Semrush Reports for SEO Success and Growth

Having access to the right tools can make all the difference in achieving SEO success and growth. Semrush reports provide valuable insights into your website's performance, allowing you to identify areas for improvement and track your progress over time.

With Semrush, you can track your website's ranking positions in real-time, giving you a competitive edge in the search engine results pages (SERPs). This feature is particularly useful for monitoring your website's performance across different locations and languages.

Semrush reports also help you identify technical SEO issues, such as broken links and crawl errors, which can negatively impact your website's visibility and user experience. By addressing these issues, you can improve your website's crawlability and indexing, leading to better search engine rankings.

By leveraging Semrush reports, you can make data-driven decisions to optimize your website and improve your SEO strategy. This will help you stay ahead of the competition and achieve long-term growth and success.

Creating a dashboard with Semrush data is a straightforward process. You'll need to start by setting up a Semrush project with the tools necessary to gather data on the SEO metrics you want to track.

To begin, sign in to Looker Studio with your Google Account. This will take you to the home page where you can customize templates or create a report from scratch. Create a new project in Looker Studio by clicking the tile with a plus sign.

There are three standard Semrush connectors in Looker Studio: Semrush Domain Analytics, Semrush Position Tracking, and Semrush Site Audit. You can use one or all of them in the same report, depending on the metrics you want to track.

To connect your Semrush data to Looker Studio, select the SEMrush connector and authorize the connection using your Google credentials. Once authorized, the data source tab will disappear, and you'll see a blank report page with two panes on the side – the chart pane and the data pane.

You can add another Semrush data source or connector by clicking 'add data' under the data pane. Drag and drop data visualizations (charts, graphs) from the chart pane to build your dashboard, and customize the visualizations to display the chosen Semrush data.

A good dashboard should reflect your overall marketing strategy, focusing on KPIs that directly contribute to achieving your specific business goals. Here are some key metrics to track:

Remember to track progress over time and use comparative data to see how your SEO efforts are impacting your KPIs.

A successful Semrush report provides insights into attribution, return on investment (ROI), and more. This helps marketers demonstrate the value of their content strategy.

Performance measurement is a key aspect of a Semrush report, allowing you to determine how many people read your content and how much time they spend engaging with it.

A Semrush report can also help you learn which marketing channels contribute to the most clicks and conversions, discover the topics that appeal to your audience, and understand which content, topic, and channel drives the most value.

Key metrics to include in your Semrush report are organic traffic growth, backlinks, CTR, and page views. These metrics will help you answer basic questions about SEO, content performance, and website engagement.

Here are some specific metrics to consider:

These metrics will give you a solid foundation for your report, but you may also want to include more intent-based metrics to indicate interest in your business or plans to purchase.

A Site Audit report is a crucial tool for identifying technical SEO issues on a website. It can be created using a premade template that includes preset widgets such as a site health score, number of errors, warnings, and notices found, top issues identified, and a full breakdown of every single issue found in the audit.

This template is great for technical SEO clients or prospects. The Site Audit report template dives deep into the results of a Site Audit. The preset widgets include:

The Site Audit report template is a valuable tool for identifying and addressing technical SEO issues on a website.

The Authority Score is a proprietary metric that grades a site's overall quality and influence. It's based on data such as the number of backlinks, referring domains, and organic search traffic.

A higher Authority Score means it's more impactful for other websites to acquire a backlink from this site. This is because the site has a strong reputation and influence online.

The score tells you how impactful a backlink from the site can be. This is useful information if you're considering acquiring a backlink from the site or if you're evaluating the quality of a backlink you already have.

The Competition report in Semrush is a valuable tool that helps you identify your site's top competitors by showing which domains they share the most common backlinks with.

This report is a great way to understand who your competitors are and how you stack up against them. It's also a useful resource for identifying new opportunities and areas for improvement.

To get started, simply access your Semrush report and navigate to the Competition section. From there, you can see which domains your site shares the most common backlinks with.

Here are some key takeaways from the Competition report:

Note that the number of shared backlinks can vary depending on the specific domains and industries involved. By analyzing this data, you can gain a better understanding of your site's competitive landscape and make informed decisions about your SEO strategy.

Organic traffic is a crucial aspect of any website's online presence, and Semrush provides a range of tools to help you understand it better.

You can get estimations of desktop and mobile traffic, as well as see where a website's traffic comes from and how users engage with the site, using the Traffic Analytics tool.

The Organic Traffic Report tells you which keywords are driving organic traffic and if they are ranking for any SERP Features like Featured Snippets or Knowledge Panel.

Organic traffic can be estimated for primary domains and subdomains using the Organic Traffic tool.

Here's a breakdown of what you can track with Semrush's Organic Traffic Insights:

The Organic Search Positions Template is another useful tool that monitors your keyword performance and includes metrics like keyword volume, keyword difficulty, traffic share, and search intent.

Analyzing Organic Traffic requires a deep dive into the specifics of how your website is performing. Organic Traffic Details can be found in various tools, including Semrush, which provides a report that tells you which keywords are driving organic traffic if they're ranking for any SERP Features, such as Featured Snippets and Knowledge Panels.

This report is a goldmine for understanding how your website is performing in search engines. You can also use Google Analytics to estimate the organic traffic to your primary domain and subdomains.

The Full Organic Research Template in Semrush is a comprehensive tool that goes into the organic search performance of any website. It includes preset widgets that show estimated organic traffic, keywords, and traffic cost, as well as keyword rankings by country and organic vs. paid traffic trends.

Here are some key metrics you can track with this template:

By tracking these metrics, you can get a clear picture of how your website is performing in search engines and make data-driven decisions to improve your SEO strategy.

Analyzing the top paid keywords is a crucial step in understanding how your site is performing.

The Paid Traffic Report breaks down which keywords the site is currently paying for.

You can also get a snapshot of the top 20 paid keywords, giving you a clear picture of what's driving your paid traffic.

The report also highlights the top 10 non-branded paid keywords, which are those that don't reference a brand name.

Here's a breakdown of the top 20 paid keywords and the top 10 non-branded paid keywords:

Analyzing organic traffic is all about understanding how your website is performing, and website engagement metrics are a crucial part of that. These metrics show you how visitors experience your site content.

Page views are a good metric to track, as they indicate the number of visits logged for a particular page or blog post. This can include multiple views from the same repeat visitor.

The bounce rate is another important metric to monitor. It's the percentage of visitors who weren't engaged with your site, spending 10 seconds or less on your site, having less than two page views, or not having a conversion event.

A lower bounce rate can signal more engaging content, as it reflects more internal link clicks. Average time on page is also a useful metric, as it shows the amount of time visitors spend on a particular page or blog post. A higher average time on page can reflect a higher level of interest and may suggest intent.

Here's a summary of the key website engagement metrics:

Social media metrics show how people interact with content when you share it on social media platforms. These metrics reveal how your content affects growth and activity across your social accounts.

Measuring engagement rate helps you compare engagement to reach, which is the number of users who saw your content. Social media engagement is how many times social media users liked or commented on your content.

Social media shares, the number of times social media users shared your content to their own feeds or timelines, suggests a higher level of intent than other engagement metrics. This indicates a user's interest in your brand.

Here are the key social media metrics to track:

The Paid Details section of our analysis is a goldmine of information. It tells you which keywords the site is currently paying for, giving you a clear picture of their advertising strategy.

The Paid Traffic Report breaks down the site's paid traffic by keyword, helping you understand what they're targeting. This can be especially useful if you're trying to identify gaps in the market or opportunities for your own business.

You can also get an estimate of the paid traffic to the primary domain and subdomains, which can help you understand the scope of their advertising efforts.

The Top Paid Keywords section is particularly useful, as it highlights the top 20 paid keywords and the top 10 non-branded paid keywords. This can give you valuable insights into what keywords are driving the most traffic and conversions for the site.

Here are the top 20 paid keywords for the site:

This information can be incredibly valuable in helping you understand the site's advertising strategy and identify opportunities for your own business.

Semrush's Backlink Analytics tool provides a comprehensive report on your website's backlink portfolio, including backlinks, referring domains, anchor text, and link attributes. This report is a game-changer for tracking your progress and making data-driven decisions.

With Semrush's Backlink Analytics, you can create a report template called "Backlinks: Full Report Template (Semrush My Reports)" that includes backlink totals, backlink types, top referring domains, and top indexed pages. This template also features a direct comparison chart, allowing you to quickly identify which site comes out on top for total backlinks, referring domains, and authority score.

This report template is a must-have for anyone looking to track their backlink growth and compare it to the competition. By using this template, you can monitor your progress and make adjustments to your strategy accordingly.

The template also includes a direct comparison chart, which is a huge time-saver. With a quick glance, you can see which site has the most backlinks, referring domains, and authority score. This information is invaluable for understanding your strengths and weaknesses and making informed decisions about your online presence.

Social media is a crucial part of any online presence, and understanding how people interact with your content is vital for growth and activity.

Social media metrics show how people interact with content when you share it on social media platforms. These metrics reveal how your content affects growth and activity across your social accounts.

Measuring social media engagement is key to understanding how users interact with your content. Engagement rate helps you compare engagement to reach, the number of users who saw your content.

Social media shares suggest a higher level of intent than other engagement metrics, indicating a user's interest in your brand. This can be a powerful indicator of your content's effectiveness.

Your social media following can grow over time, leading to increased reach and engagement. Measuring audience growth rate can help you track this progress.

Here are some key social media metrics to track:

Semrush's Social Analytics tool provides a comprehensive view of your social media performance, including metrics like post engagement, engagement rate, and new followers. It also reveals how many people saw your social media posts or profile, making it ideal for measuring reach.