Reddit Traffic Stats: A Deep Dive into Engagement and Growth

Reddit's user base has grown significantly over the years, with over 430 million monthly active users as of 2022.

Reddit's user growth can be attributed to its vast array of communities, with over 138,000 active subreddits covering a wide range of topics.

The platform's engagement metrics are also impressive, with users spending an average of 7 minutes and 21 seconds on the site per session.

Reddit's traffic stats show that the site receives over 30 billion page views per month, with a significant portion of that traffic coming from mobile devices.

Reddit attracts a significant amount of its desktop traffic from the U.S., highlighting its strong presence there. The platform also enjoys popularity in countries like the United Kingdom, Canada, Australia, and Germany.

The top five countries contributing to Reddit's desktop traffic are the United Kingdom, Canada, Australia, Australia, and Germany, with the United Kingdom, Canada, and Australia each contributing around 7% of Reddit's desktop traffic.

Reddit's desktop traffic is dominated by just a few countries, but it's still a global phenomenon. Reddit's strong presence in the U.S. is likely due to its large user base and widespread cultural relevance.

Here are the top five countries contributing to Reddit's desktop traffic, in order of their share:

Reddit's weekly active user base has been steadily growing over the years. As of Q4 2023, Reddit has 267.5 million weekly active users.

This number represents a significant increase from Q4 2022, when Reddit had 207.3 million weekly active users. The growth is also evident when looking at the quarterly data, which shows a steady rise in weekly active users since Q1 2021.

Here's a breakdown of Reddit's weekly active user growth since Q1 2021:

As you can see, Reddit's weekly active user base has been steadily increasing, with some fluctuations in between.

Reddit's traffic is a significant force to be reckoned with, especially in the US. The platform attracts a substantial amount of its desktop traffic from the United States, with the UK, Canada, and Australia each contributing around 7% of Reddit's desktop traffic.

The US alone accounts for 49.79% of Reddit's daily active users, with 36.4 million daily active users. This is a staggering number, and it's clear that Reddit has a strong presence in the US.

Reddit's desktop traffic also comes from other countries like Germany, which contributes about 3.3% of Reddit's desktop traffic. This highlights the platform's global reach and popularity.

Here's a breakdown of Reddit's desktop traffic by country:

Reddit's traffic growth is also notable, with a 27.13% increase in daily active users since Q4 2022. This growth is likely due to the platform's increasing popularity and user engagement.

Reddit users spend a significant amount of time on the platform, with an average visit lasting around eight minutes and users visiting over six different pages during each visit. This suggests that users are engaging with the content on Reddit, but also indicates a relatively high bounce rate of around 41%.

Reddit hosts a vast number of subreddits, with over 2.8 million to choose from, and users generate an impressive 2.84 billion comments annually, averaging around 7.5 million comments daily. This level of engagement is a testament to the platform's ability to foster discussion and community.

Users are drawn to Reddit's video content, with around 1.4 billion native videos watched each month, and links are the most popular type of content on the platform, with users relying on them to discover new sites and resources. Videos and images receive significantly more upvotes than text posts, indicating that users are highly engaged with these types of content.

Here are some key statistics on user engagement on Reddit:

Overall, these statistics demonstrate the high level of engagement on Reddit, with users spending significant amounts of time on the platform and generating vast amounts of content.

Reddit's daily active users are predominantly based in the US, with 49.79% of users calling the country home. This equates to a staggering 36.4 million daily active users in the US alone.

The majority of Reddit's daily active users are based outside of the US, accounting for 50.21% of users, or 3.67 million active users. This is a significant number, and it's clear that Reddit's popularity extends far beyond its US roots.

According to the data, the US has consistently had the largest share of Reddit's daily active users, with the numbers increasing over time. In Q1 2021, the US had 27.5 million daily active users, while the rest of the world had 27.3 million.

Here's a breakdown of Reddit's daily active users by region, based on the provided data:

The numbers show a steady increase in Reddit's global user base, with the US and the rest of the world both experiencing growth over time.

Reddit's mobile app usage has seen a significant decline in 2023, with 34 million downloads compared to 54 million in 2022. This is a notable drop, but it's still a substantial number.

The daily usage of the Reddit app is relatively low, with only 7% of users opening it every day in Q4 2023. This is a stark contrast to other social media platforms, where engagement is much higher.

On average, US Reddit users spend 30 minutes a day on the app, with 16 minutes dedicated to browsing Reddit posts. This is a significant chunk of time, and it highlights the importance of content on the platform.

Here's a breakdown of how Reddit users spend their time on the app:

Mobile is also a key platform for Reddit, with 70% of video views coming from mobile devices. This is no surprise, given the convenience and accessibility of mobile devices.

Reddit's revenue has been on a steady rise, reaching $804.03 million in 2023, a 20.6% increase from the previous year. This growth is largely driven by advertising on the platform.

In 2022, Reddit's revenue was $666.7 million, and the top 10 largest advertisers accounted for 28% of the revenue. By 2023, this percentage had decreased to 26%.

Almost all of Reddit's revenue comes from advertising, with 98% of it generated from this source. This is a significant figure, indicating the platform's reliance on advertising to drive its growth.

Reddit offers two main advertising options: Promoted Posts and Display Ads. Promoted posts can achieve CTRs of up to 2% and average CPCs of $0.75, depending on targeting.

Here are some key statistics on Reddit's advertising options:

Reddit's advertising cost can vary depending on the price for a thousand impressions, ranging from $0.20 to $100.

Reddit is a hub for news and brands, with a smaller portion of users engaging with it for professional networking or keeping in touch with friends. The most popular subreddits focus on humor, gaming, and science.

In the /r/History subreddit, posts that start with questions like “What are some…” get the most engagement. This is a great example of how asking questions in posts tends to spark more comments. Posts without questions often receive more upvotes, but the question format seems to be a winning formula for engagement.

Reddit users made over 35 million daily search queries in December 2023, and over 500 subreddits have more than 1 million subscribers each. This shows just how active and engaged the Reddit community is.

In 2020, a staggering 303.4 million posts were uploaded by Redditors.

This represents a 52.4% year-over-year increase from the 199 million annual posts registered in 2019.

Reddit's growth is a testament to its popularity and the engagement of its community.

The platform's ability to adapt and evolve has contributed to its success.

Here's a breakdown of the number of posts published on Reddit since 2018:

If you want to make a great impression on Reddit, keep your posts short and sweet. Posts under 120 characters are the best-performing ones.

The sweet spot for title characters is between 60 and 80, as reported by Foundation Marketing statistics. This is where you'll get the most upvotes.

Titles that are too long, over 120 characters, are likely to get the lowest upvotes. On the other hand, titles that are too short, under 20 characters, also don't fare well.

Starting a post with a question like "What are some..." in the /r/History subreddit gets the most engagement, sparking more comments than regular posts.

In fact, questions get two times more comments than regular posts, as mentioned in the Reddit statistics.

The /r/History subreddit is particularly effective at asking questions, with the phrase "What are some..." being the most popular and frequent.

This is likely because people are curious and want to engage in conversations.

Here's a breakdown of how questions compare to regular posts:

Overall, asking questions in your posts is a great way to get more engagement and start conversations on Reddit.

Reddit's user demographics are quite fascinating. 63.6% of Reddit users are male, while the remaining 35.1% are female.

The majority of Reddit users are between 18-29 years old, with 36% of U.S. Reddit users falling within this age range. This is a significant demographic for businesses targeting young adults.

According to Reddit's 2020 survey, nearly half of users are between 18-29 years old, with 69% of them being male. This suggests that men in this age group are highly active on the platform.

Reddit has a global reach, with nearly 50% of desktop traffic coming from the US. This is followed by Canada, Australia, and Great Britain.

Here's a breakdown of Reddit's demographics:

Reddit's demographics can be a valuable resource for businesses looking to target specific audiences. By understanding the platform's user base, you can develop targeted marketing strategies and improve your overall online presence.

Reddit is a massive platform with a huge audience. It has 5 billion page views every day and 2 million visitors each day. You can access a worldwide audience, as Reddit is used in 196 countries.

Reddit has 6,000 active subreddits, making it easy to find one that pertains to your business. Young men are the largest demographic on Reddit, and men are twice as likely to use Reddit as women.

Reddit's monthly active user base grew by 3.66x since 2018, from 331 million to 1.212 billion in 2024. Here's a breakdown of Reddit's monthly active user growth over the past few years:

Reddit users consumed more than 1.4 billion videos monthly in 2018, making it a great platform for sharing video content. An average of 7.5 million comments were posted on Reddit in 2023, which equals 2.74 billion comments a year.

Reddit users typically spend just under eight minutes on the site per visit, and they often visit over six different pages during each visit. They tend to leave the site after viewing just one page, with a bounce rate of around 41%.

Reddit sees strong engagement with video content, with users watching around 1.4 billion native videos each month. Links are also extremely popular on the platform, with users relying on them to discover new sites and content.

The most popular type of content on Reddit is links, which receive significantly more upvotes than text posts. On average, the most popular links receive over 16,000 upvotes.

Videos are Reddit's most highly upvoted external link type, followed by images. Top video and image posts generate more upvotes than website links, with over 10,000 upvotes.

Reddit is a trusted source for learning about products, with 82% of Gen-Z users trusting the platform as a reliable source. This is particularly evident in communities like Health and Fitness, where visitors spend 15 times more time than others.

Here are the average engagement metrics for different types of content on Reddit:

These statistics highlight the importance of video content on Reddit, as well as the platform's role in consumer research. By understanding these user behavior patterns, you can create more effective content and marketing strategies.