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With PostHog Webflow, you can automate your work by leveraging data and automation tools. This powerful combination can save you time and effort, allowing you to focus on more strategic tasks.
PostHog's product analytics platform can integrate with Webflow, enabling you to track user behavior and make data-driven decisions. By automating repetitive tasks, you can streamline your workflow and boost productivity.
By automating tasks, you can free up time to focus on high-level thinking and strategy. This is especially true for designers and developers who can use PostHog's automation features to optimize their workflows.
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Event Tracker
Event tracking is a crucial part of understanding how users interact with your website. To track events in Webflow, you need to add a custom attribute to the element you want to track, which will contain the event name.
You'll also need to add a class to the element in the "Style -> Style selector" section, and a custom attribute in the "Element Settings -> Custom attributes" section. The class and custom attribute names should match.
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To test your event tracking, hit "Preview" in Google Tag Manager (GTM) and click the buttons you've added. Then, find the event in the GTM debugger and check the "Variables" tab to see the values of all event variables.
Here are some common mistakes to avoid when setting up event tracking:
- Not adding the GTM variable
- Not adding the class to the button in Webflow
- Not adding the variable in code for event tracking
- Tracking the wrong class name in the elementsToTrack function
Once you've set up event tracking, you can send events to PostHog by creating a new trigger and tag in GTM. This will allow you to track button clicks and other interactions on your website.
It's also a good idea to create a separate GTM trigger and tag to send form submissions to PostHog. This will allow you to update user properties with more information than usual.
To send form submissions to PostHog, you'll need to create a new trigger that fires on the form submission event, and a new tag that sends the form data to PostHog. You can use a single trigger for all forms, and filter by eventCategory.
Here's an example of what the trigger and tag might look like:
- Trigger: Custom Event, event name "form_submission"
- Tag: Custom HTML, sending form data to PostHog
By following these steps, you can set up event tracking in Webflow and send events to PostHog for analysis and reporting.
Form and Data
Tracking form inputs as event attributes in Webflow is a game-changer. You can save all inputs in a Google Sheet or other CRM for future reference.
To log all form inputs, you can use Webflow's built-in feature to store form inputs, and then send the data to other tools with Activepieces or Zapier. However, if you want to get Telegram notifications whenever someone fills out a form, you'll need to use Activepieces with a Telegram bot, as Zapier doesn't have Telegram integration.
Form data can also be used to add person properties in Posthog, allowing you to link new sessions of the same user with their contact data and reach out to them based on pages they've seen. To do this, you can use Google Tag Manager as a workaround.
It's essential to name form input fields consistently across all forms on your website to unify field names and create universal GTM variables and PostHog event properties. You can do this by pasting a specific snippet of code into the "Custom code" section of your Webflow website settings.
To send data to PostHog, create a separate GTM trigger and tag for form submissions, as you need to send more properties than with most events and update user properties with $set or $set_once. This will help you collect and analyze form data more effectively.
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Why and How
PostHog has some significant advantages over most of its competitors, with its top 3 being mentioned in the article.
Using PostHog with Webflow is a great idea because it offers a more robust feature set compared to other tools in the market.
One of the key reasons to use PostHog is that it has some significant advantages over most of its competitors, with its top 3 being mentioned in the article.
You can expect a more seamless integration with Webflow when using PostHog, thanks to its robust feature set.
PostHog's top 3 advantages make it a more attractive option for those looking to enhance their Webflow experience.
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Unlock Automation
With Zapier, you can integrate everything from basic data entry to end-to-end processes.
Automating workflows can save you a significant amount of time and effort, allowing you to focus on more important tasks. You can unify your tools within a connected system to improve your team's efficiency and deepen their impact.
Zapier makes it easy to integrate PostHog with Webflow - no code necessary. This means you can get setup in minutes and start automating your workflows right away.
With 7,000 integrations, Zapier offers a wide range of possibilities for automation. You can connect PostHog and Webflow to unlock the power of automation and take your business to the next level.
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Sources
- https://learninglate.substack.com/p/how-to-link-google-tag-manager-webflow
- https://learninglate.substack.com/p/how-to-send-form-submission-data
- https://posthog.com/tutorials/webflow-ab-tests
- https://medium.com/@sofian-bettayeb/how-to-a-b-test-for-free-on-webflow-91271164b0ee
- https://zapier.com/apps/posthog/integrations/webflow
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