Unlock Data-Driven Insights with a Google Analytics Authorized Consultant

As a business owner, you want to make informed decisions about your website and online presence. A Google Analytics Authorized Consultant can provide you with the expertise you need to unlock data-driven insights and take your business to the next level.

A Google Analytics Authorized Consultant has completed a rigorous training program and has passed a certification exam, ensuring they have the knowledge and skills to help you get the most out of Google Analytics.

With their help, you can gain a deeper understanding of your website's traffic, engagement, and conversion rates, allowing you to make data-driven decisions that drive real results.

By partnering with a Google Analytics Authorized Consultant, you can unlock the full potential of your online presence and achieve your business goals.

Hiring a Google Analytics consultant can be a game-changer for your business. They bring expertise and experience to the project, working every day in GA4 and Google Tag Manager to make the platforms work for their clients. This means you can save time and get the most out of your data and reporting.

A consultant can help you optimize your implementation, ensuring the data is accurate and providing you with insightful data you may not have accessed otherwise. This is especially important if your marketing team relies on Google Analytics as their single source of truth.

With a consultant, you get a bespoke solution tailored to your specific needs, rather than a one-size-fits-all approach. This means you can focus on what matters most - growing your business.

Here are some benefits of hiring a Google Analytics consultant:

Overall, hiring a Google Analytics consultant can help you get the most out of your data and reporting, save time, and focus on growing your business.

As a Google Analytics authorized consultant, I can attest that a thorough setup and optimization of the platform is crucial for accurate data measurement and informed decision-making. The experts at Marcel Digital have successfully migrated, audited, and optimized hundreds of GA4 properties to date, spanning various verticals including healthcare, manufacturing, education, finance, logistics, SAAS, and insurance.

Our comprehensive audits consist of a 100+ point checklist to ensure every aspect of your implementation is accurate and optimized. We will look at what you're already tracking, check for proper configuration, and see what you could be tracking but are not yet. This includes tracking for specific events on the site like video analytics, transactions, form fills, and more with GA4.

With properly configured GA4, you can accurately measure key metrics like user engagement, conversion rates, and revenue—empowering you to make data-backed decisions and maximize your marketing ROI.

Setting up Google Analytics 4 (GA4) requires a thoughtful and comprehensive approach. Marcel Digital has successfully migrated, audited, and optimized hundreds of GA4 properties across various industries, including healthcare, manufacturing, education, finance, logistics, SAAS, and insurance.

A full audit of your current GA setup is crucial to determine if your account was migrated accurately. This involves a 100+ point checklist to ensure every aspect of your implementation is accurate and optimized.

The experts at Marcel Digital take a deep dive into your current tracking setup, checking for proper configuration and identifying what you could be tracking but are not yet. This includes tracking for specific events on the site like video analytics, transactions, form fills, and more with GA4.

Properly configured GA4 enables you to accurately measure key metrics like user engagement, conversion rates, and revenue, empowering you to make data-backed decisions and maximize your marketing ROI.

Google Tag Manager (GTM) is a crucial component of a well-structured GA4 implementation. Marcel Digital helps configure your GTM properly, ensuring all tags are in working order and giving visibility to any gaps in tracking site performance and other key metrics.

Having a clean and organized tagging structure is essential for current and future tracking. Marcel Digital validates that your GTM events are firing correctly and ensures that your tags are not getting in the way of site performance.

With the right setup and optimization, you can unlock the full potential of your Google Analytics 4 implementation and make data-driven decisions that drive real results.

Tracking your users' journey is a crucial part of understanding how they interact with your brand. With GA4, you can track users across devices and platforms, providing a complete picture of how they interact with your brand.

This enables more precise targeting and personalization, leading to better conversions. By tracking users across devices and platforms, you can identify patterns and behaviors that might not be apparent when looking at individual devices or platforms.

Our team can help you set up seamless user journey tracking in GA4, ensuring you have a complete picture of your users' interactions.

Custom reporting and insights are crucial for businesses to make informed decisions. We can help you create custom reports and dashboards based on your business needs.

Our team will work with you to gather all tracking requirements and reporting needs, and then create easy-to-digest reports and dashboards that will help your team pull up valuable insights at a moment's notice.

We'll connect your data to Google Looker Studio to build a report that fits your business and stakeholder's individual needs. This will help you keep your data organized and optimized in GA4.

GA4 has a steeper learning curve than Universal Analytics, but our team will create dynamic reports in Google Looker Studio for your team to use. We'll also provide UTM tracking governance tools to help you keep your data organized and optimized.

If you're not sure what to make of your data, we can help you understand it through a thorough data analysis project. Our team can offer you insights as to what your data means, and help you achieve your goals.

We can work on a one-off project basis or on a regular basis to ensure you have the insights you need. Our data analysis and insights service will help you make sense of your data and make informed decisions for your business.

The time to migrate to Google Analytics 4 has long passed, but you might still be stuck with Google's auto-migration, missing some key benefits and incorrect data.

We can help audit and complete the migration to ensure data accuracy and track exactly what you need.

Our implementation process starts by understanding your unique business needs and current setup to craft the ideal implementation strategy.

We handle the entire setup of your GA4 property to ensure that all necessary features are activated, allowing you to focus on your business goals.

We perform rigorous checks to ensure that all transaction and event data is accurately captured and flowing into your analytics.

Migrations can be a challenge, especially when it comes to Google Analytics 4. Google's auto-migration may not be enough to get you the data accuracy you need.

You might be stuck with incorrect data if you haven't manually migrated to GA4. We can help audit and complete the migration to ensure data accuracy.

If you're struggling with GA4, consider consulting with experts like Marcel Digital. Their specialists can provide insights and reporting to help you grow your business.

Marcel Digital's ongoing consulting services can also answer all your GA4 questions. They offer weekly, bi-monthly, or monthly check-ins to monitor progress and ensure you're getting the most out of GA4.

Their expertise in analytics configuration is top-notch, and they're lovely people to deal with. I've worked with them before and can vouch for their knowledge and approachability.

Our 7-Step Consultancy Service is designed to help you navigate the complexities of Google Analytics 4 (GA4) with ease.

We start by understanding your unique business needs and current setup to craft the ideal implementation strategy.

We develop a custom roadmap to ensure a seamless implementation explicitly tailored to your business goals.

We handle the entire setup of your GA4 property to ensure that all necessary features are activated.

All necessary user behavior events and attributes will be implemented to track critical events and conversions on your website, product, or mobile apps.

We perform rigorous checks to ensure that all transaction and event data is accurately captured and flowing into your analytics.

You receive detailed documentation covering every aspect of your setup, ensuring easy management and scalability for your team.

Our ongoing consulting services provide insights and reporting to help you grow your business, and we answer all your GA4 questions.

We can set up weekly, bi-monthly, or monthly check-ins with our analytics specialists to monitor progress and ensure you’re getting the most out of GA4.

With our expertise, you can rest assured that your Google Analytics implementation is in good hands.

There are several implementation options to consider, including on-premise, cloud, and hybrid models. On-premise solutions allow for more control and customization but require significant upfront costs and ongoing maintenance.

The cloud model offers scalability and cost-effectiveness, but may raise security and data sovereignty concerns. Cloud providers like AWS and Azure offer robust security features, but it's essential to carefully evaluate their compliance with regulatory requirements.

Hybrid models combine the benefits of on-premise and cloud solutions, allowing for a flexible and adaptable approach to implementation. This can be particularly useful for organizations with complex IT infrastructures or those requiring high levels of customization.