The SEO Looker Studio template is a game-changer for data-driven SEO decisions.
It allows you to connect your Google Analytics and Search Console data, providing a comprehensive view of your website's performance.
With this template, you can easily track key metrics such as organic traffic, search engine rankings, and conversion rates.
By leveraging Looker Studio's drag-and-drop interface, you can create custom dashboards that suit your specific needs.
Setting Up the Template
You can purchase the Looker Studio SEO templates and receive all the information via email to get started.
To use the template, you'll need to add it to your cart and make a payment.
Understanding Performance
You can track your SEO performance using Looker Studio, which integrates data from various sources, including Google Search Console, Google Analytics, and SEO software like SE Ranking.
To analyze your SEO performance, you'll want to understand the metrics that matter. Total clicks, total impressions, average click-through rate (CTR), and average position are key metrics to focus on.
Here are the metrics explained in simple terms:
- Total clicks: The number of times users click on your website from the search results page.
- Total impressions: The number of times your website appears on the Google search results page.
- Average click-through rate (CTR): The percentage of users who click on your website out of the total impressions.
- Average position: Your website's estimated ranking for a specific SEO keyword.
To create a report in Looker Studio, you can connect your Google Search Console data and create a prompt to add to your report.
Here's a sample report that starts with the section "Last 7 days SEO performance", which contains 5 scorecards with key performance indicators (KPIs) like Active users, New users percentage, Average engagement time, Conversions, and Conversions/Active users rate.
Data Visualization Dashboard
A data visualization dashboard is a powerful tool for SEO professionals, and Looker Studio is an excellent platform to create one. With Looker Studio, you can connect all your data sources, including Google Search Console, Google Analytics, and other SEO software.
You can customize your dashboard to display data in the most meaningful way to you, with extensive options to change chart colors and create custom dimensions. This means you can white-label the platform to make it look like your brand, enhancing the professionalism of your reporting.
Looker Studio has enhanced visualization capabilities that make it easier to interpret complex SEO data. It helps you identify trends and make data-driven decisions.
Here are some of the key features of a data visualization dashboard in Looker Studio:
- Data integration: Connects all your data sources, including Google Search Console and Google Analytics
- Customization: Allows you to change chart colors and create custom dimensions
- Visualization: Enhanced visualization capabilities to interpret complex SEO data
- Client-friendly: Allows you to share reports easily and automatically updates
By creating a data visualization dashboard in Looker Studio, you can easily track and report SEO performance, making data-driven decisions and improving your site's visibility and user experience.
Competitor Analysis
Competitor analysis is a crucial aspect of SEO, and Looker Studio templates can make it easier to compare your website's performance with that of your competitors.
SE Ranking's My Competitors feature enables you to assess your site's ranking performance and search visibility in comparison to its top direct digital rivals.
The first page of the Looker Studio SEO template displays the competitors overview page, showing the number of keywords, competitors, and search engines that the analysis performed.
This template also includes a Traffic forecast graph, which shows the estimated volume of traffic that competitors can attract to their websites for your chosen keywords.
You can filter the data for individual competitors to access and manage specific information for each website's traffic, visibility, and average positions.
SE Ranking's Competitor Analysis tool provides additional insights into your own or your clients' competitors.
To create a comprehensive report, you can duplicate the template and connect data sources from SE Ranking's Rank Tracker, Website Audit, or My Competitors tool.
This involves clicking the button with three dots, selecting Make a copy, and following the prompts to retrieve all the data for your project.
Keyword Analysis
Keyword Analysis is a crucial part of SEO, and Looker Studio makes it easier than ever. With the SE Ranking + GA4 Traffic Acquisition Dashboard, you can track rankings for opportunistic keywords and their search volume and ranking dynamics.
This SEO dashboard uses filters to display a precise breakdown of sessions per source type, including Organic, Paid, Earned, and Campaign-related. You can also use SE Ranking Rank Tracking data to monitor ranking result type, opportunistic keywords, and their search volume and ranking dynamics.
A scatter chart is another effective tool for SEO keyword analysis. It visualizes the relation of SEO metrics with each other, allowing you to find low-hanging fruit optimizations.
To create a scatter chart in Looker, you can add it to your SEO dashboard. This chart expedites the data collection side and helps you focus on data analysis, making it easier to find keywords to optimize for.
Here's a breakdown of the two distinct tables that SE Ranking shows for ranking data:
- Tracking ranking positions per ranked result type: Local pack, organic, and paid
- Tracking position changes of opportunistic keywords: Keywords and associated metrics, organized by highest search volume and their organic ranking dynamics
Dashboards and Templates
SE Ranking's in-house data is refined and expanded daily to design seven SEO dashboard examples in Looker Studio. These templates are essential for client collaboration and presenting the SEO data clients expect.
You can choose from seven essential Looker Studio SEO dashboards, each catering to specific user groups, such as SEO specialists and consultants, e-commerce store owners, and agency SEO managers.
Here are the seven essential Looker Studio SEO dashboards:
- SEO specialists and consultants
- Agency SEO managers
- Website administrators, looking to improve SEO
- Search Console
- SE Ranking Connector – Website Rank Tracker feature, Website Audit feature, CWV feature
These dashboards are designed to provide a comprehensive and real-time view of your website's SEO performance, including organic website traffic, ranking positions, and all ranking keywords' associated search volume.
The Core SEO performance monitoring dashboard combines the position overview dashboard and the website SEO audit dashboard with data from Google Search Console, enabling quick decision-making and strategy adjustments to improve your site's visibility and user experience.
A special bonus is available for SEO managers and decision-makers who oversee agency operations – a comprehensive, multi-page Looker Studio dashboard template custom-made to meet the diverse needs of SEO managers and consultants.
This template includes a multi-page layout, focusing on core SEO metrics, traffic analysis, and customizable sections for company needs. It's designed for clarity and ease of use, making it accessible even to less technically inclined users.
You can also build your own SEO dashboard template in GDS or Looker Studio, using a guide that shows how to create an SEO dashboard template in GDS on your own.
Sources
- https://seranking.com/blog/looker-studio-seo-templates/
- https://www.lupagedigital.com/blog/seo-dashboard-looker-studio/
- https://chartud.io/en/template/seo/
- https://medium.com/@givannikova/looker-studio-ga4-organic-traffic-seo-template-overview-f4b7f1a69607
- https://support.google.com/looker-studio/answer/9851950?hl=en
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