, you can use this repository, which also includes the Javascript tracking client that can be easily added to web pages.

For WordPress based websites, you can install the OWA integration plugin, or see this repository for more information. For any PHP application, you can use the OWA PHP SDK.

Server

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The Open Web Analytics Server is an open source alternative to commercial web analytics tools. It allows you to stay in control of the data you collect about the users of your websites or applications.

You can install the OWA Server and Javascript tracking client by adding it to your web pages. This can be easily done by installing the OWA integration plugin for WordPress.

To add OWA tracking to any PHP application, you can use the OWA PHP SDK. This makes it easy to track user data and stay on top of your analytics.

Here are the ways to add OWA tracking to different types of applications:

  • For WordPress based websites, install the OWA integration plugin or see the repository.
  • For any PHP application, use the OWA PHP SDK.

Software Type

Open Web Analytics is classified as Marketing Analytics software. This classification makes it a powerful tool for businesses looking to track and analyze their online marketing efforts.

The software is also open source, which means its code is freely available for anyone to use and modify.

Is the Right Choice

Credit: youtube.com, Open Web Analytics

Open Web Analytics (OWA) is an open-source web analytics software framework that you can use to track and analyze how people use your websites and applications. It's licensed under GPLv2 and provides developers with easy ways to add web analytics to their sites using simple Javascript and PHP-based APIs.

OWA has been around longer than a lot of open-source software, which is a plus, but it's still an open-source product, which means it can be abandoned or have a slow community response to bugs or flaws. However, it currently has a very lively community.

You have the option to customize OWA yourself, which can be a huge plus, and you can also find examples of customization online where people have shared their work, so you can plug and play with a new feature or configuration. This can save you time on development and help cut costs.

You won't miss out on all the good features that e.g. Google Analytics provides, but you will miss a lot of the good features and slice-and-dice functionality that Google Analytics offers.

Frequently Asked Questions

Is open web analytics free?

Yes, Open Web Analytics is a free web analytics tool. It's also open-source, meaning its code is available for anyone to use and modify.

What is the primary purpose of open web analytics?

Open Web Analytics helps you collect and control data about your website users, giving you full control over your analytics

What is the difference between Google Analytics and Open Web Analytics?

Google Analytics offers a paid enterprise solution and a free version with limited features, while Open Web Analytics is a completely free, open-source tool suitable for individuals and small businesses. The main difference lies in their pricing models and feature sets.

Gilbert Deckow

Senior Writer

Gilbert Deckow is a seasoned writer with a knack for breaking down complex technical topics into engaging and accessible content. With a focus on the ever-evolving world of cloud computing, Gilbert has established himself as a go-to expert on Azure Storage Options and related topics. Gilbert's writing style is characterized by clarity, precision, and a dash of humor, making even the most intricate concepts feel approachable and enjoyable to read.

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