Having a professional artist website is essential for showcasing your work and connecting with potential clients. A well-designed website can make a great first impression and help you stand out in a crowded art market.
According to our research, 75% of art buyers search for artists online, making a website a crucial tool for your business. This is why it's essential to choose the right hosting service for your website.
To create a strong online presence, you'll need to register a domain name that reflects your artist name or brand. This will help potential clients find you online and remember your name.
Setting Up Your Website
To set up your website, start by getting a domain name, which is your online identity and the first thing visitors see when they arrive at your website. It's essential for establishing credibility and memorability.
You can choose a domain name from various providers, and it's not limited to artist websites. However, websites for every type of business can't avoid this step if they want to create an online presence.
Next, decide on a website builder that suits your needs, considering factors like ease of use, pre-made templates, customization opportunities, and artwork protection. Some popular options include Dorik, Format, and Small Victories.
Dorik, for instance, offers a drag-and-drop interface and a wide range of templates, including Lallen for photographers and G for graphic designers. You can also create your website from scratch using Dorik's AI Website Builder or choose from ready-made creative website templates.
Register a Domain
To register a domain, you need to find an available domain name that suits your artist website. A domain name is your online identity and helps establish credibility and memorability.
You can register your domain name from domain name registrar sites like Namecheap or GoDaddy. Once you've found an available domain name, you're ready to register it.
Domain name extensions, also known as top-level domains (TLD), are the final component of a domain name. You can choose from various TLDs like .com, .mail, and .org. For an artist website, it's recommended to use .com instead of .gov, .edu, or .info.
A domain name should be easy to remember and type, and it's essential to avoid using domain name extensions that are used for a particular purpose. You can also read our comprehensive blog about how to choose a domain name for more information.
Create Your
Register your domain name from registrar sites like Namecheap or GoDaddy once you've found an available domain name.
You can also create your artist website using Dorik, a website builder that offers three methods: with AI, using a template, or from scratch.
To create a website with AI, write your website name in the first/top field of the pop-up, and then click on the "Generate Your Website" button.
You can also build an artist website with a free template, which is a great option for those who want to create a website without any hassle.
To create a website with a free template, sign in to your Dorik account and visit Sites > CMS, then choose a template that meets your needs.
Format is another great option for creating a professional-looking artist website, with pricing starting at $3.50 a month (when billed annually).
A domain name is your online identity, and it's essential to choose a good one that establishes credibility and memorability.
You can also use Dropbox to quickly create a new website, which is a great option for those who want to easily collaborate on websites or presentations.
Before publishing your site, it's essential to review everything thoroughly, including landing page copies and high-quality content.
Here are some essential pages and features to add to your website:
- A portfolio page to showcase your art
- A gallery element to display your art in a visually appealing way
- A blog to share your thoughts and experiences
- A contact page to get in touch with potential clients
- A page to protect your artwork and prevent others from stealing it
Remember to keep your website up-to-date and fresh, and don't hesitate to reach out to experts for feedback and guidance.
Security and Protection
Protecting your artwork is crucial to safeguarding your creative assets and ensuring customers' privacy. You can achieve this with Dorik, a no-code AI website builder that offers three protection types: Right-click protection, password protection, and membership features.
Right-click protection is a useful feature that stops people from easily downloading or copying your artwork. It's perfect for showcasing your art to everyone while preventing theft.
To enable right-click protection, search for the 'Right Click Protection' widget in the Widget Catalog and select it. This will give you the necessary tools to safeguard your artwork.
Adding a Custom Code element to your artwork page is the next step, which you can do by going to the page you want to protect and clicking on the Custom Code element. This will allow you to paste the embed code from CommonNinja.
Paste the embed code into the HTML section, then publish your changes to enable the protection. This will ensure that whenever users try to copy your content, they'll get a protection message.
By following these simple steps, you can effectively protect your artwork and prevent unauthorized copying or downloading.
Selling and Promoting
To sell your artwork effectively, you can integrate digital payment services like PayPal, Stripe, Gumroad, and Paddle into your artist website using Dorik.
You can add a payment button to your website by going to the section where you want to add it, selecting the "Payment Button" element, and then integrating your payment method of choice.
To promote your artist website, consider creating a blog page with educational articles and sharing tips and tricks related to art. This will help draw in visitors and potential clients.
Sell Your Artwork
Selling your artwork is an exciting step in sharing your creations with the world. You can sell your virtual and physical products using your website with Dorik.
To add a payment button to your artist website, go to the section where you want to add it. Select 'Payment Button' from the elements that pop up on your screen.
You can integrate your payment with popular services like Paypal, Stripe, Gumroad, and Paddle. This makes it easy for customers to buy your artwork.
You can customize the payment button to fit your style using the style editor. This lets you change the color, font, and style of the button.
By adding a payment button to your website, you're making it easy for people to buy your artwork and support your creative endeavors.
Promote Your
You can promote your artist website to attract visitors and clients worldwide by creating a blog page and writing educational articles on your site. This will help you draw attention from many visitors.
To reach more people, apply SEO best practices to your blog articles. You can also share your blog posts on your social media accounts.
Social media is a powerful tool for promoting your website. Join various groups and communities to promote your site while helping people with tips and tricks they seek.
Regularly craft well-written emails and send them using a powerful email marketing tool to promote your site and build your mailing list.
Wix and Squarespace are popular website builders for artists, but Wix is the most popular, followed closely by Squarespace.
Design and Optimization
Optimize your artist website for search engines to make it easily discoverable by potential clients. Search engine optimization (SEO) plays a key role in helping your website appear in search results when people look for artists or specific types of art.
With Hostinger Website Builder's built-in SEO tools, this process becomes simple and easy to understand, even if you're new to SEO.
Mobile optimization is also crucial, as search engines prioritize mobile-friendly websites in search results. Hostinger Website Builder automatically optimizes your site for mobile devices, ensuring that your content is accessible and quick to load, no matter how visitors are viewing it.
Maintaining and updating your website regularly is essential to keep your audience engaged and improve your website's performance in search engines. Keep your portfolio fresh by adding new artwork regularly and updating descriptions to reflect recent projects.
Boost search visibility by writing new blog posts or updating product listings with keyword-rich descriptions. Use analytics for insights to track which pages get the most views and which artworks attract the most interest. Use this data to rearrange your site, feature popular pieces on the homepage, or adjust your content to engage visitors.
A well-structured, visually appealing website helps visitors focus on what matters most: your artwork. Following the best web design practices can make your site more engaging, professional, and easier to navigate.
Effective Design Practices
A well-structured website is essential for artists to showcase their work effectively. A visually appealing website helps visitors focus on what matters most: your artwork.
Following best web design practices can make your site more engaging, professional, and easier to navigate. This will improve the overall user experience and keep visitors interested in your art.
Your website's meta titles and descriptions are crucial for search engines to understand your content. These short snippets should describe each page of your website.
Including relevant keywords in your meta titles and descriptions, like artist, painter, or sculptor, will improve your chances of showing up in relevant searches. For example, your homepage might have a title like Abstract Paintings by [your name] – Contemporary Artist and a description that highlights your style and location.
Showcase Your Work Through Your Portfolio
Format provides smart-looking website templates for non-coders, making it easy for artists to showcase their work online.
A recent survey of 1,630 photographers gave the site high marks for ease of use, attractive layouts, affordability, and responsive customer support.
Your portfolio is the heart of your artist website, so organize your work into categories, such as paintings, sculptures, and photography, for easy browsing.
The gallery element lets you display your art in a visually appealing way, with high-quality images showcasing the details of your work.
Format's mission is to build connections between creatives, not just provide a product, as co-founder Lukas Dryja said.
Your portfolio page is your chance to let your art speak for itself, so make sure everything is neatly arranged and easy to navigate.
Format's website templates are designed to make it easy for artists to sell their work online, with integrated e-commerce tools and proofing galleries for sharing shoots with clients.
Choosing a Platform
Picking the right platform for your artist website is crucial to avoid getting stuck with a complicated setup.
Hostinger Website Builder is a great option as it makes creating a beautiful artist website easy and hassle-free, even without technical skills or coding knowledge.
Dorik Website Builder is another top choice, offering many features to create your artist website, including Collections, Native SEO, Strong Integrations, and Free SSL/HTTPS certification.
You don't need to sweat over search engine optimization with Dorik's Native SEO feature, which is all set up for you.
Dorik also provides strong integrations for analytics, social media connection, payment methods, and more, making your site stand bolder.
With Dorik, you get unlimited storage in every paid plan, and the platform uses AWS and DigitalOcean web hosting services for a flawless experience.
Dorik's built-in blogging platform allows users to write articles and publish them from their website, serving the power to manage content.
You can add multiple team members and collaborate with them for almost every task on your artist's website with Dorik's Team Collaboration feature.
Considering the cost of creating a website, Dorik is a great option, especially since you can trim the cost down to $18 per month.
Pricing and Options
Wix offers a free plan that's perfect for artists who want to dip their toes into website hosting without committing to a paid plan. This plan comes with a Wix subdomain, which is great for testing the waters.
Wix's paid plans start at $14/month, which includes a custom domain and more storage space. Squarespace's personal plan is $14/month as well, and it includes a free custom domain for the first year.
Squarespace's advanced plan is $18/month, which is a bit pricier, but it includes features like e-commerce integrations and advanced analytics.
Another Free
Another Free option is the free trial period, which can last anywhere from 7 to 30 days. This allows users to test out the product or service without committing to a purchase.
The free trial is a great way to experience the full range of features and functionality, but be aware that some features may be limited during this time.
Some products and services also offer a free tier, which is a basic version of the product that is free to use, but may have limitations and ads.
The Paid
The basic plan starts at $9.99 per month, making it a great option for individuals who want to dip their toes into the service without breaking the bank.
This plan includes 100 GB of storage, which is plenty for casual use, but may not be enough for heavy users who need more space to store their files.
You can upgrade to the premium plan for $19.99 per month, which includes 1 TB of storage, perfect for those who need more space to store their files, photos, and videos.
The premium plan also includes advanced features like priority customer support and the ability to customize your profile with a custom domain.
The enterprise plan is geared towards businesses and costs $49.99 per month, which includes 5 TB of storage and advanced features like single sign-on and custom branding.
This plan is ideal for large businesses that need to store and manage a lot of data, and want to have more control over the service.
The enterprise plan also includes a dedicated account manager to help with setup and ongoing support.
All plans include access to the service's mobile app, allowing you to stay connected and manage your account on the go.
Sources
- https://dorik.com/blog/how-to-make-an-artist-website
- https://www.hostinger.com/tutorials/how-to-make-an-artist-website
- https://www.artsy.net/article/artsy-editorial-6-artist-approved-platforms-build-website
- https://theabundantartist.com/artist-website-builders/
- https://www.darkyellowdot.com/website-builders-for-artists/
Featured Images: pexels.com