What Do SEO Consultants Do and What Are Their Key Responsibilities?

SEO consultants are experts who help businesses improve their online visibility and drive more traffic to their websites. They specialize in search engine optimization, which is the process of making a website more appealing to search engines like Google.

Their key responsibility is to conduct keyword research to identify relevant words and phrases that potential customers use to search for products or services like yours. This helps them create content that resonates with your target audience.

SEO consultants also analyze website structure and content to identify areas for improvement. They may recommend changes to your website's navigation, meta tags, and internal linking to make it more search engine friendly.

By doing so, they can increase your website's ranking on search engines and drive more qualified leads to your business.

A consultant is a specialist who can be hired for a short period of time to help a client with a specific problem or goal.

They are usually experts in their field and can provide valuable insights and advice to improve a client's situation.

As an SEO consultant, their job is to optimize websites for search engines. They have a deep understanding of how search engines work and what factors influence a website's ranking in search results.

One of the key responsibilities of an SEO consultant is to perform an SEO audit, which is a thorough review of a website's structure and content to identify areas for improvement. This involves checking page indexation issues, evaluating the link profile, and examining content and keyword gaps.

An SEO consultant must be competent at every stage of the SEO workflow, but they are often hired to perform a certain task or complete a project. In many cases, an SEO audit is the first thing an SEO consultant does.

Here are the 7 things that SEO consultants do:

An SEO consultant often uses tools like Surfer Audit to uncover missed internal linking opportunities during a page level audit. This helps to identify areas for improvement and guide the rest of the partnership.

An SEO strategy is a must-have for any business looking to improve its online visibility. It requires a deep understanding of the business, its goals, target audience, and competitors.

Creating an SEO strategy is a complex process that needs to be tailored to the client's website and industry. For instance, a well-established website ranking for thousands of keywords will require a different approach than a newer website in a finance or healthcare niche.

An SEO consultant will create a customized SEO strategy based on the results of the SEO audit and keyword research. This strategy outlines the specific actions and tactics needed to improve the website's SEO performance, including on-page optimization, content creation, and backlink building.

Developing SEO strategies is the key job of an SEO consultant, who needs to think outside the box and create strategies that meet the client's business goals and objectives. This involves market research, competitor analysis, and industry trend analysis.

The goal of an SEO strategy is to increase company website traffic, lead volume, and brand exposure. An expert SEO consultant can boost the visibility of a website in search engines using clever on-page methods, such as keyword research and internal linking.

A well-planned SEO strategy can significantly improve a business's online visibility and success. By understanding the business's biggest opportunities and challenges, an SEO consultant can create a strategy that meets its unique needs and goals.

SEO consultants possess a unique set of skills that allow them to navigate the complexities of search engine algorithms and obtain meaningful results.

These skills include technical expertise, strategic thinking, analytical prowess, and a deep understanding of user behavior, which enable them to optimize websites for search engines and align SEO strategies with broader business objectives.

To perform their tasks, SEO consultants need to be proficient in analytical skills, which involve looking at different kinds of data, such as website traffic, bounce rate, conversion rate, and keyword rankings, to figure out how well their SEO strategies are working.

They use tools like Google Analytics and Google Search Console to make informed decisions and compare datasets, pull information from different tools, and present all this information in a way that everyone involved in the implementation can understand and use.

SEO consultants also use various SEO tools to automate their tasks and make their jobs easier, such as the 4 tools we recommend for SEO consulting services.

Conducting SEO audits is a crucial task for SEO consultants, which involves analysing the website's current SEO performance and identifying areas for improvement, by looking at factors such as website structure, content quality, keyword usage, and backlink profile.

As an SEO consultant, having the right tool stack is crucial to automate tasks and make the job easier. Google Analytics is an indispensable tool for any SEO consultant, as it reveals detailed insights into website traffic, user behavior, and conversions.

A skilled SEO consultant will often use several SEO tools to streamline their work. A good example of this is Surfer Keyword Research, which can automate the keyword research process in a matter of seconds, generating 93 keyword clusters for a website in the photography niche.

Technical SEO knowledge is also essential, and a skilled SEO consultant will use tools and techniques to gather data and insights about a website's performance. This includes analyzing website structure, content quality, keyword usage, and backlink profile.

SEO consultants will also use tools like Surfer's Content Editor to identify which keywords to use in content for search engines. This tool can help with on-page optimization and provide a content score to judge optimal on-page keyword usage.

Having the right tool stack can make a huge difference in an SEO consultant's work. By using the right tools, they can ensure that a website's infrastructure is optimized for both search engines and users, thereby improving organic search performance.

Competitor Analysis is a crucial step in staying ahead in the market. Examine your company's rivals' web presence to identify areas for improvement.

To get started, keep an eye on Google Search Console and other webmaster tools to track your competitors' online activity. Search engine optimization is a subset of search marketing that uses organic approaches.

By monitoring your competitors' web presence, you can gain valuable insights into what's working for them and how you can adapt those strategies to your own advantage.

As an SEO specialist, your work involves optimizing a website's online presence to rank higher in search engine results. You'll need a working knowledge of SEO to understand your business's needs and find a consultant whose skills and approaches fill those needs.

Your tasks may include off-page optimization, which includes external efforts like link building, PR, and guest posting to drive traffic and results to your website. You'll also focus on optimizing on-page elements, such as page titles, meta descriptions, header tags, and page content, to keep the website engaging with crawlers and generating results.

Here's a breakdown of the key responsibilities and skills of an SEO consultant:

As you start your journey to learn about SEO specialist work, you'll want to know what to expect. You'll learn who an SEO consultant is.

An SEO consultant is a professional who helps businesses improve their online presence and visibility through search engines. They're like a guide who helps you navigate the complex world of search engine optimization.

You might need to hire an SEO consultant if you're struggling to get your website to rank higher in search engine results. Maybe you've tried optimizing your website, but you're not seeing the results you want.

SEO consultants typically have a working knowledge of SEO, which puts them in a better position to understand your business's SEO needs. They can help you identify areas for improvement and develop a strategy to get your website ranking higher.

As you learn more about SEO specialist work, you'll also discover the responsibilities and skills that SEO consultants have. They're responsible for tasks such as keyword research, on-page optimization, and link building. They need to have skills like content creation, data analysis, and communication.

Here are some key skills and responsibilities of an SEO consultant:

Off-Page Optimization is a crucial aspect of SEO, currently one of the most important aspects of search engine optimization.

Off-site optimization includes all the external efforts that push your site to be ranked even higher. This might be link building and mentions, PR, or guest posting, as long as they drive traffic and results to your website.

A key part of off-page optimization is identifying referring domains that are common to your competitors and getting in touch with them for backlinks.

Here are some common off-page optimization strategies:

These strategies can help drive traffic and results to your website, ultimately improving your search engine ranking.

A SEO consultant is a professional who specialises in optimising websites for search engines. They have a deep understanding of how search engines work and what factors influence a website’s ranking in search results.

SEO consultants help websites rank higher in search results by optimising their content and structure. This involves identifying the most relevant keywords and phrases that users search for.

Given their expertise, SEO consultants can identify areas of improvement for a website's search engine ranking. They can then develop strategies to address these issues and improve the website's visibility.

A key part of an SEO consultant's job is to stay up-to-date with the latest search engine algorithms and best practices. This ensures that their strategies remain effective and relevant.

An SEO consultant possesses a unique set of skills that allow them to navigate the complexities of search engine algorithms and obtain meaningful results. These skills include technical expertise, strategic thinking, analytical prowess, and a deep understanding of user behavior.

To be a competent SEO consultant, one needs to have a strong foundation in technical expertise, which involves understanding how search engines work and how to optimize websites accordingly. Strategic thinking is also essential, as it allows SEO consultants to align SEO strategies with broader business objectives.

An SEO consultant must be able to analyze data from various tools, such as Google Analytics and Google Search Console, to gain insights into how well their SEO strategies are working. They must also be able to compare datasets, pull information from different tools, and present the information in a clear and actionable way.

Analytical skills are crucial for any SEO consultant to succeed. They need to look at different kinds of data, like website traffic, bounce rate, conversion rate, and keyword rankings, to figure out how well their SEO strategies are working.

To gain insights from this data, SEO experts use tools like Google Analytics and Google Search Console. They must also be able to compare datasets, pull information from different tools, and present all this information in a way that everyone involved in the implementation can understand and use.

Google Analytics is an indispensable tool for any SEO consultant, as it reveals detailed insights into website traffic, user behavior, and conversions. This helps them make informed decisions and optimize their SEO strategies.

SEO consultants keep a track of performance by monitoring metrics such as organic traffic, rankings, conversion rates, month on month progress, bounce rate, new users, and more. They use this data to optimize and refine their existing SEO strategy, adopting a data-driven approach.

Analytical skills enable SEO consultants to navigate the complexities of search engine algorithms and obtain meaningful results. They must be able to analyze and record performance, identify areas for improvement, and adjust their strategies accordingly.

Communication is key to a successful SEO project, and a good SEO consultant needs to be able to explain complex ideas and strategies to clients, team members, and stakeholders. Good communication helps ensure everyone is on the same page.

A consultant who can communicate effectively will be able to get buy-in and support for SEO projects. This is crucial for the project's success.

SEO is a collaborative effort, and a consultant should be willing to work closely with you and your team. They should be open to communication and provide regular updates.

As an SEO consultant, providing training is a crucial part of the job, especially when working with businesses that have in-house digital marketing teams.

SEO training typically covers a variety of topics, such as keyword research, on-page optimization, off-page optimization, and technical SEO.

The goal of this training is to give the team the information and digital marketing skills they need to put SEO best practices into action and manage them well.

By using real-world examples and "over the shoulder" exercises, consultants can help teams understand and apply what they've learned.

This approach ensures that the company's SEO efforts will continue long after the consultant's engagement has ended.

A working knowledge of SEO is crucial to understanding your business's needs. This means having a deep understanding of how search engines work and what factors influence a website's ranking in search results.

With a working knowledge of SEO, you're in a better position to find a consultant whose skills and approaches may fill those needs.