The Pagerank Algorithm is a game-changer in the world of search engines. It's a way to rank web pages in order of their importance, and it's been around since the late 1990s.
Larry Page, one of the founders of Google, developed the algorithm with his team. They wanted to find a way to rank web pages that was more accurate and useful than what was available at the time.
The algorithm uses a complex formula to calculate the importance of each web page. It looks at the number of links pointing to a page, as well as the importance of the pages that are linking to it.
This approach was revolutionary because it allowed Google to provide more relevant search results to users. It also helped to establish Google as a leader in the search engine market.
What Is Pagerank?
PageRank is an algorithm used by Google to rank web pages based on their quality keywords and links from other websites. It's a way to measure a website's importance by looking at how it's linked to other known web pages.
The PageRank algorithm sees the importance of a page based on how it's linked with other known web pages, and it assigns a score to suggested websites. This score is what makes a website searchable.
PageRank was inspired by the early work of Kleinberg, who developed the HITS algorithm, also known as Hyperlink Induced Topic Search.
What Is?
PageRank is an algorithm designed by Google to rank web pages based on their quality keywords and links from other websites. It considers links as relations from other websites that point to specific web pages.
PageRank measures how important a website is and sees how it's linked between pages or if it's linked by a known website. This makes it searchable.
The PageRank algorithm was inspired by the Hyperlink Induced Topic Search (HITS) in the early works of Kleinberg. This algorithm enabled websites to rank fairly, which is why it's so important.
In graph database terminology, the PageRank algorithm is used to measure the importance of each node based on the number of incoming relationships and the rank of the related source nodes.
Larry Page, one of the founders of Google, named PageRank as the primary algorithm to rank web pages according to their score. He saw the importance of PageRank on how to implement searches with the user search browser.
How Is the History of?
The history of PageRank is a fascinating story that involves the contributions of many brilliant minds. Sergey Brin and Larry Page, the founders of Google, developed PageRank in 1996.
Wassily Leontief, an economist, developed a method to rank a country's industrial sectors by how important they are in other industries on how they manufacture their products. This method was later awarded the Nobel Prize for economic works.
Charles Hubbell published a method in 1965 that identifies a person's importance through endorsements from important or known people, in the fields of sociology and bibliometrics. This method laid the foundation for later developments in ranking and importance.
Gabriel Pinski and Francis Narin built upon Hubbell's work, using a similar reasoning to develop their own method of ranking. Their work was a precursor to the development of PageRank.
Jon Kleinberg, of Cornell University, published a method called HITS (Hypertext Induced Topic Search) which received recognition for its similar approach to PageRank. Both PageRank and HITS were developed separately but shared a common inspiration from earlier works.
Sergey and Larry acknowledged the similarity of their methods to Kleinberg's HITS in their own paper, showing the interconnectedness of ideas in the development of PageRank.
How Pagerank Works
The PageRank algorithm is a complex system, but at its core, it's designed to determine the importance of a web page by analyzing the links between pages. The algorithm uses a damping factor, which is the probability that a user will continue clicking on links rather than getting lost in an infinite loop of navigation.
The typical value of the damping factor is 0.85, which means there's an 85% chance that a user will continue clicking on links, while a 15% chance exists that they will jump to a random page. This factor is crucial in preventing the algorithm from disproportionately favoring pages with excessive links.
The PageRank algorithm also uses a directed surfer model, which is a more intelligent user who stochastically navigates between pages based on the content and the search phrase used. This model is based on the PageRank score of a page that is dependent on the query.
Parameters
The PageRank algorithm has several parameters that can be adjusted to suit your needs. The STRING parameter v_type allows you to specify the names of vertex type to use.
You can also specify the names of edge type to use with the STRING parameter e_type. If you don't specify a value, it defaults to an empty string.
The FLOAT parameter max_change determines when the PageRank algorithm stops iterating. It's set to 0.001 by default, which means the scores have become very stable and are changing by less than 0.001 from one iteration to the next.
The INT parameter maximum_iteration sets the maximum number of iterations the algorithm will run. It's set to 25 by default.
The FLOAT parameter damping determines the fraction of score that is due to the score of neighbors. It's set to 0.85 by default, which means 85% of the score is due to the score of neighbors.
Here are the parameters in a table for easy reference:
The INT parameter top_k allows you to sort the scores highest first and output only this many scores. It's set to 100 by default. The BOOL parameter print_results determines if the output should be printed to standard output. It's set to True by default.
The STRING parameter result_attribute allows you to store PageRank values in FLOAT format to a vertex attribute. If you don't specify a value, it defaults to an empty string.
The STRING parameter file_path allows you to write the output to a file. If you don't specify a value, it defaults to an empty string.
The BOOL parameter display_edges determines if the graph's edges should be included in the JSON output. It's set to False by default.
Time Complexity
The time complexity of this algorithm is surprisingly manageable. It has a time complexity of O(E*k), where E is the number of edges and k is the number of iterations.
The number of iterations can be a bit tricky to predict, as it's data-dependent. However, you can set a maximum number of iterations to keep things under control.
Parallel processing is a game-changer when it comes to computation time. It can significantly reduce the time needed for computation, making it a valuable tool in your toolkit.
How to Compute?
Computing PageRank is a crucial step in understanding how a website's importance is determined. The mathematical formula for PageRank is expressed as PR(A) = (1-d) + d * (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)), where d is the damping factor, usually set around 0.85.
The damping factor accounts for the probability that a user will continue clicking on links rather than getting lost in an infinite loop of navigation. This factor ensures that the algorithm does not disproportionately favor pages with excessive links.
There are several methods to compute PageRank, including iterative and algebraic methods. The iterative method uses the power method, where the computation is repeated until it converges. The algebraic method, on the other hand, involves performing calculations step-by-step using the graph traversal algorithm.
To compute PageRank algebraically, you can use the formula PR(A) = PR(D)/Ld + PR(B)/Lb + PR(C)/Lc. This formula takes into account the number of links between pages and the existing rank of the linked pages.
Here's a step-by-step guide to computing PageRank using the algebraic method:
- Identify the given data with the formula, where PR(A) is unknown.
- Implement the given values into the formula.
- Follow the MDAS rule (multiplication and division first, then addition and subtraction next).
- Calculate the final answer.
For example, if PR(D) = 8, PR(B) = 5, PR(C) = 4, Ld = 3, Lb = 5, and Lc = 2, the final answer would be PR(A) = 5.67.
PageRank can also be computed using Python with the NetworkX library. The library provides methods to calculate PageRank, the number of edges, and nodes. You can use the pagerank_numpy() method to get the PageRank score.
Here's an example of how to compute PageRank using Python:
```python
import networkx as nx
g = nx.Graph()
Pagerank = nx.pagerank_numpy(g, alpha=0.85, personalization=None, weight='weight', dangling=None)
edgeNumber = g.number_of_edges()
nodeNumber = g.number_of_nodes()
```
In summary, computing PageRank involves using a mathematical formula, iterative or algebraic methods, or Python libraries to determine the importance of a website based on its backlinks and the damping factor.
Search Engine Crawling
Search engines use web crawlers, also known as robots, to crawl through websites and new websites.
These crawlers are programmed to collect web page information and index relative websites.
The crawling method used by search engines helps to provide more quality searches by identifying ranking sites with quality content.
This is achieved by indexing categorical information such as location, language, and previously searched data.
Web crawlers do not see or determine the quality of the page other than the PageRank itself.
They simply collect and index information based on the PageRank algorithm.
Martin Splitt of Google Search Relation emphasizes that web crawlers are just robots that collect web page information.
He advises SEO developers not to reinvent the SEO wheel, implying that some problems are not worth solving.
The web browser plays a big role in providing quality information for the web server, by contributing to the referral perspective of the web user assigned to a specific computer.
Affecting Factors
Pagerank is heavily influenced by the number of high-quality websites linking back to a given page. The more links from authoritative sites, the higher the page's Pagerank score.
Google's algorithm considers the quality of the linking websites, not just the quantity. This means that a link from a well-known news site is worth more than a link from a low-traffic blog.
The Pagerank score is calculated based on the number of links to a page, not the number of links from a page. This means that a page with many outgoing links will have its Pagerank score diluted.
Google's algorithm also takes into account the anchor text used in links. The anchor text is the text that is actually linked, and it can give clues about the content of the linked page.
The Pagerank score is not affected by the number of internal links on a website. This means that a website with many internal links will not see a significant boost in Pagerank score.
How Link Popularity Affects
Link Popularity is a related concept to PageRank, but it's often misconfigured as the same thing. In reality, PageRank is a subset of Link Popularity, focusing on the quantity of links.
The quality of links also plays a significant role in determining the score of a page's popularity. For instance, a link from a coffee shop is considered more valuable than one from a sneaker shop.
Link Popularity adds a quality factor to the score, whereas PageRank focuses on the number of popular links. This is why a page can have a high PageRank but a low Link Popularity.
The random surfer model for PageRank takes into account the probability of a user visiting a page based on the directed graph and matrix. This model is similar to the Markov chain model and provides a basis for the algorithm to determine the proper score of web pages.
In the context of modern search engines, PageRank remains a historical cornerstone, but it's supplemented by various algorithms that consider user intent, semantic search, and machine learning.
Frequently Asked Questions
Is Google still using PageRank?
Yes, Google still uses PageRank as a ranking signal, although it's no longer publicly accessible. PageRank remains a key component of Google's algorithms, as confirmed by a Google expert.
What is the formula for page ranking algorithm?
The PageRank algorithm formula calculates a page's score as a combination of its link equity and the scores of its linked pages, with a 0.85 probability of clicking on a link. This formula is: r = (1-P)/n + P*(A'*(r./d) + s/n ).
Sources
- https://docs.tigergraph.com/graph-ml/3.10/centrality-algorithms/pagerank
- https://memgraph.com/blog/pagerank-algorithm-for-graph-databases
- https://www.holisticseo.digital/theoretical-seo/pagerank/
- https://statisticseasily.com/glossario/what-is-google-pagerank-algorithm/
- https://www.geeksforgeeks.org/page-rank-algorithm-implementation/
Featured Images: pexels.com