Quantserve Explained: A Comprehensive Guide

Quantserve is a tracking pixel that collects data from websites and mobile apps, providing insights into user behavior and demographics. This pixel is often used for analytics and advertising purposes.

Quantserve was founded in 2006 by a team of experienced data collectors, and it quickly gained popularity among advertisers and publishers. The company's headquarters is located in San Francisco, California.

Quantserve collects data on user behavior, including browsing history, search queries, and demographic information. This data is then used to create detailed profiles of users, which can be used to target specific audiences with ads.

Quantserve's tracking pixel is often embedded in websites and mobile apps to collect data on users. This pixel is usually small and unobtrusive, making it difficult for users to notice.

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Quantserve is a technology company that specializes in providing data and analytics services to businesses.

Quantserve's primary focus is on collecting and analyzing user data from websites and mobile apps.

The company uses a variety of methods to collect data, including cookies and other tracking technologies.

Quantserve's data collection methods are designed to be non-intrusive and respectful of user privacy.

Quantserve is a data collection and management company that provides a range of services to help businesses and organizations collect and analyze data.

They offer a unique approach to data collection, using a combination of cookies and other tracking technologies to gather information about users' online behavior.

Quantserve's technology is designed to be highly scalable, allowing it to handle large amounts of data from a wide range of sources.

Their platform is used by a variety of industries, including finance, retail, and travel, to gain insights and make informed business decisions.

Quantserve's data collection is often used to create detailed user profiles, which can be used for targeted advertising and marketing efforts.

Quantserve is a data collection platform that helps businesses understand their website visitors.

Quantserve collects user data through cookies, which are small files stored on a user's device.

The data collected by Quantserve includes information about a user's browsing behavior, such as the websites they visit and the actions they take.

This data is used to create detailed profiles of website visitors, which can be used for targeted advertising and other marketing purposes.

Quantserve's data collection is opt-in, meaning that users must give their consent for Quantserve to collect their data.

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Quantcast tracks anonymous records of internet usage, including when, from where, and at what time a browser loads its web beacon.

The company claims not to collect personally identifiable information, only building a profile of a browser's behavior across all sites using their web beacons, which include over 100 million web destinations.

Quantcast uses statistical modeling to "build a translation of cookies to people", aiming to counteract the issue of people being counted multiple times due to accessing sites on multiple devices or deleting cookies regularly.

Information captured when browsing a site using Quantcast includes what page the browser was on, what searches were typed into the website search, and the time the browser was on the website.

In 2010, Quantcast paid $2.4 million to settle a class action lawsuit alleging it used Flash cookies to reset tracking cookies after users deleted them.

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Quantcast tracks anonymous records of internet usage, including when, from where, and at what time a browser loads its web beacon.

It uses statistical modelling to build a translation of cookies to people, and aims to counteract the issue of people being counted multiple times by accessing sites on multiple devices or deleting cookies regularly.

Quantcast builds up a profile of a browser's behaviour across all sites using their web beacons, which include over 100 million web destinations.

Information that may be captured when browsing a site using Quantcast includes what page the browser was on and what searches were typed into the website search.

The time the browser was on the website is also tracked, and this information is used to build a profile of different types or segments of browsers.

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Quantcast Tracking Methods allow you to measure audience size and demographics with high accuracy.

Quantcast uses a unique combination of cookie-based and device-based tracking to collect data from over 90% of global internet users.

This method involves setting up a JavaScript snippet on your website to collect data from visitors.

Quantcast also uses a proprietary algorithm to identify and match devices, even when cookies are cleared or blocked.

This ensures that you get a complete picture of your audience's behavior and demographics.

Quantcast's tracking method is more accurate than other methods because it uses a combination of data sources, including IP addresses and device information.

This allows you to see how your audience behaves across multiple devices and platforms.

Quantcast's tracking method is also more comprehensive than other methods because it captures data from a wider range of devices, including mobile and tablet devices.

This means you can get a more accurate picture of your audience's behavior and demographics.