
Chartbeat's analytics tool provides real-time data on your website's traffic, engagement, and audience behavior. This information can be used to identify trends and patterns that inform your content strategy.
With Chartbeat, you can see how your content is performing on your website, including metrics such as page views, unique visitors, and bounce rates. This data can be used to refine your content creation process and optimize your website's user experience.
By using Chartbeat's analytics tool, you can gain a deeper understanding of your audience's behavior and preferences. For example, you can see which articles are most popular and which topics are resonating with your audience.
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What Is Chartbeat?
Chartbeat is a real-time analytics and engagement tool designed to help publishers and content creators understand how their audience is interacting with their content. It provides a comprehensive view of audience behavior, including metrics such as time on page and bounce rate.
Founded in 2009, Chartbeat was initially developed to help online publishers understand how their readers were engaging with their content in real-time. The company's founders were frustrated with the lack of data available to them, and they set out to create a solution that would provide a more accurate picture of audience behavior.
Chartbeat's platform offers a range of features, including live traffic, engagement, and audience insights. It also provides customizable dashboards and alerts to help publishers stay on top of their content's performance.
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User Behavior and Analytics
Chartbeat provides real-time analytics to help publishers understand their users' behavior. This includes live stats on traffic, engagement metrics, and geographic data.
Chartbeat's platform can handle a large volume of traffic, with over 8 million concurrent users on a daily basis and up to 200,000 requests per second. The company maintains over 300 servers, hosted entirely on Amazon's EC2 service.
Chartbeat's infrastructure is divided into two halves: the JavaScript code that lives on customer sites and the dashboard where users access the gathered data. The JavaScript code loads with the site and pings back to Chartbeat's servers, while the dashboard provides the information gathered from these pings.
Here are some key features of Chartbeat's analytics:
Setting Up with Screenly
Setting up Chartbeat with Screenly is a straightforward process that requires just a few steps. To get started, you'll need to generate a link that contains your Chartbeat API.
You can generate this link on the Chartbeat page, where you'll be prompted to log in to your Chartbeat account. This link is the key to integrating Chartbeat with Screenly.

To add the link to Screenly, simply add it as an Asset. You can then set the duration of this asset and add it to a playlist as you normally would.
If you encounter an error message saying 'browser is not supported' from Chartbeat, don't worry! You can fix this by appending &skip_browser_check=1 to the URL. This workaround will force your browser to load your Chartbeat dashboard.
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User Behavior Insights
Chartbeat is a real-time analytics platform that provides live stats about your site's visitor behavior, from traffic stats to engagement metrics.
With Chartbeat, you get a wide range of data on users' behavior, including traffic stats, engagement metrics, geographic data, and more. This information can help you understand who's on your website right now and what they're doing.
Chartbeat has a large customer base, ranging from small blogs to major news and media publishers in the US and Europe. They have a network of over 300 servers, hosted entirely on Amazon's EC2 service, which can handle up to 200,000 requests per second.
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Here's a breakdown of some of the key metrics Chartbeat provides:
By using Chartbeat, you can get a better understanding of your site's user behavior and make data-driven decisions to improve your content and user experience.
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Industry and Market Insights
Chartbeat is a popular analytics tool used by top publishers and media companies to measure their online traffic and engagement.
The company was founded in 2009 by Tony Haile, and it has since become a leading provider of real-time analytics solutions.
Chartbeat's technology tracks user behavior on websites, including time spent on page, bounce rates, and engagement metrics.
This data is used by publishers to optimize their content and improve user experience.
Chartbeat's analytics platform is used by over 60,000 websites, including major media outlets like The New York Times and CNN.
The company's technology is also used by brands to measure the effectiveness of their online advertising campaigns.
Chartbeat's real-time analytics provide users with a detailed view of their website traffic and engagement, helping them make data-driven decisions.
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Company Size and Distribution
Chartbeat's customer base is diverse, but when it comes to company size, there are some interesting trends. A majority of Chartbeat's customers are small companies with fewer than 50 employees, making up 55% of the total.
In terms of revenue, the picture is slightly different. Here's a breakdown of company size based on revenue: Small companies with less than $50M in revenue make up 71% of Chartbeat's customers. Large companies with more than $1000M in revenue account for only 7% of the total.
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Top Countries Using
The top countries using Chartbeat are a fascinating topic. 55% of Chartbeat customers are in the United States, giving the country a significant lead in adoption.
Chartbeat's customer base is quite concentrated in one country, but it's interesting to note that the remaining 45% are spread across other countries.
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Distribution of Companies by Size (Employees)
Companies of all sizes use Chartbeat, but the majority are small. A whopping 55% of Chartbeat customers have fewer than 50 employees.

Let's break down the numbers: 55% of Chartbeat customers are small businesses, while 35% are medium-sized and 10% are large corporations with more than 1000 employees.
In fact, small businesses make up the largest chunk of Chartbeat's customer base, and it's easy to see why: they need tools like Chartbeat to help them compete with larger companies.
Big Board
The Big Board is a powerful tool that displays a real-time ranking of your company's most popular content. This data can help inform writers on what content they should produce.
In a newsroom environment, the Big Board shows how content performance metrics are trending over time. This helps content managers decide how to promote or demote stories on your company's web pages.
Adding the Big Board to a digital signage display with Screenly ensures that this live data is always in-view and top-of-mind among your company's content team.
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Frequently Asked Questions
Who owns Chartbeat?
Chartbeat was acquired by Cuadrilla Capital, an investment firm specializing in enterprise software businesses. Cuadrilla Capital now owns Chartbeat, a content insights platform used by web publishers.
What is average engaged time chartbeat?
Average Engaged Time is calculated by dividing Total Engaged Minutes by Pageviews, which represents the total number of pages viewed on a site, section, or author. This metric helps measure user engagement and attention span on your content.
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