White space, also known as negative space, is the empty space between and around elements on a web page. It's essential for creating a clean and visually appealing design.
Using white space effectively can improve the readability of text by reducing clutter and making it easier to focus on the content. This is particularly important for dense or lengthy text, such as in articles and blog posts.
The use of white space can also enhance the user experience by creating a sense of breathing room and reducing visual fatigue. This is especially important for users who spend a lot of time scrolling through web pages, such as on social media or news websites.
In the example of a well-designed news website, the strategic use of white space helps to draw attention to the main headlines and articles, making it easier for users to quickly scan and find the information they need.
Visual Design Considerations
Good design needs white space, and it plays a few important roles in visual design. White space contributes to the tone of the overall design, with larger amounts of macro white space reflecting minimalism and luxury.
Websites with smaller amounts of macro white space may come across as informative, as is the case with news websites. It's always best to test the use of white space on your users, as only they can tell you how they perceive your designs.
Proper use of whitespace between lines of paragraphs and its left and right margins can increase comprehension up to 20%. This is where micro whitespace helps.
White space is essential for making interface content legible, and designers should consider it when choosing design typography specifications. Changing the white space layout affects reading performance and overall user experience.
It takes visitors just 50 milliseconds to form an opinion about a website, and white space is one of the best ways to make a good first impression. Used well, white space can increase readability by up to 20%.
Here are some key considerations for using white space effectively:
- Macro white space: This refers to the blank spaces between bigger elements (such as images and blocks of text). Sites with lots of macro white space are seen as minimalist and luxurious.
- Micro white space: This refers to the blank spaces between smaller elements (such as icons, buttons and lines of text). Sites with lots of micro white space are seen as informative.
Having a balance of negative and filled space creates perfect harmony on your website. Too many images or content on your page can look muddled and difficult to read.
White space helps give visitors visual clues as to how to process the information. Elements that are positioned closely together are considered to be related, whereas elements separated by a lot of white space are believed to be unrelated.
White space doesn't just make a website more enjoyable to use, it also helps make it more enjoyable to look at. High-end brands use a generous amount of white space online to create a feeling of sophistication and luxury.
Web Design Best Practices
Good design needs white space, and it's not just about aesthetics. White space actually plays a few important roles in a design.
Websites with larger amounts of macro white space may reflect minimalism and luxury, while those with smaller amounts of macro white space may come across as informative.
Research has shown that first impressions are design-related, and one of the best ways to build online trust is through the use of white space. This is crucial because the majority of visitors make judgements about a brand's credibility based on their website design.
The use of white space can improve the overall user experience, making it easier to focus on what's important and removing distractions. This can boost conversion rates by up to 75%.
Google is a great example of how white space can be used effectively. Their excellent use of white space helped make it the most visited website in 2019 with over 63 billion visits with over 3.5 billion searches each day.
Design and Branding
Whitespace contributes to the tone of the overall design, reflecting minimalism and luxury in websites with larger amounts of macro white space.
Websites with smaller amounts of macro white space may come across as informative, as seen in news websites.
In fact, the use of whitespace can make or break the tone of your design, so it's essential to test it with your users.
Designing for minimalism and luxury is not always about using a lot of whitespace, but rather using it effectively to create a sense of calm and sophistication.
For example, websites with smaller amounts of macro white space may be more suitable for news websites, as they convey a sense of information and urgency.
Ultimately, the tone of your design is up to your users to decide, so it's crucial to test the use of whitespace and see how they perceive it.
White Space in Web Design
Whitespace is a crucial element in web design, playing a few important roles in a design. It's not just about aesthetics, but also about functionality and user experience.
Whitespace helps to organize content and make it more readable, making it easier for users to focus on the information that matters. A well-designed website with plenty of whitespace can make a big difference in how users interact with it.
Good design needs whitespace, and websites with too much clutter can be overwhelming and confusing. Whitespace can also contribute to the tone of the overall design, with larger amounts of macro whitespace reflecting minimalism and luxury.
Websites with smaller amounts of macro whitespace may come across as informative, as is the case with news websites. It's always best to test the use of whitespace on your users, as only they can tell you how they perceive your designs.
Whitespace is used effectively in many web designs, with 10 stunning examples on the web showcasing its importance. You can find more inspiration on curated lists of top inspiration websites.
Sources
- https://www.flux-academy.com/blog/the-importance-of-whitespace-in-design-with-examples
- https://www.avidlyagency.com/blog/benefits-of-having-white-space-on-your-site
- https://medium.com/successivetech/importance-of-whitespace-in-good-design-de03ea0ab4db
- https://www.interaction-design.org/literature/article/the-power-of-white-space
- https://www.code23.com/the-importance-of-white-space-in-web-design/
Featured Images: pexels.com