Website Traffic API for Data-Driven Decision Making

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Night view of busy traffic with light trails in Dongcheng, Beijing, creating a vibrant urban scene.
Credit: pexels.com, Night view of busy traffic with light trails in Dongcheng, Beijing, creating a vibrant urban scene.

Having a website traffic API is crucial for making data-driven decisions that boost your online presence. With access to real-time traffic data, you can monitor your website's performance and make informed decisions to drive more traffic.

Accurate traffic data is essential for measuring the effectiveness of your marketing strategies. You can track changes in traffic patterns and adjust your campaigns accordingly.

By leveraging a website traffic API, you can gain valuable insights into your audience's behavior and preferences. This information can be used to optimize your content, improve user experience, and increase engagement.

A website traffic API provides a comprehensive view of your website's traffic, including metrics such as page views, unique visitors, and bounce rates.

TomTom's Service

TomTom's Service is a suite of web services designed for developers to create web and mobile applications around real-time traffic. These web services can be used via RESTful APIs.

The Traffic API is split into two services: Traffic Incidents and Traffic Flow. Traffic Incidents provides an accurate view about traffic jams and incidents around a road network.

Credit: youtube.com, TomTom Traffic Analytics Data as an Input for Mobility Solutions | Jonathan Americo | TomTom

Traffic Flow provides real-time observed speeds and travel times for all key roads in a network. This service is updated every minute with the very latest traffic speed information.

The Traffic Incident service is updated every minute with the very latest traffic incident and delay information. It returns detailed information about traffic jams and traffic-related incidents.

The Raster and Vector Incident Tile APIs provide traffic incident and delay information for display on your map view. The Raster and Vector Flow Tile APIs provide traffic speed information for display on your map view.

Here's a summary of the two services:

TomTom's Traffic API web services are based on the real-time traffic data TomTom Traffic.

API Methods

The API Methods for Website Traffic API are quite comprehensive. You can use the runReport method to generate a customized report of your Google Analytics event data. This is the preferred method for simple report queries.

There are also batch versions of these methods, such as batchRunReports and batchRunPivotReports, which let you generate multiple reports using a single API call. This can be a huge time-saver if you need to analyze a lot of data.

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Here's a quick rundown of the available methods:

  • runReport: generates a customized report of your Google Analytics event data
  • batchRunReports: generates multiple reports using a single API call
  • runPivotReport: generates a customized pivot report of your Google Analytics event data
  • batchRunPivotReports: generates multiple pivot reports using a single API call
  • getMetadata: returns metadata for dimensions and metrics available in reporting methods
  • checkCompatibility: lists dimensions and metrics that can be added to a report request and maintain compatibility
  • runRealtimeReport: generates a customized report of real-time event data for your property
  • properties.audienceExports: generates Audience Exports, which include a snapshot of the users in an audience
  • runFunnelReport: generates a customized funnel report of your Google Analytics event data (Early preview)

Available Methods

The Google Analytics API offers a variety of methods to help you manage and analyze your data.

You can use the runReport method to return a customized report of your Google Analytics event data, which is the preferred method for simple report queries.

The batchRunReports method is a batch version of runReport, allowing you to generate multiple reports using a single API call.

There are also more advanced report types, such as pivot reports, which can be generated using the runPivotReport method.

The batchRunPivotReports method is a batch version of runPivotReport, enabling you to generate multiple pivot reports at once.

You can use the getMetadata method to explore the dimensions and metrics available in reporting methods, as well as retrieve Custom dimensions and metrics for your Google Analytics property.

The checkCompatibility method lists dimensions and metrics that can maintain compatibility in a report request.

Here are the available methods in a concise list:

  • runReport
  • batchRunReports
  • runPivotReport
  • batchRunPivotReports
  • getMetadata
  • checkCompatibility
  • runRealtimeReport

Requesting a Subset of Attributes

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Requesting a Subset of Attributes can significantly speed up computations on the Leadfeeder servers and decrease the API response size.

Using the fields parameter in the request's URL is a feature called sparse fieldsets supported by Leadfeeder API, which allows requesting just a subset of attributes.

This feature is highly encouraged for integrations as it reduces the amount of data being processed, making it more efficient.

By adding the fields parameter to the URL, you can specify which attributes you need, such as name and employee_count for lead objects and country for location objects.

This approach is particularly useful when you only need a specific set of data for your integration, making it more streamlined and faster.

Export Feed

The Export Feed API method is a powerful tool for retrieving data from your feed. It returns a JSON structured body with the status code 429 Too Many Requests when the Export requests limit is exceeded.

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To request a feed export, you'll need to provide the following parameters: account_id, end_date, custom_feed_id, and start_date. These parameters are all required, so don't forget to include them in your request.

Here are the details of each parameter:

The response type for this method is export_requests, which includes several attributes: created_at, download_url, status, and status_url. The download_url will be null unless the status is processed.

Rosemary Boyer

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Rosemary Boyer is a skilled writer with a passion for crafting engaging and informative content. With a focus on technical and educational topics, she has established herself as a reliable voice in the industry. Her writing has been featured in a variety of publications, covering subjects such as CSS Precedence, where she breaks down complex concepts into clear and concise language.

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