Semrush Looker Studio SEO Reporting Made Easy with Templates

Semrush Looker Studio SEO reporting just got a whole lot easier. With the help of templates, you can streamline your reporting process and get the insights you need in no time.

Semrush offers a range of pre-built templates that are specifically designed for Looker Studio, making it easy to create professional-looking reports with minimal effort. These templates are customizable, so you can tailor them to your specific needs.

To get started with Semrush Looker Studio SEO reporting, you'll need to connect your Semrush account to Looker Studio. This is a straightforward process that takes just a few minutes to complete.

To get started with Semrush Looker Studio, you need to be clear on why you're creating a report. Think about your audience and what they want to learn from your report.

Your audience will determine the data you present. For example, a sales manager might want to know about best-selling products, while a marketing manager might want to know which channels are top performers.

A good place to start is with the Looker Studio Tutorial Report, which can be found in the "Owned by me" menu on your homepage. This fully interactive report walks you through how to view, edit, and create reports step-by-step.

You can start creating a report by editing a template or creating from scratch. There are two levels of controls you can add to your reports: Controls

To create a report from a template, you can select a template that fits your goals and customize it to suit your needs. Every template is fully customizable, so you can edit data and play around with layouts and colors to create something clear and comprehensive.

Creating a new report from scratch gives you a blank canvas to design custom dashboards. You can get started in a few clicks by selecting a template, authorizing the connector, and creating a data source in Google Looker Studio.

There are two options for creating a dashboard in Looker Studio: Option 1: Create a dashboard in 3 minutes with a free templateOption 2: Create a dashboard from scratch

For Option 1, you can select a pre-set template, authorize the connector, and create a data source in Google Looker Studio. The data will be updated every 12 hours automatically.

Editing a template in Looker Studio is a breeze, and you can start customizing it right away. You can edit data and play around with layouts and colors to create something clear and comprehensive.

The Looker Studio editor is the same whether you're editing a template or new report, and starting with a template is a good way to get a feel for how everything works.

In the toolbar, you can add new pages, data sources, images, text boxes, lines, shapes, charts, and controls, making it easy to customize your report.

To move, resize, or stylize any element, click on it and drag it to a new position, or click and drag any of the border squares. You can also copy, paste, duplicate, delete, or order an element by right-clicking on it and selecting your preferred option from the pop-up menu.

Time-saving tip: Hold shift when clicking items to select multiple charts at once, and any edits you make will apply to all sections.

You can also make changes to your theme by clicking "Theme and layout" to open the properties column, where you can choose from a selection of preset themes or customize any of them to match your brand.

Here are some key theme settings to keep in mind:

Any changes you make will apply to your theme, and if your report has multiple pages, you can change the background and size of a specific page by clicking "Page" then "Current page settings" in the toolbar.

The data from your connected source is also easily accessible on the right of the page, where you can see the dimensions and metrics that will power your charts.

Understanding Semrush Data is crucial for any digital marketer. You can create a keyword analysis report to keep track of your keyword performance, including metrics like search traffic and volume, search CTR, and average position.

This report can also help you analyze unique keywords, performance over time, by country, and by keyword ranking. The Looker Studio SEO report template from DataBloo offers a comprehensive dashboard for keyword analysis, but keep in mind that it's not free and costs €129 to use.

To get a deeper understanding of your competitors, you can use an ML-enabled SERP Analysis dashboard, which allows you to compare your digital marketing efforts with your competitors. This type of dashboard can provide metrics like share of search per domain or per site category, estimated traffic volume (ETV) of your competitors, and top performing domains.

Keyword tracking is a crucial aspect of SEO, and it's essential to understand how to effectively track and analyze keyword data. You can use tools like Semrush, Ahrefs, or Moz to track keyword positions, but it's not enough to just track keywords and analyze ranking positions.

To effectively communicate your work as an SEO, you need to tell a story with your data, and that's where data storytelling comes in. By using a tool like Looker Studio, you can create a dashboard to visualize data properly and tell a keyword story right.

There are several ways to connect Looker Studio and Semrush, including manual exports, via Semrush API through Google Sheets, Semrush API, and Python, with Supermetrics' Semrush connector.

To create a keyword-tracking dashboard in Looker Studio with Semrush, you can use Semrush's official connector, which can be found as part of Looker Studio's Partner Connectors.

Here are some key metrics to focus on when creating a keyword analysis report:

A template like the Looker Studio SEO report template from DataBloo can help you keep track of how well your keywords are performing. However, keep in mind that this template is not free, and you will have to pay €129 to use it.

It's also essential to note that when copying a Looker Studio dashboard, most of the charts and graphs will stop displaying data because you can't use the original Semrush account. You'll need to add your own Semrush login to Looker Studio.

To connect Semrush's Position Tracking Connector to Looker Studio, you'll need to select a chart, click on the Data Source, and choose "Add Data" from the drop-down menu. Then, you'll need to authorize Semrush and log in to your account.

Once you log in, you should be able to select the position tracking created in your Semrush account. Retrieving data from the Position Tracking project will allow you to visualize the data in Looker Studio and monitor your progress, as well as your competitors' progress.

To get a comprehensive view of your competitors' SERP data, you can blend data sources, which allows you to see powerful results about each competitor's rankings.

You'll need to add each competitor's data source individually, changing the domain name each time, and connect them with a "Full Outer" or two-sided join.

The joined dimension between the sources is the DATE variable, while the mutual metric is "Visibility".

To create a bar chart for People Also Ask in Looker Studio, you need to select a basic column chart and add "People Also Ask" as your metric, "Month" as your dimension, and "Year" as your breakdown dimension.

Note that you can't add multiple metrics to one column chart if you want to include a breakdown dimension.

Clicking on the calendar symbol next to "Month" and selecting Data Type = Month ensures that your data is organized by month, not each individual date.

To sort your chart, change the sort to "Month" by Ascending, and make your secondary sort "Year" by Ascending.

You can use regular expressions to filter out branded traffic from your Semrush data. This is a powerful tool that allows you to exclude traffic from your own website or other specific domains.

Regular expressions can be complex, but in this case, we're using them to exclude branded traffic. You can use other regular expressions for more filtering options.

To exclude branded traffic, you can use a specific type of regular expression. This is a more advanced filtering option that can help you get more accurate data.

With Semrush Looker Studio, you can create a comprehensive dashboard that provides valuable insights into your competitors' digital marketing efforts.

This ML-enabled SERP analysis dashboard allows you to track important metrics such as share of search per domain or per site category.

You can also use tools like Ahrefs, Moz, or SE Ranking to dig deeper and gain a better understanding of the competition.

By using Semrush Looker Studio, you can gain a competitive edge by staying on top of your competitors' digital marketing efforts and adjusting your strategy accordingly.

Some key metrics you can track with this dashboard include share of search per domain or per site category, estimated traffic volume (ETV) of your competitors, top performing domains, and sentiment score.

In Looker Studio, there are 14 types of charts available to help you communicate the meaning behind your numbers.

You can choose from a variety of charts, including tables, scorecards, and time series charts. Each chart serves a specific purpose, so it's essential to pick the right one for your data.

A table is ideal for displaying data in rows and columns, such as product category, product item, and quantity sold.

Scorecards are perfect for displaying single metrics related to your report, like total sales, bounce rate, or ad impressions.

Time series charts show how data changes over a period of time, making them great for visualizing website sessions over a week or quarterly profit margins for the last three years.

Here are the 14 types of charts available in Looker Studio, along with their best use cases:

Each chart type has its own strengths and weaknesses, so it's essential to choose the right one for your data.

Chart-Level Controls are a powerful feature in Looker Studio that allow you to change a single dimension or metric within charts rather than the dashboard as a whole.

You can add six different types of chart-level controls to your reports: drop-down lists, fixed-size lists, input boxes, advanced filters, sliders, and checkboxes.

A drop-down list is useful for letting users view specific data within a chart, such as changing the page to view metrics like session length or bounce rate for a specific page.

Fixed-size lists are similar to drop-down lists, but they already appear open so the user doesn't have to open the list.

Input boxes let users type the value they want to view rather than having to select it from a list.

Advanced filters give users more control over their search by providing options like "Equals", "Contains", and "Starts with."

Sliders let users establish a range or limit for the metric in your chart, such as date or number of pages.

Checkboxes are reserved for boolean values, allowing the audience to select all true or false values, such as excluding a specific domain.

Here are the six chart-level controls you can add to reports:

By using chart-level controls, you can make your reports more interactive and user-friendly, allowing your audience to explore the data in a more meaningful way.

Metrics by Landing Page is a crucial aspect of advanced analytics. You can create a table in Looker Studio to view Google organic search data by blog post.

To customize the table, change the dimension from Google Property to Landing Page and add metrics like Impressions, URL CTR, and Average Position. This will give you a clear picture of how your landing pages are performing.

You can also add a filter to make the table easier to use, such as an advanced filter that allows users to filter by landing page or multiple landing pages. This is especially useful if you have a lot of blog posts, like in the example provided.

Here's an example of what the table might look like:

This will help you identify which landing pages are performing well and which ones need improvement.

Using templates for in-depth analytics can save you a lot of time and effort. You can find pre-built templates in Looker Studio, such as the SEO report template from DataBloo, which focuses on keyword performance.

This template allows you to analyze metrics like search traffic and volume, search CTR, average position, unique keywords, and performance over time. You can also compare your performance by country and keyword ranking.

Templates like these are not free, though - the DataBloo template costs €129. But if you're looking for a free option, you can try creating a dashboard in 3 minutes with a ready-to-use template.

To do this, select the account and website, click Proceed to preview the data, and then click Proceed to authorize the connector and create a data source in Google Looker Studio. Finally, hit the Create report button, and you'll be redirected to your copy of the dashboard.

Some templates, like the SEMRush Looker Studio template, are especially useful for marketing agencies looking to provide updates to their clients on SEO performance. These templates can help you visualize data points like keyword positioning, average CTR, and visibility for search queries.

You can also use templates to create a dashboard that compares your brand vs competitors and tracks trends for how you're winning the market share from your competitors. And if you need more examples and tips on how to visualize your data, you can check out video tutorials.

Here's a breakdown of what you can expect from some of these templates:

These templates are a great starting point for creating in-depth analytics dashboards. They save you time and effort, and provide a solid foundation for further customization.

Looker Studio offers a wide variety of report templates for different use cases to help you create a professional-looking report easily.

You can create a dashboard in 3 minutes with a free template, which is a great way to get started quickly. After selecting the account and website, click Proceed to preview the data that is going to be loaded into the dashboard.

Every template is fully customizable, so you can edit data and play around with layouts and colors to create something clear and comprehensive. This means you can change the name and replace sample data with your own.

SEMrush has a Looker Studio template that's especially useful for marketing agencies looking to provide updates to their clients on SEO performance. This template provides all types of useful data related to SEO, such as keyword positioning, average CTR, and visibility for certain search queries.

Here are the deliverables you can expect when creating your SEO dashboard with SEMRush:

Looker Studio offers a wide variety of report templates to help you create a professional-looking report easily.

You can create a dashboard in just 3 minutes using a free template, which allows you to get an SEO dashboard in minutes and then customize the result to fit your needs.

The biggest benefit of templates is that everything you need to create your report is already in place, so you can simply change the name and replace sample data with your own.

You can edit data and play around with layouts and colors to create something clear and comprehensive.

Our SEMRush Looker Studio template is especially useful for marketing agencies looking to provide updates to their clients on SEO performance.

With this template, you can use SEMRush data to compare your brand vs competitors and track trends for how you are winning the market share from your competitors.

You can also view the analysis of your website health and SEO issues that you need to fix in a convenient Looker Studio dashboard.

Here are the steps to create a dashboard using a free template:

The data will be updated every 12 hours automatically, but you can update the data as often as every 15 minutes by tweaking the schedule in the importer.

With our SEO Looker Studio templates, you'll get scripts extracting real-time SEO data from Google and other sources into cloud data platforms.

You'll also get core deliverables – tailored interactive dashboards providing visibility into SEO efforts and strategies.

Some of the creative data visuals you can expect include:

We also handle ongoing API and dashboard maintenance, support new feature rollouts, and custom requests.