Web Design Statistics That Impact User Experience and Sales

The numbers are in, and they're telling us that a well-designed website can make all the difference in user experience and sales. A staggering 94% of users will leave a website if it's difficult to navigate, according to a recent study.

A cluttered design can be overwhelming, and users may not know where to start. The average website visitor has an attention span of just 8 seconds, so it's essential to get their attention quickly.

Users are more likely to trust a website with a clear and simple design. 75% of users say that they don't trust websites that are too cluttered or difficult to navigate.

The web design industry is massive and constantly growing. The global web design market size is expected to hit a whopping $41.8 billion in 2022.

One of the most interesting statistics is that the US has the biggest Web Design Services industry, with a market size of $11 billion. This is a significant number, and it's no wonder that many web design companies are based in the US.

Intriguing read: Web Page Design Size

There are approximately 2 billion websites on the internet, which is a staggering number. To put this into perspective, WordPress grabs the largest slice of the pie with 43.2% market share, making it the most popular content management system.

Expressive typography is the most popular trend in 2022, according to 61.5% of website designers. This trend is all about making text stand out and add visual interest to a website.

Here are some key statistics at a glance:

User Experience is crucial for any website, and the stats back it up. 39% of people will stop engaging with a website if images won't load or take too long to load.

A fast loading website is essential, with 47% of users expecting a maximum of 2 seconds loading time for an average website. Implementing site speed optimisations like image compression, caching, and a fast hosting provider is a must.

Users spend an average of 5.94 seconds looking at a website's main image, and 5.59 seconds looking at written content. This means great visuals and attention-grabbing headlines are vital for grabbing users' attention.

A good user experience starts with navigation. A website's layout is often the first thing visitors notice, and a good layout makes it easier for users to navigate your site.

If someone is looking for a specific product, usability is key because it allows them to quickly find what they're looking for. Having an easy interface and navigation helps them navigate the website more accessible and faster.

Navigation links should be easily accessible and clear, making it simple for visitors to find what they want. This is crucial for conversions, as a difficult navigation process can lead to potential customers not buying anything from you.

Your content should be organized so that it's easy for visitors to find what they want. A simple, straightforward, and easy-to-understand layout is essential for a positive user experience.

In an era where customers have access to a lot of information, it's crucial to make sure they can find your company's homepage from anywhere on the website. A visible logo is one way to achieve this, helping customers find the homepage and navigate through the website with ease.

Curious to learn more? Check out: Web Page Navigation Design

A clear Call to Action (CTA) is essential for making a strong first impression on your website. 70% of small business websites lack a CTA on their homepage.

First impressions are 94% design-related, and a well-designed website with a clear CTA can more than double your website traffic. A cluttered and confusing website design can have the opposite effect, driving users away.

A CTA tells users what you have to offer and makes it easy for them to purchase a product or request a service. The type of CTA you feature will depend on the type of business you run, but its absence can lead users to choose a competitor.

A website's design is often the first point of contact between a company and its customers, and a study found that nearly 94% of initial perceptions are based on design. This includes website layout, typography, font size, and color schemes.

Including a CTA is crucial for guiding visitors toward the desired action and achieving the goals of the business. Unfortunately, many small businesses overlook the importance of a CTA, with reported estimates of 7 out of 10 small business websites lacking one.

Recommended read: Small Web Page Design

Abandoned carts are a common issue in ecommerce, with 47% of online shoppers leaving their carts due to additional costs like shipping, taxes, and fees. This can be avoided by either absorbing these costs into the product's base price or clearly highlighting them on the product page.

Tablets have the highest add-to-cart rates on ecommerce websites, with 8.58% of users taking this action. This is a crucial statistic for online retailers to consider when designing their websites.

A 0.1 second improvement in website load time can increase ecommerce conversion rates by 8-10%, according to Deloitte's analysis of mobile site data from 37 retail, luxury, and lead generation brands.

Here are some key statistics to keep in mind when optimizing your ecommerce website for sales:

By prioritizing mobile-friendly design and showcasing high-quality product images, you can improve your chances of converting visitors into customers.

Mobile transactions have become a significant aspect of online shopping, with 40% of transactions done via mobile devices. This trend shows no signs of slowing down, making it essential for retailers to focus on their mobile web presence and mobile apps.

Recommended read: Mobile Web Page Design

Consumers are increasingly using their smartphones to make purchases, and retailers need to adapt to this shift in order to stay competitive. In fact, developing a mobile-friendly website can offer a great return on investment.

A well-designed mobile website can provide an excellent user experience, making it easier for customers to navigate and make purchases. By prioritizing mobile compatibility, retailers can increase their chances of converting visitors into customers.

According to Deloitte, a mere 0.1-second improvement in website load time can increase retail conversion rates by over 8%. This highlights the importance of optimizing website speed for mobile devices.

Mobile devices are also driving a significant portion of internet traffic, with 54.8% of traffic coming from these devices. This emphasizes the need for retailers to prioritize mobile-friendly design and user experience.

By investing in a visually appealing and user-friendly mobile website, retailers can set themselves apart from their competitors and establish a strong online presence.

If this caught your attention, see: Seo Friendly Web Design

Having high-quality product photos is crucial for ecommerce success. Using larger product photos can increase sales by more than 9%, giving customers a better look at the product.

Today's consumers are more aware of digital capabilities, expecting a detailed view of products online. This is why many retailers use larger product photos on their websites.

80% of shoppers consider product image and description crucial when choosing a brand or ecommerce site to buy from. This means getting the product image right is essential.

Here are some key statistics on product images and ecommerce:

Videos can also be a game-changer for ecommerce sites. Pages with videos keep users on them for 88% longer, making them a great way to engage with users.

Conversion rates and sales are two closely related aspects of ecommerce. A conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase.

47% of online shoppers abandon their cart due to additional costs like shipping, taxes, and fees. This is a significant issue that can be avoided if shipping, taxes, and other fees are either absorbed into the product's base price or clearly highlighted on the product page.

Using larger product photos can increase sales by more than 9%. This is because consumers are more likely to buy a product if they can see it in detail.

Decreasing mobile site load times by 0.1 seconds can increase ecommerce conversion rates by 8-10%. This is a small improvement that can have a significant impact on sales.

Website visitors are 58% more likely to make a purchase after seeing on-page reviews. This highlights the importance of adding reviews or testimonials to your website.

Here are some key statistics to keep in mind:

Overall, conversion rates and sales are closely linked. By optimizing your website for conversion and providing a positive user experience, you can increase sales and drive business growth.

Having a strong online presence is crucial for any business, and it all starts with credibility. 85% of customers trust online reviews as much as personal recommendations, making them a vital part of marketing.

A website is a must-have for any business, and in the US, 23% of small retail businesses still don't have one. This is a missed opportunity to reach a wider audience and establish credibility.

A website's design has a significant impact on its credibility, with design influencing a website's credibility by 75%. This means that a well-designed website can establish trust with visitors, while a poorly designed one can drive them away.

User experience is also essential, as visitors will form an opinion about your site in just 0.05 seconds. If they don't like it, they're gone, and so is their business.

Expand your knowledge: Web Page Design Classes Online

WordPress and UI/UX is a match made in heaven. A smooth UI can uplift CTR by up to 200%, making it a crucial aspect of website design.

A different take: Web Page Ui Design

A better mobile UX design is the game changer, affecting the return of more than 70% of users. This means that a well-designed mobile experience can significantly boost user engagement.

Investing in good UX design can sometimes yield a ROI of 100%, which is an incredible return on investment. For example, you can earn $100 just by investing $1 on UX cost.

A poor user experience can have severe consequences, with 90% of shoppers switching to the competitor after having a bad experience.

Intriguing read: Responsive Design Ux

Mobile-friendly and responsive web design is crucial for success in today's fast-paced world, where everyone is busy and on the go.

90.63% of pages get no organic search traffic from Google, highlighting the importance of using SEO to get your website found.

Mobile devices are essential for browsing, finding information, and completing transactions, making mobile-friendly and responsive websites a must-have.

Only 28% of the words on your web page are read during an average visit, so it's essential to make every word count.

Websites with active blogs have 434% more indexed pages than competitors, giving them a better chance of ranking higher in Google's search results.

14.1% of search queries are phrased as questions, so including content that targets these questions can bring a lot of visitors to your website.

Expand your knowledge: Designing Websites for Older Adults